James Crisp

Member

Lemax

Lemax is revolutionising the multi-day tour operator industry by replacing outdated, manual workflows with an integrated, automated platform designed to scale businesses globally.

What We Do: We help mid-sized to large tour operators optimise operations, increase profitability, and improve supplier connectivity through our end-to-end automation platform.

🔹How We Do It:

✔ Seven-Phase Implementation Methodology – A structured approach that ensures smooth digital transformation.
✔ Real-Time Supplier Connectivity – Automates bookings, pricing updates, and availability checks.
✔ Business Intelligence & Profitability Tracking – Helps operators make data-driven decisions.
✔ Multi-Brand & Multi-Entity Support – Ideal for businesses managing multiple tour brands.
✔ Dedicated Customer Success Team – Ensuring continuous optimization and measurable ROI.

🔹 Industry Recognition & Success Stories:

🏆 Trusted by Emirates, Asian Trails, ExpedExpo, Singita, Hotelplan and GJ Travel.
📈 Supporting market expansion in the UK, Europe, Canada, South Africa, and Australia.
💡 Helping tour operators scale without increasing overhead through automation.

💬 Looking to future-proof your tour business? 

Let’s connect to discuss how Lemax can help you optimise your operations and maximise revenue.

📩 Message me today or visit www.lemax.net for more information.

Senior Account Executive

Fifth Dimension AI

Fifth Dimension AI provides "Ellie," an AI-powered assistant that automates document-based tasks for real estate professionals, enhancing productivity.

OpenDialog AI Ltd

Spearheaded the go-to-market strategy for OpenDialog's Insurtech division, navigating a highly regulated and competitive insurance market.

• Built and managed a robust sales pipeline by creating Ideal Customer Profile (ICP) and persona-based 
   playbooks, mapping out a comprehensive UK territory and executing a strategic GTM plan.
• Leveraged MEDDPICC to map decision-making units and anticipate obstacles, ensuring strategic deal 
   progression.
• Customised AI-driven solutions to comply with stringent industry regulations, enhancing customer 
   engagement and operational efficiency.
• Implemented conversational AI technology to streamline quote-to-buy journeys and claims processing, 
  delivering measurable ROI and boosting customer satisfaction.

Turtl

Turtl is a SaaS content platform proven to boost reader engagement by 10x, empowering data-driven companies to deliver consistent, impactful content.

• Exceeded annual sales targets, closing multi-year six-figure deals and securing the largest net-new 
   SaaS contract in company history, outmanoeuvring top competitors.
• Led strategic enterprise engagements, acting as the deal quarterback to win multi-year agreements 
   with clients like Kelly Services, Citrix, MongoDB, Chewy, Jabra, and Verizon.
• Optimised pipeline management with data-driven insights, improving forecast accuracy and 
   accelerating deal velocity.
• Top performer: Ranked No. 1 in FY 2021 and No. 2 in FY 2022 while driving SDR team improvements 
   that elevated sales productivity.

Senior Enterprise Account Executive

Verint

I effectively worked for Telligent since 2010, as in 2013, Telligent acquired Zimbra, and then extracted themselves. Verint then acquired Telligent in August 2015.

I had overall responsibility for growing the Europe, Middle East and Africa pipeline and converting opportunities into new customers for Telligent. Working directly with customers to help validate their purchasing decision towards Telligent, I was also responsible for growing the partner channel through new partner acquisition and co-selling Telligent to our mutual customers. 

Founded in 2004, Telligent is a leading provider of social community software for the enterprise. 

Companies use Telligent Community to improve their online customer service, engage customers and prospective buyers more meaningfully, and learn how consumers, partners, and businesses use their products and services. 

In my time with Telligent/Verint I held various roles and promotions, including: 

- Regional Sales Lead - ISS - Social Communities (Verint)
- Sales & Channel Manager, EMEA (Telligent a Verint Company)
- Senior Account Executive, EMEA (Telligent/Zimbra) 
- Senior Territory Manager (Zimbra)
- Account Executive (Telligent)

Regional Sales Lead, EMEA, Verint Community (formally Telligent)

Endava

My division focused on Digital Media B2B and B2C specifically around sports, entertainment and other digital online services.

Endava delivers and operates information technology based business solutions in banking and finance, telecom, and media sectors. It offers consulting, project management and delivery, managed services, extended teams, transformational support, IT outsourcing, market entry, and software testing services.

Business Development Specialist

Hays

Managed full recruitment process from client sourcing to candidate placement.

