Straight Up Search

My three core areas are:

- eCommerce
- SEO
- Affiliate marketing

Director & Search Marketing Expert

Midshires Electrical & Lighting Ltd

➢ Head of Online Sales Team (MidsElec.co.uk)
➢ PPC Management: Managing Google Shopping & Search budget of £3,000 - £5,000 per month. Maintaining cost-per-sale of <£6.50. Solely responsible for PPC audits, creating campaigns and Google Merchant Centre management.
➢ SEO Management: Linkbuilding and outreach strategy for Midshires to laser target high ROI brand lines. On-page SEO and technical SEO audits. 30.51% user increase YOY via organic channel.
➢ Digital Project Management: Supervised the transition from Magento 1 to Magento 2 within budget using outsourced freelancers saving expenditures of £13,000 in web development fees.
➢ Email Marketing & Social Media: Showcasing the Midshires Electrical by brand by consistently engaging B2C and re-engaging B2B Account customers by MailChimp.

Digital Marketing Manager

Supplyant

➢	Agency ‘Champion’ of SEO, providing strategy and insights to other Account Managers, presenting organic field updates on a monthly basis to keep team up-to-date with latest techniques
➢	SEO Consultation with clients – keyword strategy, content strategy, technical SEO and auditing
➢	Client facing role involving weekly reporting direct to clients
➢	Business Development Strategist, responsible for proposing 3 – 12 months of Digital Marketing strategy
➢	Proficient in other areas: Email Marketing and PPC, Social Media

Digital Account Manager

Avon

➢	Developed Excel proficiency by using on daily basis to analyse and report financial results.
➢	Collaborated within Campaign and Excess team as support for brand planning
➢	Assessed online brand strategies and their commercial impact on the customer, representative and financial plans and fed this back to campaign team to drive Avon's eCommerce business goals
➢	Assisted Senior Campaign Planner with ad hoc financial analysis, maintenance of eCommerce tracking and reporting of financial results on a campaign basis
➢	Planned eCommerce marketing strategy for Excess team – online clearance

Digital Marketing Executive

Gardenvale Weddings & Events, Gardenvale B&B

➢ Digital Marketing: Consistently updating our online content and liaising with partners (TreatTicket, Groupon) to increase occupancy rate. Social Media Marketing is frequently used to engage with potential customers (Instagram, YouTube, Facebook, Twitter, Pinterest).
➢ Web Design: Learned HTML & WordPress for website, graphics created with Adobe Photoshop.
➢ Maintained customer satisfaction, rated ‘Fabulous’ on Booking.com by over 80 guests and won TripAdvisor Excellence awards for 2015.

Business Development Manager

Anderson Irwin, Solicitors Ltd

➢ Chief IT Officer and Admin of Case Management System (CMS) - providing hands on and remote training to other employees and troubleshooting. This involved updating client files, case files, assigning electronic files to cases, scheduling Court dates, producing ledger cards, creation of precedents and templates.
➢ Executive office support to Solicitors; answering calls, scheduling appointments using calendars, scanning documents, typing, organising mail, filing, handling client inquiries, independently reviewing files and ensuring consistent progress with all on-going cases.
➢ Office maintenance; ensuring adequate stock, liaising with suppliers & other legal stakeholders for witnesses. 
➢ Preparation of legal documents and forms for use in Court.
➢ Letters of recommendations from Senior Partners available below.

Trachtenberg, Rodes & Friedberg, LLP

➢ Accompanied lawyers to court proceedings, client meetings and negotiations.
➢ Assisted in word processing official court documents (exhibits and depositions).
➢ Worked at front reception greeting clients.
➢ Summer internship

Intern

Director at Straight Up Search [eCommerce SEO Growth Marketing]

At Straight Up Search, I lead a bespoke, full-service SEO agency committed to driving organic growth and enhancing online visibility for small to medium-sized businesses across the globe. From its inception as a freelance venture in 2016, Straight Up Search has evolved into a trusted partner for over 20 clients in four countries, underpinned by a team of six dedicated SEO professionals.

In the past, I have been in the e-commerce and affiliate marketing space as well as a consultant for SEO and conversion rate optimization. With over 5 years experience working with Google AdWords campaigns, SEM management, website design & development - I offer expertise across all digital marketing channels.

But my focus?

Search engine traffic. Because, well, it's growing exponentially. Here's some statistics:

🔥 68% of online experiences begin with a search engine. (BrightEdge)
🚀 53% of all website traffic comes from organic search. (BrightEdge)
💥 92% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
📈 SEO drives 10x more traffic than organic social media. (BrightEdge)

At Straight Up Search, we’re not just about achieving high rankings; we're about creating meaningful connections between our clients and their ideal customers. Every project is an opportunity to demonstrate the power of tailored SEO strategies in transforming online businesses.

Jamie Irwin

Ardos Media

We help businesses increase revenue with Paid Search advertising.

Co-Founder & Business Developer

HELTUN, Inc.

