Online entrepreneur with extensive experience in B2B lead generation, SaaS and AI Automation.

Currently bootstrapping FlowGent & Postiv AI

Postiv: More leads & sales in less time. AI Agent for on-brand LinkedIn content

FlowGent: More leads & sales from Instagram DM's

Always open to DM's - happy to connect 🤝

Jan Musscher

If your posts are getting fewer views than 3 months ago, you're not alone.
The algorithm changed.

But let's talk solutions:

The algorithm didn't break your content. It just exposed what wasn't working.

LinkedIn's new interest-based system surfaces content that's relevant to each user's professional interests.

This means generic content dies faster than ever - surface-level advice gets zero reach.

Here's what still works in 2026:

1. DEEP EXPERTISE OVER GENERIC ADVICE
The algorithm rewards specialized knowledge that serves specific audiences.
Stop trying to appeal to everyone. Go narrow. Go deep.
Share insights only someone with your exact experience could share.

2. INTEREST-BASED CONTENT
Generic AI content gets generic results.
The algorithm detects copy-paste patterns from ChatGPT.
Use AI that's trained on YOUR knowledge, not just general templates (that's what Postiv.ai does)

3. QUALITY OVER QUANTITY
The algorithm prioritizes dwell time. Make people stop scrolling.
Every post should offer real value: a surprising insight, a practical framework, or a perspective only you can share. Polish your content. Make it worth the pause.

4. STRATEGIC ENGAGEMENT
Comment pods are dead (have been for a long time). LinkedIn flags coordinated behavior. Instead, engage authentically with your target audience's content BEFORE you post. The algorithm sees who you interact with and shows your content to similar people.

5. CONVERSION-FOCUSED CONTENT
Follower counts don't pay bills. Leads do.
Stop optimizing for likes. Start optimizing for DMs and profile views.
Content that builds buyer trust beats content that just gets engagement.
If your reach is down, it's not because the algorithm hates you.
It's because your content strategy needs to evolve.

That's your opportunity.

What other tips do you have for the 2026 algorithm? Let me know in the comments below.

Repost this to help others navigate the LinkedIn algorithm changes too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Jan van Musscher

Get more high trust clients with Postiv - AI Agent for LinkedIn Content

LinkedIn Algorithm 2026 - What Still Works

Want to batch 30 LinkedIn posts in 2 hours without spending hours staring at a blank screen?

Here's my exact system:

Most founders treat content creation like a daily task.

They wake up, open LinkedIn, stare at a blank screen, and force themselves to write something.

That's exhausting.

I used to do it that way. It killed my consistency.

Then I switched to batching. Everything changed.

Here's the step-by-step breakdown:

STEP 1 → Content Inventory (15 minutes)

Gather everything you've already created:

→ Client presentations
→ Email responses to common questions
→ Workshop recordings
→ Voice notes from meetings
→ Old blog posts or case studies

Upload all of it to Postiv. The AI extracts key insights automatically.

You've already done the thinking. Now you're just repurposing it.

STEP 2 → Topic Planning (30 minutes)

Ask the AI: "Based on my knowledge base, give me 30 content ideas for the next month."

Review the list. Delete what doesn't resonate. Add specific angles you want to cover.

Organize by content type:

→ 15 educational posts (frameworks, how-tos)
→ 10 personal stories (lessons, failures)
→ 3 promotional posts (product updates)
→ 2 controversial takes (industry opinions)

STEP 3 → Batch Creation (60 minutes)

This is where speed matters.

Don't edit while creating. Just generate.

Use Postiv to turn each topic into a full post. The AI pulls from your knowledge base and matches your voice.

Generate all 30 posts in one session.

Resist the urge to perfect each one. You'll edit later.

STEP 4 → Quick Review (15 minutes)

Read through the batch. Fix anything that sounds off.

Add personal touches where needed. Schedule everything for the month.

Done.

The secret to batching:

Separate creation from editing.

When you create and edit simultaneously, you slow down and overthink.

