Jared Robin ⏭

Helping Founders & GTM Leaders Go-to-Market Collaboratively | Founder of RevGenius community of 40k+ GTM leaders | Startup Advisor | “The most important thing you can do in sales and life is be a homie” - Bloomberg

The loudest don't win. The most resonant do.

I help founders turn audiences into movements - not through marketing noise, but through authentic connection that compounds.

I've built this playbook firsthand:
- Grew RevGenius from 0 to 55,000 members and 7-figure revenue in 3 years
- Scaled multiple startups from zero to 7 figures, including 2 exits
- Now advising 12+ SaaS startups on audience-led growth

Here's what I've learned: The companies that create new categories don't compete for attention - they create their own gravity. They build audiences that become movements. That's The Resonance.

I work with founders and GTM leaders to:
- Clarify their POV so it cuts through the noise
- Build audiences and communities that compound over time
- Create category-defining movements, not just marketing campaigns

If you're ready to build through resonance instead of noise, let's connect.

Writer

Launched a newsletter helping Founders, Fractionals and GTM Leaders go-to-market collaboratively.

Best cold(ish) message I received this year. And the quickest I've ever been closed. From a 14 year old.

Adam Jay is raising a superstar. But just as important, this shows the power of communty and network.

He didn't just reach out to people cold.

He asked for dad's phone and sent messages from his own to those people in it.

I've never met him. 

But I trusted him implicitly because of the relationship I've built with his dad, one of the best humans I know.

I believe he hit his goal in a day too.

I'll let you translate that lesson to B2B sales. :)

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I help founders create markets, not fight for them 🏴‍☠️

Startups don’t die when they run out of cash. They die when the founder runs out of energy.

I’ve seen too many startups and founders give up too early.

And I’ve seen ones that have pivoted 6 times and just hit $6 m ARR like Warmly,.

I’ve seen founders build the most popular new GTM SaaS on the planet 4 years after launching like Clay.  

Overnight successes rarely happen overnight.

They happen after time. After effort. After energy. After countless learnings.

To all the founders figuring it out - don’t give up.

If you stay in the game long enough, you will win.

Jared Robin

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Brought a puppy to my sales call today.

Best sales hack I've found in 2026.

(Not my puppy. Offered to Venmo for her the second she hit my lap though.)

Our first demo day of 2026 is this Thursday. No puppies, but we're showcasing technology that's actually worth your time:

BREVIAN - Knowledge-powered agentic copilot that understands your product, business, and customers to maximize sales performance and generate actionable intelligence for revenue leaders.

Von by Rattle - Real data science for revenue teams, no PhD required. Turns months of RevOps analysis into minutes of strategic clarity.

Traction Complete - RevOps Data Management Suite built natively for Salesforce. Cleanse, connect, and orchestrate your data with AI that works where you work.

Vidyard - AI-powered video messaging, hosting, and buyer engagement solutions for modern revenue teams.

Thursday, 11 am EST. See the new hotness in the market.

It snowed 12" in Brooklyn yesterday. This morning I walked through it on the way to the gym. It was gross at the sidewalk before intersection especially. Where hundreds of people walk daily.

So I asked my gym if they had a shovel I could borrow at the end of my workout to shovel if the corners of the intersection that were 12" of snow deep still were covered. 2 of them were.

So, I got to shoveling instead of rushing home (had 30 mins before my first call).

Borrowed a second shovel from Dunkin Donuts on one of the corners to see if they had a better one. By now, the snow wasn't as fluffy and walked on so wanted some more leverage.

I can't tell you the level of joy this brought me. And it only took me 30 minutes.

To help the people of my neighborhood have an easier (and cleaner) commute to work or through the hood.

Gained a crowd of a couple police officers (whom I also asked for a shovel, which they didn't have); they offered to buy me coffee (super sweet).

At one point somebody who was waiting for the bus came over to grab one of my shovels to help me. It made me light up even more. 

To work with others to improve the road for others brought me almost to tears. 

This is what community is. Doing something and asking for nothing in return. Because you know it will help somebody (or a group of people).

Brought me back to why I started RevGenius. 

Also brought me back to the love I have for my family and wanting to put in work to help the collective to make sure the universe takes care of them too.

If you're crossing the street at Manhattan and Greenpoint today, hopefully this brings you a smile or inspires you to do something good for your neighbor.

Small acts of kindness, compounding, will make this world a better place.

There's no way school is teaching you any of this stuff we're doing with AI in GTM.

Just sayin.

Saw Jensen Huang on Rogan the other day. Joe asked if AI is going to take over the world. Jensen basically called it science fiction.

His point? AI only has what we've given it. It doesn't have the human factor.

That landed different for me because of what I'm seeing in GTM right now. Everyone's hiring "GTM Engineers" like they're going to save revenue. But here's the thing: an engineer can build you a perfect system without understanding what actually moves the business.

They can integrate your stack. They can write the workflows. They can make the data flow beautifully.

But can they tell you why your ICP is wrong? Why your messaging isn't landing? What category you should actually be playing in?

2026 is the year this flips. The tools are finally becoming human-native. They're starting to speak our language instead of forcing us to learn theirs. The gap between having a creative idea and turning it into a live system is closing fast.

Which means the strategists are about to eat. The people who understand customer pain. Who can design a category. Who know what story to tell and when.

Technical skills will still matter, but they won't be the bottleneck anymore. 

Strategy will be.

Agent.ai #humannative

Remember when social media wasn't a content factory? When it was about actual connection?

Now it's just noise. And it's not just social, it's every channel. Every GTM motion. The same playbook, louder.

