O2E Brands

Vice President, Coaching

Vice President, Operations

Director, Operations

Fresh Painting

Founder / CEO (Acquired)

LoyaltyOne

B2B sales, generating recurring and incremental revenue programs for clients.

Business Development Manager

Aimia Inc

B2B sales, selling loyalty programs that generated recurring and incremental revenue for new and existing clients.

Client & Partner Development Manager

B2B sales and client account management, selling loyalty solutions that generated recurring and incremental revenue.

Account Manager

Bridgeable

B2B sales, selling innovation consulting solutions to clients throughout North America.

Senior Associate / Business Development Manager

The Home Depot

Store Leadership Manager

College Pro

Franchise Owner

Vice President, O2E Coaching Program // MBA // Certified Business Coach (CPCC, ACC)

As a results-driven executive leader, I specialize in scaling businesses, aligning cross-functional teams, and driving sustainable revenue growth. With over a decade of experience spanning operations, sales, coaching, and enablement, I have consistently delivered measurable outcomes by integrating strategic vision with actionable execution.

At O2E Brands, I transformed operations as VP of Operations, scaling WOW 1 DAY PAINTING by optimizing processes, building high-performing teams, and implementing strategies that boosted customer acquisition. Later, as VP of Coaching, I designed programs that empowered leaders to achieve high-performing results through improved sales alignment and leadership development.

I bring an MBA, certifications in executive coaching, and advanced training in Artificial Intelligence Strategy from MIT Sloan to every project, ensuring a forward-thinking, data-driven approach. Passionate about empowering teams and transforming organizations, I am committed to delivering strategic enablement that drives growth and lasting success.

Let’s connect to discuss how I can help elevate your business to the next level.

James Graham

Millennial Prime

Empowering dads, parents, and leaders to show up the way they want in all areas of life & work.

Millennial Prime is a coaching and community platform helping growth-minded people go from reactive to intentional, stressed to connected, and overwhelmed to joyful.
 
The combination of community + live coaching helps you become: 
- Self-aware and emotionally resilient
- Calm, confident, and present with anyone
- The Trusted Leader people WANT to be around, not just because they have to

The result? Deeper relationships with your kids. Deeper relationships with your spouse. Deeper relationships with your manager and teammates. And peace of mind for you.

Join the tribe → www.millennialprime.com

Founder, Communications & Leadership Coach

Evryday Legends

We use your personal authenticity to drive tangible results for your business in 30 days.

Evryday Legends is a modern personal branding and ghostwriting studio.

We build brands from scratch to create warm inbound while always being authentic. We make personal brands...personal.

Founder & CEO

www.greggarunov.com

Bootstrapping what will become the #1 destination for Parenting and Leadership lifestyle content in the world.

Solopreneur

Sightly

I went wherever I could make the most impact in the org.

EVP Strategic Development

I closed partnerships and new revenue deals that became the foundation of Brand Mentality - Sightly's proprietary B2B SaaS intelligence product.

SVP Business Development & Marketing Strategy

Brand Safety Institute

Board Member

Horizon Media

I led a team spending lots of marketing dollars for Capital One.

VP Digital Strategy & Investment

I modernized Capital One's marketing spend strategy.

Digital Director

NYU School of Professional Studies

I taught Marketing graduate students the ins and outs of paid media.

Guest Lecturer

Starcom

I created custom brand comms platforms for Novartis.

Oh and I also spent lots of marketing dollars for MARS Chocolate.

Associate Director

Mindshare

I onboarded TGI Friday's to the agency and created frameworks on how to spend lots of marketing dollars.

Associate Media Director

The Media Kitchen

I created custom brand comms platforms and spent lots of marketing dollars for William Grant & Sons spirits.

I help unlock Lifestyle Freedom for the millennial parent | Storyteller | 9-5 Rebel

Being a great Leader starts with being your best self. At home AND at work.
  
But most of us were never shown *how* to thrive at both. Most likely, you're showing up half as good as you want in most areas of your demanding life.
 
I’m Greg—a coach, community builder, workshop facilitator, and the founder of Millennial Prime: a space for growth-minded parents & executive leaders to become who they want to be and learn how to deeply connect with anyone. It all starts with Communication & Leadership of OURSELVES - before anyone else.
 