Batch creation forces you to stay in flow state.

That's why Postiv.ai exists. It pulls from your existing knowledge to create unique content that attracts high-trust clients.

I stopped wasting time reinventing the wheel every single day.

Try this system once. You'll never go back to daily content stress.

Do you batch your content? Let me know in the comments 👇

♻️ Repost this to help others save 8+ hours per week too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Batch 30 LinkedIn Posts in 2 Hours

Most people think Postiv is just for writing LinkedIn posts.

But here are 4 hidden features that changed my entire LinkedIn game:

→ Content Schedule

I ask AI to generate 7 content ideas based on my expertise, pick my favorites, batch them in one session, and schedule across the month.
Try this prompt: "List my knowledge - come up with a content schedule for the next 7 days"

→ Inspiration Tab (Save Viral Posts)

I save high-performing posts. When I need ideas, I browse my collection instead of scrolling aimlessly. It's like having a swipe file that actually works.

→ Inspiration Tab (Track Your Favorites)

I follow creators who crush it in my niche. Their viral content appears in my feed automatically. I see what's working RIGHT NOW, then add my unique perspective.

→ News Roundup

Deep research pulls the latest industry news automatically. AI scans the web, finds what's trending in my niche, and I turn it into a post before anyone else. No more missed moments.

You're probably using 10% of what Postiv can do for you.

These four features turned me from inconsistent poster to content machine.

Which feature surprises you most? Let me know in the comments 👇

♻️ Repost this to help others level up their LinkedIn strategy too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Postiv AI Hidden Features Carousel

Convinced this is literally the biggest mistake founders make with their LinkedIn strategy: chasing generic engagement.

The algorithm doesn't just count likes.
It measures engagement quality from relevant people.

5 engagement tactics that actually work:

1. Comment depth over comment count
"Great post!" trains the algorithm wrong.
Thoughtful 2-3 sentence comments from your ICP train it right.
The algorithm sees WHO engages, not just how many.

2. Save rate beats like rate
Saves signal high value content to the algorithm.
End posts with: "Save this for later"
LinkedIn prioritizes content people want to reference again.

3. Share with thoughts, not just repost
Raw reposts give minimal algorithmic boost.
Add 2-3 lines of your take when sharing.
The algorithm rewards original commentary.

4. Reply to every comment in first hour
Fast creator replies signal active engagement.
The algorithm extends your post's reach when you engage back quickly.
First 90 minutes are critical.

5. Tag strategically, not excessively
1-2 relevant tags when you mention someone's insight.
No tag spam. The algorithm detects manipulation.
Quality tags increase your content's network reach.

Wrong engagement hurts more than no engagement.
Every interaction teaches the algorithm who your content serves.

Focus on depth with the right people.
Not breadth with everyone.

When I scaled my agency, LinkedIn gave me consistent inbound because I trained the algorithm correctly.
Right engagement → Right audience → Right clients.

Which tactic will you try first? Let me know in the comments 👇

♻️ Repost this to help others improve their engagement strategy too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

The Biggest LinkedIn Mistake Founders Make

Stop guessing how LinkedIn's algorithm works. Here's a proven system that to optimize for LinkedIn's new AI algorithm:

The algorithm doesn't reward frequency.
It rewards relevance and engagement velocity.

4 posting rules that changed my content game:

1. Build from your knowledge base
Generic AI content gets detected and buried.
The algorithm knows shallow vs deep expertise.
Your unique insights get distribution. Copy-paste gets ignored.

2. First 60 minutes decide everything
The algorithm tests your post on a small audience first.
High engagement in those 60 minutes → massive reach.
Low engagement → your post dies.
Post when your audience is active.

3. Train the algorithm with right engagement
Comment pods flag coordinated behavior.
Wrong audience engagement shows your content to more wrong people.
Engage authentically with your ideal client profile only.

4. Repurpose what already works
High-performing posts tell you what the algorithm loves.
Turn top posts into carousels for 3x the impressions.
The algorithm favors carousel format for reach.

