James Laurain

James Tech Copywriting

Freelance Technical Marketing for some of the best brands in tech.

Freelance Technical Marketer

Aampe

Building the first truly AI-driven approach to CRM Marketing Automation, allowing apps to create personalized, omni-channel customer experiences proven to increase customer engagement and retention.

Head of Growth

Propel, Inc

Growth Advisor

Thought Bakery

Helping some of the biggest brands in B2B pull fresh business from the oven with damn delicious copy and content! 🧁

Content Strategy

Avnet

Wielding the awesome power of over 2,500 engineers, best-in-class design houses, a decade of personal experience and the resources of a near $20B company like Thor's mighty hammer.

Let's build something!

**Achieved rank in the top 50 account managers in the company for 3 quarters running.**

Account Manager (Non-Traditional)

AMA Southwest Michigan

Helping connect fellow Marketers to brilliant ideas from the best thought leaders in the industry - which ultimately saves our customers from having to suffer though the horrible marketing they've almost come to expect. 😐

Director, Membership

YETi CGI

We need to stop making things that suck.

YETi CGI is a team of misfits with a strong background in Game Theory and creating Ambient User Experiences. With extensive cross-industry experience, they focus on and dream up amazing user experiences and then bring them to life – with an incredible, diverse team of experts who can make large amounts of complexity seem completely transparent. 

I get to help YETi talent scout for new technologies, architect hardware platforms, and find places where they can add huge amounts of value…but mostly I learn from the wisdom of each unbelievably talented member of the group.

Field Engineer

Bear VAI Technology

Built great relationships, gained invaluable experience, won multiple awards, and had, what I consider to be, great successes - not by pushing products - but by doing what I love - connecting with people, connecting people to technology, sharing cross-industry best practices and innovations, and pushing technology forward for the sake of mankind.

Field Sales Engineer

Stryker

Working with world-class suppliers (domestic and international) to ensure world class designs and products. 

Strategic Sourcing: Evaluating suppliers and supply chains to ensure the best match and most efficient choice for the production of components, assemblies, and finished products.

Supplier Assessment/Development: Understanding strengths and weaknesses of suppliers and supply chains to ensure proper supplier positioning, selection, and utilization, and spearheading development activities to equip suppliers with the knowledge of industry best practices (pertaining to validation, calibration, safety testing, etc.) needed to improve their processes.

Liaised between Stryker and suppliers for R&D Projects, translating designs, feedback, and requirements to suppliers and facilitating discussions around supplier-proposed Design for Manufacturability, cost reduction, and quality improvements.

Staff Advanced Sourcing Engineer

Ensuring Compliance of Medical Devices under the design control of Stryker Instruments to the applicable, industry-recognized safety standards.

Created a simple excel macro which took several input parameters and, from them, manipulated the related six tables in the IEC 60601-1 Standard to output the correct creepage and clearance values. 

I posted this "tool" on LinkedIn, and, since then, I've been asked for copies by dozens of engineers in several countries (including members of the safety agencies themselves).

Sr. Product Safety/Certifications Engineer

Working closely with Product Design Teams by relating standards to products and creating inventive solutions to ensure end-product compliance to the relevant Medical Industry Standards.

Acting as a liaison between Stryker and CSA, IEC, UL, TUV and other certification bodies to ensure proper application of standards, and, ultimately, end-product safety.

Product Safety/Certifications Engineer

Managing a floor of 60+ assemblers by maintaining and improving fixtures, processes, designs and work instructions with a focus on line balance, process efficiency, and end-product quality. Overseeing and evaluating rework processes from a risk perspective. Supporting the unit through 2 FDA audits.

Electrical/Manufacturing Engineer

Haden

Gallivanting across the countryside from automotive plant to automotive plant in an all-to-stylish hard hat that made even the strongest safety officers quiver in fear.

Technical Service Engineer - Co-op

💬 Learn your users through the messages you send | Featured in Forbes, TechCrunch

Looking for a way to tell your kids how beautiful they are on the inside? 👨‍👨‍👧‍👦

I was, so I wrote a book about it. 😅 

Get your copy here!!! 👇

🦎 MabelTheChameleon.com! 🦎 

---

My dad always told me that the key to success was to surround myself with brilliant people...and I think he was on to something. 😅

All in all, I've had an amazing career filled with incredible opportunities that I never would have even dreamed of or imagined, and it all stemmed from following this simple principle. 

