CEO at RealNifty | Editor and Founder at Vinyl Chapters

With a deep-rooted passion for music, the creative industries and technology, my career has consistently revolved around these dynamic fields.

Currently Operations and Product lead at Serenade, running the day to day and streamlining operations to support our growing physical and digital music partnerships with artists, labels and other strategic stakeholders.
This includes working with various departments within vinyl group to discover areas of growth and support, identifying new sales opportunities.
Ensuring that product delivery and partnerships run smoothly, and collaborate closely with internal teams to resolve operational challenges. 
Tracking sales data, analyse performance trends, and produce reports that support strategic decision-making.
Building and developing relationships with product partners and ensuring logistics runs smoothly and successfully.

Previously at the helm of RealNifty, the  mission merged the vibrancy of the creative sector with cutting-edge Web3 technology. The curated NFT marketplace championed the fine arts and creative industries, seamlessly connecting the physical with the digital. 

Previously founding Vinyl Chapters, I cultivated a rich community of vinyl enthusiasts through daily editorial content on music, artists and vinyl culture. My role involved steering a dedicated team, fostering industry relationships, and mastering web content management, all while nurturing a brand that resonates with both new entrants and seasoned aficionados in the dynamic world of music and vinyl.

In 2022, I was honoured to be selected for the LinkedIn Creator Accelerator Programme for the UK. This experience honed my content creation skills and enhanced my ability to establish a stable and inviting presence as a leader.

Specialties: Leadership, Team Building, Web3, NFTs, Art, Technology, Music Industry, Vinyl Records, Social Media, Brand Building, Building Connections, Project Management, Content Creation

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