Consistent authentic content built on expertise → Algorithm learns → Right audience sees your posts.

Which posting rule surprised you most? Let me know in the comments 👇

♻️ Repost this to help others master their LinkedIn strategy too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Master LinkedIn's AI Algorithm: The Proven 4-Level System

The biggest mistake founders make with LinkedIn content:

Creating posts but never following up on the warm leads they generate.

Every post you publish creates profile viewers → people curious enough to check you out.

But most founders just let them disappear.

Think about it:

Someone sees your post → gets interested → clicks your profile → then what?

Nothing.

You're not following up. You're not tracking them. You're not reaching out when interest is at its peak.

Here's what I learned after generating 3M+ views on LinkedIn:

The post is just the hook.

The real revenue comes from the follow-up.

Here's my exact system:

☑ Track who views your profile after each post
☑ Check their company and role within 24 hours
☑ Send a personalized DM while you're top of mind
☑ Reference the specific post they engaged with
☑ Start a conversation, don't pitch immediately

The timing matters.

Someone who just read your post and clicked your profile is 10x warmer than a cold lead.

But that window closes fast.

A post with 500 views and 10 profile visits is worth more than a post with 5,000 views and zero action if you actually follow up on those 10.

This is exactly why we built Postiv.ai to handle the content creation part.

So you have time to do what actually drives revenue: having conversations with warm leads.

Stop treating your LinkedIn content as the end goal. It's just the beginning.

Are you tracking and following up on your profile viewers? Let me know in the comments 👇

♻️ Repost this to help others convert their content into conversations too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

LinkedIn Content Follow-Up System

LinkedIn reach has been brutal recently. 
 
So we just analyzed 13 creators who cracked the lead magnet formula. Here's what I found ⤵ 
 
(Get the full swipe file for free - comment "SWIPE") 
 
My co-founder Carolina spent last month studying creators like Lara Acosta and Matt Lakajev. 
These are people turning posts into hundreds of email subscribers per month. 
 
For each creator, we extracted their highest-performing lead magnet post recently. 
 
Posts that generated 500+ comments and filled their email lists. 
We compiled it all into one swipe file you can steal. 
 
Full transparency: we created this research for my own content strategy. 
 
But I know most here are struggling with engagement right now. 
 
LinkedIn has been brutal lately... So I want to give this away. 
 
Take inspiration from this lead magnets for your niche and watch your engagement recover before year-end. 
 
Comment "SWIPE" and I'll send it over (just make sure we're connected). 
 
PS. To make this even better I also included my full playbook for creating and automating lead magnets.

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85% of LinkedIn posts fail because they focus on generic content. Here's the strategy that actually works with the new algorithm:

The algorithm rewards one thing above all else: genuine engagement in your topic of expertise.

Here's what moves the needle →

• Dwell time beats everything. If people stop scrolling to read your post, LinkedIn pushes it harder.

• Comments in the first hour matter most. Reply to every comment in that window to signal quality content.

• Shares and saves are more valuable than likes. Write content people want to share with their network.

The LinkedIn algorithm isn't complicated. It's designed to surface helpful, engaging content from real experts.

Most founders overthink it and burn out trying to game the system.

The smart move is to share your actual expertise consistently without spending hours per post.

That's exactly why we built Postiv. It turns your knowledge into algorithm-friendly content that gets engagement without the time drain.

What's your biggest challenge with LinkedIn consistency? Let me know in the comments 👇

♻️ Repost this to help others crack the algorithm too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

How to Beat the LinkedIn Algorithm with POSTIV AI

The AI world moved FAST this week. From Google's acquisition moves to Yann LeCun launching a contrarian AI lab, January 2026 is already proving to be one for the history books. Here's what you missed this week in AI ⤵

→ Google Acquires Hume AI's Top Team
Google just hired the CEO and leadership behind Hume AI, the voice AI startup that was pushing boundaries in emotional intelligence. This signals Google's serious bet on voice as the next frontier of AI interaction.

