Caddle

I help brands across 🇨🇦 achieve their growth goals with:

1) RESEARCH - from flavour preferences to shopping habits to A/B testing creative

2) REBATES - from specific audience/retailer to agnostic, single item to multi-buy, you'll know the sales lift before the campaign starts

3) RATINGS & REVIEWS - wherever you need reviews, we'll get them there!

VP Brand Partnerships

The Think Tank (TTT)

We are a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume – in-store, online and beyond.

Working as an agency partner, we develop objective based solutions for our clients using data-driven insights and experience to deliver deeper consumer engagement that captivates the curious and cultivates brand advocates.

Ultimately, our campaigns drive trial, lift sales and grow baskets!

President & Co-Owner

Focus on the development of strategic partnerships, the cultivation of valued client relationships, and refining processes to support brand growth.

Director of Partner Success

Wander Nut Butters

Spread the world with our globally spiced (not spicy) peanut butters made with no added sugars, oils or additives.

Co-Founder

Witz Education

- attract and retain clients from wide-range of industries, both local and international
- work with client and facilitation team to create tailored programs
- execution of both public program and custom deployments
- management of MRPI assessment
- facilitator for smartSERVICE
- keynote speaker on service, communication, and generations
- manage marketing and partnership initiatives

VP, Business Relationships & Operations

Business Development Manager

Bishop's University

- managed team of 40+ students and operations of organization, reporting to Director of Campus Security and Dean of Student Affairs
- ensured security was present for all University events and walk home services were available on typical party night
- redesigned training program and materials to create a more experiential experience
- in collaboration with Campus Security and University administration, strengthened partnerships with the local residents, the town of Lennoxville, and Sherbrooke Police, resulting in the Sherbrooke Police receiving an award for community partnerships

Manager, Student Security Services

Crew Chief

Student Patrol/Marshal

What makes people do what they do and buy what they buy?

👆 I've been interested in finding the answer since I was filling bins as a kid at my parent's Bulk Barn franchise!

Much of who I am now can be traced back to those early days, including putting family first - there's a reason it's at the top of the list!

When not being a Dad and/or playing games (mostly the board game variety), I am part of the team at Caddle, where we engage Canada's largest, most diverse and active consumer panel to gather research, drive trial/purchase and syndicate reviews for Walmart.ca, Canadian Tire, Home Hardware and a growing list of retailers. 

In 2020 I had an idea while cooking that resulted in the launch of Wander in 2021. Our globally spiced (not spicy) peanut butters are not only delicious but also fulfilled my dream of being an entrepreneur like my parents as well as providing a better understanding of the food industry. Unfortunately we had to pause production in 2023 due to increasing costs and decreasing margins. Incredible experience though!

Jared Kligerman

Resonate Marketing Management

A strong background in literally every marketing tactic from implementing exceptional shopper marketing programs including in-store activations, out-of-store events, and eCommerce to designing contests and coordinating selling shows. 

A broad level of marketing experience, strong competency in project management best practices, and acumen for nurturing business relationships.

Owner - Marketing Process and Program Management

Organic Garage

Responsible for the development, execution and co-op support of targeted retail marketing touchpoints
designed to build brand equity, drive traffic and increase customer engagement, including bi-weekly flyers, in-store events and consumer shows. 

Brand champion for all creative assets across all promotional materials, social media and online. 

Responsible to create and evaluate collaborative initiatives with a network of segment leaders and influencers that help leverage and build awareness of the brand. 

Accountable for the leadership and direction of a marketing team and its processes in order to ensure that marketing objectives are met. 

The voice (and face) of Organic Garage to the media, online, in-store and to industry experts.

Director of Marketing

QVS Promotions

Executed the company’s flagship retail promotion ‘Moo You Win” including managing packaging ‘flash’ 
updates, co-packer requirements, media advertising buy, and field rollout.

Account Coordinator

Product of The Year

"Product of the Year winners consistently enjoy an average sales increase of 10-15%. And winners in all markets find it to be an invaluable means to secure sell-in to their trade and retailer customers. Perhaps the best indication that Product of the Year is an effective ROI tool is that 90% of winners come back with new product entries the following year."

Account Executive

Telephone Answers Limited

Creative concept design; project management; third-party vendor sourcing and liaison and key account relations on such IVR promotions as Tostitos 'Millennium Celebration', Much Music 'Video Awards' and Hallmark 'Puts the Happy into Birthdays' Gold Crown contest.

Owner: Interactive Voice Response Consultant

Phoneworks Canada

New business generation; dynamic presentations; team building and coaching and detailed project management including script writing and studio production on the design and launch of over 30 Interactive Voice Response (IVR) programs such as NutraSweet 'Sun, Sea and Swirl sweepstakes', TD GM 'Visa Card Enrollment Campaign', Gillette '$25,000 Hockey Trivia Challenge' and Mead Johnson 'Consumer Resource Line'.

Promotion Sales Team Associate

Strategic Objectives

PR Consultant

An inspired and well-respected marketing process and project management specialist with an extensive history in many marketing mediums including Shopper Marketing, Promotions, Event Marketing, Media, Contest Design, Copywriting, e-Commerce, and Social Media adept at driving strategic initiatives, fostering collaborative relationships, and achieving impactful results in the consumer goods industry.

A demonstrated ability to build relationships, gain credibility and influence at all levels from industry experts to media to clients, customers, stakeholders and suppliers as well as coaching and mentoring a team.

Proven business acumen.

An excellent communicator and innovative problem solver credited with creative and strategic brand-building solutions.

Experienced in all phases of path-to-purchase marketing with an accomplished track record developing,  planning and implementing effective marketing campaigns.

Strong marketing professional, skilled in: 
Business Development 
Creative Marketing Solutions
Marketing Process and Project Management 
Stakeholder Stewardship 
Consumer and Trade Event Management 
Social Media 
Internet Marketing 
Public and Media Relations
Client and Vendor Relations
Team Leadership and Mentoring 
Third-Party Supplier Sourcing and Liaison
Idea Mining

taplio

The Battle

Jared Kligerman

Randee Glassman

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