Redbrain

Managing Director

Redbrain, Google’s #1 shopping partner in Europe, delivers incremental sales for online retailers. We work closely with our partners to elevate their presence in Google Shopping. As your Performance Partner, we use our smart tech, AI and specialist team to achieve incremental online sales.

In 2022, we achieved £1.042 billion in incremental sales for our partners, and on any given day we generate 100 million impressions, driving 1.9 million clicks and £2.3 million in incremental e-commerce revenue.

Redbrain operates on a Cost-Per-Acquisition (CPA) basis, which means that you only ever pay for sales you receive. Our access to extensive data sets and analysis means that working with Redbrain saves you time, maximises spend and increases your exposure to customers looking for your products.

Chief Revenue Officer

30M Ltd

Our owned and operated network of sites doing over 250 million impressions per month of entertaining viral content.

We create content that users want to read and then share with their friends. 

We also run a number of niche communities with over 2 million likes for Harleys, Campers, French Bulldogs and many more..

http://www.30m.com

At 37X we drive increased ROI for online publishers by giving them access to their real-time revenues from Header Bidding.

Not all traffic was created equally. Publishers can now use 37X to see real-time revenue per session from your header bidding partners, maximise your highest performing sources and fix the ones that aren't delivering the results you want.

* Real Time Session Tracking: Maximise traffic to your higher performing content, increasing your yield and ROI.

* In-depth Insights: 37x offers an insane amount of metrics and filters provide deep actionable data for your websites.

* Analyze User Impact: Quickly find the biggest opportunities for maximising revenue and ROI from your content.

CEO & Co-Founder 

Blackburn Hawks

Led the team to it's first league championship in it's 25 year history during the 2014/15 season.  Finished the season unbeaten with a record of Games played: 24, Wins: 21, Draws: 3, Losses: 0.

Also won the playoff title during the 2014/15 season to complete the double.

Won the clubs first major trophy in 2013 winning the playoffs.

Made the playoff finals 4 years in a row from 2012-2015.

Head Coach of Blackburn Hawks Ice Hockey Team

Potential.co.uk

Working on a number of brands and websites to increase clickthroughs, clickouts and conversion rates. http://www.potential.co.uk

Conversion & User Experience Specialist

Mobell Communications Ltd

International Telecommunications company offering sales and rental solutions for American, Japanese and Worldwide leisure and business travellers needing GSM handsets or Satellite Phones.

www.mobal.com
www.mobell.co.uk
www.mobell.co.jp
www.mobalfreedom.com
www.eurobuzz.com

Marketing & Digital Manager

Telford & Wrekin Council

Brought into the organisation to manage Tourism memberships for business tourism and leisure tourism after previous year had seen a 30% decrease in membership. Role required recruitment and growth of membership base, improving relationships with managers and creating a service that led to new members joining and increasing retention rate of current members. Project managed creation of new www.visitironbridge.co.uk website to increase traffic coming through site and return on investment for members through enquiries and sales. Role expanded to include work within Shropshire & Telford Destination Management projects through Advantage West Midlands Funding. Currently leading on new business tourism website and e-marketing campaign.

Key Achievements included
- Implementing online booking into Shropshire, first organisation to make destination bookable online Increase of membership by 20% in first year
- Project managing new design and build of Visit Ironbridge website, led to 30% increase in unique visits to website
- Piloting new Near Field Communication technology into tourism market, first tourism company to adapt technology to visitors.

Online Membership Marketing Manager

Mobilers Insurance

Marketing Manager

London Knights

Worked in local community schools in inner city London teaching them about Ice Hockey, and running PE classes playing Street Hockey to increase the awareness of the sport at grass roots level.  Also worked with the sponsorship and marketing teams to create proposals, write match day programme articles and marketing literature for both print and web.

Uni Placement - Marketing & Community Relations Assistant

£1.042 billion in incremental sales for the worlds biggest e-commerce brands last year | By generating 100 million impressions and 1.9 million clicks daily

Interested in a marketing strategy with the lowest risk as well as the highest return?

Want to be kept up to date with the latest insights around intelligent shopping and how targeting your untapped customers can scale up your incremental sales?

DM me now.

I work with the world’s biggest e-com brands to scale their incremental sales. They work with me and Redbrain because it’s low risk, but also delivers the highest return! An absolute win:win situation!

What’s at the centre of your business?

At the heart of everything I do is performance and we’ve pioneered the paid-on results model; all of our channels operate on a pure commission basis. 

Therefore, we only get paid when we deliver a sale! 

Our fabulous team is made up of mathematicians, scientists, AI engineers, and data-obsessed boffins, so there’s a diverse range of expertise, but with the shared goal of extracting maximum value from every penny spent advertising online.

Yes, it’s a huge task matching up consumers, at the precise time they want to make a purchase, with the precise retailer that can give them the best experience, but I love a challenge!

We send over 100 million ad impressions and 9 million clicks every day to our clients. Using artificial intelligence in Google Shopping and an expansive product discovery network, our impression reach far outweighs the competition.

How about maximising your clickthrough rates and traffic quality using our intelligent shopping campaigns, designed to get the best return on investment? 

Missguided boosted their online sales by £500,000, at a greater ROI than previous campaigns, by partnering with Redbrain. 

Using Google Comparison Shopping and product discovery networks, we can also reach new clients from networks that you were not previously tapping into.

So, what’s your sales approach? 

Does it involve identifying the less obvious to target for incremental sales?

Fancy giving a low risk, high reward solution a go? Or just be kept up to date with the latest insights in this exciting and rapidly evolving field? Send me a message now 😊

Jared Owen

Spires Digital

As the Founder and Head of Digital at Spires Digital, I am dedicated to driving business growth and success through innovative digital strategies and solutions. I leverage my extensive experience in digital marketing, web development, and UX/UI design to create tailored and impactful online experiences for our clients.