Read more: https://lnkd.in/efT4C9Em

→ Yann LeCun Launches AMI Labs to Challenge LLM Orthodoxy
Meta's Chief AI Scientist is taking a contrarian bet. His new Paris-based venture, AMI Labs, is betting AGAINST the dominant large language model approach. Could this be the paradigm shift AI needs?

Read more: https://lnkd.in/eteG8ERy

→ AI Dominates Davos 2026 Conversations
At the World Economic Forum, there were essentially two topics: AI and politics. Google and Anthropic are resisting ads in AI chatbots, while OpenAI experiments with monetization. The battle for AI's business model is heating up.

Read more: https://lnkd.in/erEv47Uc

→ Anthropic Releases Economic Index Report Ahead of Opus 4.5
Anthropic just dropped detailed usage data on Claude AI as they gear up for the Opus 4.5 launch. The report shows how enterprise adoption is accelerating across sectors.

Read more: https://lnkd.in/e-xV7dw7

→ OpenAI Announces Custom Chip "Titan" by December 2026
OpenAI officially joined the custom chip race this week, planning to launch their proprietary chip "Titan" by year-end. This move challenges Nvidia's dominance in AI infrastructure.

Read more: https://lnkd.in/eVX8CpmM

→ DeepMind and Boston Dynamics Begin Live Testing Gemini Robotics
Google DeepMind and Boston Dynamics have started live-testing Gemini Robotics foundation models. Physical AI is moving from lab experiments to real-world deployment.

Read more: https://lnkd.in/eJqDJW4s

Which development are you most excited about? Let me know in the comments 👇

♻️ Repost this to help others stay updated on AI news too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

AI News Roundup - Week of January 22, 2026

I scaled my lead gen agency to 7 fig using LinkedIn, after I almost gave up on it.

I genuinely disliked content creation for LinkedIn. Coming up with new ideas every time, writing the posts, it just took too much time.

But at the same time I noticed my LinkedIn presence amplified everything:

→ Our cold email results doubled
→ Our LinkedIn outbound response rates tripled
→ Prospects started reaching out to us instead

So instead of giving up on LinkedIn, I decided to delegate.

Paying a ghostwriter $3,000 per month to stay visible.

Every month. Just to keep posting.

It made me realize that actually every B2B founder has this exact problem:

→ You need LinkedIn presence to grow
→ But you don't have time to create content
→ So you either ghost LinkedIn or drain your budget

I built Postiv.ai because I cracked the code on predictable LinkedIn growth systems.

Then realized I could turn my expensive necessity into an affordable solution - Postiv.ai.

Now other founders get the same results I got without the $3K/month price tag.

They feed their expertise once, and Postiv creates consistent, authentic content that actually sounds like them.

LinkedIn was our biggest growth amplifier. It should be yours too.

What's stopping you from taking LinkedIn seriously? Let me know in the comments 👇

♻️ Repost this to help others unlock LinkedIn growth too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

6 outdated LinkedIn beliefs that are killing your growth in 2026. Here's what you need to rethink now.

1. Only text posts are enough

The algorithm shifted hard. Carousels now pull 3x higher engagement than text posts. If you're still only writing text, you're leaving reach on the table. A healthy mix of text-only, carousels, and images helps you win in 2026.

2. Posting daily is mandatory

Consistency matters, but quality beats frequency. One high-value carousel per week outperforms seven mediocre generic slop posts. Focus on depth over volume.

3. Longer posts perform better

People's attention spans shortened even more. The sweet spot is now 100-150 words max. Get to the point fast or lose them in the scroll.

4. More hashtags equals more reach

The algorithm doesn't care about hashtags anymore. Your content quality and engagement patterns drive distribution. Skip the hashtag spam.

5. You need a ghostwriter to scale

AI tools like Postiv now replicate your voice authentically from your knowledge base. I was paying 3K/month for ghostwriting. Now I create better content in minutes.

6. Video is king

Video had its moment, but carousels are dominating 2026. They're easier to consume, easier to create, and the algorithm prioritizes them heavily.

