Straight Up Search

My three core areas are:

- eCommerce
- SEO
- Affiliate marketing

Director & Search Marketing Expert

Midshires Electrical & Lighting Ltd

➢ Head of Online Sales Team (MidsElec.co.uk)
➢ PPC Management: Managing Google Shopping & Search budget of £3,000 - £5,000 per month. Maintaining cost-per-sale of <£6.50. Solely responsible for PPC audits, creating campaigns and Google Merchant Centre management.
➢ SEO Management: Linkbuilding and outreach strategy for Midshires to laser target high ROI brand lines. On-page SEO and technical SEO audits. 30.51% user increase YOY via organic channel.
➢ Digital Project Management: Supervised the transition from Magento 1 to Magento 2 within budget using outsourced freelancers saving expenditures of £13,000 in web development fees.
➢ Email Marketing & Social Media: Showcasing the Midshires Electrical by brand by consistently engaging B2C and re-engaging B2B Account customers by MailChimp.

Digital Marketing Manager

Supplyant

➢	Agency ‘Champion’ of SEO, providing strategy and insights to other Account Managers, presenting organic field updates on a monthly basis to keep team up-to-date with latest techniques
➢	SEO Consultation with clients – keyword strategy, content strategy, technical SEO and auditing
➢	Client facing role involving weekly reporting direct to clients
➢	Business Development Strategist, responsible for proposing 3 – 12 months of Digital Marketing strategy
➢	Proficient in other areas: Email Marketing and PPC, Social Media

Digital Account Manager

Avon

➢	Developed Excel proficiency by using on daily basis to analyse and report financial results.
➢	Collaborated within Campaign and Excess team as support for brand planning
➢	Assessed online brand strategies and their commercial impact on the customer, representative and financial plans and fed this back to campaign team to drive Avon's eCommerce business goals
➢	Assisted Senior Campaign Planner with ad hoc financial analysis, maintenance of eCommerce tracking and reporting of financial results on a campaign basis
➢	Planned eCommerce marketing strategy for Excess team – online clearance

Digital Marketing Executive

Gardenvale Weddings & Events, Gardenvale B&B

➢ Digital Marketing: Consistently updating our online content and liaising with partners (TreatTicket, Groupon) to increase occupancy rate. Social Media Marketing is frequently used to engage with potential customers (Instagram, YouTube, Facebook, Twitter, Pinterest).
➢ Web Design: Learned HTML & WordPress for website, graphics created with Adobe Photoshop.
➢ Maintained customer satisfaction, rated ‘Fabulous’ on Booking.com by over 80 guests and won TripAdvisor Excellence awards for 2015.

Business Development Manager

Anderson Irwin, Solicitors Ltd

➢ Chief IT Officer and Admin of Case Management System (CMS) - providing hands on and remote training to other employees and troubleshooting. This involved updating client files, case files, assigning electronic files to cases, scheduling Court dates, producing ledger cards, creation of precedents and templates.
➢ Executive office support to Solicitors; answering calls, scheduling appointments using calendars, scanning documents, typing, organising mail, filing, handling client inquiries, independently reviewing files and ensuring consistent progress with all on-going cases.
➢ Office maintenance; ensuring adequate stock, liaising with suppliers & other legal stakeholders for witnesses. 
➢ Preparation of legal documents and forms for use in Court.
➢ Letters of recommendations from Senior Partners available below.

Trachtenberg, Rodes & Friedberg, LLP

➢ Accompanied lawyers to court proceedings, client meetings and negotiations.
➢ Assisted in word processing official court documents (exhibits and depositions).
➢ Worked at front reception greeting clients.
➢ Summer internship

Intern

Director at Straight Up Search [eCommerce SEO Growth Marketing]

At Straight Up Search, I lead a bespoke, full-service SEO agency committed to driving organic growth and enhancing online visibility for small to medium-sized businesses across the globe. From its inception as a freelance venture in 2016, Straight Up Search has evolved into a trusted partner for over 20 clients in four countries, underpinned by a team of six dedicated SEO professionals.

