Spendesk

Empowering an internationally-distributed, 9-person team across product marketing, pricing & packaging, web marketing, enablement and upsell & expansion.

Global Head of Product & Growth Marketing

Head of Growth Product Marketing

• Empowering an all-star multi-disciplinary team including experts from product marketing, growth engineering, design and web to drive growth, establish self-serve customer onboarding, activation and adoption, and run experimentation.
• In a close collaboration with product and revenue leaders, building out the growth function at Spendesk.
• Building & launching new products and establishing acquisition strategies and tactics.
• Building out experimentation ecosystem, structure and processes to drive conversion.
• Established and leading the cross-functional adoption squad which achieved , e.g., 22% increase in usage of Spendesk invoices.

Team Lead  | Growth Product Marketing

Built out a team, strategy and processes for a net new market area, spanning user acquisition, onboarding, retention and expansion, and customer communications.

Product Marketing Lead, Growth

Product Marketing Alliance

Growing product marketing talent and community.

Ambassador & Mentor

Axway

I led the go-to market-strategy for Axway's key solution, API Management, and its execution across the extended marketing team, third party agencies and was responsible for 65% of the total product marketing budget. Key successes included:
- Architect behind the highest ROI sales and marketing campaign of 2021, adopted by 350+ presales, sales and CS , creating 30% more leads than other campaigns
- Axway's API Management named as a Leader in the Gartner Magic Quadrant
- Guest on the Tech Talks Daily podcast that has 50,000 monthly listeners
- A thought leadership series based on a  global market survey of 800 senior decision-makers in collaboration with a third party agency
- Website redesign leading to an increase of traffic

Marketing Lead, API Management

As the global product marketing lead for API Management, I ranked among the top 5% of performers across the entire 2,000 FTE company in my first year. Key outcomes included:
- Developed marketing strategy for an entirely new product category;
- Developed top ranking marketing content - in top 5 of the most popular assets with 50% conversion rates
- Established new market and consumer research processes
- Marketing lead for the workstream leading to a double leadership in the Gartner Magic Quadrant and Forrester Wave for API Management

Senior Product Marketing Manager, Lead for API Management

Oracle

I led commercialization of new products, from market evaluation and development of product roadmap and strategy to go-to-market planning, pricing and execution. Key successes included:
- Launched and drove adoption of "first-to-market" Opower Distributed Energy Engagement Service 
- Developed pricing for Behavioral Load Shaping solution
- Nominated and selected for Oracle’s Women’s Leadership Conference aimed at top performers and future Oracle leaders
- New partner strategy
- New market strategy for Japan, leading to the launch of several solutions in the market

Manager, Solution Management

I had three key missions in this role:
- As the global product marketing lead for Oracle Utilities Field Service Cloud, I developed product positioning, informed product development strategy, conducted market research, developed go-to-market and pipeline growth strategies, created sales and marketing content, and drove sales enablement efforts. 
- I steered cross-functional senior teams and stakeholders in the execution of strategic projects, incl. development of a new pricing structure;
- I led partner marketing for 16,000+ stakeholders.

Associate Product Marketing Manager

Bought by Oracle in 2016, Opower was an American startup that created a new market category, bringing AI and behavioral science to shape energy consumption of households. Since its inception, Opower has saved 31 TWh of energy and accompanied over 175 utilities.  

I fully owned the go to market strategy for Opower solutions for the EMEA region and localized global marketing efforts. I was responsible for developing product positioning, informing product development strategy, conducting market research, developing go-to-market and pipeline growth strategies, creating sales and marketing content, and driving sales enablement efforts.

Product Marketing Analyst | Opower

New Climate Economy Project

New Climate Economy is a major international initiative examining how countries can achieve economic growth while dealing with the risks posed by climate change. We work with a number of international institutions, including the World Bank, OECD and IMF, and are represented by CEOs and governmental ministers from various countries.

I co-authored a number of high-impact publications on climate change, sustainable economy and energy pricing with leading institutions, thought leaders and scientists, including Lord Stern, and provided briefings for ministers and CEOs for their public engagements.

Program Manager

Equinor

As a core member of Equinor's office in Brussels, I followed regulatory and policy developments in the EU and its institutions, and provided analysis and strategic advice to the company, its leadership, including the CEO, and the board. 

Achievements in addition to my key missions:
- Established a rotational development program for analysts from Brussels across Equinor's key business units in Norway;
-  Nominated and selected as a future policy leader for German Marshall Fund for Young Professionals Summit and Energy Charter Training.

Policy Analyst

International Emissions Trading Association

EU Policy Trainee

A lawyer by training, a growth & product marketing leader by passion and trade; I am currently leading the product and web marketing function at Spendesk. 

I have 10+ years of experience from marketing & product strategy roles at Spendesk and Axway in Paris, Oracle in London, Opower in the USA, and Equinor in Brussels. I have built and led high-performing, cross-functional teams, established new business models, taken products from early concepts to full market launches and adoption, and led strategic initiatives.

As a published author, speaker and mentor (including the Tech Talks Daily podcast and the Product Marketing Summit), I was recognized as a Top 100 Product Marketing Influencer in 2021, and was selected for Oracle's Women's Leadership program aimed at top performers and future Oracle leaders.

