James Laurain

James Tech Copywriting

Freelance Technical Marketing for some of the best brands in tech.

Freelance Technical Marketer

Aampe

Building the first truly AI-driven approach to CRM Marketing Automation, allowing apps to create personalized, omni-channel customer experiences proven to increase customer engagement and retention.

Head of Growth

Propel, Inc

Growth Advisor

Thought Bakery

Helping some of the biggest brands in B2B pull fresh business from the oven with damn delicious copy and content! 🧁

Content Strategy

Avnet

Wielding the awesome power of over 2,500 engineers, best-in-class design houses, a decade of personal experience and the resources of a near $20B company like Thor's mighty hammer.

Let's build something!

**Achieved rank in the top 50 account managers in the company for 3 quarters running.**

Account Manager (Non-Traditional)

AMA Southwest Michigan

Helping connect fellow Marketers to brilliant ideas from the best thought leaders in the industry - which ultimately saves our customers from having to suffer though the horrible marketing they've almost come to expect. 😐

Director, Membership

YETi CGI

We need to stop making things that suck.

YETi CGI is a team of misfits with a strong background in Game Theory and creating Ambient User Experiences. With extensive cross-industry experience, they focus on and dream up amazing user experiences and then bring them to life – with an incredible, diverse team of experts who can make large amounts of complexity seem completely transparent. 

I get to help YETi talent scout for new technologies, architect hardware platforms, and find places where they can add huge amounts of value…but mostly I learn from the wisdom of each unbelievably talented member of the group.

Field Engineer

Bear VAI Technology

Built great relationships, gained invaluable experience, won multiple awards, and had, what I consider to be, great successes - not by pushing products - but by doing what I love - connecting with people, connecting people to technology, sharing cross-industry best practices and innovations, and pushing technology forward for the sake of mankind.

Field Sales Engineer

Stryker

Working with world-class suppliers (domestic and international) to ensure world class designs and products. 

Strategic Sourcing: Evaluating suppliers and supply chains to ensure the best match and most efficient choice for the production of components, assemblies, and finished products.

Supplier Assessment/Development: Understanding strengths and weaknesses of suppliers and supply chains to ensure proper supplier positioning, selection, and utilization, and spearheading development activities to equip suppliers with the knowledge of industry best practices (pertaining to validation, calibration, safety testing, etc.) needed to improve their processes.

Liaised between Stryker and suppliers for R&D Projects, translating designs, feedback, and requirements to suppliers and facilitating discussions around supplier-proposed Design for Manufacturability, cost reduction, and quality improvements.

Staff Advanced Sourcing Engineer

Ensuring Compliance of Medical Devices under the design control of Stryker Instruments to the applicable, industry-recognized safety standards.

Created a simple excel macro which took several input parameters and, from them, manipulated the related six tables in the IEC 60601-1 Standard to output the correct creepage and clearance values. 

I posted this "tool" on LinkedIn, and, since then, I've been asked for copies by dozens of engineers in several countries (including members of the safety agencies themselves).

Sr. Product Safety/Certifications Engineer

Working closely with Product Design Teams by relating standards to products and creating inventive solutions to ensure end-product compliance to the relevant Medical Industry Standards.

Acting as a liaison between Stryker and CSA, IEC, UL, TUV and other certification bodies to ensure proper application of standards, and, ultimately, end-product safety.

Product Safety/Certifications Engineer

Managing a floor of 60+ assemblers by maintaining and improving fixtures, processes, designs and work instructions with a focus on line balance, process efficiency, and end-product quality. Overseeing and evaluating rework processes from a risk perspective. Supporting the unit through 2 FDA audits.

Electrical/Manufacturing Engineer

Haden

Gallivanting across the countryside from automotive plant to automotive plant in an all-to-stylish hard hat that made even the strongest safety officers quiver in fear.

Technical Service Engineer - Co-op

💬 Learn your users through the messages you send | Featured in Forbes, TechCrunch

Looking for a way to tell your kids how beautiful they are on the inside? 👨‍👨‍👧‍👦

I was, so I wrote a book about it. 😅 

Get your copy here!!! 👇

🦎 MabelTheChameleon.com! 🦎 

---

My dad always told me that the key to success was to surround myself with brilliant people...and I think he was on to something. 😅

All in all, I've had an amazing career filled with incredible opportunities that I never would have even dreamed of or imagined, and it all stemmed from following this simple principle. 

