FlowGent AI

FlowGent empowers you to create, deploy, and sell Al solutions without coding.

Whitelabel our software and help SMB's adopt practical AI solutions that help their business forward.

Founder

ColdAgency

Advisor

Fastest growing outbound marketing agency in the Dutch market.

Co-founder & CEO

ColdList

TJILP Media

Owner

JEKKO MEDIA B.V.

Co-Owner

Online entrepreneur with extensive experience in B2B lead generation, SaaS and AI Automation.

Currently building FlowGent AI - we enable you to Build & Sell AI solutions quick.

FlowGent gives freelancers and agency owners the ability to whitelabel their own software.

This leads to:
> Smoother onboarding
> Better client experience
> Stickier clients
> Less 'tool juggling' 
> Unique selling factor

Overall it's about delivering a software with a service to enable your clients to use AI effectively.

AI Automation, Build & Sell AI, white label software, Freelancers & Agency Owners.

Always open to DM's - happy to connect 🤝

Jan van Musscher

I grew my agency from 20K to 80K MRR when I cracked this LinkedIn system.

Most founders post content and hope something sticks.

The top 1% run three systems simultaneously:

☑ Content System → Consistent posts that build authority
☑ Engagement System → Strategic interactions that build relationships  
☑ Conversion System → Direct outreach that closes deals

Each system feeds the others.

Your content creates warm leads. Your engagement builds trust. Your outreach converts at 3x the rate.

I used to treat LinkedIn like a posting platform. Now I treat it like a full growth engine.

The difference? I stopped doing random acts of marketing and started running a predictable system.

Every post has a purpose. Every comment has a strategy. Every connection request has context.

That's how you turn LinkedIn from a time sink into your biggest growth channel.

Are you running all three systems or just posting content? Let me know in the comments 👇

♻️ Repost this to help others scale their LinkedIn presence too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Get more high trust clients with Postiv - AI Agent for LinkedIn Content

The 3-System LinkedIn Stack that 4x my agency

LinkedIn is full of the same content.

And it's killing conversion rates.

You know what I'm talking about...

Everyone posting the same tips.
Everyone sharing the same frameworks.
Everyone using the same AI-generated value posts.

Two years ago? That worked.

Post a "how-to" and clients showed up.

Share a process and deals closed.

Not anymore.

Because when everyone has the same information…

↳ Nobody stands out.

- Every founder posts about "scaling."
- Every coach posts about "mindset."
- Every agency posts about "lead generation."

And it all sounds identical.

What actually cuts through now... is unique expertise.

Not tips anyone can Google.

Not frameworks AI can generate.

But insights only YOU have because of what you've built, who you've worked with, and what you've learned the hard way.

If your content could've been written by someone who's never done what you do,

↳ You're competing with 10,000 other people saying the same thing.

The clients worth having don't want generic value.

They want someone who's been there, done that, and can prove it.

That's unique expertise.

And that's what actually converts.

Does your content showcase your unique expertise or generic information? Let me know in the comments 👇

♻️ Repost this to help others differentiate their content too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent that creates content based on your UNIQUE expertise. Our users get thousands of extra impressions in the first week. Try it for 7 days →

LinkedIn is full of the same content

Your weekly AI briefing is here.

The AI giants went absolutely wild this week. Here's what you need to know:

→ Google Wakes Up

Google launched Gemini 3 on November 18 and immediately integrated it into Search. The model is topping industry leaderboards with a 1,501 score on LM Arena, crushing previous benchmarks.

https://lnkd.in/durjqpde

→ Anthropic Drops Claude Opus 4.5

Released November 25 with major upgrades in coding, visual reasoning, and agentic AI. The kicker? New Chrome and Excel integrations that let you automate data analysis directly in spreadsheets.

They also secured access to 1 million Google TPUs worth tens of billions. That's compute power most companies can only dream of.

https://lnkd.in/d9bFGMiY

→ Meta Goes All-In on Infrastructure

Meta announced over $600 billion in US infrastructure investments by 2028 for AI data centers. They're also in talks to spend billions on Google's TPUs starting in 2027.

Translation → Meta is building hardware independence to challenge Nvidia's dominance and reduce reliance on external chip providers.

https://lnkd.in/dparjMDx

→ OpenAI Fighting to Keep Up

Sam Altman sent an internal memo admitting Google's advances could create "rough vibes" for OpenAI in the short term. 