After years of overwhelm, anxiety, and Dad guilt, and searching for support to no avail, I built the thing we’ve been missing.

In the Millennial Prime community, you’ll learn how to:
- Stop self-sabotage and Lead with confidence
- Understand how missed communication cues lead to less trust
- Become the Trusted Leader your family and teams deserve, and WANT to be around, not just because they have to.

This is done through:
✅ Live group coaching
✅ Actionable playbooks
✅ Deeper insight into how your mind works
✅ Tools to ditch the guilt and be fully present
 
And most importantly—you'll remember how to enjoy life—everyday. This is what I do for growth-minded individuals, parents, corporate leaders, and people looking to show up the way they want and their people need.

I'll help you show up in the way you want and your people need in all the right times.

🎯 Start with my free weekly newsletter → [www.greggarunov.com]
🧠 Explore my brain through longer-form articles 2x/week → [greggarunov.substack.com]
📺 Check out weekly videos on YouTube → [www.youtube.com/@millennial_prime) 
📱 Follow daily insights on LinkedIn, IG, and X

Greg Garunov

You can have a full schedule and still feel empty inside

Because being busy isn’t the same as being bonded.

For years, I thought full calendars meant full hearts.

Morning calls. Kids’ drop-off. Gym. Slack. Groceries. Repeat.

Every hour accounted for yet something inside still echoed.

Like the room knew my name, not my story.

That’s the part no one tells you.

Loneliness doesn’t always look like isolation.
Sometimes it wears a productive smile.
It hides behind “I’ve just been slammed.”
It sounds like competence with a quiet ache underneath.

When I finally slowed down, I realized I hadn’t been missing people.
I’d been missing presence.
Not surface-level updates but real connection.

The kind that sits with you in silence and says, “I see you.”

I started rebuilding small:

- Coffee with two old friends.
- Dinner where we put phones away.
 
Asking my team one real question: “How are you, really?”

Connection isn’t found, it’s built.
Brick by brick, rep by rep.

Try this today:
🔹 Text one person: “Miss our real talks. Coffee this week?”
🔹 Tonight, ask someone at home: “What felt heavy today?”
🔹 Then listen: not to fix, but to feel.

You’ll be surprised how quickly the hollow softens.

⏩ For Leaders Who Parent. For Parents Who Lead ⏩ I coach working parents to read cues, regulate faster, and earn real trust ⏩ The Anti-Andrew Tate

You can lead a room of 40… and still lose the room that matters most.

You know that moment:
You say one sentence.
Their body shifts.
The energy drops.

It’s not what you said.
It’s what they felt when you said it.

At work, your directives get executed.
At home, your tone gets interpreted.

Your kid walks away mid-story.
Your partner goes quiet.
 You replay the conversation later and think:
 “Why did it land like that?”

Here’s the truth you already know:

When your nervous system is tight,
your words don’t travel clean.

They get filtered through fear, tension, history.

Try this tonight:

→ Pause at the door
 → Drop your shoulders once
 → Say what you’re feeling before what you’re fixing

Something simple like:
 “I had a full day, and I’m still shifting gears. I want to hear you.”

You’ll feel the room soften.
 Not because your words changed
 but because you did.

💬 Which hits harder at home: the words you say or the energy you bring? Comment your pick and let’s talk about it.

⏩ For Leaders Who Parent. For Parents Who Lead ⏩ The Path to Better Kids Starts With Better Men ⏩ The Anti-Andrew Tate

You don’t want to be the man they admire. 

You want to be the man they approach.

You know what high-achievers fear most?

❌ Not failure.
❌ Not burnout.
❌ Not conflict.

They fear becoming
the parent they swore they’d never become.

Present but not connected.
Home but not reachable.
Successful but not felt.

But here’s the truth:

Your kids don’t need a perfect dad.
Your partner doesn’t need a flawless communicator.
Your team doesn’t need a superhuman leader.

They need a man who can sit with himself
long enough to sit with them.

A man whose 
✅ Presence is predictable.
✅ Tone is safe.
✅ Breaks patterns, not people.

You can become that man.
Not overnight.
But in the next conversation.
And the one after that.

Connection compounds faster than income ever did.

