James Laurain

James Tech Copywriting

Freelance Technical Marketing for some of the best brands in tech.

Freelance Technical Marketer

Aampe

Building the first truly AI-driven approach to CRM Marketing Automation, allowing apps to create personalized, omni-channel customer experiences proven to increase customer engagement and retention.

Head of Growth

Propel, Inc

Growth Advisor

Thought Bakery

Helping some of the biggest brands in B2B pull fresh business from the oven with damn delicious copy and content! 🧁

Content Strategy

Avnet

Wielding the awesome power of over 2,500 engineers, best-in-class design houses, a decade of personal experience and the resources of a near $20B company like Thor's mighty hammer.

Let's build something!

**Achieved rank in the top 50 account managers in the company for 3 quarters running.**

Account Manager (Non-Traditional)

AMA Southwest Michigan

Helping connect fellow Marketers to brilliant ideas from the best thought leaders in the industry - which ultimately saves our customers from having to suffer though the horrible marketing they've almost come to expect. 😐

Director, Membership

YETi CGI

We need to stop making things that suck.

YETi CGI is a team of misfits with a strong background in Game Theory and creating Ambient User Experiences. With extensive cross-industry experience, they focus on and dream up amazing user experiences and then bring them to life – with an incredible, diverse team of experts who can make large amounts of complexity seem completely transparent. 

I get to help YETi talent scout for new technologies, architect hardware platforms, and find places where they can add huge amounts of value…but mostly I learn from the wisdom of each unbelievably talented member of the group.

Field Engineer

Bear VAI Technology

Built great relationships, gained invaluable experience, won multiple awards, and had, what I consider to be, great successes - not by pushing products - but by doing what I love - connecting with people, connecting people to technology, sharing cross-industry best practices and innovations, and pushing technology forward for the sake of mankind.

Field Sales Engineer

Stryker

Working with world-class suppliers (domestic and international) to ensure world class designs and products. 

Strategic Sourcing: Evaluating suppliers and supply chains to ensure the best match and most efficient choice for the production of components, assemblies, and finished products.

Supplier Assessment/Development: Understanding strengths and weaknesses of suppliers and supply chains to ensure proper supplier positioning, selection, and utilization, and spearheading development activities to equip suppliers with the knowledge of industry best practices (pertaining to validation, calibration, safety testing, etc.) needed to improve their processes.

Liaised between Stryker and suppliers for R&D Projects, translating designs, feedback, and requirements to suppliers and facilitating discussions around supplier-proposed Design for Manufacturability, cost reduction, and quality improvements.

Staff Advanced Sourcing Engineer

Ensuring Compliance of Medical Devices under the design control of Stryker Instruments to the applicable, industry-recognized safety standards.

Created a simple excel macro which took several input parameters and, from them, manipulated the related six tables in the IEC 60601-1 Standard to output the correct creepage and clearance values. 

I posted this "tool" on LinkedIn, and, since then, I've been asked for copies by dozens of engineers in several countries (including members of the safety agencies themselves).

Sr. Product Safety/Certifications Engineer

Working closely with Product Design Teams by relating standards to products and creating inventive solutions to ensure end-product compliance to the relevant Medical Industry Standards.

Acting as a liaison between Stryker and CSA, IEC, UL, TUV and other certification bodies to ensure proper application of standards, and, ultimately, end-product safety.

Product Safety/Certifications Engineer

Managing a floor of 60+ assemblers by maintaining and improving fixtures, processes, designs and work instructions with a focus on line balance, process efficiency, and end-product quality. Overseeing and evaluating rework processes from a risk perspective. Supporting the unit through 2 FDA audits.

Electrical/Manufacturing Engineer

Haden

Gallivanting across the countryside from automotive plant to automotive plant in an all-to-stylish hard hat that made even the strongest safety officers quiver in fear.