Senior IT Recruitment Consultant

Lorien Plc

IT Recruitment Consultant

Transforming The Insurance Industry with Generative AI I Conversational AI I Regulated Industries | Boosting Revenue, Cutting Costs & Improving Customer Experience | Insurtech | Automation | No Code | NLP | LLMs

Are outdated processes limiting your multi-day tour business growth? 🤔



❌ Struggling with disconnected supplier systems and manual bookings?
❌ Spending hours managing spreadsheets instead of focusing on sales?
❌ Missing out on revenue due to pricing inefficiencies and slow responses?

If any of these sound familiar, you’re not alone. Multi-day tour operators worldwide face these challenges, preventing them from scaling efficiently.

👇 That’s Where Lemax Comes In 👇

As a Global Account Executive at Lemax, I help multi-day outbound tour operators, inbound tour operators, and destination management companies (DMCs) transform their operations by implementing a powerful, all-in-one platform that:

✅ Integrates Supplier Connectivity – Automates pricing updates, availability checks, and bookings.
✅ Optimises Operations – Eliminates data silos with a centralized booking and itinerary system.
✅ Drives Scalability – Enables tour operators to expand without additional overhead.
✅ Boosts Profitability – Provides real-time financial insights and dynamic pricing tools.

💡 Why Lemax?

Trusted by 40+ Tour Operators and DMC’s across all continents – Supporting companies like Emirates, Asian Trails, ExpedExpo, Singita, Hotelplan and GJ Travel.
End-to-End Automation – Unlike competitors, we eliminate manual workflows with seamless integration.
Customer Success Focus – Dedicated team ensuring smooth implementation and long-term ROI.

We prioritise helping our customers to fulfil their mission by providing unique travel experiences to their passengers. We aim to transform the multi-day tour industry by enabling tour operators to efficiently create, sell and operate multi-day tours while ensuring end-to-end integration with suppliers and customers.

🚀 Ready to Transform Your Tour Business? Let’s talk about how Lemax can help you scale efficiently, increase revenue, and stay ahead of the competition.

📩 Message me or visit www.lemax.net to learn more.

Senior Account Executive - Conversational AI, Insurance

🦾 The Specialist No Code Conversational AI Solution for the Insurance Industry 🚀

OpenDialog for Insurance is the leading enterprise-grade No Code Conversational AI solution designed
specifically for the insurance sector that can be rapidly deployed to supercharge business performance, productivity, and customer experience. 

Drive ROI from the get-go by automating the quote-to-buy journey, claims assistance, mid-term adjustments, proactive support and more. OpenDialog amplifies customer engagement, radically transforms operational efficiency, and ensures compliance with industry regulations while harnessing deep data insights for competitive advantage.

Applying groundbreaking AI research and fundamental principles of human conversation, we help enterprises overcome the current challenges in developing great conversational interfaces to their systems and processes, helping our clients create better conversational experiences in a fraction of the time - with much lower effort and cost than traditional approaches.

Key Insurance Use Cases: 

✔️ Lead Conversion & Enquiries:
Swiftly handle enquiries 24/7 on any channel with multilingual AI chatbots and advanced virtual assistants.

✔️ Policy Renewals:
Unlock missed revenue opportunities with timely reminders and a seamless user experience.

✔️ Claims:
Be there when your policyholders need you and swiftly process claims.

✔️ Risk Assessment:
OpenDialog streamlines information gathering, risk evaluation, and underwriting, enabling faster and more efficient policy issuance.

✔️ Quote to Buy & Onboarding:
Drive conversions and upsell cover. OpenDialog guides customers through the process of quoting, taking payment, and issuing policy documents in one seamless conversation.

✔️ Mid-Term Adjustments:
Increase convenience and satisfaction, enabling customers to easily modify their policies to meet changing needs.

✔️ Trusted by:
Davies Group, Peppercorn, ActiveQuote, Claims Technology, Idrive, and Zego

Cinna Mon Consulting

Are you ready to exponentially grow your indirect sales with a leading-edge partner program and strategy? Reach out to me directly to explore how!

At Cinna Mon Consulting, we specialize in accelerating the transformation of indirect sales programs. With our proprietary methodology and templates, we've honed our expertise to help companies like yours achieve exponential growth.

Empower software companies to achieve 5 to 10X growth through the implementation of cutting-edge partner programs and strategies.

We set up your partner program including training and coaching your team.

Senior Cosultant

OpenDialog AI

Major Responsibilities;
I led the development of our AWS alliance, creating a strong sales pipeline that drives growth and innovation. By formulating and executing tailored go-to-market strategies and personalized partner plans, I generate new business opportunities and focus on upselling to meet our organizational goals.
I’m passionate about cultivating new channel partnerships, particularly in embedded technology and with key financial services institutions. Collaborating closely with our direct sales, marketing, and pre-sales teams, I work to uncover new revenue streams and expand our market presence.
One of my key initiatives involves educating our partners on the transformative benefits of conversational AI. By engaging with the OpenDialog direct sales team, we launched joint customer initiatives that showcase the power of our solutions. Together, we’re not just driving sales; we’re shaping the future of technology in our industry.
Key Deliverables;
• Drove the creation of individual partner plans, enhancing partner engagement and sales effectiveness.
• Built new channel relationships from the ground up, contributing to business expansion.