The LinkedIn game changed. Adapt or get left behind.

What 2025 belief are you finally letting go? Let me know in the comments 👇

♻️ Repost this to help others adapt to 2026 too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

6 LinkedIn Beliefs from 2025 That Are Dead in 2026

LinkedIn is the ultimate playground for entrepreneurs.

10 reasons you should start using LinkedIn TODAY:

1. Personal brands get 5x more engagement than company pages

Your face beats your logo. Every. Single. Time.

2. You can turn your expertise into inbound leads

Stop chasing clients. Let them find you.

3. Your network becomes your net worth

Every connection is a potential customer, partner, or advisor.

4. People trust individuals more than corporate accounts

Humans buy from humans. Not from faceless brands.

5. It's the fastest way to build authority in your niche

One viral post can position you as the go-to expert.

6. Cold outreach works 3x better when you have content

I scaled my agency to 7-figures purely on LinkedIn + cold email. My content made my outreach convert.

7. Your employees become a distribution army

Each team member is a mini-brand building reach.

8. Direct feedback loop

Got a new idea? Post about it. You'll get direct feedback from your ideal clients.

9. You can steal ideas from the smartest people in your industry

For free. No courses needed. Just watch what works.

10. You're already late to the party

Every day you wait, your competitors are building audiences you should own.

The companies winning on LinkedIn figured out one thing: consistent content beats perfect content.

Which reason resonates with you most? Let me know in the comments 👇

♻️ Repost this to help others unlock LinkedIn's potential too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

10 Reasons Why LinkedIn = Your Secret Weapon

5 essential tweaks every founder should make to their LinkedIn profile for maximum visibility:

Your profile setup directly impacts who the LinkedIn algorithm shows your content to.

Here are 5 tweaks to optimize your profile for the algorithm:

1. Headline with searchable keywords
Not just your job title. Add what you help people with.
"Founder at X" → "Helping founders scale with AI automation | Founder at X"

2. Featured section with your best content
The algorithm sees what you highlight. Feature posts with high engagement.
This signals what topics you're relevant for.

3. About section with specific outcomes
Generic descriptions kill your algorithmic relevance.
Use client results, specific transformations, measurable wins.

4. Recommendations that highlight results
Ask recommenders to mention specific projects and skills.
Give detailed recommendations to get them back.
These add credibility signals the algorithm recognizes.

5. Custom button that drives action
Link to your website, demo, or booking page.
This is high-converting real estate most people ignore.

Your profile isn't just your landing page.
It's training data for LinkedIn's algorithm.

Every section tells the algorithm who should see your posts.

Want better reach? Fix your profile first. Let me know in the comments 👇

♻️ Repost this to help others optimize their LinkedIn presence too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

5 Essential LinkedIn Profile Tweaks Every Founder Needs

🤡 : "I can't come up with new post ideas for LinkedIn..."

🐲 :

________________
(Try it at Postiv.ai)

3 ways founders sabotage their LinkedIn results:

1. They create engagement but never build a conversion system
You get 50 comments on a post, but zero of those turn into calls. No DM strategy. No follow-up sequence. Just hoping people magically book meetings.

2. They post consistently but ignore warm leads
Someone comments 3 times on your content? That's a warm lead. Most founders never reach out. They keep posting to strangers while ignoring people already interested.

3. They chase viral content instead of strategic content
A post about productivity gets 10K views. Great. But does it attract your ideal customer? Or just engagement farmers and people who'll never buy?

Here's what to do instead:

1. Follow up on every warm signal
Someone engaged with your content multiple times? DM them within 24 hours. Start a real conversation. Don't wait for them to reach out first.

2. Post content that creates hand-raisers
Post at least 1x a week a post that includes:
→ What problem you solve
→ For who
→ How you solve it
→ How they can get in touch with you

Don't let people figure out how to buy from you. Make it easy.

