James Ski

Incredibly proud to be supporting Asana's mission to help humanity thrive by enabling the world's teams to work together effortlessly.

As companies continue to invest in improving the productivity of their workforce. Asana is leading the way in Human + AI Collaboration.

15+ years of enterprise sales experience with a constant focus on helping people, teams and companies to become more productive, successful and fulfilled in their work.

I’ve built and exited a start-up business and been part of the growth of early-stage British SaaS companies like Huddle as well as the unique environment of hypergrowth companies like Linkedin where I was a top EMEA performer and President Club Winner

I know what it takes to build teams, own territory, build pipeline and win business across multiple functions and geographies with a consultative and strategic approach. 

Over 7 years I consulted companies via Sales Confidence like Salesloft, Zoominfo, Gong, 6Sense, Demandbase, Cognism, SimilarWeb and many others build brand awareness, land sales hires at all levels and grow their revenue in the UK and EMEA. 

I’m also the author of the book “How to Build Sales Confidence” which you can check out on Amazon.

CEO and Founder

CR0 - VP Sales / Human SDR Teams /SDR Sales Training /Powered by AI

About The Point Co | Built for Revenue Leaders Who Need Pipeline That Converts

Need to grow revenue with fewer resources? Still chasing the same targets with half the team?

You're not alone — and you're not out of options.

I’m Steve Burton, a sales leader with over 20 years of experience helping B2B tech companies scale sales, build SDR functions that actually deliver pipeline, and launch go-to-market strategies that convert across the USA, EMEA, LATAM, and APAC.

Currently leading at The Point Co, we act as a trusted partner to Founders, CROs, and Sales VPs who are tired of lazy SDRs, unqualified leads, bloated tech stacks, and wasted headcount. We’re here to cut the noise, fix the top of the funnel, and create a sales engine that closes.

What We Do
We help you build, fix, or scale:

Fully managed outsourced SDR teams in the USA, LATAM, EMEA, and APAC

Sales training and coaching for SDRs, ISRs, and BDMs

Go-to-market strategy and playbook development

C-level LinkedIn and cold email outreach

Campaign execution, event support, and reporting

Sales recruitment and SDR team buildouts

Fractional leadership (CRO, VP Sales, SDR Manager, Inside Sales, Account Executives)

Whether you're entering a new region or need to replace chaos with structure, we embed into your organisation and deliver what your sales team needs, not just what they think they want.

Why It Works

Because I’ve trained thousands of SDRs, delivered hundreds of outbound projects globally, and know the difference between busy work and real performance. We don’t just fill calendars — we build revenue-generating systems.

Who We Don’t Work With

If you:

Think you already know everything and just want someone to blame

Want free consulting with no intention of taking action

Lead like it’s still the 1980s and hate change

Micromanage outsourced teams into the ground

Blame agencies while keeping underperformers in-house

Show no respect to partners, your team, or the people serving your table

Then we’re not the right fit — and that’s okay.

But if you're serious about building a pipeline that actually turns into revenue — and want a partner that’s been there, done it, and still gets hands-on — then let’s talk.

taplio

The Battle

James Ski

Steve Burton.

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