Senior Partner Manager

WorkFusion

Major Responsibilities;
I had the privilege of fostering strong alignment with our direct sales, marketing, and pre-sales teams to maximize market penetration. Together, we developed and executed joint go-to-market strategies and tailored partner plans that optimized new business development and upselling opportunities.
Collaboration was key as we partnered with AWS and GCP to innovate marketplace solutions, generating valuable sales leads. I also engaged with sales and partner leadership to architect and negotiate strategic deals that aligned with our goals.
My focus on cultivating and expanding partnerships in the EMEA region, particularly within the financial services sector, allowed us to broaden our market reach and drive revenue growth. This experience reinforced my belief in the power of collaboration and strategic partnerships to achieve shared success.
Key Deliverables;
• Orchestrated cross-functional team efforts to facilitate joint customer engagements, driving business goals forward.
• Built an EMEA channel from scratch, establishing a foundation for sustained regional growth.
• Forged and maintained productive relationships with AWS and GCP, leading to the creation of market-driven solutions.
• Generated a significant pipeline, escalating from £0 to £3.3M in just six months; developed and executed a joint go-to-market strategy, resulting in the successful recruitment of new partners and delivery of £1.5M in revenue within eight months.

Channel & Alliance Sales Lead

UiPath

Major Responsibilities;
In my role, I directed the creation of multi-million-pound revenue streams by leading a virtual team across the EMEA region and nurturing high-level partnerships. By orchestrating joint go-to-market strategies and pipeline development, I ensured strong sales growth and deepened partner engagement.
I played a crucial role in facilitating strategic deal shaping, aligning UiPath's sales leadership with partner executives to create synergies that drove success. My efforts to cultivate and expand strategic alliances with key services partners, resellers, and consulting firms were instrumental in broadening our market presence and enhancing our competitive edge. This collaborative approach not only strengthened our partnerships but also paved the way for sustained revenue growth.
Key Deliverables;
• Recruited and managed channel resellers & alliance partners, enhancing the company's reach and market presence in EMEA.
• Increased sales pipeline from less than £250k to £30M+ by forging strategic partnerships and driving business development initiatives.
• Delivered over £4M in revenue during the first year of managing a key Global Systems Integrator relationship.
• Initiated Microsoft & AWS alliance programmes, contributing to go-to-market strategies and pipeline support for the UKI sales team.
• Surpassed revenue targets by achieving 200% of set quota through effective partner management and sales strategy execution.

Director of Strategic Partnerships EMEA (Accenture)

Major Responsibilities;
I focused on developing and expanding relationships with C-level executives and leadership teams, successfully positioning UiPath as the preferred technology platform solution. By collaborating with cross-functional teams, I devised and executed comprehensive go-to-market strategies that significantly enhanced our joint sales efforts in automation.
I took the lead in creating and implementing channel-specific go-to-market strategies, which streamlined our approach and maximized impact. Additionally, I initiated and managed alliance programs with Microsoft and AWS, generating effective go-to-market strategies and robust sales pipelines for the UKI sales team. This collaborative and strategic approach not only strengthened our partnerships but also drove meaningful growth and success in the market.
Key Deliverables;
• Managed key relationships with top UK reseller and largest UK BPO partner, fostering strategic alliances and driving revenue growth.
• Oversaw channel resellers & alliance partners, including systems integrators and consultancies, to amplify direct and scale indirect revenues, surpassing sales quotas by 200%.
• Delivered the largest global sale in Process Mining for FY20, demonstrating exceptional sales acumen and strategic execution.
• Recognised as EMEA "partner manager of the year" by peers, reflecting outstanding performance and leadership.
• Achieved 150% of the partner revenue target in the first year, significantly contributing to the company's financial success.

