James Laurain

James Tech Copywriting

Freelance Technical Marketing for some of the best brands in tech.

Freelance Technical Marketer

Aampe

Building the first truly AI-driven approach to CRM Marketing Automation, allowing apps to create personalized, omni-channel customer experiences proven to increase customer engagement and retention.

Head of Growth

Propel, Inc

Growth Advisor

Thought Bakery

Helping some of the biggest brands in B2B pull fresh business from the oven with damn delicious copy and content! 🧁

Content Strategy

Avnet

Wielding the awesome power of over 2,500 engineers, best-in-class design houses, a decade of personal experience and the resources of a near $20B company like Thor's mighty hammer.

Let's build something!

**Achieved rank in the top 50 account managers in the company for 3 quarters running.**

Account Manager (Non-Traditional)

AMA Southwest Michigan

Helping connect fellow Marketers to brilliant ideas from the best thought leaders in the industry - which ultimately saves our customers from having to suffer though the horrible marketing they've almost come to expect. 😐

Director, Membership

YETi CGI

We need to stop making things that suck.

YETi CGI is a team of misfits with a strong background in Game Theory and creating Ambient User Experiences. With extensive cross-industry experience, they focus on and dream up amazing user experiences and then bring them to life – with an incredible, diverse team of experts who can make large amounts of complexity seem completely transparent. 

I get to help YETi talent scout for new technologies, architect hardware platforms, and find places where they can add huge amounts of value…but mostly I learn from the wisdom of each unbelievably talented member of the group.

Field Engineer

Bear VAI Technology

Built great relationships, gained invaluable experience, won multiple awards, and had, what I consider to be, great successes - not by pushing products - but by doing what I love - connecting with people, connecting people to technology, sharing cross-industry best practices and innovations, and pushing technology forward for the sake of mankind.

Field Sales Engineer

Stryker

Working with world-class suppliers (domestic and international) to ensure world class designs and products. 

Strategic Sourcing: Evaluating suppliers and supply chains to ensure the best match and most efficient choice for the production of components, assemblies, and finished products.

Supplier Assessment/Development: Understanding strengths and weaknesses of suppliers and supply chains to ensure proper supplier positioning, selection, and utilization, and spearheading development activities to equip suppliers with the knowledge of industry best practices (pertaining to validation, calibration, safety testing, etc.) needed to improve their processes.

Liaised between Stryker and suppliers for R&D Projects, translating designs, feedback, and requirements to suppliers and facilitating discussions around supplier-proposed Design for Manufacturability, cost reduction, and quality improvements.

Staff Advanced Sourcing Engineer

Ensuring Compliance of Medical Devices under the design control of Stryker Instruments to the applicable, industry-recognized safety standards.

Created a simple excel macro which took several input parameters and, from them, manipulated the related six tables in the IEC 60601-1 Standard to output the correct creepage and clearance values. 

I posted this "tool" on LinkedIn, and, since then, I've been asked for copies by dozens of engineers in several countries (including members of the safety agencies themselves).

Sr. Product Safety/Certifications Engineer

Working closely with Product Design Teams by relating standards to products and creating inventive solutions to ensure end-product compliance to the relevant Medical Industry Standards.

Acting as a liaison between Stryker and CSA, IEC, UL, TUV and other certification bodies to ensure proper application of standards, and, ultimately, end-product safety.

Product Safety/Certifications Engineer

Managing a floor of 60+ assemblers by maintaining and improving fixtures, processes, designs and work instructions with a focus on line balance, process efficiency, and end-product quality. Overseeing and evaluating rework processes from a risk perspective. Supporting the unit through 2 FDA audits.

Electrical/Manufacturing Engineer

Haden

Gallivanting across the countryside from automotive plant to automotive plant in an all-to-stylish hard hat that made even the strongest safety officers quiver in fear.