But they're not standing still → ChatGPT Plus is now free for all US servicemembers and veterans. And they're offering "ChatGPT for Teachers" tailored for K-12 educators.

The challenge? Reports show OpenAI needs to raise at least $207 billion by 2030 to sustain operations, with data center costs potentially hitting $1.4 trillion by 2033.

https://lnkd.in/d3BuXRpn

What's your take on the AI infrastructure race? Let me know in the comments 👇

♻️ Repost this to help others stay ahead of AI news too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Carousel

I just read LinkedIn's official guide on social selling. This one stat jumped out:

Salespeople who actively do social selling create 45% more opportunities than those who don't.

If you're running a $100K business, that's $45K left on the table.

But here's what the article made clear → posting alone doesn't cut it.

The 78% of social sellers who crush their quota do this:

☑ They post valuable content
☑ They optimize their profile
☑ They engage authentically
☑ They use those insights in outreach

Before prospects reply to your message, they check your profile.

Empty profile → Delete.
Active profile with insights → I'll read this.

So when I talk about social selling, I'm not talking about choosing between content and outreach.

It's using content to make outreach actually work.

Your prospects are already researching you.
So make sure they find expertise, not empty space.

Read the full breakdown here → https://lnkd.in/dDu4rDwp

What's your take on combining content with sales outreach? Let me know in the comments 👇

♻️ Repost this to help others unlock more sales opportunities too.

PS. This post & carousel was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

LinkedIn just published their official social selling playbook

The most difficult thing about content creation: creating it for the right audience.

Who is your ideal customer?

Not who could use your product. Not who might pay you. Who is the perfect fit that will get the most value and stay the longest.

When I scaled my lead gen agency to 7-figures, defining our ICP changed everything. We stopped chasing everyone and started winning the right people.

Here's how to define yours:

→ Identify your best current customers
Look at who pays on time, gets results, and refers others.

→ Layer in firmographic data
Company size, industry, location, revenue range.

→ Add behavioral traits
Are they active on LinkedIn? Do they attend industry events? What tools do they use?

→ Define their pain points
What keeps them up at night? What problem are you solving?

→ Test and refine
Your ICP isn't static. Revisit it every quarter based on who actually converts and succeeds.

→ Add it to your Postiv AI rules
Go to settings -> writing style. Add your ICP there. Your Postiv AI agent will create content target to your ICP.

A precise ICP turns marketing from guesswork into a system.

Want to attract your ICP consistently? Let me know in the comments 👇

♻️ Repost this to help others nail their ICP too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

How to Define Your Perfect ICP: From Guesswork to System

"The algorithm changed!!" Well.. It might have yes. But the algorithm didn't break your content.

LinkedIn's new interest-based system surfaces content that's relevant to each user's professional interests. Not what's trending. Not what gets the most likes. What actually matches what people care about.

This means generic content dies faster than ever.

Here's what still works:

→ Deep expertise over surface-level advice. The algorithm rewards specialized knowledge that serves specific audiences.

→ Consistent engagement with your target audience. LinkedIn tracks whose engagement matters to you. Right audience engagement trains the algorithm correctly.

→ Content built on your unique knowledge. Generic AI content gets generic results. The algorithm detects shallow patterns.

This is why I built systems instead of chasing algorithms.

When I grew my LinkedIn to 17k followers, I wasn't gaming the algorithm. I was serving my audience with content rooted in real expertise from scaling a lead gen agency to 7-figures.

The framework that works:

Knowledge Base → Authentic Content → Target Audience → Consistent Delivery

Build your content around what you actually know. Let AI amplify your expertise, not replace it. The algorithm rewards depth and relevance, not tricks.

What's your experience with the new algorithm changes? Let me know in the comments 👇

♻️ Repost this to help others adapt to algorithm changes too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

No alternative text description for this image

7 reasons to try Postiv.AI:

I used to pay a ghostwriter $3,000 a month just to stay visible on LinkedIn.

Now I built something better for a fraction of that cost.

7 reasons you need to try Postiv.AI:

☑ You'll see immediate ROI from your content
☑ Saves you 60-90 minutes every single day
☑ The AI agent learns your tone of voice and brand style
☑ Better than any tool I've tested (and I've tested them all)
☑ So good you'll want to share it with your clients
☑ Even if you can't design, you'll create professional carousels
☑ Just chat with your agent to create content and visuals

Postiv.ai isn't just another scheduling tool.

It's your complete LinkedIn content studio.