P.S- If you want to know how to reconnect without long talks, join the December workshop (more details soon)

- 
If “presence over perfection” is your new standard, repost this. Follow Greg Garunov + tap 🔔 to stay in the practice.

If your growth depends on feeling motivated, it’s already in danger.

The most consistent people I know aren’t more disciplined, they’re better designed.

 They build systems that remove friction and protect energy.

 One founder I coach has a rule: no decisions before breakfast.
 Every morning block is pre-scheduled for high-clarity work.
 No “what should I do first?” spiral.

Another uses “friction audits.”
He lists the top three tasks he avoids and redesigns the environment, shorter meetings, clearer prompts, visual cues.

Because self-sabotage thrives in ambiguity.
Systems kill ambiguity.

Ask yourself:
 → Where do I rely on motivation instead of structure?
 → What habit could I automate or outsource?
 → How can I make the right choice?

You don’t need stronger willpower.
You need smarter defaults.

Design beats discipline.
Every. Single. Time.

📌  Comment SYSTEMS if you’re building new ones this month.

P.S- Children understand systems better than us, without even knowing about it!

The split second before you speak decides the next three hours of your stress level.

We’ve all ignored that moment.
Powered through it, convinced we could “handle it” with logic, tone, or willpower.

But the body doesn’t negotiate.
It broadcasts.

- Your shoulders rise.
- Your breath shallows.
- Your mind sharpens into defense mode.

And whatever came out of the mouth isn’t leadership.
It is survival dressed up as certainty.

Here’s the shift: stop trying to manage conversations and start managing the second before the conversation.

Two breaths.
One label for what’s rising.
One intention for how you want to land.

It sounds small but rewires everything.

And these are just a few examples. 
Many will work for you but you have to discover them.

Hard moments get softer edges.
People hear you instead of bracing.
The room stays intact instead of cracking.

Master the second before the moment, and you’ll never walk away wishing you’d handled it better.

Try it once today and see how fast things loosen.

Most sabotage doesn’t happen in big explosions. 

It happens in quiet micro-defiance.

“I deserve a break.”
“I’ll do it tomorrow.”
“That call can wait.”

Tiny rebellions that feel empowering until they pile up.

They’re not about laziness, they’re about autonomy.

When your nervous system feels controlled by pressure, by expectations, by your own perfectionism, it fights back.

That’s why willpower fails.

You can’t bully your biology.
You have to befriend it.

Here’s a better way:

 → Notice the moment before defiance hits.
 → Instead of forcing action, name the feeling. (“I feel trapped,” “I feel pressured.”)
 → Then choose a smaller, self-directed step that restores agency.

Example: Instead of “I must finish this deck,” try “I’ll outline just the first slide.”

Momentum returns when choice does.

Self-discipline isn’t domination, it’s dialogue.

And micro-defiance loses power when you make room for micro-permission.

📌  Save this if you’ve ever wondered why “just push through” stops working.

You don’t need more options, you need alignment.

Clarity comes when your decisions start honoring your values, not just your deadlines.

Here are 7 no-nonsense tips for making decisions that actually feel right because they’re built on your values:

Start with a Values Check: Before clicking “send” or saying “yes,” ask yourself: “Which values am I honoring here?” Instant compass.

Mix It Up: Get diverse voices in the room. Different perspectives = fewer blind spots (and better decisions).

Short-Term vs. Long-Term: Quick wins are tempting but don’t ghost your future self. Choose what sticks.

Play “What If?”: Imagine tricky scenarios ahead. Better to prep now than panic later.

Write It Down: Keep a decision log — not for drama, but for clarity and trust.

Empower the Squad: Let your team own values-led decisions. Faster moves, stronger culture.

Check Yourself Regularly: Schedule a values audit. Yes, it’s a thing, and it works wonders.

Bonus tip: When values clash (because they do), don’t dodge the tough talks—get in the ring and figure it out.

Want more? I’m diving deep into this at our next workshop. Curious? Check the captions!

P.S- What’s one value you never compromise on? Drop it below, let’s chat!

Every leader has a contract they sign in their minds: 

“Protect the room, even when you’re falling apart inside.”

I lived by that contract for years.
Smile steady.
Voice even.
Body quiet.

