James Ski

15+ years of enterprise sales experience.

I’ve built and exited a start-up business and been part of the growth of early-stage British SaaS companies like Huddle as well as the unique environment of hypergrowth companies like Linkedin where I was a top EMEA performer and President Club Winner

I know what it takes to build teams, own territory, build pipeline and win business across multiple functions and geographies with a consultative and strategic approach. Command of the Message and MEDDIC trained.

Over 7 years I have helped companies via Sales Confidence like Salesloft, Zoominfo, Gong, 6Sense, Demandbase, Cognism, SimilarWeb and many others build brand awareness, land sales hires at all levels and grow their revenue in the UK and EMEA. 

Now I am helping sales teams leverage AI and get into more live conversations over the phone with Orum!

I’m also the author of the book “How to Build Sales Confidence” which you can check out on Amazon.

CEO and Founder

RevOps & GTM Architect

Sales Confidence

- Executed comprehensive tech stack evaluation and optimization, resulting in annual cost savings of $30,000.

- Streamlined recruitment processes, reducing administrative workload by 10 hours per week.

- Implemented financial forecasting initiatives to support strategic decision-making.

Head of Revenue Operations

- Built and scaled membership program from 0 to 100 members, generating £150,000 in revenue.

- Implemented HubSpot CRM from the ground up, establishing the first unified data source for the organization.

- Designed and implemented automated workflows saving 100 hours monthly across 5 SDRs.

- Supported and enabled a growing SDR function through sales enablement and prospecting optimization.

- Contributed to record company revenue of £500,000 through strategic operational support of sponsorship and event initiatives.

Revenue Operations Specialist

Capita

- Maintained 100% quality compliance while handling 30+ daily customer interactions.

- Consistently exceeded upselling targets through a needs-based consultation approach.

Inbound Sales Representative

RevOps, GTM Architect

I solve the critical issues caused by siloed GTM functions (Marketing, Sales, CS):

Unsustainable Costs: High Customer Acquisition Cost (CAC) and Cost to Serve (CTS).

Stagnant Productivity: Increased investment without proportional revenue growth.

Painful Growth Transitions: GTM architecture that fails to scale between growth stages.

Leaky Funnel: Over-emphasis on acquisition while neglecting profitable retention and expansion.

CRM & Data Hygiene: Bad Data = Bad Outcomes, data is neglected, and overtime will impact your forecasting, reporting, prospecting and revenue.


My services follow a three-phase approach to architect your foundation, build your operating system, and deploy it with AI-powered automation.

1. Design: The Blueprint for Growth
We establish the foundational models for your revenue factory.

Revenue Model Strategy: Audit and align your monetization strategy (pricing, packaging) with your product and market to reduce GTM friction.

Data Model Architecture (The Bowtie): Map the full customer journey using the Bowtie model, creating a standardized data structure to enable AI-driven decisions.

Mathematical Modeling (The Growth Formula): Build a data-driven Growth Formula with clear unit economics to scientifically identify the most effective growth levers.

2. Build: The GTM Operating System
We construct the dynamic models for daily operations.

Operating Model (SPICED): Implement the SPICED framework as a standard "API" for all GTM methods (MEDDIC, ABM), breaking down silos and creating a seamless customer experience.

Growth & Breakpoint Navigation: Use the S-curve Growth Model to identify your current stage and proactively prepare for the 12 Revenue Breakpoints, avoiding growth crises.

GTM Motion Optimization: Refine your GTM motions (No, Low, Medium, High Touch) to be scalable, sustainable, and durable by aligning touch level with market segment.

3. Deploy: AI-Powered Automation
I automate your GTM system, turning it into a self-optimizing engine.

Automated Workflow Engineering: Using the latest RevTech platforms (Clay, Octave, Smartlead, n8n, Instantly, and many more), I build intelligent workflows for enrichment, scaled outreach, and responding to buying signals.

"Moments That Matter" Sprints:  Identify critical MTMs in the customer journey and run targeted Sprints to drive compounding 10% marginal gains.

GTM Council & Dashboards: Establish a GTM Council that uses a unified Bowtie dashboard for evidence-based decisions and resource allocation.

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The Battle

James Ski

Vitalie Costas

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