Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

Yesterday I was invited by the lovely Selena Quick to celebrate 10 years of PAD London. 🥂 

Whilst near Baker Street, I couldn't help but pop to see where an old hero of mine used to live...

I love that this is an ACTUAL thing!

#dangermouse

(Great to see Stephen Evans, Machan Enever Tim Brown Business Coach London Yasmin Ulhaq, LLB and others! )

👉 WhatToSayToSell.com. Helping B2B founders close 1 extra deal every month. ⚫ Free Clarity Workshop coming in March

It's making an impact on other like this that drives me. ❤️ 

I always joke with Stephen that I'm like a proud father when I see his progress... and I mean it!

This post literally made my day. 

Feeling the love.

🫶

Connecting employers with their target audience using influencer marketing, events and content | Trusted by LinkedIn, HSBC, BBC and more.

I've spent £10K on coaching & courses. 

And I plan to spend 10 times more this year. 

Here’s what I’ve invested in so far: 

Sophie helped me figure out how position myself on LinkedIn.

James helped me with my sales calls which helped me close £30K in two weeks. 

Shoaib taught me how to write content that gets leads. 

Alicia helped me out when my LinkedIn was tanking.  

Jonny helped me diagnose and reposition my agency. 

Timothy taught me agency economics 

These investment have made me £200K+ in revenue to date. 

Not spending on self development is broke  energy. 

Because you’ve got to spend money to make money.

The gap between where you are and where you want to be is a skills issue.

I’d rather pay to close that gap as fast as possible. 

Than wasting time trying to figure out myself. 

That’s how smart Talent Wrks.  

What do you think?

Erm what actually happens in France?

Duolingo seems to be obsessed with personified cats?!

I can now also ask you if you’re a cat in French but not sure how useful that will be….

graphical user interface, text, application, chat or text message

#dailysalesmessage episode 912 - Avoid THIS comparison

I love a good Acrostic.

It helps your message stand out and be memorable! 

#party #clearsalesmessage

#dailysalesmessage episode 903 - The Breath Test

I was inspired by a comment exchange with George Tural yesterday.

He asked about the foundational selling communication skills and what they are.

So I've listed (some of) them below - 👉 what would you add?

(there are 800+ things I consider when creating messaging for a client- madness!)

#clearsalesmessage

====

✅ Knowing exactly WHO the buyer is

✅ Naming the real PROBLEM the buyer feels

✅ Stating a clear OUTCOME the buyer wants

✅ Explaining HOW IT WORKS in simple language

✅ Making the value OBVIOUS before the price

✅ Using the BUYER'S WORDS, not jargon

✅ Linking the offer to a TANGIBLE result

✅ Being clear on WHY someone should choose you

Are you Ahead of the click™ ... ? 

Working with Liam O'Leary and the wonderful team at Laser Red is hands down one of my most favourite clients.

Finding a simple way to articulate everything they do was the brief and it makes me smile every time I see a Laser Red post or messaging using the term.

#clearsalesmessage

It's a one-way ticket to the desktop website...

Make sure your user experience ACTUALLY WORKS if you want people to buy from you.

What's the worst UX/UI fail you've seen?

#clearsalesmessage

Liz Hamlet

Scaling with doesn’t halt because you’re not working hard enough.
It's because you’re playing it safe.

As a female CEO/Founder or Female-led brand, you’ve built something solid. But the market’s shifting. The strategy that got you here won’t get you to the next level. You’ve got ideas (too many, maybe), but nothing that feels like the bold move.

That’s where I come in.

🟡 I HELP FOUNDERS & BRANDS THINK BRAVER, ACT BOLDER AND SCALE SMARTER.

I’m Liz - a Business strategist, coach and facilitator who works with ambitious entrepreneurs and leadership teams to step out of safe mode and into legendary impact.

WHAT DO I DO BEST?

✅ Cutting through the noise to find the sharpest path forward for your new launch or business scaling
✅ Challenging echo-chamber thinking with a fresh perspective
✅ Turning “stuck” into strategy you actually use
✅ Giving you the clarity (and courage) to make brave moves

🟡 WHY WORK WITH ME?

I used to lead 100+ people in corporate before building my own businesses. Since then, I’ve partnered with 100s of leaders... from powerhouse solopreneurs to global giants like Sony Music, Publicis, Fujifilm, M&C Saatchi, Virgin StartUp and SpaceNK.

I've been named in “1000+ Women Who Inspire on LinkedIn" and my mission / community supporting small businesses and founders with The Antisocial Socialites has been named as one of #SmallBiz100 in 2025, celebrated at The House of Lords and Downing Street.

But the reality is... titles and logos matter less than this - my clients keep coming back and recommending me because I help them get unstuck, think bigger and act braver.


🟡 WAYS WE CAN WORK TOGETHER:

✨ For Founders:
- BRAVE & STRATEGIC: The strategic coaching & growth partnership for ambitious female founders who are ready to make bold moves.
- THE STRATEGIC FOUNDER: 1:1 intensive to build (and actually execute) your growth strategy
- THE LAUNCH ROOM: 8-week group program to finally get that idea out of your head and making money.

✨ For Teams & Boards:
- Board & Strategy Away Days (where big thinking happens)
- Bespoke Masterclasses on networking, entrepreneur thinking, leadership & decision-making
- Ongoing strategy partnering & audits

🟡 THE RESULTS:

- Brave pivots that redefined markets
- Offers launched that felt impossible a few months before
- Teams aligned on strategies that don’t just look good on decks - they actually get used
- Founders and brands who stopped playing small and started leading big

🟡 If you’re ready to stop circling ideas and start making moves - let’s talk.

DM me here or visit sparksucceed.co.uk


READY?

Podcast Host / Podcaster / Presenter - "How to Spark Success"

Steal the success secrets of Global leaders.

Available to listen on:

Listen - Spotify, Apple Podcasts, Google Podcasts, Amazon Music, I Heart Radio, Deezer, Listen Notes

Watch - YouTube

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