Meanwhile, tension leaked through the seams.
People feel what you don’t say.
They respond to your nervous system before your words.

When I finally stopped pretending and started regulating, something unexpected happened:
People trusted me more, not less.

Clarity replaced performative calm.
Real presence replaced the mask.
Even my kids loved sitting around and sharing.

The room doesn’t need you to be invincible.
It needs you to be regulated.

And regulation isn’t emotional exposure.
It’s leadership.

Rewrite your contract. Make calm the standard, not the performance.

♻️ If this hit you, repost it. Follow Greg Garunov + tap the 🔔 to catch the next one.

You don’t need another morning routine.
You don’t need a new planner.
You need better questions.

Most people try to out-hustle self-sabotage.

But you can’t fix fear with force.

Here’s the switch that changes everything 👇

When you catch yourself procrastinating, overworking, or spiraling, don’t ask, “What’s wrong with me?”

Ask this instead:

- “What is this protecting me from?”

- “What emotion am I avoiding right now?”

- “What would I do if I wasn’t afraid?”

That’s how awareness starts.
That’s how safety returns.

You don’t overcome self-sabotage with discipline.
You outgrow it through curiosity.

Try this today:
Next time you delay something important, pause and ask
“What fear would doing this expose?”

You’ll be shocked how fast clarity comes when you stop judging yourself.

(Repost this for the friend who keeps saying “I’m just not motivated” ♻️)

P.S. What’s one question you ask yourself when you feel stuck?

PPS - It is a daily ritual at our dinner table to sit down and ask these important questions :)

Self-sabotage wears the voice of reason and calls it balance.

For one client, it looked like perfectionism, reworking slides until 1 a.m.
For another, it was people-pleasing, saying yes to every request, then resenting the overload.
For me, it used to sound like “I’ll start fresh Monday.”

Different disguises, same driver: fear of failure meeting fear of change.

If you want to catch it, don’t look for chaos.

Look for loops.

 → Repeating the same frustration with different people.
 → Procrastinating only on the projects that matter.
 → Feeling relief when things fall apart because at least it’s familiar.

Write one down this week.
Trace the emotion under it.
It’s rarely weakness,  it’s protection strategy on autopilot.

Once you see the pattern, you gain choice.
You can pause the script instead of performing it.

Noticing your sabotage isn’t self-criticism.
It’s self-study,  the kind that leads to freedom.

📌  Comment PATTERN if you’ve spotted yours recently.

P.S- If you deal with the same pattern, check comments for the link to the latest workshop (trust me you don't wanna miss)!

Most people don’t need another productivity hack. 

They need permission.

Permission to rest without guilt.
To want more without shame.
To fail without labeling themselves broken.

When you remove permission, self-sabotage rushes in to claim control.

Because your psyche will find some way to feel free even if that freedom looks like procrastination or chaos.

So give it what it’s craving: autonomy and grace.

Here’s the weekend challenge:

- Write down one rule you secretly resent about success, parenting, or leadership.
- Then rewrite it.
- Turn “I must always be strong” into “I can be human and still lead.”

That’s how patterns end not with pressure, but with permission.
When you stop fighting yourself, energy returns.
When you feel safe, discipline stops being a battle.

P.S- If this resonates, share it with someone who needs a little permission today.

Sometimes the smallest shift in mindset is enough to stop self-sabotage in its tracks.

Success freaks people out more than failure ever could. 
You’re not failing, you’re just learning to feel safe succeeding.

Because success isn’t just the win.
It’s visibility, pressure and expectations.

And when your brain isn’t ready for that?
It quietly slams the brakes. 🧠

If it feels scary, that’s okay.
You’re not broken, you’re rebuilding.

Try this instead:
➡️ If it feels heavy, go smaller = micro action
➡️ If it feels scary, slow down = deep breath
➡️ If it feels impossible, start anyway = one rep
➡️ If it feels good, repeat = trust the loop

Stop calling it self-sabotage.
Start calling it nervous system training.

Growth doesn’t start with hustle, it starts with safety.

P.S. What’s one fear that surprised you when things started going well? Comment below!

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The Battle

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Greg Garunov

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Greg Garunov's LinkedIn Performance

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