James "Saywhatsales" Buckley

Board Of Directors & Host of The UNCrushed Podcast

Host & Sales Content Creator @ Sell Better

My mission is to walk alongside sales professionals as they develop the skills and best practices needed to find sales success. 

Our purpose is to show salespeople their true worth as the tip of the spear. 

I have the pleasure of hosting the best minds in sales every day and creating content that elevates the sales profession.

Connect with me @saywhatsales on Instagram, Tik Tok, and Twitter. Join us live daily to learn and grow into a top-performing sales professional.

Host & Sales Content Creator

I have the privilege of conducting content with incredible salespeople and leaders. It's my honor to create content that elevates the sales profession. We take great pride in bringing the best sales talent in the world to the screen so they can aid other sellers in their journey to crush quota and earn the results they deserve. 

We are sales practitioners that happen to teach others how to do it, as well. With thousands of members, our content helps change the game and take your sales to the next level. 

Follow us @sellbetter.xyz on the gram and on Tik Tok for daily tips, techniques, and takeaways that will help you in your daily routines.

My Key responsibilities: 

Host and MC public and private events for/with Sell Better by JB Sales
Help sales reps through tough times with proven tactics
Provide best practices to sellers globally
Elevate the Sales Profession overall
Show salespeople their true value and worth
Give salespeople the confidence they need to be successful
Educate and entertain our audience

At some point, “just send more” stopped working.

And a lot of teams are still stuck there.

We wanted to take a different approach, so we teamed up with Jed Mahrle to build:
Modern Prospecting with Jed

It’s a focused look at how prospecting is actually being done today from messaging to channel mix to using signals the right way.

If you’re trying to create more pipeline without burning out your list, you’ll probably find this useful.

Here’s the course:
 👉 https://lnkd.in/ecZxzxrb

#saywhatsales #sellbetter #modernprospecting #ProspectWithJed

James Buckley

Cold email is not dead. Bad cold email is.

Most reps are still sending emails that:
 • Try to say 4 things at once
 • Lead with “we help companies like yours…”
 • End with “Do you have 30 minutes?”
And then they wonder why no one replies.

We’re fixing that LIVE with Samantha Novak-Federmeyer of SuperSend
🎯 The Cold Email Checklist: Hook. Proof. CTA.

It goes down 3/4 at 12 pm ET!

On this show, we’re breaking down exactly how to build cold emails that get read, understood fast, and actually convert to meetings.

Here’s what we’re covering:
✅ How to write the first 2 lines so they feel specific, not templated
✅ The checklist mindset: what to verify before you hit send
✅ One idea per email and how to avoid cramming
✅ Social proof that matches the persona without sounding like you’re bragging ✅ CTAs that drive action without begging for 30 minutes

Plus, frameworks you can reuse so you’re not staring at a blank page:
• Relevance-first: why you, why now, simple ask
• Problem-impact: pain → impact → insight → next step
• Trigger/signal: what changed → why it matters → suggestion → ask
• Pattern interrupt: stand out without gimmicks

We’ll also cover:
• No signal vs light signal vs strong signal
• SDR vs AE/leadership outreach
• What to send after email #1
• How to build a 3 to 5-touch sequence where every message has a job
• What to change between follow-ups so you’re not “just following up”
• Deliverability guardrails that actually matter

And yes… we may do LIVE rewrites.

If you or your team send cold email, this is a must-attend.

Use the link to register 👇
https://lnkd.in/eXhk3ZKM

#SellBetter #ColdEmail #Saywhatsales #EmailTactics

🎤 The Sales Rapper | 🦈 EventShark.io

I am a co-founder of Event Shark, a B2B content production company.

As a musician and content creator of 15 years, I leverage my rap and sales skills to create intensely original and relevant content that gets viral attention and inbounds from the ideal customer profile.

Before launching Event Shark, I founded The Sales Rapper, a full-service creative marketing agency that helps B2B and e-commerce brands stand out with music, video, strategy, and flavor-added ABM.

I have partnered with leading platforms such as Vimeo, Salesloft, and Demandbase, and delivered custom videos and live freestyling hybrid shows for offline conferences, events, SKOs, and webinars.

I have 5+ years experience in B2B go to market functions, including strategic and senior account executive roles at Yelp, where I achieved President's Club status and closed multiple six-figure deals. I also have a BA in History from Boston College, and I am natively bilingual in English and Chinese (Mandarin).

My goal is to help B2B companies break through the noise and connect with their audience in a memorable and authentic way. I believe that content is the key to building trust, engagement, and loyalty, and that rap is a powerful medium to convey a message and spark a conversation.

eventshark.io

Ding Zheng

I have a confession to make:

My pipeline hygiene is horrible.

Ever since my earliest days in sales I’ve never been one to take detailed notes and update the CRM. My opportunities lived in my head. My default state runs on vibes and caffeine. 

Unfortunately that means sometimes I drop the ball on follow-ups. 

Or when my cofounder needs context on an account he doesn’t have it.

Not fun.

We recently got Lightfield and it’s been an absolute game changer.

Everything is just done automatically. But it’s not only importing my calls and parsing my emails. The AI factors in correspondence from multiple channels and serves as a single source of truth/spiritual guide for all our sales efforts.

I’m asking the chat interface what to follow up on. Yesterday I asked the chat interface what accounts I need to flip into opportunities. It listed everything I missed and then with another prompt it worked.

In the past we tried to setup a HubSpot instance. And HubSpot is a fine tool don’t get me wrong. Many people get value out of it. But I’d bet many others were like me and not actually using it. And a CRM that doesn’t get used is ultimately not useful. 

Lightfield is fire because I don’t have to “use” it in the sense of actively updating and maintaining it. Everything just gets done automatically and when I need to reference context or past activity it’s all there like magic.

And that’s pretty sweet.

(Also their team are all great people and very helpful for any time we needed support.)

This is not a paid post by the way I just actually like the tool and the team.

🎤 The Sales Rapper | 🦈 EventShark.io 🎥

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The Battle

James "Saywhatsales" Buckley

Ding Zheng

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taplio

The Battle

James "Saywhatsales" Buckley

Ding Zheng

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James "Saywhatsales" Buckley's LinkedIn Performance

Performance ScoreDing Zheng's LinkedIn Performance

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Performance ScoreJames "Saywhatsales" Buckley's LinkedIn Performance