Caddle

I help brands across 🇨🇦 achieve their growth goals with:

1) RESEARCH - from flavour preferences to shopping habits to A/B testing creative

2) REBATES - from specific audience/retailer to agnostic, single item to multi-buy, you'll know the sales lift before the campaign starts

3) RATINGS & REVIEWS - wherever you need reviews, we'll get them there!

VP Brand Partnerships

The Think Tank (TTT)

We are a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume – in-store, online and beyond.

Working as an agency partner, we develop objective based solutions for our clients using data-driven insights and experience to deliver deeper consumer engagement that captivates the curious and cultivates brand advocates.

Ultimately, our campaigns drive trial, lift sales and grow baskets!

President & Co-Owner

Focus on the development of strategic partnerships, the cultivation of valued client relationships, and refining processes to support brand growth.

Director of Partner Success

Wander Nut Butters

Spread the world with our globally spiced (not spicy) peanut butters made with no added sugars, oils or additives.

Co-Founder

Witz Education

- attract and retain clients from wide-range of industries, both local and international
- work with client and facilitation team to create tailored programs
- execution of both public program and custom deployments
- management of MRPI assessment
- facilitator for smartSERVICE
- keynote speaker on service, communication, and generations
- manage marketing and partnership initiatives

VP, Business Relationships & Operations

Business Development Manager

Bishop's University

- managed team of 40+ students and operations of organization, reporting to Director of Campus Security and Dean of Student Affairs
- ensured security was present for all University events and walk home services were available on typical party night
- redesigned training program and materials to create a more experiential experience
- in collaboration with Campus Security and University administration, strengthened partnerships with the local residents, the town of Lennoxville, and Sherbrooke Police, resulting in the Sherbrooke Police receiving an award for community partnerships

Manager, Student Security Services

Crew Chief

Student Patrol/Marshal

What makes people do what they do and buy what they buy?

👆 I've been interested in finding the answer since I was filling bins as a kid at my parent's Bulk Barn franchise!

Much of who I am now can be traced back to those early days, including putting family first - there's a reason it's at the top of the list!

When not being a Dad and/or playing games (mostly the board game variety), I am part of the team at Caddle, where we engage Canada's largest, most diverse and active consumer panel to gather research, drive trial/purchase and syndicate reviews for Walmart.ca, Canadian Tire, Home Hardware and a growing list of retailers. 

In 2020 I had an idea while cooking that resulted in the launch of Wander in 2021. Our globally spiced (not spicy) peanut butters are not only delicious but also fulfilled my dream of being an entrepreneur like my parents as well as providing a better understanding of the food industry. Unfortunately we had to pause production in 2023 due to increasing costs and decreasing margins. Incredible experience though!

Jared Kligerman

Quadra Chemicals

Account Manager

Rootree Inc.

One-stop shop.
We are pleased to be able to provide many services under one roof. From digital flexible packaging, to in-house pre-press, to creative services & marketing, to co-packing, our model facilitates a smooth process for getting your product to market.

ePac Flexible Packaging

Regional Account Executive

Flint Group

•	Managed $6,000,000 in ink and coating sales for several National Accounts, (WestRock MPS, RR Donnelley, Vistaprint).
•	Provided customers with technical support for all product lines offered.
•	Using sales tracking programs, developed new and existing business.
•	Managed sales targets, planned and forecasted supply, monitored KPIs and overachieved budget targets.
•	Completed thorough on-site product trials, presentations and reports for customers.
•	Conducted needs analysis for customers looking for new product recommendations while working with Product Development Labs and Product Managers to achieve customers’ requirements.
•	Supervised nine Graphic Technicians at various production sites in Ontario.
•	Reduced customer owned Special Blended inks by a combined $550,000 (work-off program, improved estimating, GT training).
•	In 2019, increased ink sales with distributors by 60% ($1.08 Million increase).
•	Reduced freight costs associated to my accounts by $173,000 (2014-2019).

Account Executive

•	Restructured production sites, improved efficiency, increased production, and reduced downtime.
•	Updated SOPs, organized inventory, conducted safety training, arranged equipment repairs, improved QC and correct colour/quality issues.
•	Supervised eight Graphic Technicians at various production sites in Ontario.
•	Improved communication with customers and reduced claims by 95% (resolved $300,000 in unjustified claims).
•	Within 12 months reduced downtime by 65% (500 hours DT, reduced to 175 hours).
•	Travelled to other customer sites in USA and Mexico to make improvements at international production sites.

GTC Manager

Hostmann-Steinberg

•	Worked with Conventional Sheetfed inks, UV Sheetfed inks, UV Narrow Web, Heatset and Coldset inks (Specializing in Energy Curable Inks).
•	Responsibilities included: Colour Matching, Quality Control, Research and Development, operation in an Ink Room, Small and Large batch weigh-up, UV inventory management, UV Ink Product Support, service calls for ink problems and ink evaluation, assisting sales team with non-conformance products and claim related issues.
•	Met strict deadlines for customer colour matches.
•	Acted as an Auditor as part of the ISO team.
•	Project Leader on improving Small-Batch ink production.
•	Involved in advanced ink development for process colours and specialty ink applications (Hybrid inks, Waterless offset printing, printing on foils and plastics).
•	Responsible for the re-development of Colour Concentrates project for the Canadian division.
•	Worked in Munich, Germany and Zurich, Switzerland for a 4-month period, gaining technical knowledge about various ink systems and testing equipment/testing procedures.

UV Development Coordinator

LCBO

•	Attained Product Knowledge Level 3 with honours as well as Service Knowledge.
•	Smart Serve training completed.
•	Maintained inventory levels, shelf facing and organised displays.
•	Daily duties included: stocking shelves, inventory counts, receiving shipments, handling customer returns, operating register, training seasonal CSRs.

Customer Service Representative

After graduating from Ryerson University’s Graphic Communications Management Program, I immediately began working in my field and quickly excelled. Starting out in an entry-level position as a Colour Matching Technician (Hostmann-Steinberg), I quickly moved into Research and Development and Outside Technical Service. With the skills I attained working directly with customers and troubleshooting their ink and chemistry related issues, I was further promoted to UV Development Coordinator. In 2008 I had the opportunity to work in Munich, Germany at a primary production facility and R&D hub for Hostmann-Steinberg. In the same year I also worked in Zurich, Switzerland and gained more knowledge in the development and formulations of UV Printing inks. Upon my return in 2009, I grew the Canadian UV business by aiding the sales team with product support, presentations and customized formulations of specialty inks. My greatest accomplishment was the development of UV Printing inks for newspaper printing. The development of this ink raised interest from the Flint Group who approached me in 2011, where I was offered a position as GTC Manager in Ontario. I quickly excelled in this role and moved to the Sales department as an Account Executive in 2013. Since then I have documented success at gaining new business and maintaining and growing existing business.

In March of 2021, ePac Flexibles announced the opening of their 19th plant in Mississauga, Ontario. In each market ePac operates in, a similar dynamic unfolds – small and medium sized businesses are growing at double digits, and the partnerships ePac develops with them can and will help accelerate their growth.

taplio

The Battle

Jared Kligerman

Stefan Czobit

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