I've done everything from medical device engineering, to growing my B2B Tech copywriting business from $0 to 6-figures in less than a year, to leading the growth engine for an up-and-coming SaaS startup fighting against the status quo of crappy push notifications. 🤺

...and who knows what's around the next turn.


👉 Please connect with me if you'd like to share with me on this journey!


Interests:
👶 Kids/Family
🪕 Banjo
🍞 Sourdough bread baking
🧔 Dad jokes
🤷‍♂️ Random Facts

Conversational Tech Copywriter

You're probably really proud of your tech - No one knows it better than you do.

...which is exactly why you shouldn't be writing your own copy.


Wait...What?!?


Yep. That's right.


See, when you're 'too close' to your tech, you start to develop your own language and assumptions.

Worse yet, you start to get blind to what your customers do and don't know.

It's not unique to you, it's just really hard to read the label of the jar you're in.


As an Engineer with an unhealthy obsession with consumer psychology, I can come alongside your technical team and help translate your features and differentiators into relevant and relatable messaging that speaks to your customers where they are.

Interested? Drop me a DM. 

Non-Medical Mentor

Clients come to me after their doctor fails to heal them from cancer, auto-immune disorders, mold and covid related injuries.
I don't treat, nor cure... I heal, period.
Everything I ask you to do? I have done myself or to my family first: it's how I know it works

US Navy

Dream job, was going to finally be able to integrate NASA, clinical experience and county government experience in one place: to become the lead on safety related to air quality on all Navy operations.
To finally give meaning to all that my parents went through, where I get to save lives of thousands.
Then I refused the new magic juice shots... resigning from this role was worse than the near death experience.

Industrial Hygienist

Bay Area Air Quality Management District

Where I was supposed to become the third whistleblower.
Where I found out the city of SF, Cal-EPA, State Governor, City Mayor (and others) were colluding to intentionally pollute the air.
They were sued by whistleblowers... and lost.
Needed the job, stayed quiet, and for this I was exposed to a highly carcinogenic gas that later resulted in tumors.
This experience alone is what 'woke' me up. 
Lost everything as a result of it, including marriage.
And it was 100% a blessing

Air Quality Instrument Specialist

San Diego County Air Pollution Control District

Where I found out the gov truly doesn't care about you.
My first exposure to State of California's corruption.
But I needed the job, so I remained a coward and stayed quiet, praising our spineless leadership.

Air Pollution Control Assistant

Active Physical Therapy & Wellness Center

A PT/wellness clinic launched with two others who were sick of seeing patients treated as number.
Learned to rehab my entire body from triathalons + 100 milers.
Also where I found out the shots were not safe nor effective... all of them.

Manager, Sales And Business Development

Jet Propulsion Laboratory - NASA

Every single thing I know about air/water/soil/food/medicine/education came from this experience alone. 
Had zero degrees while working here.

Scientific Researcher

K. General Contracting

Where I found out working with your hands is not a choice, but a rite of passage for every good man.

Environmental Consultant/Site Safety Manager

Private Non-Medical Mentor | Washed-up NASA scientist | Mentor To 1% Dads | No longer training for 100-milers |

I solve your problems by sharing what I've learned from coming within hours of dying, working for NASA w/ zero degrees, yada yada, insert more virtue signaling BS here...

I CHARGE FOR MY TIME, want your life saved? Want your wife saved from her gut controlling her? Dad has prostate cancer and urologists failed him? Grandpa had a shot reaction, has multiple tumors, chemo and radiation aren't working?

How much you willing to pay for it? Nothing? That is how much you value your health and hers :)

I come equipped with serious life experiences and no certifications: need to see them or offended by such verbiage? 

Go to a therapist.



When I'm not coaching, I'm busy with:
--My life

So sorry, did you expect a list of complete, utter BS?
Forgive me for letting you down :)

taplio

The Battle

James Laurain

Sero H. Kassabian, MPH

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