Key Responsibilities:

Develop and execute comprehensive digital marketing strategies, encompassing SEO, SEM, social media, email marketing, and content marketing, to increase brand visibility and drive customer engagement.

Lead and manage a talented team of digital marketing professionals, web developers, and designers to deliver top-notch, results-driven digital campaigns and solutions.

Oversee the design, development, and optimization of responsive, user-friendly websites, mobile apps, and digital products to ensure seamless experiences for users across platforms.

Foster strong relationships with clients, providing ongoing consultation and support to help them achieve their business goals.

Stay up-to-date with the latest industry trends and emerging technologies, continually refining our offerings to provide the most effective and cutting-edge solutions for our clients.

Manage business operations, including budgeting, project management, and team development, to ensure the ongoing success and growth of Spires Digital.

Founder & Head of Digital

Sciart Marketing

As a Digital Marketing Consultant for Sciart.io, my key responsibilities include the following:

Digital Activation: I create and implement data-driven marketing campaigns that connect the science and art of marketing, ensuring our clients achieve a competitive edge through innovative strategies.

Digital Direct Marketing: I develop and execute targeted marketing initiatives that reach the right audience with the right message, optimizing conversion rates and enhancing customer engagement.

Content Management Systems (CMS): I manage and optimize our clients' digital content platforms, ensuring seamless content delivery and user experience across all channels.

Google Ads: I strategize, launch, and manage effective Google Ads campaigns, driving traffic, increasing visibility, and maximizing ROI for our clients.

Facebook Marketing: I design and execute comprehensive Facebook marketing strategies, leveraging the platform's tools to boost brand awareness, engagement, and conversions.

Through these roles, I contribute to Sciart's mission of delivering ethical, data-driven marketing activities that provide valuable insights and ongoing optimization, helping clients like Diageo, Lloyds Bank, and Unilever achieve their business goals.

Marketing Consultant

Cambridge Creative

At Cambridge Creative, a leading creative design and digital marketing agency, I held the esteemed position of Performance Marketing Director. My primary role was to oversee and fine-tune our performance marketing strategies across the board to ensure optimal return on investment for our clients.

Key Responsibilities:

Strategic Leadership: Led and managed Cambridge Creative's performance marketing team, ensuring our campaigns were innovative, effective, and delivered measurable results.

Digital Marketing Mastery: Spearheaded specialized campaigns across SEO, paid search, paid social, email and content marketing, acting as an extension of our clients' teams.

Data-Driven Decision Making: Regularly analyzed data to optimize campaigns, ensuring that every campaign was tailored to the specific digital marketing goals of our clients.

Collaboration: Worked closely with our expert team of designers, writers, developers, and more to ensure holistic and integrated approaches to our campaigns.

Client Relations: Built and maintained strong, long-lasting relationships with clients. Provided clear communication, honest transparency, and top-quality service that our agency prides itself on.

Performance Marketing Director

I create new, innovative ways to use digital technology to solve problems or improve processes. I am always on the lookout for new and better ways to use technology to make things work more efficiently or effectively.

Innovator

Whilst at RedBrain, Google was fined for Monopolising the shopping space. This is when we decided to Launch our own CSS. 

Taking years of knowledge from the affiliate network industry and all the previous traffic buying experiance, we managed to scale to be Google's largest CSS partner, bidding on over 1b Products worldwide.

My job as the Traffic Team Leader was scaling out the Google CSS Affiliate channel with the development team within house and the Google CSS team. 

Review CSS traffic performance and communicate with the leadership team on current performance, forecast future performance and highlight any key opportunities or risks.

Research ideas, create plans and deliver tests to stay on top of current CSS / Shopping trends.

Traffic Team Lead

ASAP Compare Ltd

During my time at ASAP Compare, I learned how to manage Text Ads On both Google AdWords and Bing Ads at Scale.

We had been running some of the largest retail comparison sites in the world. From over 25,000 Retailers with Millions of products.

We were bidding on 100's of Millions of keywords systematically. My Task was to own this space and tackle automated bidding, monitoring performance, negative matching keywords and all the bits in between whilst being at such a large scale spending thousands upon thosands of GBP per day.

PPC Specialist

Potential.co

In the company that we liked to call 37x, it was a huge trial and error playbase.

I was Lead R&D manager, making sure that all the pieces fit together in our plan, and constantly finding out new ways that we can generate traffic and revenue from each part of our projects. 

We brainstormed thousands of ideas with collective knowlege of everyone in the group, building start ups quickly, growth hacking, proving our MVP and seeing if the business was scaleable. This was a really fun time, some projects worked, such as Drop Shipping jewelery across the world, facebook games that viral and many more.

Research and Development Coordinator

I tested various ideas out on social media, brand & grow our social accounts also generate mobile app downloads.

We scaled to having an account for every town in the UK to give personal, geo located responses. We had over 30,000 Twitter accounts managed by myself using various custom scripts and extensive knowledge in how Twitter works.

Social Media Manager | Potential.co.uk

30M is one of the world’s fastest growing independent media and entertainment companies.

My role here was to manage the paid inbound traffic and how we generated revenue per page view. 

Through this experiance I learned a lot about Native Ad Traffic. Optimising revenue per page, split testing and a bunch more of really interesting techniques on turning a profit.

Co Founder

Currently working at my agency Spires Digital full-time, with a team of super-intelligent, hard-working people.

We are experts in performance marketing. I have over 10 Years of experience in this space, Google, Facebook, Bing, Native & Programmatic. 

My clients see consistent and dramatic improvement from using my recommendations and techniques and are generally thrilled with the results. I've run successful PPC campaigns for huge name brands, uplifting all their campaigns by significant amounts.

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Jared Owen

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