FlowGent AI

FlowGent empowers you to create, deploy, and sell Al solutions without coding.

Whitelabel our software and help SMB's adopt practical AI solutions that help their business forward.

Founder

ColdAgency

Advisor

Fastest growing outbound marketing agency in the Dutch market.

Co-founder & CEO

ColdList

TJILP Media

Owner

JEKKO MEDIA B.V.

Co-Owner

Online entrepreneur with extensive experience in B2B lead generation, SaaS and AI Automation.

Currently building FlowGent AI - we enable you to Build & Sell AI solutions quick.

FlowGent gives freelancers and agency owners the ability to whitelabel their own software.

This leads to:
> Smoother onboarding
> Better client experience
> Stickier clients
> Less 'tool juggling' 
> Unique selling factor

Overall it's about delivering a software with a service to enable your clients to use AI effectively.

AI Automation, Build & Sell AI, white label software, Freelancers & Agency Owners.

Always open to DM's - happy to connect 🤝

Jan van Musscher

I grew my agency from 20K to 80K MRR when I cracked this LinkedIn system.

Most founders post content and hope something sticks.

The top 1% run three systems simultaneously:

☑ Content System → Consistent posts that build authority
☑ Engagement System → Strategic interactions that build relationships  
☑ Conversion System → Direct outreach that closes deals

Each system feeds the others.

Your content creates warm leads. Your engagement builds trust. Your outreach converts at 3x the rate.

I used to treat LinkedIn like a posting platform. Now I treat it like a full growth engine.

The difference? I stopped doing random acts of marketing and started running a predictable system.

Every post has a purpose. Every comment has a strategy. Every connection request has context.

That's how you turn LinkedIn from a time sink into your biggest growth channel.

Are you running all three systems or just posting content? Let me know in the comments 👇

♻️ Repost this to help others scale their LinkedIn presence too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Get more high trust clients with Postiv - AI Agent for LinkedIn Content

The 3-System LinkedIn Stack that 4x my agency

LinkedIn is full of the same content.

And it's killing conversion rates.

You know what I'm talking about...

Everyone posting the same tips.
Everyone sharing the same frameworks.
Everyone using the same AI-generated value posts.

Two years ago? That worked.

Post a "how-to" and clients showed up.

Share a process and deals closed.

Not anymore.

Because when everyone has the same information…

↳ Nobody stands out.

- Every founder posts about "scaling."
- Every coach posts about "mindset."
- Every agency posts about "lead generation."

And it all sounds identical.

What actually cuts through now... is unique expertise.

Not tips anyone can Google.

Not frameworks AI can generate.

But insights only YOU have because of what you've built, who you've worked with, and what you've learned the hard way.

If your content could've been written by someone who's never done what you do,

↳ You're competing with 10,000 other people saying the same thing.

The clients worth having don't want generic value.

They want someone who's been there, done that, and can prove it.

That's unique expertise.

And that's what actually converts.

Does your content showcase your unique expertise or generic information? Let me know in the comments 👇

♻️ Repost this to help others differentiate their content too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent that creates content based on your UNIQUE expertise. Our users get thousands of extra impressions in the first week. Try it for 7 days →

LinkedIn is full of the same content

Your weekly AI briefing is here.

The AI giants went absolutely wild this week. Here's what you need to know:

→ Google Wakes Up

Google launched Gemini 3 on November 18 and immediately integrated it into Search. The model is topping industry leaderboards with a 1,501 score on LM Arena, crushing previous benchmarks.

https://lnkd.in/durjqpde

→ Anthropic Drops Claude Opus 4.5

Released November 25 with major upgrades in coding, visual reasoning, and agentic AI. The kicker? New Chrome and Excel integrations that let you automate data analysis directly in spreadsheets.

They also secured access to 1 million Google TPUs worth tens of billions. That's compute power most companies can only dream of.

https://lnkd.in/d9bFGMiY

→ Meta Goes All-In on Infrastructure

Meta announced over $600 billion in US infrastructure investments by 2028 for AI data centers. They're also in talks to spend billions on Google's TPUs starting in 2027.

