Caddle

I help brands across 🇨🇦 achieve their growth goals with:

1) RESEARCH - from flavour preferences to shopping habits to A/B testing creative

2) REBATES - from specific audience/retailer to agnostic, single item to multi-buy, you'll know the sales lift before the campaign starts

3) RATINGS & REVIEWS - wherever you need reviews, we'll get them there!

VP Brand Partnerships

The Think Tank (TTT)

We are a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume – in-store, online and beyond.

Working as an agency partner, we develop objective based solutions for our clients using data-driven insights and experience to deliver deeper consumer engagement that captivates the curious and cultivates brand advocates.

Ultimately, our campaigns drive trial, lift sales and grow baskets!

President & Co-Owner

Focus on the development of strategic partnerships, the cultivation of valued client relationships, and refining processes to support brand growth.

Director of Partner Success

Wander Nut Butters

Spread the world with our globally spiced (not spicy) peanut butters made with no added sugars, oils or additives.

Co-Founder

Witz Education

- attract and retain clients from wide-range of industries, both local and international
- work with client and facilitation team to create tailored programs
- execution of both public program and custom deployments
- management of MRPI assessment
- facilitator for smartSERVICE
- keynote speaker on service, communication, and generations
- manage marketing and partnership initiatives

VP, Business Relationships & Operations

Business Development Manager

Bishop's University

- managed team of 40+ students and operations of organization, reporting to Director of Campus Security and Dean of Student Affairs
- ensured security was present for all University events and walk home services were available on typical party night
- redesigned training program and materials to create a more experiential experience
- in collaboration with Campus Security and University administration, strengthened partnerships with the local residents, the town of Lennoxville, and Sherbrooke Police, resulting in the Sherbrooke Police receiving an award for community partnerships

Manager, Student Security Services

Crew Chief

Student Patrol/Marshal

What makes people do what they do and buy what they buy?

👆 I've been interested in finding the answer since I was filling bins as a kid at my parent's Bulk Barn franchise!

Much of who I am now can be traced back to those early days, including putting family first - there's a reason it's at the top of the list!

When not being a Dad and/or playing games (mostly the board game variety), I am part of the team at Caddle, where we engage Canada's largest, most diverse and active consumer panel to gather research, drive trial/purchase and syndicate reviews for Walmart.ca, Canadian Tire, Home Hardware and a growing list of retailers. 

In 2020 I had an idea while cooking that resulted in the launch of Wander in 2021. Our globally spiced (not spicy) peanut butters are not only delicious but also fulfilled my dream of being an entrepreneur like my parents as well as providing a better understanding of the food industry. Unfortunately we had to pause production in 2023 due to increasing costs and decreasing margins. Incredible experience though!

Jared Kligerman

Centennial College

Post Graduate courses. Focus area of teaching is Entrepreneurship, Innovation and Economic Development, International Sales and Negotiation, Developing an International Business Plan.

Professor, International Business, Graduate Studies

Healthy Prickly Concepts Inc

Healthy Prickly Concepts Inc, based in Toronto, is a small food manufacturing company specializing in functional food products. Our handcrafted line of cactus chips and cactus pitas, Prickly Eats, is made with 70% fresh nopal cactus from Mexico and organic coconut flour. These naturally fibre-rich products are vegan, gluten-free, low-carb, grain-free, and peanut-free. 

Our main ingredients offer exceptional nutrition and sustainability. Prickly Eats addresses the needs of health-conscious individuals with food intolerances or allergies, as well as those seeking a tasty, healthy, and planet-friendly option.

Prickly Eats is a healthier alternative to conventional chips and bread .

Cofounder / CFO

Ontario Ministry of International Trade

Ms. Carrillo worked closely with Ontario SME’s companies to assist them in developing a global mindset and promote export ready businesses.

Senior Export Advisor -  (York Region, Durham Region and Eastern Ontario)

Focus area of teaching is Import - Export Management, Entrepreneurship, Innovation and Economic Development, International Sales and Negotiation, Developing an International Business Plan. P

Trade Commission of Mexico, Promexico Toronto

•	Coordinated in-market investment attraction activities and international trade related events such as investment seminars, promotional export trade missions, trade events and agendas.  Investment attraction goal surpassed in 2011, 2012 & 2013.
•	Actively supported the Trade Commissioner to enhance business building awareness and investment lead generation in the automotive, aerospace, mining and bio-energy sectors.
•	Conducted business development to promote and brand Mexican capabilities in the Ontario, Saskatchewan and Manitoba provinces. 
•	Provided strategic advice, briefings and writing reports and conduct policy research and monitored marketplace trends in search for leads and opportunities for Mexican companies. 
•	Analyzed external trends and the competitive environment to liaise with Canadian potential investors looking to invest or develop partnerships in Mexico. 
•	Managed the Internal Client Relationship System (CRM) and developed and maintained information databases for commercial intelligence.

Trade and Investment Specialist

Canadian Embassy

Primary customer interface, responsible for promoting Canada's Agri-food trade and investment interests in Mexico. 
•	Conducted market research and business development to serve Canadian clients in developing strategies to increase Canadian agri-food exports & identify investment opportunities. Monitored marketplace trends in search for leads and opportunities for Canadian companies. 
•	Coordinated successful agri-food trade events and business agendas to highlight Canada´s Agri-food sector branding strategy 
•	Developed and maintained information databases for commercial intelligence 
•	Interacted with government officials to advance market access issues, advocate Canada’s trade policy positions and facilitated customs & border clearance problems. 
•	Managed the overall activities of a Commercial Section Unit including office administration, travel arrangements, expenses reports, research, finances and project budgets in a fast-pace work environment and under tight deadlines. 
•	Awarded honorific mention for the work performed in FY 2007/2008 and Team Award in 2004 for facilitation work performed to reopen the border to beef products to Mexico. 
•	Acted as Agri-food Trade Commissioner for extended periods of time
•	Assisted in the planning and delivery of events of the Mexico-Canada Partnership

Trade Commissioner Assistant - Agrifood Sector

White & Case

Conducted research & analysis and prepared regular reports on key trade policy issues, NAFTA trade, investment issues, dispute settlements, regulatory changes, customs developments and trade facilitation initiatives

Trade Consultant

International Trade Professional/Entrepreneur/Professor

With over 20 years of experience in international trade, business development, and market access, I have successfully helped businesses expand into global markets, secure investment opportunities, and navigate trade regulations. As a Certified International Trade Professional (CITP), I have worked across government agencies and private businesses, building strategic partnerships and driving revenue growth.

I am also a co-founder of Healthy Prickly Concepts Inc., where I have led product development, sales strategies, and international market expansion for innovative, functional food products. My entrepreneurial experience gives me a deep understanding of scaling businesses, managing strategic sales, and building strong client relationships.
Additionally, as an Instructor of International Business at Centennial College, I mentor the next generation of global business leaders, guiding them in market entry strategies, trade policies, and innovation-driven business growth.
Currently, I am seeking new opportunities where I can apply my skills in sales leadership, business development, and international trade strategy to drive business success.

http://www.tradeready.ca/2017/topics/citp_spotlight/adriana-carrillo-citpfibp-senior-export-advisor/

taplio

The Battle

Jared Kligerman

Adriana Carrillo (she/her/hers), CITP/FIBP

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