I'm launching a podcast with Seed-Series B founders who aren't playing that game. They're not "going to market" - they're creating entirely new ones.

Building movements (they'll explain how). Rewriting categories. Proving there's a different way forward.

Conversations with founders taking on Salesforce, HubSpot, Gong - not by being louder, but by being different. Product, Category, GTM/Company alignment.  So hype.

Can't wait to share these frameworks and interviews with you.

If you want me to add you to the list, comment 'Create' and I'll do just that. 

(I'll even share the ai process I'm using to automatically do this with our Beehiiv).

Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Spoke to an AE who ranked #2 globally out of 700+ AEs at his company last fiscal.

He’s gunning for #1 this fiscal (which ends in a few months for him)

What’s he doing differently?

It’s not complicated.

It’s the fundamentals.

(and it works)

Here’s a glimpse 👇

1. Knows the problems inside and out

He got the same product training as everyone else during onboarding.

Rather than jumping into product after hearing an ounce of pain, he takes a problem-first approach when speak into IT security leaders.

He spent his first few weeks in role truly understanding not the product, BUT

→ the problem it solves (in prospects language)
→ how said problem affects each key persona
→ how typically teams tackle the problem today
→ negative impact of ignoring the problem
→ KPIs + metrics affected by problem 

So when he talks to prospects, they think:

“This person gets my world.”


2. In discovery, he goes beyond surface-level pain 

If you took him aside and asked him about an in-quarter deal, he could tell you:

→ the specific problem they are facing (in their language)
→ how the team is dealing with problem today 
→ the use cases tied to that problem 
→ the impact on persona, team and org
→ who it’s affecting and why it actually matters
→ the exeutive priority that problem puts at risk
→ the risks or obstacles currently in the deal 
→ how he’s proactively de-risking them
→ next step, who owns it, and the goal

He knows discovery isn’t a stage in the sales process.

It runs throughout the entire deal cycle.


3. He leverages his x-functional team

Works closely with SDR, SE, CSMs, Pro Services, and a TON with partners.

But he doesn’t just “loop them in”. What he does:

→ prepares SEs before every call and demo
→ brings in execs for exec-to-exec alignment
→ sends each exec a 1-page deal brief before that 
→ works with partners as a true win-win
→ consistently meets with them, “walks the halls”
→ builds mutual plans that hold everyone accountable

………………………………………………

I’ve been coaching this AE for almost 2 years.

He wants to Finish #1 globally this fiscal.

……………………….

With how competitive the market is.
With budgets being super tight.
With all the AI tools at our fingertips.

IMO, it comes down to the fundamentals of sales that will help drive our success.

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

1st year AE, I was told these were good disco questions:

“Do you have budget set aside for this?” 
“What’s your timeframe in making a decision?” 
“Who's the decision maker on your end?” 

😐 

I asked them pretty much exactly like that. BANT style.
And prospects saw right through it.

They felt lazy.
Salesy.

Pure “check-the-box” questions.
Deals didn’t move forward.

Conversations stayed shallow.
Something had to change.

If I wanted real answers, I had to stop qualifying and start understanding.

Here’s what changed everything 👇

4 simple shifts that made qualification feel natural 
(not salesy)

1. Timeframe → Consequence

Instead of asking:
“What’s your time frame?” 😐

Ask:
“What’s happening today that’s causing you to take a closer look at this problem now vs later?” 🙂

Now timing had meaning.


2. Decision maker → Initiative ownership

Instead of asking:
“Who’s the decision maker?” 😐

Ask:
“When folks are trying to solve a big problem like this I find it’s usually driven by someone at the exec level. In addition to yourself, is there an exec on your side this initiative is being driven by?” 🙂

No pressure.
Just context.


3. Budget → Reality check

Instead of asking:
“Do you have budget?” 😐

Ask:
“Usually what I find is companies fall in 1 of 2 buckets:
a) have budget set aside for a specific project + eval
b) there's no line item for fiscal aligned to the project + eval
Which bucket would you put yourself in?" 🙂

Way more honest answers.


4. Sign-off → Risk

Instead of asking:
 “When do you expect sign off?” 😐

Ask:
“What would prevent your CIO and CFO from moving forward?” 🙂

Obstacles surfaced early.
Not at the end.

............................................

The difference?
Purpose.
Intention.

Respect for the buyer.

Ask questions that help prospects think, not questions that make them feel sold to.

Not so hot take: Quit wasting time and team resources on RFPs you have no business being in.

Imagine this 👇 

→ prospect invites you to participate in an RFP 
→ AE drops what they're doing, pipes a 100k deal
→ gathers team resources (SE, PS, Product, etc...)

Team is heads down for the next few weeks.

Responding to the 100+ questions.

Preparing for the demo so they can meet req'ts.

Only to find out a month later they aren't the selected vendor.

.................................................

Here's why this is a mistake:

→ you're late to the party if you just found out about the RFP
→ prospect already has a good idea on the vendor
→ your team wastes weeks on a lost cause
→ resources are drained

Winning RFPs requires early engagement.

Ask yourself:

- were we engaged prior to release?
- did we help co-create or shape the RFP?
- are they willing to meet so we can learn more?

If not, you've got to make the smart decision and walk away

... and focus on winnable deals instead.

(There are exceptions here, especially in gov't / public sector for example where RFPs are the norm)

But in the majority of cases, it's true.

Use your time (and your team's time) wisely.

The best salespeople know when to say no.

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Jared Robin ⏭

Salman Mohiuddin

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The Battle

Jared Robin ⏭

Salman Mohiuddin

Followers

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Engagements

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