Translation → Meta is building hardware independence to challenge Nvidia's dominance and reduce reliance on external chip providers.

https://lnkd.in/dparjMDx

→ OpenAI Fighting to Keep Up

Sam Altman sent an internal memo admitting Google's advances could create "rough vibes" for OpenAI in the short term. 

But they're not standing still → ChatGPT Plus is now free for all US servicemembers and veterans. And they're offering "ChatGPT for Teachers" tailored for K-12 educators.

The challenge? Reports show OpenAI needs to raise at least $207 billion by 2030 to sustain operations, with data center costs potentially hitting $1.4 trillion by 2033.

https://lnkd.in/d3BuXRpn

What's your take on the AI infrastructure race? Let me know in the comments 👇

♻️ Repost this to help others stay ahead of AI news too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

Carousel

I just read LinkedIn's official guide on social selling. This one stat jumped out:

Salespeople who actively do social selling create 45% more opportunities than those who don't.

If you're running a $100K business, that's $45K left on the table.

But here's what the article made clear → posting alone doesn't cut it.

The 78% of social sellers who crush their quota do this:

☑ They post valuable content
☑ They optimize their profile
☑ They engage authentically
☑ They use those insights in outreach

Before prospects reply to your message, they check your profile.

Empty profile → Delete.
Active profile with insights → I'll read this.

So when I talk about social selling, I'm not talking about choosing between content and outreach.

It's using content to make outreach actually work.

Your prospects are already researching you.
So make sure they find expertise, not empty space.

Read the full breakdown here → https://lnkd.in/dDu4rDwp

What's your take on combining content with sales outreach? Let me know in the comments 👇

♻️ Repost this to help others unlock more sales opportunities too.

PS. This post & carousel was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

LinkedIn just published their official social selling playbook

The most difficult thing about content creation: creating it for the right audience.

Who is your ideal customer?

Not who could use your product. Not who might pay you. Who is the perfect fit that will get the most value and stay the longest.

When I scaled my lead gen agency to 7-figures, defining our ICP changed everything. We stopped chasing everyone and started winning the right people.

Here's how to define yours:

→ Identify your best current customers
Look at who pays on time, gets results, and refers others.

→ Layer in firmographic data
Company size, industry, location, revenue range.

→ Add behavioral traits
Are they active on LinkedIn? Do they attend industry events? What tools do they use?

→ Define their pain points
What keeps them up at night? What problem are you solving?

→ Test and refine
Your ICP isn't static. Revisit it every quarter based on who actually converts and succeeds.

→ Add it to your Postiv AI rules
Go to settings -> writing style. Add your ICP there. Your Postiv AI agent will create content target to your ICP.

A precise ICP turns marketing from guesswork into a system.

Want to attract your ICP consistently? Let me know in the comments 👇

♻️ Repost this to help others nail their ICP too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

How to Define Your Perfect ICP: From Guesswork to System

"The algorithm changed!!" Well.. It might have yes. But the algorithm didn't break your content.

LinkedIn's new interest-based system surfaces content that's relevant to each user's professional interests. Not what's trending. Not what gets the most likes. What actually matches what people care about.

This means generic content dies faster than ever.

Here's what still works:

→ Deep expertise over surface-level advice. The algorithm rewards specialized knowledge that serves specific audiences.

→ Consistent engagement with your target audience. LinkedIn tracks whose engagement matters to you. Right audience engagement trains the algorithm correctly.

→ Content built on your unique knowledge. Generic AI content gets generic results. The algorithm detects shallow patterns.

This is why I built systems instead of chasing algorithms.

When I grew my LinkedIn to 17k followers, I wasn't gaming the algorithm. I was serving my audience with content rooted in real expertise from scaling a lead gen agency to 7-figures.

The framework that works:

Knowledge Base → Authentic Content → Target Audience → Consistent Delivery

Build your content around what you actually know. Let AI amplify your expertise, not replace it. The algorithm rewards depth and relevance, not tricks.

