Spendesk

Empowering an internationally-distributed, 9-person team across product marketing, pricing & packaging, web marketing, enablement and upsell & expansion.

Global Head of Product & Growth Marketing

Head of Growth Product Marketing

• Empowering an all-star multi-disciplinary team including experts from product marketing, growth engineering, design and web to drive growth, establish self-serve customer onboarding, activation and adoption, and run experimentation.
• In a close collaboration with product and revenue leaders, building out the growth function at Spendesk.
• Building & launching new products and establishing acquisition strategies and tactics.
• Building out experimentation ecosystem, structure and processes to drive conversion.
• Established and leading the cross-functional adoption squad which achieved , e.g., 22% increase in usage of Spendesk invoices.

Team Lead  | Growth Product Marketing

Built out a team, strategy and processes for a net new market area, spanning user acquisition, onboarding, retention and expansion, and customer communications.

Product Marketing Lead, Growth

Product Marketing Alliance

Growing product marketing talent and community.

Ambassador & Mentor

Axway

I led the go-to market-strategy for Axway's key solution, API Management, and its execution across the extended marketing team, third party agencies and was responsible for 65% of the total product marketing budget. Key successes included:
- Architect behind the highest ROI sales and marketing campaign of 2021, adopted by 350+ presales, sales and CS , creating 30% more leads than other campaigns
- Axway's API Management named as a Leader in the Gartner Magic Quadrant
- Guest on the Tech Talks Daily podcast that has 50,000 monthly listeners
- A thought leadership series based on a  global market survey of 800 senior decision-makers in collaboration with a third party agency
- Website redesign leading to an increase of traffic

Marketing Lead, API Management

As the global product marketing lead for API Management, I ranked among the top 5% of performers across the entire 2,000 FTE company in my first year. Key outcomes included:
- Developed marketing strategy for an entirely new product category;
- Developed top ranking marketing content - in top 5 of the most popular assets with 50% conversion rates
- Established new market and consumer research processes
- Marketing lead for the workstream leading to a double leadership in the Gartner Magic Quadrant and Forrester Wave for API Management

Senior Product Marketing Manager, Lead for API Management

Oracle

I led commercialization of new products, from market evaluation and development of product roadmap and strategy to go-to-market planning, pricing and execution. Key successes included:
- Launched and drove adoption of "first-to-market" Opower Distributed Energy Engagement Service 
- Developed pricing for Behavioral Load Shaping solution
- Nominated and selected for Oracle’s Women’s Leadership Conference aimed at top performers and future Oracle leaders
- New partner strategy
- New market strategy for Japan, leading to the launch of several solutions in the market

Manager, Solution Management

I had three key missions in this role:
- As the global product marketing lead for Oracle Utilities Field Service Cloud, I developed product positioning, informed product development strategy, conducted market research, developed go-to-market and pipeline growth strategies, created sales and marketing content, and drove sales enablement efforts. 
- I steered cross-functional senior teams and stakeholders in the execution of strategic projects, incl. development of a new pricing structure;
- I led partner marketing for 16,000+ stakeholders.

Associate Product Marketing Manager

Bought by Oracle in 2016, Opower was an American startup that created a new market category, bringing AI and behavioral science to shape energy consumption of households. Since its inception, Opower has saved 31 TWh of energy and accompanied over 175 utilities.  

I fully owned the go to market strategy for Opower solutions for the EMEA region and localized global marketing efforts. I was responsible for developing product positioning, informing product development strategy, conducting market research, developing go-to-market and pipeline growth strategies, creating sales and marketing content, and driving sales enablement efforts.

Product Marketing Analyst | Opower

New Climate Economy Project

New Climate Economy is a major international initiative examining how countries can achieve economic growth while dealing with the risks posed by climate change. We work with a number of international institutions, including the World Bank, OECD and IMF, and are represented by CEOs and governmental ministers from various countries.

I co-authored a number of high-impact publications on climate change, sustainable economy and energy pricing with leading institutions, thought leaders and scientists, including Lord Stern, and provided briefings for ministers and CEOs for their public engagements.

Program Manager

Equinor

As a core member of Equinor's office in Brussels, I followed regulatory and policy developments in the EU and its institutions, and provided analysis and strategic advice to the company, its leadership, including the CEO, and the board. 

Achievements in addition to my key missions:
- Established a rotational development program for analysts from Brussels across Equinor's key business units in Norway;
-  Nominated and selected as a future policy leader for German Marshall Fund for Young Professionals Summit and Energy Charter Training.

Policy Analyst

International Emissions Trading Association

EU Policy Trainee

A lawyer by training, a growth & product marketing leader by passion and trade; I am currently leading the product and web marketing function at Spendesk. 

I have 10+ years of experience from marketing & product strategy roles at Spendesk and Axway in Paris, Oracle in London, Opower in the USA, and Equinor in Brussels. I have built and led high-performing, cross-functional teams, established new business models, taken products from early concepts to full market launches and adoption, and led strategic initiatives.

As a published author, speaker and mentor (including the Tech Talks Daily podcast and the Product Marketing Summit), I was recognized as a Top 100 Product Marketing Influencer in 2021, and was selected for Oracle's Women's Leadership program aimed at top performers and future Oracle leaders.

Jana Frejova

Hotjar

Growth Product Marketer

CHURN.FM

Produced 100+ podcasts episodes for Churn.FM. Responsibilities include guest outreach, episode editing, publishing, promotion, and distribution. 