Get insights on your analytics. Find trending topics. Sync your knowledge from Notion, YouTube, and more.

Your AI agent turns everything into engaging LinkedIn posts and carousels that sound like YOU.

Ready to reclaim 60-90 minutes of your day while growing your LinkedIn presence? Let me know in the comments 👇

♻️ Repost this to help others scale their LinkedIn content too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

7 Reasons to Try Postiv.AI

Denis Acia

Co-Founder at SaasFluence | B2B Influencer Marketing for SaaS Brands

I’m Denis, Co-Founder of SaasFluence

We’re an influencer marketing agency helping B2B tech brands drive demand and visibility by partnering with LinkedIn influencers.

Currently — with over 200 influencers, we manage influencer marketing programs for B2B sales tech companies like Maildoso, Icypeas, Saleshandy, Fowla, and others.

Why We Started SaasFluence

Before SaasFluence, I ran an outbound agency, Applus Leads. Through that experience, we worked with some incredible B2B tech brands — companies with fantastic products and real value to offer. But despite outbound efforts (cold calls and cold emails), they weren’t getting the traction they deserved.

A big reason?

Their LinkedIn presence and engagement were minimal. Most had only a few hundred page followers and very little visibility in the market.

That lack of recognition made it hard to convert cold leads. Without social proof or brand mentions, prospects were hesitant to engage — especially in the highly competitive sales tech space.
What they really needed was a new approach — one that would:

1. Build credibility
2. Earn trust
3. And drive demand by establishing them as trusted solutions in the market.

That’s where SaasFluence comes in.

Our mission;
To help B2B tech brands leverage influencer marketing to drive demand, increase sales, and grow.

How We Can Help

☑ If you’re a B2B tech founder or business leader with an influencer marketing budget of at least $10K/month,
 ☑ And you don’t have the time to run campaigns or manage influencer partnerships,
We’ll handle it for you.

We’ve launched thousands of LinkedIn-sponsored campaigns, and our clients are seeing exceptional ROI.

If you’re curious, DM me and I’ll share a few of our client case studies so you can learn more about our systems and results.

Or, visit our website to explore further:
 👉 www.saasfluence.co

Lead Generation Partner - Outbound

Here are 5 Linkedin comment frameworks I use to get more profile clicks:

(You won't like these if you think LinkedIn is a resume)

1. "Yes And"

Don't just agree - agree and add one smart thing.

Example: "Fr! And I think people also forget that you need to fix your offer first. Good point."

2. "Friendly Fight"

Disagreement gets attention but don't be rude. Be nice about it.

Example: "Hmmm I see where you are coming from. But in my experience small creators convert better than big ones. 

Maybe it depends on the niche?"

3. "Mirror"

Tell them a quick story about how this happened to you.

Example: "Lol this happened to me last week. I sent the wrong link to a client and I wanted to disappear haha!”

4. "Specific Hype"

If you want to compliment, point out exactly what you liked.

Example: "Thisssss 💯. Especially the part about the onboarding email that is genius man!"

5. "Curious Cat"

Ask a question that shows you read the whole thing. The creator will answer you.

Example: "Wait… does this strategy work if you have zero budget? Or do you need ads?"

Do you notice something? These 5 templates all have one thing in common:

They are human.

Which style do you use the most?

Commenting Frameworks

I stalk my prospects after I send them a proposal…

(but not in a creepy way)

Sending a file attached to an email is the worst feeling in sales because you are just throwing your PDF into a black hole.

You never know if they opened it or if they hated the price and deleted it immediately…

So I started using send.co

It gives me a specific link I can share with a specific prospect. 

And I get a notification on my phone the exact second they open it.

Maybe I see they spent 30 seconds on the 'Offer' page but they spent 5 minutes staring at the 'Pricing' page.

“Hmm… they like the offer but they are worried about the money.”

Now, I do not call them and say "Hey I saw you looking at the price!"

That is weird, don't do that.

I just wait a day or two and I send an email asking if they have any questions about the budget.

It helps me know who is serious and who is just window shopping.

Do you track your proposals or hope for the best?

JSESSIONID

li_at

LinkedIn

I visited a SaaS website today and I instantly got a headache. 

It said: 

“Empowering teams to elevate operational excellence through intelligent workflows.”

I read the headline and I stared at my screen for a full minute trying to figure it out.

What does that even mean?

Do you sell a project management tool? Do you sell a chat app? A CRM?