Technical Service Engineer - Co-op

💬 Learn your users through the messages you send | Featured in Forbes, TechCrunch

Looking for a way to tell your kids how beautiful they are on the inside? 👨‍👨‍👧‍👦

I was, so I wrote a book about it. 😅 

Get your copy here!!! 👇

🦎 MabelTheChameleon.com! 🦎 

---

My dad always told me that the key to success was to surround myself with brilliant people...and I think he was on to something. 😅

All in all, I've had an amazing career filled with incredible opportunities that I never would have even dreamed of or imagined, and it all stemmed from following this simple principle. 

I've done everything from medical device engineering, to growing my B2B Tech copywriting business from $0 to 6-figures in less than a year, to leading the growth engine for an up-and-coming SaaS startup fighting against the status quo of crappy push notifications. 🤺

...and who knows what's around the next turn.


👉 Please connect with me if you'd like to share with me on this journey!


Interests:
👶 Kids/Family
🪕 Banjo
🍞 Sourdough bread baking
🧔 Dad jokes
🤷‍♂️ Random Facts

Conversational Tech Copywriter

You're probably really proud of your tech - No one knows it better than you do.

...which is exactly why you shouldn't be writing your own copy.


Wait...What?!?


Yep. That's right.


See, when you're 'too close' to your tech, you start to develop your own language and assumptions.

Worse yet, you start to get blind to what your customers do and don't know.

It's not unique to you, it's just really hard to read the label of the jar you're in.


As an Engineer with an unhealthy obsession with consumer psychology, I can come alongside your technical team and help translate your features and differentiators into relevant and relatable messaging that speaks to your customers where they are.

Interested? Drop me a DM. 

jacmedia.co

As an experienced B2B content marketer, I'm best at campaigns for companies ready to make an impact. I have experience in lead gen and demand gen actions through audience research, content testing, and go-to-market execution. 

Let's talk if you're overwhelmed with: landing page copy, full website content, SEO results, audience ICP research, website content republishing, and a relevant platform distribution plan. Some of my best partnerships have included: HeyTaco, Blackstrap Media, Sustainable Concepts, Your Jerusalem, Wild Story Productions, and more.

Marketer

Go Mini's Franchising LLC

Organize for personalization and efficiency: local assets, security, and records.

Participate in organization-wide goals, including:
- Work-life balance for employees. 
- Service to our community marked by compassion and excellence.
- Complete work with the satisfaction of having done a day’s work in a day, not more and not less. We can all be mentally present with our families outside of work.
- Workplace full of integrity and respect in the way we treat coworkers, customers, vendors, and in dealing with the government.

Director of Focused Projects

Blackstrap Media (name changed to Kei in March 2025)

Developed high-level plans by creating marketing strategies that align with client goals.
- Reported to clients by clearly communicating the wins and adjustments of the strategy.
- Managed campaigns, carried out by building and maintaining marketing calendars and funnels.
- Planned and executed through developing cross-channel campaigns with meaningful outcomes.
- Measured performance on HubSpot, email lists, website views, and social platforms to evaluate campaign performance and make recommendations based on analytics.
- Standardized visuals to make sure that visual elements like the logo, tagline, and voice are consistent across channels to create a user-friendly brand voice.

Integrated Marketing Manager

Leading the Account Management team, staying up to date on project status and budget.
- A voice of strategy and goal completion for account managers
- Reported directly to the Operations Manager
- Delivered creative and strategy to clients
- Account Manager on Tier 1 Clients
- Managed strategy of campaigns
- Set up the team for success
- Managed deadlines and budgets
- Executed digital marketing strategies
- Displayed collaborative leadership skills
- Included traditional advertising elements in campaign management

Lead Account Manager

Sustainable Concepts, LLC

Nationwide Sustainable Building Consultants.
We’re here to help you create better buildings for people, planet, and profit.