3. Turn your profile into a landing page
Your profile gets more views than your website. Add a clear headline. Explain what you do in the Featured section. Add URLs to a booking page. Make it convert.

LinkedIn works when you treat it like a lead gen system, not a content game.

Post → Engage → Convert.

What other tips do you have to turn LinkedIn into actual revenue? Let me know in the comments 👇

♻️ Repost this to help others convert engagement into pipeline too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

3 Ways Founders Sabotage LinkedIn Results

The AI wars are heating up. Here's what you missed this week in AI ⤵

→ OpenAI Racing to Go Public by End of 2026

OpenAI is in talks with banks to target a Q4 IPO this year, positioning itself to beat Anthropic as the first major AI startup to hit public markets. The move comes as the company pushes to demonstrate returns beyond the hype.

Read more: https://lnkd.in/eaqp3QDV

→ Google Launches Agentic Vision for Gemini 3 Flash

Google released Agentic Vision, a new capability for Gemini 3 Flash that fundamentally changes how AI can understand and interact with visual content. This positions Google aggressively in the race for multimodal AI dominance.

Read more: https://lnkd.in/enga2iak

→ Anthropic's Claude Cowork Steals the Show

Claude Cowork dominated conversations this week, described as the AI tool that's "gone viral" at major tech conferences. The new capability is sparking serious concerns across the software sector about competitive displacement.

Read more: https://lnkd.in/e2HhpQc5

→ NVIDIA Acquires Groq for 20 Billion

NVIDIA made a massive move by acquiring Groq for $20 billion, further consolidating its position in AI infrastructure. Meanwhile, OpenAI is shifting toward Google TPUs, challenging NVIDIA's hardware dominance in the space.

Read more: https://lnkd.in/eaFW_7cA

→ AI Now Writes 29% of New US Software Code

A stunning new stat emerged: AI coding tools are now responsible for writing 29% of all new software code in the US. This isn't the future anymore. It's already happening.

Read more: https://lnkd.in/ecJ3jKBB

What story shocked you the most this week? Let me know in the comments 👇

♻️ Repost this to help others stay on top of AI news too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

AI Wars Heating Up - Week in Review

Most founders are building AI-enhanced products when they should be building AI-native ones.

There's a massive difference.

𝗔𝗜-𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀:
You take an existing product and add AI features.

Like an AI writing assistant to your CRM.
Or smart filters to your analytics tool.

The product works fine without AI. AI just makes it better.

𝗔𝗜-𝗻𝗮𝘁𝗶𝘃𝗲:
The entire product architecture is designed around AI from day one.

Without AI, the product literally cannot exist.

Example: Postiv AI. The core of our software and business is AI - it's in it core foundation build on agentic AI frameworks. The core functionality is our AI vibe chat - where every post is created based on your knowledge, after analyzed it with AI. The carousels are designed with AI. The analytics are analyzed with AI. 

That's not AI-enhanced. That's AI-native.

You can't remove the AI and still have a business.

The way I see it:

AI-Enhanced → AI is a feature
AI-Native → AI is the foundation

AI-Enhanced → Improves existing workflows
AI-Native → Creates impossible workflows

AI-Enhanced → Makes humans faster
AI-Native → Makes humans 100x

When I started building Postiv, I had a choice:

Build a content calendar with AI writing features (AI-enhanced)
or
Build an AI agent that creates, optimizes, designs everything (AI-native)

We chose AI-native.

The carousel creator doesn't just help you design faster.
It understands templates, brand consistency, layout algorithms, and generates schedule-ready carousels.

The content writer doesn't just rewrite your draft.
It searches your knowledge base, generates viral hooks, and crafts posts that match your voice.

Remove the AI? You have nothing.

That's the point.

Most founders add AI to solve today's problems.

AI-native founders redesign the entire solution around what AI makes possible.

Which one are you building?

What's your take on AI-native vs AI-enhanced? Let me know in the comments 👇

♻️ Repost this to help others build better AI products too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

I grew my lead gen agency to 1M ARR when I started taking LinkedIn seriously.