Technical Service Engineer - Co-op

💬 Learn your users through the messages you send | Featured in Forbes, TechCrunch

Looking for a way to tell your kids how beautiful they are on the inside? 👨‍👨‍👧‍👦

I was, so I wrote a book about it. 😅 

Get your copy here!!! 👇

🦎 MabelTheChameleon.com! 🦎 

---

My dad always told me that the key to success was to surround myself with brilliant people...and I think he was on to something. 😅

All in all, I've had an amazing career filled with incredible opportunities that I never would have even dreamed of or imagined, and it all stemmed from following this simple principle. 

I've done everything from medical device engineering, to growing my B2B Tech copywriting business from $0 to 6-figures in less than a year, to leading the growth engine for an up-and-coming SaaS startup fighting against the status quo of crappy push notifications. 🤺

...and who knows what's around the next turn.


👉 Please connect with me if you'd like to share with me on this journey!


Interests:
👶 Kids/Family
🪕 Banjo
🍞 Sourdough bread baking
🧔 Dad jokes
🤷‍♂️ Random Facts

Conversational Tech Copywriter

You're probably really proud of your tech - No one knows it better than you do.

...which is exactly why you shouldn't be writing your own copy.


Wait...What?!?


Yep. That's right.


See, when you're 'too close' to your tech, you start to develop your own language and assumptions.

Worse yet, you start to get blind to what your customers do and don't know.

It's not unique to you, it's just really hard to read the label of the jar you're in.


As an Engineer with an unhealthy obsession with consumer psychology, I can come alongside your technical team and help translate your features and differentiators into relevant and relatable messaging that speaks to your customers where they are.

Interested? Drop me a DM. 

Assets International, L.L.C.

Chief Executive Officer & Investigator-In-Chief

Assets International, a licensed private investigation agency founded in 2001, is an industry leader in locating missing heirs and reuniting owners around the world with their assets.  Assets International has recovered well over $180 million in just the past few years for individuals, corporations, probate estates, nonprofits and government entities.

President

Alix

Consultant & Advisor

Inherit More, LLC

Imagine you've lost someone you love.  In addition to grieving and everything else happening in your life, you now also have to inventory all of your loved one's assets and deal with the all the bureaucracy so you can inherit.  Now imagine that you have help along the way or can even have someone do it for you.  Inherit More is here for you!

Founder & President

Getting Healthy With Lesley

My wife and I help people achieve lifelong transformation, one healthy habit at a time!

Executive Board Member

Law Offices of Michael J. Zwick, P.L.C.

Owner

Shermeta, Chimko & Kilpatrick

Associate

Honigman Miller Schwartz and Cohn LLP

Law Clerk

Helping heirs and executors find and get their inheritance

I help executors and heirs find inheritance assets.  

You know those scenes in movies where everyone gathers for the reading of the will and the attorney lists all the assets that the deceased left behind?  Well, I’ve got some news for you.  It just doesn’t happen this way. 

Whether or not there was a will, most people don’t leave a detailed list of what they owned, where it is located, or how to get it. This is often left to the executor, the lawyers, or me. 

This is what I do.   

I also locate missing heirs and connect them with their inheritance. 

I’ve always enjoyed putting together the pieces of the puzzle.  As a kid, Encyclopedia Brown was my favorite book series.  Here was a boy my age playing private detective and solving mysteries in his neighborhood. 

Then came Indiana Jones. Ever since cinema’s greatest treasure hunter captured ten year old me’s imagination, I’ve long loved the idea of searching high and low and doing whatever it takes to find and bring home valuable items others hid somewhere or maybe even forgot about. 

Well, life set in and I followed the ordinary path of college and law school.  The intrigue of searching for treasure, though, never left me.  A few years into my legal career, 

I get the fun and thrill everyday of looking for the assets that the deceased left behind.  My team and I do all the digging and then, when we find something, put in the legwork so the heirs can inherit it. I also get the satisfaction of relieving our clients of the stress that comes with being an executor.  

They can sleep better at night knowing that the toughest part of the job, finding and recovering the deceased’s assets, is in good hands.

If you are an executor or know someone who is, we are here to help.  Just reach out to me via DM or email (mzwick@inheritmore.com) or simply schedule a chat at https://calendly.com/inherit.

taplio

The Battle

James Laurain

🕵🏼‍♂️ Michael Zwick 🕵🏼‍♂️

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