I have zero clue.

It hurts to watch because I know this company spends thousands of dollars on ads and influencers. They send humans to this page every single day.

And I'm pretty sure most people leave in five seconds because nobody has time to solve a riddle.

Of course I am not an A-list copywriter. 

But you don't have to be an expert to see why this is killing their business.

Now compare that to the website headline from Aimfox.

"Supercharge Your LinkedIn Pipeline. At Scale."

And then the subhead says:

"Reach thousands of leads per day with an end-to-end tool that gives you access to unlimited LinkedIn profiles for scale."

You read that and you instantly understand what you get.

The #1 rule of marketing is that you need to be understood.

Did AI make us forget that?

Please don't replace yourself with AI if you care about your followers.

(I see people do this every day…)

They go to ChatGPT and ask it to "write a post on 5 ways to boost email reply rates."

And the AI spits out the same generic advice that thousands of other people have already posted.

So here is how I use a tool called MagicPost without repeating the same redundant ideas.

1. I hunt for the winning topic.

I go into the "Inspiration" tab in MagicPost. Maybe I see that a post about "Why Cold Emails Fail" is going viral.

I don't do cold email. I do LinkedIn.

So I think "Okay, I will write about Why LinkedIn DMs Fail." The logic is the same.

2. I copy the structure.

I click "Generate Draft" based on that topic… but I don't post what it gives me. I look at the structure. It uses a list of 3 examples? Good structure.

3. I inject "pain."

The AI writes: "Don't be too salesy in your message."

I delete that immediately.

I replace it with: "I sent 500 DMs last month. The ones where I pitched in the first line got X replies. The ones where I asked a question got a X reply rate."

That is how you use these tools. 

You let them build the skeleton because they are fast but you have to put the meat on the bones.

If you want to try this workflow, magicpost.in has a free trial.

Replace yourself or clone yourself?

I sell B2B influencer marketing services.

Here are 5 reasons you should not hire me:

1. Your product is not ready yet.

If your current users are confused, or they are not happy, you have a product problem. 

Marketing a confusing product will just make more people confused faster. 

2. You need sales today.

Influencer marketing is for building trust and being seen over time. It is not a "get demos now" button. 

If you need to sign five clients to make payroll next week, you should run ads or do aggressive outbound instead.

3. It's hard to understand what your product does.

If it takes you a 30-minute demo to explain what your tool does... a creator cannot explain it in a one-minute video. 

You need to simplify your message first. 

4. You just want to test it out with a tiny budget.

This one is tough but I've seen it a lot. A founder wants to "dip their toe in" with one creator but this never works.

It's like doing a single exercise and expecting to be fit. More creators in your industry = more reach.

5. Everyone in your market already knows who you are.

If you are already the big, famous name in your space, like a HubSpot or a Slack, a big campaign to spread awareness wouldn't be as effective.

Influencer marketing is a great tool but you have to use the right tool for the right job.

Can you explain what your SaaS does in one simple sentence?

I think most SaaS marketing teams are sitting on a goldmine and they don't even know it.

I see marketing teams locked in a room trying to brainstorm the perfect headline for their next campaign.

Meanwhile, down the hall, your sales team is on a Zoom call and they are hearing the exact words your customers use to talk about their problems.

They hear:

→ Honest frustrations. 
→ Honest objections.
→ Moments when a prospect goes from confused to "aha, now I get it."

And yes, I know an AI can give you a summary of the call. But it cannot grasp the excitement when they finally understand your solution.

Give your marketing people the headphones and let them listen to one call a week.

The angles they will find are a thousand times more valuable than anything they could brainstorm on their own.

Now, would you rather guess what your customers are thinking or hear from them?

We said no to a prospect with a $5k marketing budget…

If you are a sensible human, you know it feels weird to turn away money.

But I looked at the math and it did not make sense.

If they pay our agency fee, they have almost nothing left for the creators. 

They would be paying us to manage a tiny budget and that is a bad deal for them.

So I told them to keep the money and run it in-house.

At $5k you can manage a few creators yourself using a spreadsheet. You do not need us yet. It is easy enough for you to handle.

I told them to come back when they are ready to spend $10k…

Because that’s when you need a team to manage the madness.

They were shocked we turned them away but they thanked us for the advice.

This is how B2B agencies work. We help you win even if it means we do not get paid today.

Honest advice or a quick sale?

You are the most valuable asset on LinkedIn if you fit this description.