What's your experience with the new algorithm changes? Let me know in the comments 👇

♻️ Repost this to help others adapt to algorithm changes too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

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7 reasons to try Postiv.AI:

I used to pay a ghostwriter $3,000 a month just to stay visible on LinkedIn.

Now I built something better for a fraction of that cost.

7 reasons you need to try Postiv.AI:

☑ You'll see immediate ROI from your content
☑ Saves you 60-90 minutes every single day
☑ The AI agent learns your tone of voice and brand style
☑ Better than any tool I've tested (and I've tested them all)
☑ So good you'll want to share it with your clients
☑ Even if you can't design, you'll create professional carousels
☑ Just chat with your agent to create content and visuals

Postiv.ai isn't just another scheduling tool.

It's your complete LinkedIn content studio.

Get insights on your analytics. Find trending topics. Sync your knowledge from Notion, YouTube, and more.

Your AI agent turns everything into engaging LinkedIn posts and carousels that sound like YOU.

Ready to reclaim 60-90 minutes of your day while growing your LinkedIn presence? Let me know in the comments 👇

♻️ Repost this to help others scale their LinkedIn content too.

PS. This post was created with Postiv.ai, your LinkedIn AI agent. Our users get thousands of extra impressions in the first week. Try it for 7 days →

7 Reasons to Try Postiv.AI

StackOptimise

Co-Founder

Birdie

Account Executive

Oxwash

Sales Manager

Senior Account Executive

Mallow & Marsh

Selling a premium FMCG product to cafes and convenience stores.

Opened over 30 accounts in 3 months during the hottest summer on record. Exceeded target by 100%.

Field Sales Intern

The Dealer App

Selling a discounter platform that allowed cafes, deli*s and restaurants to sell surplus food, minimising their waste and maximising revenue.

Closed 16 accounts, predominantly independent cafes. Delivered in-person platform demos to ensure a smooth onboard.

Conducted a multi-channel B29 campaign targeting University students, resulting in over 100 sign-ups.

Co-Founder @StackOptimise | Everything Sales-Tech ⭐️

Co-Founder @StackOptimise

A Premium Growth Partner for B2B Companies.  

We combine the latest AI tools & sales-tech with industry-leading copywriting to put your top-of-funnel on autopilot. 

1. Over 15+ years in B2B Sales. 
2. Awarded 2x expert certification in B2B sales-tech (1/6 Clay experts in the UK). 
3. Amassed a community of over 50k sales pro's across all platforms. 
4. Supported over 25+ B2B companies to generate a consistent stream of high-quality leads. 

If you're a B2B business with a total addressable market over 10k, let's have a chat: 

https://calendly.com/d/cqf2-9q8-qty/meeting-with-stackoptimise

Or if you're really serious, call me: 

+447800727673

Email: Penn@stackoptimise.com ✉️
IG: www.instagram.com/sellmethis_penn/ 📷
Newsletter: https://stackoptimise.substack.com/ 🚨
Website: https://stackoptimise.com

Penn Frank ⚙️

Most LinkedIn DMs go nowhere.

Ours booked 756 meetings this year alone, across all clients. 

Here are the 3 message styles that got prospects to actually say “yes.”

1️⃣ The Curious Insider Message
2️⃣ Future Framing
3️⃣ The Gut Check Voice Note

And that’s just a glimpse - these are pulled from our full library of 17 proven outreach templates we use every day to start real conversations.

Want the full list?

Like this post + comment “DM” below, and I’ll send it over. (Must be following to receive.)

We were super early adopters of Clay. A tool which is now mainstream and should underpin every GTM tech stack. 

Having used the platform solidly for the last 2 years, we've put together a guide to get you started. 

In it we cover: 

→ What is Clay? 
→ Top 26 Clay Table Tutorials
→ Top 40 Personalisations to Enrich Your Copy
→ How to Learn Clay 
→ Top Clay Creators to Follow 
→ Why AI is the Superpower in Clay
→ The Prompting Framework 
→ Power Features to Add to Your Prompts
→ The Core Prompts

To get your hands on this: 

1. Like
2. Connect
2. Comment "Clay"

Just hired 3 new GTM Engineers (and we need more).  