Jana Frejova

With over 15 years of experience in the API field, I am passionate about helping organizations on their digital transformation journeys, making sure that vision, strategy, and technology are aligned, and that they are driven by well-aligned business and organizational initiatives. As an OAI Ambassador at the OpenAPI Initiative, I promote the adoption and use of open standards and best practices for API design and management, and with Getting APIs to Work, I provide consulting and training services for API programs.

I have a strong background in digital transformation, API design, and API governance, and I have contributed to many publications, patents, and standards. I have also worked with various industries and sectors, such as healthcare, education, finance, and government, to help them leverage the power and potential of APIs for innovation, integration, and automation. My mission is to help organizations get APIs to work in a truly transformative way by ensuring that they have the right APIs, and that they design and manage them in the right way.

Erik Wilde

What's better than a kickoff meeting where you already know that the project is going to turn out great? It's having a kickoff meeting in person! We also got a lovely dinner as part of the process. Thanks Mark Boyd  for being such a great guide for Barcelona!

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At Jentic  we have a bunch of OpenClaws running. We recently gave them a chatroom where they can hang out. It's been fascinating to watch.

They get very excited about sharing experiences, but they also have a hard time focusing, because they do so many things and have so much to talk about.

My next goal is to help them focus better. The initial attempt is to teach them GitOps in some simple way that allows focused discussions around specific issues. Finegrained GitHub tokens help to limit the blast radius. 

In the end, I want to use them to extract a set of ADRs that can then help seed the next generation of bots, irrespective of the tech stack. Anybody should be able to help their bots be better by cherry-picking from these ADRs.

Would you find such a set of agent ADRs useful? I think of these as BotOps for the time being...

#openclaw #ai #aiops #botops #aistrategy #agents #agentic

OpenAI is shutting down Sora: app, API, and all. Six months after launch, downloads cratered, the Disney deal collapsed, and the compute costs couldn’t be justified. Impressive tech for sure, but no sustainable business model.

This shouldn’t surprise anyone. AI video generation is genuinely stunning, but “technically possible” and “economically viable” are very different things. We may be approaching peak token, where the frontier of what AI can do increasingly outruns what the market will actually pay for. Not every capability finds a customer.

It’s one of many signals worth watching as the AI landscape matures. I talked about Sora’s potential two years ago right after the first announcement; that take didn't age very well...

🎥 Sora is the Future of Video - https://lnkd.in/eYszEGsE

Open video: This is not BBC! OpenAI Sora is the Future of Video on youtu.be

This is not BBC! OpenAI Sora is the Future of Video

This is an interesting observation and clearly would make sense from Anthropic's point of view. Let's see when/whether Antspace sees the light of day! 🐜

Still copy-pasting into ChatGPT? I turn that into a hands-free AI worker with Toolhouse

🚨BREAKING: If you reverse-engineered the binaries inside Claude Code's Firecracker MicroVM you can find something wild:

Anthropic is building their own PaaS platform called "Antspace" 

"Antspace" is internal codename for a platform similar to... Vercel (can be inferred since they're side-by-side in the screenshot below)

Vercel is known for the 1 click deploy of any web-app.

The strategic play is now obvious:
1. Natural language (Anthropic owns the LLM)
2. Claude builds app (Anthropic builds your app)
3. Deploys to Antspace (Anthropic hosts your app)

Anthropic is about to enter the Vercel, Netlify, Replit, Lovable, and Bolt world with a significant advantage that sets them apart from others:
They own the entire stack, spanning from the Large Language Model to the deployment platform.

These are interesting times. If you don't think so, search for "raising a lobster" and off into the lobster hole you go! I am equally amazed, confused, and disturbed by all of this.

Our Jentic OpenClaws so far have turned out to be rather ADHD and way too eager to get stuff done, whatever it takes. It seems constructing a harness that's safe enough for things that really shouldn't go wrong is still a challenge.

#ai #agent #openclaw #agentharness Getting APIs to Work #gettingaitowork

Agents need more than just access. Access to data and tools is table stakes. What separates a theoretically capable agent from an practically effective one — especially in complex enterprise environments — comes down to five basic ingredients:

① Agent experience (#AX) means tools and APIs are described in ways machines can actually use.

② Workflows let agents encode and reuse repeated tasks as well-defined patterns (e.g., agent skills, #MCP, #Arazzo).

③ Tool discovery ensures agents retrieve only what's relevant to their current goal, not everything at once.

④ Fine-grained permissions lock down what agents are trusted to do, even when the underlying capabilities are universal.

⑤ Sandboxes give agents a safe place to learn and fail and improve before they touch production.

You don't need all five to start. The foundation is already in your hands: your APIs. Design and describe them well, and everything else becomes possible.

👉 Getting APIs to Work: You May Have OpenAPI, But Is It AI-Ready? (with Frank Kilcommins) - https://lnkd.in/eVe2SzKb

#agents #aiagents #api #apidesign #apistrategy #agenticai Jentic

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The Battle

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Erik Wilde

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erik Wilde's LinkedIn Performance

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