Caddle

I help brands across 🇨🇦 achieve their growth goals with:

1) RESEARCH - from flavour preferences to shopping habits to A/B testing creative

2) REBATES - from specific audience/retailer to agnostic, single item to multi-buy, you'll know the sales lift before the campaign starts

3) RATINGS & REVIEWS - wherever you need reviews, we'll get them there!

VP Brand Partnerships

The Think Tank (TTT)

We are a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume – in-store, online and beyond.

Working as an agency partner, we develop objective based solutions for our clients using data-driven insights and experience to deliver deeper consumer engagement that captivates the curious and cultivates brand advocates.

Ultimately, our campaigns drive trial, lift sales and grow baskets!

President & Co-Owner

Focus on the development of strategic partnerships, the cultivation of valued client relationships, and refining processes to support brand growth.

Director of Partner Success

Wander Nut Butters

Spread the world with our globally spiced (not spicy) peanut butters made with no added sugars, oils or additives.

Co-Founder

Witz Education

- attract and retain clients from wide-range of industries, both local and international
- work with client and facilitation team to create tailored programs
- execution of both public program and custom deployments
- management of MRPI assessment
- facilitator for smartSERVICE
- keynote speaker on service, communication, and generations
- manage marketing and partnership initiatives

VP, Business Relationships & Operations

Business Development Manager

Bishop's University

- managed team of 40+ students and operations of organization, reporting to Director of Campus Security and Dean of Student Affairs
- ensured security was present for all University events and walk home services were available on typical party night
- redesigned training program and materials to create a more experiential experience
- in collaboration with Campus Security and University administration, strengthened partnerships with the local residents, the town of Lennoxville, and Sherbrooke Police, resulting in the Sherbrooke Police receiving an award for community partnerships

Manager, Student Security Services

Crew Chief

Student Patrol/Marshal

What makes people do what they do and buy what they buy?

👆 I've been interested in finding the answer since I was filling bins as a kid at my parent's Bulk Barn franchise!

Much of who I am now can be traced back to those early days, including putting family first - there's a reason it's at the top of the list!

When not being a Dad and/or playing games (mostly the board game variety), I am part of the team at Caddle, where we engage Canada's largest, most diverse and active consumer panel to gather research, drive trial/purchase and syndicate reviews for Walmart.ca, Canadian Tire, Home Hardware and a growing list of retailers. 

In 2020 I had an idea while cooking that resulted in the launch of Wander in 2021. Our globally spiced (not spicy) peanut butters are not only delicious but also fulfilled my dream of being an entrepreneur like my parents as well as providing a better understanding of the food industry. Unfortunately we had to pause production in 2023 due to increasing costs and decreasing margins. Incredible experience though!

Jared Kligerman

Maverick Sales

I started Maverick Sales because I saw an opportunity. 

Sales services companies are stuck. Great account management is different today than it was 5 years ago, and it will be even more radically changed in 5 years. We built for agility, pace, innovation, execution.

I work hard to earn the trust of my team that a career at Maverick Sales will help them grow.  I'm working on the map, but they're driving on the roads. I take pride in the work we do to earn the trust of the brands we represent.  

I'm proud of what we've built, and we're just getting started.

President

Beiersdorf

Led National sales team. Drove share gain and profit growth for Beiersdorf Canada.

Director of Sales

Responsible for Beiersdorf's partnership with Walmart Canada.

Customer Business Manager

Independant

Contributed to consultancy on digital strategy, content management, and omni-channel experience with focus on the CPG and Retail verticals.

Consultant

Philips Consumer Lifestyle

Member of Philips Canada Consumer Lifestyle management team, exceeded all revenue and gross margin targets over 2 years.

Team Lead

National account manager with progressive responsibilities; account portfolio included Walmart, LCL, HBC and others.

Channel Manager

HJ Heinz Company of Canada

Responsible for strategy and execution on Convenience, Frozen, and Pasta Sauce portfolio.
Included go to market, forecasts, trade spend, risks and opps.

Sales Brand Manager

Provide insight and guidance on sales strategy to Key Account group at Heinz.

Insights Manager

The Nielsen Company

Responsible for Homescan projects supporting multiple Tier 1 CPG companies.
Lead consultant for Montreal office, responsible for consultancy sales and support.

Homescan Analyst

When I ran sales teams at $100M brands, our sales team was responsible for our retail partnerships. They were responsible for revenue targets and the spend, strategies and tactics required to achieve them. As the national sales leader, I was responsible for ensuring individual plans added up to the national plan, that we had all the resources to exceed our plan. This could include marketing support, or it could mean hiring merchandising teams for specific tactics.

Maverick Sales is built to provide brands, as small as $2M and as big as $100M, an outsourced sales organization from leadership, to account management, to managing and incorporating supplementary resources. Our core service is providing the best sales team in Canada to our brand partners.

Running Maverick Sales means I help my team be awesome at what they do. It means finding and providing the best tools and resources for all forms of execution that drive sales growth. It means I get to work with, talk to, and be a small part of many brands' stories. 

Find us at mavericksales.com and our LinkedIn page to access what we’re sharing. Or reach out directly if you want to have a conversation.

Find me at iram.blajchman@mavericksales.com

Iram Blajchman

In 2023, shoppers Googled.
In 2025, they just ask ChatGPT.

If your brand is not in the answer…
You’re not in the cart.
You’re not in the aisle.
You’re not even in the running.

Because if AI can’t find you, your customers won’t either.

I help brands work well with retailers. I help people be great at that too.

taplio

The Battle

Jared Kligerman

Iram Blajchman

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The Battle

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Iram Blajchman

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Engagements

Likes

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