Big welcome to Done, Nolan and Bivek. 

The technical chops on these three are ridiculous. 

Strap in lads. 

Apply to join the GTME army at StackOptimise ⚙️: https://tally.so/r/m6a5rY

3 New StackOptimise Hires

Year 2 building StackOptimise 🚀

Here’s what we shipped this year:

1️⃣ Launched the world’s first GTM Engineer course. 
2️⃣ Released the $1M Messages eBook. 
3️⃣ Launched our newsletter - 15k subs in 8 months.
4️⃣ Grew the team from 2 to 17.
5️⃣ Expanded our client base from 8 to 20+.
6️⃣ Rebuilt our website - monthly traffic up from 4k to 30k/month.
7️⃣ Became 3× certified experts in B2B sales-tech.
8️⃣ Expanded service line (LinkedIn outreach & RevOps). 

Year 1 was survival.
Year 2 was systems and scale.
Year 3 is where everything compounds.

Onwards.

Welcome to the team, Viktor. 

He’s only a few weeks in, but we knew straight away he was built for GTM Engineering.

We assigned him three clients on day one.

One of them launched a week after he started. Their target was 28 leads per month. He smashed that target in 3 days. 

Beyond the numbers, his technical depth is insane.

Custom landing pages and AI-generated videos personalised to each lead… fully bespoke GTME workflows that would take most people months to figure out.

This is exactly the level we’re building towards at StackOptimise. Elite operators who ship fast and seriously raise the bar.

If you’re an elite operator who wants to build at this pace, we’re still hiring - come join us: https://tally.so/r/m6a5rY

How we closed $520k ARR...in the past 6 days.

It's 3 things the sales gurus don't tell you:

Felix is naturally a great salesperson. But what makes him great has little to do with the usual  salesmanship: 

1️⃣ He gives away a LOT of free value. 
2️⃣ He uses a LOT of social proof. 
3️⃣ He's a true industry expert. 

Charisma, charm, empathy etc are all useful but this is the stuff that really builds trust and closes big deals. 

----------

There is no better time to hire a GTM Engineering agency and set yourself up for record-breaking outbound in 2026. Book in a call with Felix today: https://lnkd.in/eg3YnNdR

Felix has been on fire. 6 clients in 6 days. 

Time for a humbling...

30 days in.
190 leads generated for a brand-new client.

Zero hand-holding.
Zero micromanagement.

Huge shoutout to Viktor Budanovic - our newest Enterprise GTME - who joined us the day we onboarded the client and has delivered like he’s been here for years. Absolute machine. 

At StackOptimise ⚙️, we give our GTMEs full creative freedom to build campaigns their way - as long as they hit target - with unlimited access to tools, data and strategy support. And when they do… this is what happens.

Outcomes first.
Ownership always.

19 meetings booked in 3 days. 

Cold email is cooking! 

Driving pipeline is easy if you use the right tech...and partner.

If you want similar results in 2026, let's chat: https://lnkd.in/e3qxXKmr
 
P.S. It helps when you have black-belt operators on the other end. Hit up Noah if your marketing tools don't talk (his platform is insane). 

P.S.S. Shout out to our elite GTME Zahra Batool Butt for executing on this beauty!

The email we use to grow StackOptimise ⬇️

1 lead from every 94 contacts targeted.

Felix and I only spotted the opportunity in outbound (AI-driven sales + GTM engineering) because we’d spent 15 years collectively in B2B sales. If we weren’t deep in that world, we wouldn’t have seen it. 

People talk about “eureka moments” like flashes of inspiration. Ideas that magically fall out of the sky. They don’t. As Zuckerberg says, this is a dangerous lie.

Your ideas are a product of your knowledge.
Your knowledge is a product of your experiences.
The deeper your experiences, the better your ideas. 