Channel Manager UK & I

Automated Intelligence

Major Responsibilities;
I orchestrated the creation of a new partner channel, establishing strong relationships with systems integrators (SIs) and resellers to scale business revenues effectively. As an ISV Partner, I managed the Microsoft alliance, engaging with senior leadership to enhance awareness and collaboratively build a robust pipeline of opportunities.
My efforts in cultivating strategic partnerships with Microsoft and key service providers allowed me to foster relationships with C-level executives and leadership teams, integrating Automated Intelligence as a core business element. 
I also spearheaded the recruitment and management of channel resellers and alliance partners, including SIs and consultancies, to amplify both direct and indirect revenue streams. This comprehensive approach not only strengthened our market position but also drove significant growth for our business.
Key Deliverables;
• Developed and executed "go to market" strategies, driving joint sales initiatives in data security, big data, data discovery, insights, and compliance with the AI flagship solution "Datalift."
• Implemented a channel "go to market" strategy, resulting in a 22% revenue surge for the company; fostered and managed the Microsoft Alliance, achieving strategic and revenue targets, and influenced sales leading to a pipeline of £3M in the first year.
• Pioneered Microsoft technology alliance as an ISV partner, driving product awareness and opportunity creation with delivery partners.

Strategic Partnerships Development Manager

Extreme Networks

Major Responsibilities;
I successfully recruited and onboarded new reseller partners, revitalizing the channel partner program and expanding our business network. Through effective negotiation, I secured contracts for a diverse range of networking products and solutions, including mobility, BYOD, managed services, data center and high-performance networking NaaS, management and security, software-defined networking (SDN), cloud management, and IoT.
In addition, I developed and implemented strategic go-to-market (GTM) plans that fostered strong relationships with cross-functional teams. This collaborative approach not only enhanced our market presence but also drove significant growth across our product offerings.
Key Deliverables;
• Fostered robust partner relationships, laying the foundation for sustained business development and commercial success.
• Delivered £1M in new revenue within the first six months, significantly contributing to the company's financial growth.
• Pioneered the recruitment of the first new reseller partners in three years, strengthening the company's market presence.

Channel Manager

Airwatch UK

Major Responsibilities;
I developed and executed strategic channel partnerships across the EMEA region, focusing on recruiting new partners and fostering strong relationships with carriers, ISPs, system integrators, and consultancy groups. My specialization in cloud-based solutions included mobile device management, mobile app management, BYOD, mobile content management, mobile email management, and enterprise mobility.
I conducted comprehensive sales efforts for SMBs, large corporations, and enterprise clients, covering MDM, MEM, MCM, and e-commerce solutions. By diligently researching and recruiting new partners, I established a solid foundation for sustained business growth and channel expansion, driving significant impact across our network.
Key Deliverables;
• Formulated and implemented plans to surpass personal revenue targets, achieving in excess of £3M.
• Recruited and built a partner network across EMEA from scratch, delivering £2M in Annual Recurring Revenue (ARR).
• Generated a substantial pipeline by recruiting new System Integrator (SI) Partners, leading to potential deals worth £5M.
• Exceeded personal revenue targets by strategically developing and meeting account and territory plans.

Channel Manager EMEA

Idox Information Solutions

Tasked with managing sales of SAAS, Cloud computing, recruiting and working with ISP’s Cloud computing and securing and developing relationships with new and existing partners. Conducted consultative selling meetings with a variety of stakeholders, increasing sales and income generation.
•	Successfully sold SAAS to local Government, Education and the Central government which led to an increase in the customer base.
•	Pioneered working with partners to speed up and enhance sales opportunities, leading to quick and profitable returns.

Sales Manager

SafeShores Group

Built and developed the partner strategy for the business which delivered over £2m in new businesses. Assisted in the accreditation process for BS5979 and ISO270001. Hired and ran a successful internal account management team leading to increase in revenue and ROI.
•	Recruited vertical market partners and collaborated with vehicle tracking and security partners to deliver holistic client solutions.
•	Secured major partners such as O2 and Capita and IBM services to resell Lone Worker solutions and provided subject matter expertise in the joint marketing approach with O2 & the partner network. 
•	Secured deals for wide area comms, DSL, BSS979 ARC, and full disaster recovery solutions, selling complex transformation product solutions.

Sales & marketing director

Orange UK

Evangelising the Orange business and brand as commercial partner of choice across target markets and segments.   This was a sales role that involved working closely with internal business managers and external partners to identify joint business objectives and targets before devising and implementing a business strategy and or Go to Market proposition that provided alignment and delivery of commercial opportunities both for the partner and Orange businesses.

Partner Director

As a dynamic and results-driven senior partner manager, I've dedicated my career to cultivating channel partnerships that drive revenue growth. 
My journey has been marked by a series of successes leading cross-functional teams and crafting go-to-market strategies that enhance market presence.
I thrive on building strategic alliances and optimizing business development initiatives, which have led to substantial growth in sales pipelines. 
My experience has also included significant success in Pre IPO & Startup organisations
My ability to negotiate high-impact deals and foster strong relationships with key stakeholders has been a hallmark of my career. I’m passionate about leveraging my expertise to meet organizational goals and deliver exceptional value to clients, all while making a meaningful impact in the industry.

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