Before that, I was just another agency founder grinding on cold email alone.

This is what happened: ⤵

I was running a successful lead gen agency doing 20K MRR.

We were good at cold email. We knew our targeting. Our copy was solid.

But we hit a ceiling.

Then I started posting on LinkedIn consistently.

Not because I loved it. Because I saw the data.

Every time a prospect received our cold email, they checked LinkedIn before replying.

And what did they find?

An empty profile that showed "just another salesperson."

So I made a decision:

→ Post 3-5 valuable insights every week
→ Share what was actually working in lead gen
→ Build real authority in public

The results were immediate.

Same cold email campaigns. Same targeting. Same copy.

But response rates jumped 3x.

Why?

Because prospects weren't responding to a stranger anymore.

They were responding to someone they'd already seen providing value.

Here's what happened over 12 months:

→ Grew from 2K to 17K followers
→ Agency scaled from 20K to 80K MRR
→ Cold email performance doubled
→ Inbound leads started coming in
→ We became the obvious choice in our space

LinkedIn became a credibility multiplier.

That's exactly why I built Postiv AI after selling my agency.

Now other founders can build authority without the time drain or ridiculous costs for ghostwriters.

The lesson is simple:

Cold outreach without credibility is just noise.

LinkedIn content without outreach leaves money on the table.

But combine them? That's when you scale.

Are you combining LinkedIn with your outbound strategy? Let me know in the comments 👇

♻️ Repost this to help others crack the allbound code too.

PS. This post was created with Postiv AI, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

We didn't turn off campaigns over the holidays.

It's a good thing because we still booked sales meetings.


For this client, we sent 6 sales meetings over that period (one booked on Boxing day).

But this Monday (5th), everyone came back and we started rocking again full swing.

5 meetings booked in 1 day for the same client.


Q1 started already, hope everyone's booking :)


If you'd like to apply for a pilot to work with Spring Drive, head to the website springdrive(.)co and book a call.

Mohan Muthoo

Founder @ Spring Drive | Outbound & GTM Engineering for B2B SaaS/AI | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Irrelevant personalization works.

There's a few nonsense points on LinkedIn about personalization.


You've probably seen a lot of 'relevance' is what matters.

But this space moves quickly.

Relevance is actually tablestakes at this point.


The fact your personalization is relevant does not make it interesting.

yer dull m8.

This is why people who say 'irrelevant personalization' is bad actually don't understand what's happening.


Sales is about psychology.

The reason why irrelevant personalization is 'bad' is because of the way its been traditionally used.


Which is as a disguised opener to reveal a pitch.

It's inherently deceptive.


I can use a door to let someone in or shut someone out.

The door isn't the problem.


But irrelevant personalization, such as some cool things in their location, where they went to school, or maybe something from a photo on their socials...

Can actually be how you build repour where everyone else fails.

You just have to do it correctly, which means 2 things:


1. Structure - don't use it as a way to open a gate to a business offer. That's deceptive.

It should a BY THE WAY.


2. You need to get good at using tools like Clay and prompt engineering to make how you frame those statements genuinely authentic.


'Saw you went to Plymouth University that's so impressive!'

Wtf.

But, saying:

'Omg, I was at Plymouth uni in 2009, did you ever go to Portland's Pizzeria?? I was there every thursday lol'


Irrelevant personalization is HIGHLY effective, if you understand what it is, why it matters, and how to deploy it.


Don't believe all the structural guru stuff on LinkedIn.

Actually some of its good, but a lot of it is dated.

If you are thinking of getting Clay you can sign up using my link and get an Extra 3k credits.

completely forgot I had this lol.


here u go:

Open article: Clay | Go to market with unique data—and the ability to act on it by clay.com

Clay | Go to market with unique data—and the ability to act on it

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Mohan ‎Muthoo 🇬🇧

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The Battle

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Mohan ‎Muthoo 🇬🇧

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jan Musscher's LinkedIn Performance

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Performance ScoreJan Musscher's LinkedIn Performance