In the past, I have been in the e-commerce and affiliate marketing space as well as a consultant for SEO and conversion rate optimization. With over 5 years experience working with Google AdWords campaigns, SEM management, website design & development - I offer expertise across all digital marketing channels.

But my focus?

Search engine traffic. Because, well, it's growing exponentially. Here's some statistics:

🔥 68% of online experiences begin with a search engine. (BrightEdge)
🚀 53% of all website traffic comes from organic search. (BrightEdge)
💥 92% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
📈 SEO drives 10x more traffic than organic social media. (BrightEdge)

At Straight Up Search, we’re not just about achieving high rankings; we're about creating meaningful connections between our clients and their ideal customers. Every project is an opportunity to demonstrate the power of tailored SEO strategies in transforming online businesses.

Jamie Irwin

Angel Pie

Northern Media

Head of SEO

The Big Bamboo Agency

Head Of Digital

Bobble Digital LTD

Responsible for the overall running of the SEO department, with one senior Exec as a direct report. Taking over from a freelancer, there was work to be done to maintain relationships with key accounts and improve their level of service and performance. Key responsibilities include the same tasks as the previous SEO role and: 

Management of the day to day running of the SEO team 

Attending pitches for new business 

Mentoring members of the wider team  

Running client meetings – Bobble had no dedicated account management teams 

Overall account management for SEO clients 

Exploring opportunities for client growth

Senior SEO manager

twentysix

As a Senior SEO Analyst, I am SEO lead across a range of accounts in various sectors. Key responsibilities include: 

Ensuring that all clients’ sites are performing from a technical perspective and providing insights when there may be issues 

Providing insights into opportunities for improvement of organic performance for clients 

Reporting on client performance on a weekly and monthly basis and creating presentations and analyses and findings  

Dealing with clients on monthly and weekly calls, face to face meetings and via email 

Identifying opportunities for the business to work with new clients 

Using a variety of third party and in house tools to provide data for website performance, technical issues, and content performance 

Analysing large data sets  

Supporting across the team on ad hoc tasks across a variety of clients 

Conducting projects and one off pieces for existing clients and potential clients 

Creation of audits and sprints to be used for clients

Senior SEO Analyst

CV People UK

Head of online development across five websites in five countries, responsible for the online growth of the business as a whole. Key responsibilities include:
•	Ensuring all company websites are performing from a technical perspective and providing solutions and fixes when there may be issues.
•	Eradication of legacy technical issues such as a lack of website tracking, broken pages etc
•	Expanding website content across five territories in order to create deeper content in line with Medic/E-A-T update
•	Identifying opportunities for improving organic traffic
•	Work on pay per click campaigns across all websites to drive traffic and leads
•	Agency management for PPC campaigns
•	Improving the natural growth of social media channels
•	Monthly reporting on key metrics across five sites
Key achievements include
•	Improved traffic month to month consecutively across all territories, including record months for all for organic and overall website traffic 
•	Improved efficiency of paid campaigns, resulting in higher levels of traffic and lower costs.
•	Expanded online content to ensure that users are having an informative experience to help inform their decisions

Role ended due to redundancy

Head Of Online Development

Stickyeyes

SEO lead across a number of clients in various sectors and industries, including leading high street jewellers, recruitment firms and the beauty industry amongst others.
Key responsibilities include:
- Ensuring that all clients’ sites are performing from a technical perspective and providing insights when there may be issues
- Providing insights into opportunities for improvement of organic performance for clients
- Reporting on client performance on a weekly and monthly basis and creating presentations and analyses and findings 
- Dealing with clients on monthly and weekly calls, face to face meetings and via email
- Identifying opportunities for the business to work with new clients
- Using a variety of third party and in house tools to provide data for website performance, technical issues, and content performance
- Analysing large data sets 
- Supporting across the team on ad hoc tasks across a variety of clients
- Conducting projects and one off pieces for existing clients and potential clients 
The clients I am SEO lead for vary in terms of value from 10- 20k per month in terms of SEO spend.
Key highlights include
- Doubling of a client's organic leads year on year
- Turning the organic performance of a site affected by link penalties around
- Successfully undertaking project work to gain a retained client in the beauty sector