Managed a full update of the website on WordPress.
- Conducted a current audience analysis
- Updated website color palette to be brand consistent
- Increased SERP visibility through content: up 94% at launch
- Discovered and presented marketing directed at keywords and decision makers
- Produced and published high-impact case studies of the most notable sustainability projects

Web UX Designer and Builder

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Your Jerusalem

One of the hardest and most rewarding projects I've worked on. 
Customized evangelism coaching and training for your church.

The biggest part of this role was taking a manuscript from a Google Doc to publish it on Amazon. If you're considering a similar self-publishing journey, I suggest you go for it! However, prepare for it to take longer than you expect.

Some of my responsibilities included: 
- Research, anticipate, and address potential challenges throughout the publishing process.
- Creating a marketing campaign to ensure sales success on the Amazon platform and the website.
- Coordinate with author on securing ISBN and Amazon upload.
- Ensure compliance with publishing platform terms and conditions.
- Manage book listing, metadata, pricing, and distribution channels.
- Research and select ebook and print publishing platforms: book is available on Amazon!

- Track deadlines and milestones, communicating tasks to freelancers and contractors.
- Communicate closely with the author regarding scheduling, feedback, and progress updates.
- Facilitate communications between author, editor, designer, formatter, and other freelancers, clarifying deadlines and expectations.
- Oversee direction of formatting, cover design, and interior layout, brand consistency, and quality standards.

Project Coordinator

HeyTaco 🌮

Effortless recognition and meaningful rewards.

Working alongside the founder, my responsibilities included:
- Evaluate existing content performance, identify gaps, and recommend improvements
- Analyze content performance data to identify areas for refresh and distribution
- Align marketing goals to attract, engage, and retain target audiences
- Develop and execute a comprehensive content marketing strategy 
- Improve organic visibility
- Conduct a thorough content audit 
- Perform in-depth content research 
- Initiate and deliver content refresh initiatives
- Implement SEO best practices for blog content 
- Use audience needs to inform content creation and strategy
- Conduct blog content audit to identify underperforming content
- Implement keyword research, audience research, and link building
- Rewrite existing content to improve its relevance and SEO performance
- Develop and write compelling case studies that highlight customer success
- Define the target audience through research and data analysis to ensure content is relevant

Content Marketing Consultant

Blackstrap Media

A digital advertising agency in Evansville, Indiana. Advertising has a lot of moving pieces, we bring them all together.

A freelance opportunity that included:
- Audience Journey mapping and implementation
- Audience Research
- Persona Development
- Campaign Messaging
- Campaign Management
- Video Project Interviews
- Video Production

Marketing Consultant

Employer Blueprint

Through talent acquisition and leadership coaching, we help our clients gain more freedom in business and in life by developing a high-performing team around them.

Responsible for:
- Email platform set-up, list management, template structure, content creation, and monthly send
- Initiate and report on audience interviews
- SEO keyword research
- Audience research

Email Marketing Manager

Zuia Trafficking

One of the fastest projects I've delivered.

We imagine a community free from human trafficking and abuse.
Our foundational program of education, trafficking awareness, and entrepreneurship creates a different story for families at higher risk of becoming victims to human trafficking and abuse. Simple programs bring abundant change in individual lives.

Responsible for: 
- Wireframing, building, and delivering the website on Wix.
- Edited client-created content to read clearly to the audience.
- Established the wireframe of content to flow from story to mission to donation.
- Researched local narratives so locals in Tanzania and supporters in the United States resonate with the mission.

Website Designer & Content Manager

Make your content work for you | Content Marketer

An experienced B2B marketer, I believe that marketing is a conversation -- connecting people who have a problem with those who solve it. 

Implement marketing to make a difference in the bottom line of your business.

Your service and your business can be the right solution when you use marketing channels to connect with people at the right time. Very few businesses need to implement every complicated marketing theory that exists. You need to focus on marketing tactics (doing) using strategies (the thinking) that solve a specific problem for your customer right now. 

I enjoy creating content with a purpose, so let's chat about marketing together. There's a link at the top of my bio.

taplio

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James Laurain

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