Smart home devices manufacturer which managed to certify a product range of 5 devices under latest Z-Wave 700 series platform and penetrate the market.

ZEPPELIN ARMENIA LLC

Zeppelin Armenia set high standards in serving customers in Mining, Construction, and Power Systems industries in Armenia. The highest contribution to the market is the competitive after sales support that the company provides to its customers. Zeppelin's customer knows that the bought equipment will always be taken care of.

Product Support Manager

Vitesse LLC

Vitesse represents BRP and serves its riders to be transported on snow, on water, on the ground.

BRP manager

VivaCell-MTS

Viva-MTS (MTS Armenia CJSC) is Armenia’s leading telecommunications operator, having the widest network reach and spreading a wide range of voice and data services all across Armenia.

Customer Care and Retention Unit Manager

SOFAD LTD

Sofad managed to set high standards of hygiene in workplaces all around Armenia. The company served to its mission of making the working places of people more secure and clean by consistently educating and consulting the employers about the benefits of better hygiene.

ACDI/VOCA

ACDI/VOCA worked in partnership with ARCADIS Euroconsult (Netherlands) and VISTAA (Armenia) to implement the Water-to-Market (WtM) Activity as part of the Millennium Challenge Armenia (MCA) program. The project’s objective was to accelerate the transition to more profitable agricultural production through introducing and encouraging best practices in irrigated agriculture.

Marketing Specialist

Sales Agent

Helping businesses increase revenue with Paid Search Advertising | White-label PPC

WHAT WE DO: 

We help our clients and partners get more leads and sales through Paid Search marketing. We know the business well, and we're all about Paid Search. That's why we always put business first in everything we do.

WHO WE WORK WITH: 

Our clients are both e-commerce and lead-generation businesses from industries like:

🛍️ Home & Decor
👨‍⚕️ Healthcare 
🦮 Pet Products
👔 Real Estate
🚀 Financial Services
🏎️ Automotive Parts
💚 Non-profits with Google Grant accounts

Digital Agencies that do not have Paid Search as their main competency, benefit from partnering with us too, as we help their clients achieve great results, in a white-label format.

WHAT MAKES US UNIQUE: 

We are not only about Paid Search, web analytics, and conversion tracking. We have enough knowledge outside our remit to identify and solve issues proactively.

WHAT WE HELP WITH: 

🔬 In-depth audits to uncover issues and opportunities
🗺️ Paid Search Strategies to improve visibility and performance
📝 Account setup with all up-to-date best practices in place
🛒 Merchant center accounts setup, preventing any unexpected disapproval
🚥 Product feed optimization to enhance Product Visibility and Sales
🎯 Conversion tracking setup for the most accurate measurement
📱 Call tracking setup to understand where are your calls coming from
🔭 GA4 custom setup for Advanced Analytics and unveiling hidden insights
👀 Custom Looker Studio reports creation
🛁 Monthly account optimization based on a routine for continuous improvement
🛣️ BigQuery connection to GA4 property and LookerStudio Report

WHAT OTHERS SAY:

🗣 “Ara and Karen have been working with us for over a year and they have done an exceptional job running our Google ads for two of our businesses. They always go above and beyond, are professional and show attention to detail. Importantly they have helped us grow both of our businesses significantly and we can't thank them enough.” - Jane Copeland, Marketing Director at SCV

🗣 ”Excellent performance from Karen and Ara. I couldn't have asked for a better PPC specialist and have thankfully made contact for life! These guys are extremely diligent, and helpful and go the extra mile to drive performance on PPC accounts. In fact, in general, they pay attention to detail even outside their remit.” - Jamie Irwin, founder of Straight Up Search

HOW IT WORKS: 

1. We start with a free discovery call.
2. We perform a revision of your account.
3. Create an action plan based on the findings. 

READY TO TALK?

Reach out to me directly here on LinkedIn, or visit us online at www.ardosmedia.com

Ara Harutyunyan 🎾

Everyone says WebSummit was amazing.

It was.

The size, logistics, and diversity were world-class.

But if you go in with the wrong expectations, it’s easy to feel lost.

Let’s start with the tough part.

→ Topics were way too broad.
→ If you want focus, this is not the place.
→ AI was thrown almost everywhere. 
→ The crowd made it hard to get into most sessions.
→ Communication felt chaotic.

But it wasn’t all tough.

→ We were able organized our own mini accounts revision session.
→ Got to meet few people face-to-face in a way you can’t do online.
→ Conversations with people from totally different industries hit different.
→ The "national bubble" made networking with people from the same country way easier.
→ Night meetups were where real connections happened.
→ Best interactions happened in hallways, coffee lines, and smoking areas.

This was our first WebSummit.

I'd say you should go if you are somehow connected to digital world. And the chances you're not are close to Zero.

Go open. Go curious.

And go ready to build something useful with and for the people you meet.

