Caddle

I help brands across 🇨🇦 achieve their growth goals with:

1) RESEARCH - from flavour preferences to shopping habits to A/B testing creative

2) REBATES - from specific audience/retailer to agnostic, single item to multi-buy, you'll know the sales lift before the campaign starts

3) RATINGS & REVIEWS - wherever you need reviews, we'll get them there!

VP Brand Partnerships

The Think Tank (TTT)

We are a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume – in-store, online and beyond.

Working as an agency partner, we develop objective based solutions for our clients using data-driven insights and experience to deliver deeper consumer engagement that captivates the curious and cultivates brand advocates.

Ultimately, our campaigns drive trial, lift sales and grow baskets!

President & Co-Owner

Focus on the development of strategic partnerships, the cultivation of valued client relationships, and refining processes to support brand growth.

Director of Partner Success

Wander Nut Butters

Spread the world with our globally spiced (not spicy) peanut butters made with no added sugars, oils or additives.

Co-Founder

Witz Education

- attract and retain clients from wide-range of industries, both local and international
- work with client and facilitation team to create tailored programs
- execution of both public program and custom deployments
- management of MRPI assessment
- facilitator for smartSERVICE
- keynote speaker on service, communication, and generations
- manage marketing and partnership initiatives

VP, Business Relationships & Operations

Business Development Manager

Bishop's University

- managed team of 40+ students and operations of organization, reporting to Director of Campus Security and Dean of Student Affairs
- ensured security was present for all University events and walk home services were available on typical party night
- redesigned training program and materials to create a more experiential experience
- in collaboration with Campus Security and University administration, strengthened partnerships with the local residents, the town of Lennoxville, and Sherbrooke Police, resulting in the Sherbrooke Police receiving an award for community partnerships

Manager, Student Security Services

Crew Chief

Student Patrol/Marshal

What makes people do what they do and buy what they buy?

👆 I've been interested in finding the answer since I was filling bins as a kid at my parent's Bulk Barn franchise!

Much of who I am now can be traced back to those early days, including putting family first - there's a reason it's at the top of the list!

When not being a Dad and/or playing games (mostly the board game variety), I am part of the team at Caddle, where we engage Canada's largest, most diverse and active consumer panel to gather research, drive trial/purchase and syndicate reviews for Walmart.ca, Canadian Tire, Home Hardware and a growing list of retailers. 

In 2020 I had an idea while cooking that resulted in the launch of Wander in 2021. Our globally spiced (not spicy) peanut butters are not only delicious but also fulfilled my dream of being an entrepreneur like my parents as well as providing a better understanding of the food industry. Unfortunately we had to pause production in 2023 due to increasing costs and decreasing margins. Incredible experience though!

Jared Kligerman

Promomash

Digital Marketing Manager

The Velocity Shop

I help build consumer brands that are devoted to sales velocity, customer retention, and ultimately profitability.

Retail Marketing Consultant

Killer Creamery

As the Marketing Lead at Killer Creamery, I drove exponential growth in retail revenue, taking the company from zero to $5 million within a span of five years. I effectively managed a substantial marketing budget while achieving company and departmental KPIs. I developed persuasive pitch decks, secured vital investments, and led creative teams through multiple packaging updates for impactful rebranding campaigns. By building enduring relationships with retailers across various segments, I expanded the company's presence from farmers markets to over 3,000 retail locations nationwide. Through the establishment and leadership of a remote marketing team, I executed a comprehensive trade marketing calendar, contributing significantly to the company's rise as a prominent national brand. I demonstrated expertise in digital and print couponing campaigns, ensuring consistent brand presence across all channels, and strategically planned go-to-market strategies for multiple product lines.

VP of Marketing, Marketing Team Lead 

As the eCommerce and Marketing Manager at Killer Creamery, I successfully launched and grew an eCommerce frozen dessert business, achieving $500k in direct-to-consumer sales within two years. I collaborated with industry partners and influencers to plan and execute six limited-release product launches, three of which sold out within 48 hours. I managed a wide range of consumer events and industry trade shows at local, regional, and national levels. Building and nurturing relationships with wholesale grocery accounts, including national retail chains, was a key responsibility. I led the development and management of paid advertising campaigns across platforms such as Facebook Ad Platform, Google Ads, and Spotify. Additionally, I oversaw multiple creative design projects, ensuring timely delivery within tight budgets. With a focus on customer-centric strategies, I implemented successful initiatives to enhance the overall customer experience.

Marketing Manager

As the Digital Marketing Specialist at Killer Creamery, I achieved significant results by implementing effective digital marketing strategies. I organically grew the social media following from 3k to 37k, with impressive engagement rates of 4% on Instagram and 20% on Facebook. I successfully launched and managed a thriving brand ambassador program from scratch. Through creative lead generation strategies, I expanded email marketing lists by 10x. Utilizing UNFI, KeHE, DPI portals, as well as Google Analytics, Pixel, and Shopify, I pulled and analyzed marketing and store movement reports to drive data-informed decision-making. I created compelling content and visuals for various social media platforms, including Facebook, Instagram, YouTube, and Twitter. Additionally, I designed and launched an e-commerce website using the Shopify platform. My comprehensive digital marketing expertise contributed to the overall success and growth of the company's online presence.

Digital Marketing Specialist

Northwest Nazarene University

As a Media & Events Coordinator at Northwest Nazarene University, I spearheaded the planning and execution of diverse university events, including conferences, seminars, workshops, and campus-wide celebrations. I effectively managed event logistics, collaborated with internal departments, oversaw vendor relationships, and maintained tight control over event budgets. In addition to this, I played a pivotal role in maintaining the university's brand image through the creation and distribution of promotional materials, including brochures, press releases, and digital content, ensuring a consistent and compelling message. My responsibilities extended to managing the university's social media presence, website updates with event information, and handling media inquiries, contributing significantly to enhancing the institution's image and community engagement.

Media & Events Coordinator

Wilson Sporting Goods Co.

As a Customer Service Representative, I consistently delivered exceptional customer service and support to clients, addressing inquiries, resolving issues, and ensuring a positive customer experience. I adeptly handled a high volume of inbound calls, emails, and live chat interactions while maintaining a high level of professionalism and patience.

Customer Service Representative

I am a results-driven sales and marketing leader with a proven track record in the consumer packaged goods (CPG) industry. I excel at implementing innovative strategies to drive store velocities and foster brand loyalty.

taplio

The Battle

Jared Kligerman

Tate G.

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