Results Achieved:
Introduced new distribution channels which led to 10,000 listeners a month. (Churn.FM)
#1 Customer Success Podcast
Increased newsletter subscribers by 400% in year one.

Podcast Producer

Minespider

Minespider is a blockchain-based traceability platform, helping actors in the raw material supply chain capture and share their sustainability data in digital Product Passports that distinguish their products in the market. 

Minespider's public-permissioned blockchain is designed specifically for supply chain traceability and is highly energy efficient. Companies such as Google, Cisco, Volkswagen, Stannol, LuNa Smelter, and Minsur use Minespider's technology to drive the shift towards global responsible sourcing

Visit our website to find out more: https://www.minespider.com/

Growth Marketing Manager

Inman Group

Developed, led, and executed a paid ads strategy which led to a 115% increase in purchases (paid subscription to the publication) between Q1’19 and  Q3’19 
Event ticket sales FB ad campaigns: Cost per ticket purchase: $68.21 (ticket price $1,299)

Paid Social Specialist 

PROTOIO INC

✓ Planed, coordinated, and executed the go-to-market strategy of a new product, which led to 40,000 early beta subscribers, and Overflow being the #2 Product of the Month on Product Hunt.
✓ Planned, coordinated, and executed the go-to-market strategy for new features of the core product, communicating product value, defining positioning, messaging, launch strategy, promotion strategy, advertising, and deliverables.
✓ Produced copy for new feature releases communicating product value (landing page copy, PA announcements, in-app messages, social media, and paid ads copy)
✓ Designed and implemented multi-channel campaigns for new feature releases to drive customer acquisition and customer retention. 
✓ Drove key marketing efforts to increase awareness and usage of Proto.io including the creation of webinars, blogs, videos, product tips, and social campaigns.
✓ Developed and executed a year of review infographic which led to 5.5k unique visits in 2 days by distributing to the right channels.
✓ Designed and executed a content strategy, which led to an increase of organic traffic to the blog by 150%.

Product Marketing

Action Digital Agency

Duties included Strategic Planning, Project & Account Management, Media Planning, preparation of proposals for new and existing local and overseas clients, Social Media Advertising, SEO, PPC, Social Media Management, Email Marketing, PR, Copywriting, Content Marketing. 

Managed & worked on projects for the following clients: GAP, Armin Van Buuren, RadNet, UCLan University, Buy Home Estate Agency, SaxoBank, Staroil, Ayia Napa Marina, Starbucks, H & M, Erasmus+ and more.

Results Achieved:

- Increased the email newsletter open rate to over 30% from an industry average 10%.
- Execution and measurement of experiments increasing signup conversion rate by 20%.
- Designed and executed a Facebook Ad strategy which led to 19,662 unique website visits & converting at a rate of 8% in a period of one month.
- Implemented Ad campaigns across advertising channels leading to 294 leads, each lead has an estimated value of €10,500.

Digital Marketing Lead

Funifi

Duties included SEO, PPC, Social Media, Email Marketing, App Store Optimisation, PR, Copywriting, Content Marketing, Analytics, A/B Testing, Landing Page Optimization & Basic HTML/CSS covering the full stack. 

Results Achieved:

- Increased the email newsletter open rate to over 50% from an industry average 14.1%.
- Uncovered new growth channels driving over 5,000 unique visitors & converting at a rate of 10%.
- Implemented Ad campaigns across social channels running in 20 markets and decreased the cost       per conversion by 72%.
- Ranked website for 20+ keywords in top 10 results in 40 days.

Digital Marketing Specialist

Duties included assisting in the coordination of the marketing department, website content management of 22 websites, SEM, SEO, Copywriting, Analytics, Traffic Growth, Landing Page Optimization & Link Building.

Results Achieved:

- Delivered a 20% increase in website traffic for 6 websites in a period of 3 months through link building and website localisation.  
- Improved organic search results in less than 2 months for 22 languages with several keywords ranking in the top 10 search results on Google’s first page.  
- Analysed user behaviour and pushed for the site to be made mobile responsive which resulted in a    15% reduction on the bounce rate.

Assistant Marketing Manager

Duties included Data Entry, PPC, SEO, Newsletter creation, Blogging, Content Distribution, & Link Building.

Marketing Assistant

Product Marketer with 10 years experience in B2B SaaS. Successfully brought SaaS products and new feature releases to market, while executing on all aspects of a go-to-marketing strategy. 

Experience includes: Product Marketing | Content Marketing (strategy & implementation) | SEO | Paid | Copywriting | Campaign Management | Lead Generation

Teck Stack: ActiveCampaign, Ahrefs, Google Analytics, LinkedIn Ads, Jira, ClickUp, Webflow.

Some of the work I'm proudest of:
✓ Planed, coordinated, and executed the go-to-market strategy of a new product, which led to 40,000 early beta subscribers, and Overflow being the #2 Product of the Month on Product Hunt. (March 2018) (Overlfow.io)
✓ Developed & executed a year of review infographic which led to 5.5k unique visits in just 2 days organically by distributing to the right channels. (Proto.io)
✓ Planed, coordinated, and executed a content strategy based on SEO, which led to an increase of organic traffic to our blog by 150%. (Proto.io)
✓ Introduced new distribution channels which led to 10,000 listeners a month. (Churn.FM Podcast) 
✓ Planed, coordinated, and executed a paid ads strategy which led to a 115% increase in purchases (paid subscription to the publication) between Q1’19 and  Q3’19.

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Jana Frejova

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