I've done everything from medical device engineering, to growing my B2B Tech copywriting business from $0 to 6-figures in less than a year, to leading the growth engine for an up-and-coming SaaS startup fighting against the status quo of crappy push notifications. 🤺

...and who knows what's around the next turn.


👉 Please connect with me if you'd like to share with me on this journey!


Interests:
👶 Kids/Family
🪕 Banjo
🍞 Sourdough bread baking
🧔 Dad jokes
🤷‍♂️ Random Facts

Conversational Tech Copywriter

You're probably really proud of your tech - No one knows it better than you do.

...which is exactly why you shouldn't be writing your own copy.


Wait...What?!?


Yep. That's right.


See, when you're 'too close' to your tech, you start to develop your own language and assumptions.

Worse yet, you start to get blind to what your customers do and don't know.

It's not unique to you, it's just really hard to read the label of the jar you're in.


As an Engineer with an unhealthy obsession with consumer psychology, I can come alongside your technical team and help translate your features and differentiators into relevant and relatable messaging that speaks to your customers where they are.

Interested? Drop me a DM. 

Futuretek Academy

In the newest addition to Futuretek Enterprises, we have Futuretek Academy! After seeing how many people don't make it at a new company - we knew we had to do something. 

Enter Futuretek Academy - a learning institution that focuses on helping people reach their full potential within a new company. If you are a new graduate that wants to make an impact within IT, come take a look at Futuretek Academy. 

We have real, devoted teachers (no pre-recorded videos) who will take time out of their lives to help you on or off working hours. Also, as recruiters, we can and will help you get a new job after you've graduated!

For clients, you will have free access to our graduates - details available on request.

Co-Founder

FT Recruiting

Co-Founder | Lead Recruiter

Futuretek

I search for and identify quality IT candidates based off the job descriptions you send me and the intake calls we have. From there, I filter my candidates into groups based off of their experience and after screening them, present them to you, the Hiring Manager.

If you're a candidate, from here I will be sending you updates on interviews and interview information until you are hired.

Specialized in finding IT talent at all levels and with all technologies, from Development Managers and Directors to Junior GoLang Developers, and everything in between.

Lead Talent Acquisition Specialist/Bookkeeper

My focus was learning the ins and outs of the IT Recruiting world. I learned how to speak with Clients and Candidates to make sure they knew I would serve them to the best of my ability. 

I also landed two Clients for Futuretek, in addition to boosting placement rates.

Technical Recruiter

Cantek Program

As the Operations Manager, I ran a career development educational institute, located in the heart of Toronto's midtown area.

We ran four tech classes (Full Stack Development, Data Analytics, Cloud Computing, Core Tech) that each ran for 5 weeks: the first four were technical training and the fifth was spent reviewing and building on the critical soft skills needed to thrive in Canada's workforce.

Co-Founder | Operations Manager

Royal Ontario Museum

Assistant

Marco@futuretek.ca

𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼:
I find the best Developers, Engineers, and Managerial Candidates for companies looking for specialized tech talent. 

𝗛𝗼𝘄 𝗜 𝗴𝗲𝘁 𝗶𝘁 𝗗𝗼𝗻𝗲:
With a relentless motor and a strong team, I work around the clock to consistently find the people that make companies run. 

𝗔 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝘁𝗼 𝗛𝗶𝗿𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀:
With my team, we can recruit for any IT role in the United States or Canada. It does not matter the level of specialization, we will find you the hidden talent that your teams need to thrive. What I lack in experience I make up for with a persistent motor to find talent. Give Futuretek and me a try!

𝗔 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝘁𝗼 𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀:
I like to form relationships with my candidates so you know I am working around the clock to help you. I do everything I can to be a liaison between you and the Hiring Manager to accommodate any and all needs you might have when looking for your new career.

I am also a huge NFL fan (Go Pats 🇺🇲 !!). Send me a message and we can talk anytime.

taplio

The Battle

James Laurain

Marco Ricci

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