So don’t get emotionally attached to the first draft of a business idea - it’s just the starting point. Because early on, your business will likely change direction anyway (we've pivoted our model 3 times in 2 years). 

And the deeper you get into your domain, the more opportunities emerge. We’re now seeing entirely new ways to scale the business - ideas we simply couldn’t have accessed without being in the trenches long enough to earn that level of insight.

Don’t refrain from entrepreneurship because you question your initial idea - that idea is the stepping stone to unlocking great ideas. Get started.

When people think about cold email, they think:

Replies. 

But there’s a whole other layer that almost everyone misses. 

Here’s what happened to us:

Before ramping volume, our website averaged 5k visits a month.

After scaling high-quality outbound, we’re now sitting at 25k+ monthly visitors.

When you send large batches of relevant, well-written emails, prospects will Google you.

They’ll click your signature & domain. 

Multiply that micro-behaviour by 150k emails a month, and suddenly your website becomes one of your top acquisition channels.

And the knock-on effects stack up fast:
– more newsletter sign-ups
– more info product sales
– more affiliate revenue
– more branded search
– more warm inbound
– more people lurking on your socials

Cold email, when done right, is the ultimate brand distribution engine.

How to build a business fast: 

Find someone you trust. 

Align on the mission. 

Live together.

Lock in.

And embrace one rule: do it now, do it now, do it now.

How we generated $450k ARR for our agency in the last 3 months:

Cold email.

A 6-step cold email sequence.

Not 2 steps.
Not 3 steps.
Six.

Because when done properly, a longer sequence compounds your credibility.

This is the most powerful sequence I’ve ever created.

Here’s why it works:

1️⃣ We identify 22+ unique personalisation points per lead.
2️⃣ Every email builds on the last. There’s a cohesive narrative. 
3️⃣ Zero reminders. Every step adds new value.
4️⃣ The tone is so human it disarms people.
5️⃣ Lots of pattern disruptors. Copy that makes the reader pause and think: “Ok… this is different.”

When you stack all of that across six well-crafted touches, you create something rare: a sequence that starts conversations with people who normally ignore cold email.

The industry keeps preaching 2 - 3 steps.
But if each step compounds, you can scale it up. 

And if we can make it work pitching outbound service (the hardest, most saturated service to pitch via outbound), we can make it work for your business. 

If you want us to build this exact engine for you -
book a call and I’ll walk you through it step by step: https://lnkd.in/e3qxXKmr

15 ways we use AI in Clay to build outbound campaigns: 

Lead Qualification
1. Check the prospect is still active in-role (via LinkedIn profile review).
2. Validate job title and fit to ICP.
3. Auto-generate a clear company summary.
4. Qualify company. 
5. Score lead. 

Campaign Build
6. Normalise job title. 
7. Normalise first names.
8. Normalise company names.
9. Summarise LinkedIn experience to extract relevant context.
11. Search the web for general “good to know” triggers.
12. Search deeper for niche triggers tied to our strategy.
13. Process all data and match the best strategy to each prospect.
14. Auto-write Email 1 using that unique context.
15. Auto-write Email 2. 
16. Auto-write Email 3. 
17. Final AI review pass: checks hallucinations and readiness-to-send for the entire sequence. 

GPT 4.0 mini for qualification & research. 
Gemini 2.5 Pro for copy.

Ok, I'm super biased. 

But I really believe this is the Age of the Outbound Agency.

Let me explain why 👇

1️⃣ Ramp time
SDRs take months to get going. You need to train people, test scripts, build lists, and wait for results. With an agency, you start seeing leads within weeks, sometimes days. 

2️⃣ Experience level
Most SDRs are entry-level. They learn on the job - which usually means learning with your accounts. Agencies are made up of specialists who’ve already run hundreds of campaigns. You skip the learning curve.

3️⃣ Tech stack
In-house teams often use old tools or limited software budgets. Agencies already have the full stack - data tools, enrichment layers, AI personalisation, automation - all integrated.

