Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

Yesterday I was invited by the lovely Selena Quick to celebrate 10 years of PAD London. 🥂 

Whilst near Baker Street, I couldn't help but pop to see where an old hero of mine used to live...

I love that this is an ACTUAL thing!

#dangermouse

(Great to see Stephen Evans, Machan Enever Tim Brown Business Coach London Yasmin Ulhaq, LLB and others! )

👉 WhatToSayToSell.com. Helping B2B founders close 1 extra deal every month. ⚫ Free Clarity Workshop coming in March

It's making an impact on other like this that drives me. ❤️ 

I always joke with Stephen that I'm like a proud father when I see his progress... and I mean it!

This post literally made my day. 

Feeling the love.

🫶

Connecting employers with their target audience using influencer marketing, events and content | Trusted by LinkedIn, HSBC, BBC and more.

I've spent £10K on coaching & courses. 

And I plan to spend 10 times more this year. 

Here’s what I’ve invested in so far: 

Sophie helped me figure out how position myself on LinkedIn.

James helped me with my sales calls which helped me close £30K in two weeks. 

Shoaib taught me how to write content that gets leads. 

Alicia helped me out when my LinkedIn was tanking.  

Jonny helped me diagnose and reposition my agency. 

Timothy taught me agency economics 

These investment have made me £200K+ in revenue to date. 

Not spending on self development is broke  energy. 

Because you’ve got to spend money to make money.

The gap between where you are and where you want to be is a skills issue.

I’d rather pay to close that gap as fast as possible. 

Than wasting time trying to figure out myself. 

That’s how smart Talent Wrks.  

What do you think?

Erm what actually happens in France?

Duolingo seems to be obsessed with personified cats?!

I can now also ask you if you’re a cat in French but not sure how useful that will be….

graphical user interface, text, application, chat or text message

#dailysalesmessage episode 912 - Avoid THIS comparison

I love a good Acrostic.

It helps your message stand out and be memorable! 

#party #clearsalesmessage

#dailysalesmessage episode 903 - The Breath Test

I was inspired by a comment exchange with George Tural yesterday.

He asked about the foundational selling communication skills and what they are.

So I've listed (some of) them below - 👉 what would you add?

(there are 800+ things I consider when creating messaging for a client- madness!)

#clearsalesmessage

====

✅ Knowing exactly WHO the buyer is

✅ Naming the real PROBLEM the buyer feels

✅ Stating a clear OUTCOME the buyer wants

✅ Explaining HOW IT WORKS in simple language

✅ Making the value OBVIOUS before the price

✅ Using the BUYER'S WORDS, not jargon

✅ Linking the offer to a TANGIBLE result

✅ Being clear on WHY someone should choose you

Are you Ahead of the click™ ... ? 

Working with Liam O'Leary and the wonderful team at Laser Red is hands down one of my most favourite clients.

Finding a simple way to articulate everything they do was the brief and it makes me smile every time I see a Laser Red post or messaging using the term.

#clearsalesmessage

It's a one-way ticket to the desktop website...

Make sure your user experience ACTUALLY WORKS if you want people to buy from you.

What's the worst UX/UI fail you've seen?

#clearsalesmessage

The Corporate Escape Club

A conversation and collaboration community for corporate escapees who want to create and grow their independent B2B business.

Monthly in-person and remote networking meetings for B2B professionals.

Access to hot desk and meeting space in Walton-on-Thames, Surrey.

Business launch support systems.

B2B Marketing Masterclasses and training.

Become part of community of fellow professionals to inspire and support you.

Opportunities for high quality conversations, collaborations and referrals.

Co-Founder

Expert Empires

Mastermind Coach

The Marketing Matrix Ltd

Marketing strategy and support for professionals who want to create and grow independent B2B Consultancy or Coaching businesses.

Co-founder & Director

START Marketing

Our START Marketing Strategy & Action Plan is designed to help professional and technical consultants develop an affordable, effective and doable marketing strategy and action plan that they can easily manage themselves.

Marketing Mentor

Property Investor

e-Vis Marketing & Web Consultancy

e-Vis Marketing and Web Consultancy specialises in web design and usability, affiliate marketing, search engine optimisation, email marketing, branding and corporate identity, online games, copywriting, e-commerce, promotional corporate and standalone microsites.

e-Vis provides targeted, trackable and accountable marketing.

Owner

SAS (Scandinavian Airlines)

Responsible for UK trade and leisure marketing.

Marketing Executive

Managed and responded to customer complaints, compliments and claims.

Customer Relations Executive

Are you an independent B2B consultant, coach or expert (or thinking about becoming one!?)

Do you want to;

✅ Win premium, B2B contracts?

✅ Stop your business from being a well-kept secret?

✅ Get access to quality referrals and collaboration opportunities from fellow corporate escapees who get what you do and understand the difference you can make?

Do you;

✅ Believe you know nothing about marketing but have the idea for a bigger business bubbling inside?

✅ Want to meet a community of professionals who have escaped corporate to start their own B2B consultancy, coaching or expert business?

We can help!

🌟The Corporate Escape Club is THE networking and B2B marketing community for B2B Consultants, Coaches and Experts.🌟

And we’re here to help you win premium B2B contracts from people and organisations you love working with.

As B2B marketing consultants who met at a networking event and started a business soon after, we’ve been helping corporate escapees create and grow B2B businesses that provide freedom and control, for over 12 years.

During that time we’ve found that success is all about clarity, confidence and consistent action.

The most profitable businesses simply have a growth plan that helps them take action confidently.

So we started the Club to help you stop being a well-kept secret and win premium contracts from clients that value you!

Our members are established escapees who want more clients for their B2B business, and professionals who are planning their corporate escape.

Our community is designed to provide you with affordable, effective and doable B2B marketing support and a close network of professionals who can refer you, collaborate with you and become your B2B business buddies!

At our free online and in-person networking meetings, we'll introduce you to fellow consultants and coaches in a series of 1:1 chats and share a golden marketing nugget designed to help your business grow.

In our cosy and fun online community we provide you with networking opportunities that suit YOUR schedule, B2B masterclasses, Club café days, mini marketing challenges and B2B nuggets all designed to help you expand your professional network and promote your business confidently.

The first step is to join us in-person by the river in Walton-on-Thames, Surrey, UK and / or on Zoom at our next meetings.

Book your spot here: www.thecorporateescapeclub.co.uk/book

Limited places are free and secured with a £48 deposit which is refunded on attendance.

Or DM me for a no-pressure chat if you’d like to find out more.

I’d love to meet you!

taplio

The Battle

James Newell

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Newell's LinkedIn Performance

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