#WebSummit #PaidSearch #PerformanceMarketing #DigitalMarketing #AdAgency #Networking #WhiteLabel

We Make Google & Bing Ad Spend Pay Off | White-label PPC

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I became a Paid Search agency co-founder in 2020 with ZERO industry experience.

I learned from my business partner Karen K. primarily. But apart from him, I needed to make sure I read and watched people who had already nailed paid search.

Mike Rhodes
⤷ A lot of old but valuable insights on YouTube on systemizing agency operations
⤷ Currently shares content covering automation and PPC agents; has two separate communities
⤷ Simply one of the biggest minds

Kirk Williams
⤷ His books “𝘗𝘰𝘯𝘥𝘦𝘳𝘪𝘯𝘨𝘴 𝘰𝘧 𝘢 𝘗𝘗𝘊 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭” and “𝘚𝘵𝘰𝘱 𝘵𝘩𝘦 𝘚𝘤𝘢𝘭𝘦” helped me not feel alone as a PPC professional in a country with almost no PPC industry
⤷ His agency’s (Zato Marketing) blog taught me a lot — complex setups like “search query filtering,” etc.

Frederick Vallaeys
⤷ I watched Optmyzr’s YouTube episodes for almost a year without skipping
⤷ Back in 2022, there wasn’t as much information about smart bidding strategies as there is now. His book “𝘜𝘯𝘭𝘦𝘷𝘦𝘭 𝘵𝘩𝘦 𝘗𝘭𝘢𝘺𝘪𝘯𝘨 𝘍𝘪𝘦𝘭𝘥” helped us understand what we should concentrate on. Also, the concepts of “Doctor,” “Pilot,” and “Teacher” are still something I use as a mental framework in the optimization process.

Andrew Lolk
⤷ Great eCommerce-focused blog covering all areas of optimization strategically. You can find the information in his agency’s (SavvyRevenue) “Thinking” section.

Nils Rooijmans
⤷ Your one-stop Google Ads scripts person

Isaac Rudansky & Patrick Gilbert
⤷ Learned Google Ads fundamentals from Isaak’s Udemy course, which actually made him very famous
⤷ Read Patrick’s “𝘑𝘰𝘪𝘯 𝘰𝘳 𝘋𝘪𝘦” — had a similar effect to Frederick Vallaeys’ book but described from a different perspective.

Michelle Morgan & Joe Martinez
⤷ Their Paid Media Pros YouTube channel has been one of the most detailed and actionable resources I have ever encountered for PPC.

Reddit’s r/PPC community is where you can get real-world answers and support. No shiny objects — just real life.

Of course, there are many other great minds in the industry.

𝗪𝗵𝗼 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗜 𝗺𝗶𝘀𝘀𝗲𝗱?

I just mentioned the ones that helped me run a profitable agency helping many businesses increase revenue around the globe.

Is Google Ads expertise enough reason for your client to choose you over another contractor?

Let me ask you a better question — what % of Google Ads execution actually drives the client’s growth?

In most cases, it's 15–30%.

That means Paid Search is just piece in a much bigger puzzle. 

If your agency offer doesn’t reflect that, it will get ignored.

Clients want more than Google Ads improvement suggestions.

They want alignment with their business model and goals.

You need to go deeper:

→ Ask better questions in your intake process
→ Use numbers to build realistic expectations

You need to evaluate:

→ Does Google Ads have enough volume to deliver on their revenue goals?
→ Is their business model a good fit to rely on Paid Search as a channel?
→ Is their offer clear enough to support proper targeting?
→ Is their offer strong enough to attract their ICP?

Last week, we helped our Web Design white-label partner onboard a new client by doing exactly what I describe.

If this sounds relevant, I’m happy to share all the materials we use during prospecting and onboarding.

How we increased mutual accounts performance with partner agencies

When a full-service, SEO, or web design agency outsources Paid Search, they often treat it as labor — just the execution of a strategy they created for the end client.

But the end client stays with the agency because of the profit Paid Search brings.

Not because Google Ads follows best practices.
Not because ROAS looks good in a dashboard.

So here's the real question:

Does your Paid Search freelancer or agency partner share your commitment to the end client?

Probably not.
Because you didn’t expect that commitment from them in the first place.

We approach it differently.

We track and improve high-level business metrics that actually impact client retention and agency growth.

→ Lifetime Value per account
→ Average retention in months
→ Client profit driven from Paid Search
→ Account churn rate
→ MRR churn rate

We work internally to improve these metrics across all shared accounts.

→ We help set better expectations with end clients
→ We improve our optimization processes
→ We improve how results are analyzed and reported

The commitment we take internally shows up in the economy of our partners' agencies.

If you want to see how we track and improve these metrics, DM me and I’ll share the full framework.

taplio

The Battle

Jamie Irwin

Ara Harutyunyan 🎾

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The Battle

Jamie Irwin

Ara Harutyunyan 🎾

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ara Harutyunyan 🎾's LinkedIn Performance

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