4️⃣ Data and optimisation
SDR teams often lack the volume or data to learn fast. Agencies run thousands of sends per day across clients, so they can spot patterns instantly and keep improving results.

5️⃣ Risk
Inexperienced SDRs are susceptible to bad practices that can destabilise performance, like burning your domain or TAM. Agencies protect deliverability with domain pools, warm-up systems, and smarter targeting logic.

6️⃣ Experimentation
A/B testing rarely happens consistently in-house. It’s slow, and SDRs don’t always have the time or know-how. Agencies live and breathe iteration. They test constantly - messaging, timing, CTAs - and double down on what works.

7️⃣ Cost
An SDR setup means salary, tools, management, and turnover. An agency gives you a whole team, stack, and strategy for a fraction of the cost.

Right now, agencies have the edge because outbound has become a technology game. The power lies in the tools, data, and automation - and agencies are the ones moving fastest to harness it ⚙️

Book in a call with StackOptimise and see how we can build a fully optimised outbound engine for your business: https://lnkd.in/eg3YnNdR

I've spent well over 100hrs testing different AI models this year. 

For one purpose: 

Generating cold emails at scale that don’t all sound the same.

The best AI model for cold outreach is all about who writes differently, not necessarily who writes the best. 

If every email sounds identical, deliverability suffers. 

To counter this, we force models to generate high-variance copy using this line in our prompt:

“Maximise email variability by changing greetings, transitions, and phrasing. Ensure each generation is linguistically unique while preserving meaning, tone, offer, and call-to-action.”

The problem:
GPT & Claude try, but the outputs still converge.

Gemini 2.5 Pro is the only model that truly understands and executes the variability requirement.

If you’re using AI for outbound and your emails still have that “same template, new day” energy - it’s probably not your prompt. It’s your model.

All my LinkedIn posts (and Felix's) from the past 2 years.

Feed this into AI = crash course in GTM engineering.

Open article: All LinkedIn Posts (3rd Dec 2025) by docs.google.com

We’ve added a new layer to find Message-Market Fit.

And it’s changing everything.

Once we find a winning message… we don’t stop.

We take that single winning email and use AI to recreate it 5–10 different ways:

- same core message
- small tweaks to tone
- slight changes in length
- more humour / more urgency

Micro-optimisations.
Macro results.

This is how we fulfil our mission:

To find the fastest path to ROI in outbound - for every B2B business. 

If you’re curious what this looks like for your company…

We’ll build you 10 strategies pro bono + map everything into a custom Clay table if you qualify.

We’ll show you the process live - no fluff, no long sales cycles.

Book a call here: https://lnkd.in/e3qxXKmr

Outbound is an iteration game. And the fastest iterators win.

I just ran a 3-hour copywriting masterclass for the team.

I broke down 52 principles for writing great copy in 2025. 

And from those, I distilled the 7 that apply universally:

1. Engage immediately
 ↳ Your first line must hook.

2. Be unmistakably clear
 ↳ Avoid making your prospects think too much. 

3. Create natural flow
 ↳ Every line should carry the reader to the next.

4. Reduce feature talk
 ↳ Lead with impact. Save the "mechanism" for the call.

5. Strip out AI tone
 ↳ No em dashes, no hype, no unnecessary words.

6. Avoid defence triggers
 ↳ No bold assumptions or critique. Use non-threatening framing.

7. Make the CTA frictionless
 ↳ Give them the easiest possible next step.

We keep building team Nayab, Zahra, Parikshyan, Viktor, Bivek, Done, Nolan 👊

Check out more here: https://lnkd.in/etpNy-yp

taplio

The Battle

Jan van Musscher

Penn Frank ⚙️

Followers

Posts

Engagements

Likes

Performance ScoreJan van Musscher's LinkedIn Performance

Performance ScorePenn Frank ⚙️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jan van Musscher

Penn Frank ⚙️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jan van Musscher's LinkedIn Performance

Performance ScorePenn Frank ⚙️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJan van Musscher's LinkedIn Performance