We call this the "Golden Creator."

Brands are desperate to find people who look exactly like this:

1. You held a job title in the industry.

A former VP of Sales with 8,000 followers is gold to us. A generic "business coach" with 200,000 followers is often a gamble.

The VP speaks the specific language of the buyer while the coach usually shares general advice that appeals to everyone. There is a big difference in trust.

2. You teach specifics instead of motivation.

We love creators who teach. They share how-to guides and specific playbooks on how to solve a problem.

3. Your comment section is full of buyers

If the comments are full of random fans saying "Great!" that is okay.

But the Golden Creator has comments from potential buyers. You see other VPs asking specific questions about the tool.

4. You post enough to be part of a daily routine.

Posting once a month is not enough to build a relationship. They show up 3 or 4 times a week and become part of their audience's daily routine.

Which one of these is the hardest to build?

SaaS founders… please stop trying to turn a creator into your sales rep.

(I see this happen in so many campaigns.)

As a founder you probably love your product so much. I get it. You spent a lot of money on the dashboard and the reporting and the mobile app.

So you want the creator to mention all ten features in a sixty-second video.

But this kills the campaign.

It makes the post feel like a sales demo…

And nobody goes to TikTok or LinkedIn to watch a sales demo.

Here is how I look at this:

Maybe your software has Feature X and Feature Y. And maybe you love Feature Y because a lot of effort was put into it.

But the creator runs their whole business using Feature X. They use it every single day. They don't even touch the other one.

And that is okay!

If you force them to talk about Feature Y, they will sound fake. They will look like they are reading a script. 

But if you let them just talk about Feature X…

They will speak with passion. They will show how it saved them time. They will sound like a friend recommending a tool they love.

It is better to be remembered for one thing than forgotten for ten things.

Explain everything or the “relevant” thing?

I want to tell you why sending a PDF as a lead magnet is a mistake in 2025…

I see so many people doing this. A prospect asks for your guide or your case study.

And you attach a PDF to the email or you send a generic Google Drive link.

Here's what happens:

The prospect opens it on their phone. The text is too small. They have to pinch and zoom. They get annoyed. They close it and they forget about you forever.

We stopped doing that. Now we use a tool called Flowla.

It lets us create a "Deal Room" which is basically a personalized webpage for that one prospect.

Here is exactly how we do it when a SaaS founder asks for our list of top influencers:

→ We go into Flowla and duplicate our template.

→ We change the room name. We name it "Influencer List For [Company Name]."

→ We customize the list. If they sell a sales tool we filter our database and only put sales-focused creators in there.

→ We add our simple process next to the list so they see how we work.

→ We put our Cal.com, Inc. booking page inside the same window.

They open a single link. They see a list made exactly for them. 

And if they like what they see, they can book a meeting with us without even closing the tab.

We give this away for free.

Maybe they take the list and run the campaign themselves. That is fine.

Maybe they see how organized we are and they hire us. That is also fine.

But we never send a PDF anymore.

Send a file or send an experience?

4 reasons why your LinkedIn DMs might not be booking meetings…

(I am not going to say it's because you are too salesy)

I have sent over 5,000 LinkedIn DMs and I booked I don't know how many meetings. But it is a lot.

Here are the 4 biggest lessons I have learned…

1. Don't try to be their friend.

They know why you are in their inbox. You know why you are there. They don’t want to hear empty compliments.

Can you help them? Can they help you? Good. Just say what you offer.

2. I book meetings months after the first message.

People who say you should disappear after 3 follow-ups aren't booking any meetings. 

Send a few follow-ups. If you don't hear back, set a reminder for a few months from now. 

Then follow up respectfully. 

A lot of prospects are too busy or the timing is off. They don't want you to give up on them.

3. Stop sending 100% AI messages.

This is cliche but it has gotten so bad. People just want to chat with other people here without talking to robots. 

Everyone has used so much AI that they can spot a bot instantly.

You can use AI for help, but please edit your message so you look like a human at least.

4. Use multiple touch points.

Don't just reach out to a single person in the company. Reach out to several of them. 

Even non decision makers because they will direct you to the right person. 

It is common sense but the more people you reach out to the higher your chances of booking a call.

What is your #1 linkedin advice? Tell us below 👇

Linkedin DM tips

If you want a brand to never want to fire you, keep shuffling between these 4 content formats…

1. "My Problem" Story

→ You talk about a struggle you had.
→ You do not talk about the tool yet.
→ You make the reader feel the pain.
→ The tool is the happy ending.