Senior SEO Executive

Zelst Limited

Following expansion of the business and a restructure of responsibilities, my work has focused on technical SEO and content marketing for a range of clients across a variety of sectors and industries. Some of my key day to day responsibilities include: 
Technical SEO – working on structuring of websites, restructuring current websites, fixing crawl issues with websites, planning out SEO strategy and implementing it on client projects, keyword research, optimising of on page content. 
Content Marketing – creating original content for a variety of client websites, as well as writing relevant posts on a regular basis on the topic of SEO and content for our company blog. Keyword research in order to get the best out of our client’s websites. Content optimisation on client websites, in order to help boost rankings and traffic.  
Reporting – making detailed monthly reports of monthly activity, what we have done, why we have done it and then KPIs showing performance month on month and year on year, and using this to create a strategy for coming months.
Client Liaison – dealing with clients needs whether that is face to face, over the phone or via email. This is a combination of scheduled strategy meetings and ad hoc interactions.

SEO and Content Specialist

I am currently working within a small but busy and growing Inbound Marketing agency; working on a diverse range of clients both hands on and with the account management of PPC, SEO, Social Media and all other aspects of online marketing campaigns  I am involved in a number of different aspects of the digital marketing process on their behalf including: 

Analysis, auditing, planning and implementation of various On Page SEO (search engine optimisation) campaigns and strategies, dealing with these hands on and in an account management role. 

Analysis, auditing, planning and implementation of various PPC (paid search) campaigns and strategies with budgets ranging from £50 to £000's per month (pay per click) in various different methods, such as text ads, display ads, remarketing ads and Google Shopping dealing with these hands on and in an account management role. 

Article Writing and Blog Writing -using WordPress, Blogger and various article sites to post and share these and build links back to a site dealing with these hands on and in an account management role. 

Experience of a range of social media platforms (Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn, Tumblr) dealing with these hands on and in an account management role. 

 Familiarity with suites such as Google Analytics, Google AdWords, AdWords Editor, SEO Moz, Moz Analytics and Microsoft Office. 

Basic Knowledge of HTML/PHP for creation and editing of webpages 

Working with various CMS to manage website content such as Magento, Expression Engine, WordPress - as well as working with flat HTML/PHP pages and dealing with these via ftp software. 

Email Marketing Campaigns 

Client Liaison and Account Management for large and small clients - regular email and phone contact to keep them posted of plans, progress and results.

Digital Marketing Consultant

AltDialogue

I write reviews of Albums, EPs and live shows in my spare time (including the odd exclusive) for AltDialogue find the site here http://altdialogue.com/

Guest Writer

People First Group

•Responsible for the placement of candidates into permanent jobs

•Interviewing and assessing candidates skills and experience

•Using various methods (advertising, web sites, job centers etc) in order to source, interview and match candidates and their skills to vacancies

•Making sales calls and conducting face to face client sales visits to current and prospective businesses in order to gain new business and service an existing database

•Devising and utilising marketing mailers with the aim of gaining new vacancies

Technical & Engineering Recruitment Consultant

freelance SEO with 10+ years of industry experience 

I am an experienced digital marketing professional, with a range of experience across agencies and some in house experience. Currently trying out the freelance world (own brand coming soon), where I am responsible for delivering digital campaigns for a range of clients. Previous to this, I have experience working within both a large and small digital agency, gaining hands on experience with clients across a range of sectors and industries.

taplio

The Battle

Jamie Irwin

Matt Dickinson SEO

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