What makes people do what they do and buy what they buy?

👆 I've been interested in finding the answer since I was filling bins as a kid at my parent's Bulk Barn franchise!

Much of who I am now can be traced back to those early days, including putting family first - there's a reason it's at the top of the list!

When not being a Dad and/or playing games (mostly the board game variety), I am part of the team at Caddle, where we engage Canada's largest, most diverse and active consumer panel to gather research, drive trial/purchase and syndicate reviews for Walmart.ca, Canadian Tire, Home Hardware and a growing list of retailers. 

In 2020 I had an idea while cooking that resulted in the launch of Wander in 2021. Our globally spiced (not spicy) peanut butters are not only delicious but also fulfilled my dream of being an entrepreneur like my parents as well as providing a better understanding of the food industry. Unfortunately we had to pause production in 2023 due to increasing costs and decreasing margins. Incredible experience though!

Jared Kligerman

Piller's Fine Foods, a division of PBOLP

Associate Marketing Manager

The Coca-Cola Company

•	Developed new growth levers for sparkling soft drinks & water categories with country marketing manager and unlocked future portfolio building opportunities for +7 brands
•	Played a key role in developing regional shopper marketing plans for brands and completed new revenue stream-based business strategies for existing portfolios of 4 billion-dollar brands
•	Planned, organized, and directed initiatives to ensure delivery of projects including preparation, scheduling, defining success criteria and providing execution standards for 4 categories
•	Directed by taking ownership, working under pressure and meeting deadlines on time for 4 billion-dollar brands
•	Supervised 3 digital agency performance in terms of content development and maintenance with brand guides
•	Controlled project timelines and executed with internal resources and spearheaded external vendors to deliver on time and on budget within limited supervision
•	Leveraged consumer insights and analytics of in-market performance into annual business plan for a better & impactful business strategy in driving brand growth in terms of value and volume

Marketing Manager

Samsung Electronics

•	Developed tactical plans for regionally approved brand strategies, briefed partner agencies, set performance metrics and completed annual plans within brand guidelines
•	Assessed customer objectives and worked with sales, product development and trade marketing counterparts to support customer needs within the annual plan
•	Guided creative, media, digital & internal cross-functional teams to achieve annual brand objectives, including planning & accomplishing holistic brand turnaround plan for year 2018
•	Developed and executed marketing strategies to achieve annual business goals based on past performance & market forecasts
•	Monitored and reported on effectiveness of marketing communications for mobile division based on regional metrics and KPIs
•	Leveraged brand equity of Samsung across communications for effectiveness & responsible for creating compelling communication strategies including quarterly plans to lead in digital

Brand Manager

Assistant Manager

•	Project Management & execution: Organized & analyzed 3 brand plans in driving product innovation, promotional strategies, in-store programs within approved brand guidelines and budgets
•	Media & agency relationships: Engaged closely with +7 agency partners to plan, analyze and perform consumer-centric integrated programs across multiple media touch points
•	Promotions & partnerships: Led multiple consumer & brand campaigns and partnerships as per approved marketing calendar and reported campaign performance to marketing head
•	Cross-functional collaboration: Coordinated and collaborated across functions such as Legal, PR, supply-chain, production & sales to identify consumer insights and implemented commercial plans for 15+ projects
•	Consumer insights & research: Managed & analyzed in retail and brand audit findings into annual marketing plan for better volume and value growth for top 3 brands
•	Briefed +5 agency partners on brand guideline and brand campaign expectations to ensure marketing KPIs are achieved
•	Coordinated with country marketing manager in leveraging consumer insights in developing strategies for 3 leading brands to a competitive advantage on the 4Ps (marketing mix)

Senior Executive

Single point of contact for Samsung Sri Lanka & Maldives’ marketing communication, managing the entire portfolio of Hand Held Devices, Enterprise & Business Technology and Consumer Electronics (HHP, EBT & CE categories). 
Ensure global brand guidelines and visibility standards are met at key consumer touch points from retail to digital.
Ensure annual marketing plans are executed on a quarterly basis.
Role extension & value additions; Account planner, digital specialist, BTL & retail coordinator.

Communication Specialist

Bates 141

• Responsible personnel for my Group’s communication requirements & successful executions.
• Playing an operational & strategic role in developing and converting client’s brands into Love Marks.
• Presenting advertising campaign plans to clients for approval and / or modification.
• Assessing of Competitor activities, update and / or discuss with clients’ on necessary action.
• Set challenging revenue targets and achieving them through out of the box strategy and effective execution to ensure profitability.
• Design Research questionnaires & methodologies for clients’ brands’.
• Develop and build client rapport in order to brand the agency as their Communication Partner.

Senior Account Executive

OgilvyAction

Below the Line Advertising

Assisting in the delivery of approved BTL communication strategies for Shopper management.
Implementing regional shopper management strategies and tactics.
Select, screen, and brief on a brand to the team with regard to activation or promotion and also develop activation or promotional mechanics.
Evaluating marketing campaigns and spontaneous status update on activations, events and promotions.
Monitor & Supervise activations, events and promotions for a smooth and success operation.
Meeting deadlines and prioritizing tasks.
Discussing the products & services BTL communication requirements of the clients.
Presenting BTL campaign plans to meet brand’s requirements & obtaining approval.

Senior Executive - Brand Management

Grant McCann Erickson

Above the line Advertising:

Discussing the products & services ATL communication requirements of the Clients. 
Presenting 360 advertising campaign plans to meet client requirements & obtaining approval.
Evaluating marketing campaigns & Monitoring competitor activity.
Assisting in the delivery of approved communication strategies.
Liaising and building relationships with a range of stakeholders.
Meeting deadlines and prioritizing tasks.
Contributing to and developing long-term marketing plans and strategies.

taplio

The Battle

Jared Kligerman

Murshid Munseef

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