2. Screen Share

→ Record your screen.
→ Show exactly how you do one specific task.
→ Do not just talk about features.
→ Show the work happening.
→ This builds massive trust.

3. The Old Way vs The New Way

→ Show how hard you worked before.
→ Show how fast it is now.
→ Put them side by side.
→ People love to see the difference.

4. The Trojan Horse

→ You give a piece of amazing advice.
→ The tool is just the vehicle for the advice.
→ Example: "How to write better emails."
→ You show your strategy using the tool.
→ This gets the most shares.

Try one of these next time.

Which format do you like to use the most?

Content Formats

If you are a LinkedIn creator, can I ask you something?

I see a creator's list of past brand deals and sometimes it makes me a little sad.

They show us this long, long list of all the brands they've worked with and it is impressive.

Then I look closer at the list and I see their audience is full of sales leaders. 

But they did a post for a tool that helps Shopify stores. Or a post for some crypto thing.

And this is the part that breaks my heart a little bit.

Because I know the best creators protect their audience like a fortress. 

They know their audience's trust is the only thing they have and it’s not surprising…

I think you would agree that a single bad recommendation can burn down years of work.

So when a creator who has only ever worked with sales tools for a sales audience... it tells me they have a deep understanding of one world.

And I’m 100% sure their followers trust them with their recommendations.

What's the one red flag that makes you run from a brand deal?

I want to show you the simple tech stack we use to manage a live campaign.

We have 150+ creators, different post dates, and a lot of money moving around.

And it can get really messy if you're not organized. 

Here's how we keep it from turning into a nightmare:

Airtable → This is our command center. It holds posting schedules, creator's payment info, and everything else. 

Slack → This is where we talk to the creators. It's so much faster than email. A quick message, a quick reply. 

Wise, Stripe & Deel → Getting creators paid on time is the most important thing. We use these to send money to anyone, anywhere in the world.

Google Docs → This is where we write the campaign brief. 

Favikon → Helps us track the performance of the posts after they go live. We can see the likes, the comments, and who is engaging.

Make → Sends automatic reminders to creators for invoices or sharing their post impressions. It saves us a ton of time.

What's the one tool you use to stay organized?

Why I scroll past 4K videos but watch the guy recording in his car on Linkedin…

I noticed something while scrolling my feed today. There are these creators who have a perfect studio setup. 

They have nice lights and an expensive microphone and the video is so crisp.

But I catch myself scrolling past them often.

It is not their fault. But my brain has this weird filter. In fact most of our brains have this filter…

When I see a video that looks too perfect, my brain immediately thinks "This is a commercial."

Unfortunately, we have been trained to think professional quality = corporate marketing. 

And nobody comes to Linkedin because they want to watch a commercial.

We try to avoid ads.

But then I see a creator recording a video in his car. The lighting is bad and the camera is shaking a little bit.

And I stop to watch and I can’t help it. It feels like he just Facetimed me to tell me an idea he had lol.

If you are Toyota or Apple, sure. It would be weird if a car company filmed a commercial on an old iphone.

But for the rest of us here, studio quality is just building a wall between you and the person watching.

Imperfection builds trust because it shows you are not hiding behind an edit.

Do you prefer watching studio videos or raw phone videos?

Should SaaS companies pause their influencer campaigns for the holidays?

I have been thinking about this a lot today…

A lot of people say B2B slows down now. They say decision makers are on vacation or they locked their budget until next year.

And they are right.

If you need to close a deal this week, December is tough. It is hard to get a sign when the CFO is skiing.

But think about what happens when work slows down.

People have more time. They scroll on LinkedIn and watch cat videos.

They are paying attention more because their boss is not bothering them every five minutes.

So here’s what I think:

Do not run a campaign if you need immediate revenue right now. You will be disappointed.

But if you want to be the first product they call in Jan/Feb... then you should definitely keep going.

Basically you are preparing for Q1.

What is your plan for this month? Pause or push?

taplio

The Battle

Jan van Musscher

Denis Acia

Followers

Posts

Engagements

Likes

Performance ScoreJan van Musscher's LinkedIn Performance

Performance ScoreDenis Acia's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jan van Musscher

Denis Acia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jan van Musscher's LinkedIn Performance

Performance ScoreDenis Acia's LinkedIn Performance

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Performance ScoreJan van Musscher's LinkedIn Performance