Sessions Community

Marketing Sessions is a community for experienced SaaS marketing leaders centred on 'Growth through vulnerability.' We replace conventional, one-sided presentations and talks with roundtables and curated conversations that promote genuine connection and open sharing.

Founded by industry professionals, we aim to support balanced growth both professionally and personally. As part of the broader Sessions Community, we work with groups like Sales Sessions and Founder Sessions to offer a comprehensive leadership experience.

www.sessionscommunity.com

Community Lead - Marketing Sessions CPH

Impero - Compliance. Simplified.

Impero empowers companies to deliver what they promise, to become and stay compliant. Digitize your compliance management for tax, finance, ESG and CSRD and more, and engage your entire organization to create a culture of trust and transparency.

Head of Marketing

Acquia

Director of Performance Marketing

Joined Acquia via the acquisition of Monsido from CivicPlus.

Director of International Marketing

CivicPlus

Joined CivicPlus via the acquisition of Optimere (a merger between Monsido, ArchiveSocial and NextRequest).

Optimere

Optimere was a merger between ArchiveSocial, Monsido, and NextRequest.

Manager, Revenue Marketing

Monsido - an Optimere brand

Monsido is an all-in-one web governance platform that empowers web teams to better maintain their websites through Quality Assurance, Accessibility, SEO, Website policies, Web Analytics and more. Our mission is to empower our customers to achieve perfectly optimized and accessible websites. Our vision is to revolutionize the way that user experience is done so every website visitor is ensured a positive experience.

Field Marketing Manager

Mono Solutions

Focused on partner marketing and communication, including content marketing and thought leadership, to our channel of more than 80+ partners globally. Working closely with the Partner Success team to run product campaigns, deliver projects for key partners and develop marketing plans & messaging for launches, events, webinars, website, social media and more.

Partner Marketing Manager 

Focused on the B2B communications between Mono and our reselling partners, including email campaigns, white papers, fact sheets and brochures. Also working on delivering marketing support to the sales team for presentations, trade shows and events.

Marketing Coordinator

Supported the marketing team with event/conference planning, website maintenance, content production, email marketing and more.

Marketing Assistant

Vicon Industries

Helped re-launch the corporate Vicon Industries website including planning the structure of the new site, creating new copy for the entire site and social media. Worked closely with the team based in New York, as well as with a group of marketing consultants located in Europe and Asia.

Website Marketing Consultant

Milestone Systems

Worked in a coordination role between regional subsidiaries and the corporate marketing team. This role included regular communication with offices in Dubai, Singapore, Australia and the US in order to coordinate corporate marketing deliverables for local events, trade shows and advertising. Additionally, I planned and managed an advertising budget of 1.7 million DKK and coordinated the delivery of corporate online and print advertising to the media. This role included a 4-month temporary relocation to the Singapore office.

Assisted the Head of Corporate Marketing with managing daily tasks, such as invoicing and project management of projects, including product launches. Additionally, helped re-launch the Milestone Systems corporate website with 100 percent new content on the EPiServer platform. My daily tasks included managing content on the EPiServer platform, writing and proofing marketing materials and other communication.

Corporate Marketing Intern

Driven marketing professional with a focus on B2B Demand Gen + Revenue Marketing, plus experience in Partner Marketing and Corporate Marketing. International perspective with Swedish/Filipino-American background having lived in Singapore, Sweden, US and now Denmark. BSc International Business and MSc Brand and Communications Management both from Copenhagen Business School (CBS).

Jasmine Hansen de Guzman

Jungle Creations

- Agency role, working across a FMCG-focused B2C client portfolio (Superdrug, loveholidays, Skittles, NS&I).
- Responsible for campaign execution: campaign set-up, management, targeting, optimisation, and reporting.
- Executed campaigns across platforms: Meta, TikTok, Snapchat, YouTube, Pinterest.
- Analysed ad performance data against KPIs, reporting on CTR, CPC, CPM, ROI, ROAS, Conversion Rate, etc.
- Stakeholder management, leading weekly standups with clients and presenting results and key learnings.

Senior Paid Social Executive

- Planned and managed paid social campaigns across platforms (Linkedin, Meta, Quora, Reddit).
- Responsible for entire campaign management process: campaign strategy, campaign set-up, bidding strategy, targeting, optimization, and reporting.
- Budget management of an $85,000 monthly paid social budget.
- Decreased CPL by 46% and increased lead volume by 138% by adopting a granular targeting strategy: ad spend increased by 41% over the same period.
- Built paid social marketing funnels utilising audience targeting, in-platform retargeting, and third-party retargeting tactics.
- Reformatted EU campaigns to increase GDPR-compliant opt-in by 37%.
- Developed social campaigns for industry benchmarks, generating the first revenue attributed to paid social in the company's history.
- Created ad copy and messaging to resonate with target audience and developed compelling ad creatives to drive campaign engagement.
- Worked with creative team to develop relevant lead magnets for our ICP adopting a keyword-led approach.
- Analysed ad performance data to provide actionable insights when reporting KPIs such as CTR, CPC, CPM, ROAS, ROI, Conversion Rate, etc.
- Stakeholder management, requiring clear communication and an anticipation of stakeholder needs/expectations.

Paid Social Executive

Klint Marketing

- Managed client websites, created & maintained landing pages and blogs.
- Carried out competitor research and keyword analysis.
- Conducted technical analysis and content audits for continuous improvement.
- Managed client blog content calendars and wrote long-form SEO-optimised content.
- Data analysis and processing to measure results against KPIs for reporting purposes using Google Analytics, Ahrefs, etc.
- Provided actionable insights to clients on optimization strategies to improve website traffic volume and quality.
- Established CRO initiatives to increase inbound lead generation as part of wider full-funnel marketing initiatives.
- Stakeholder management: weekly/bi-weekly standups walking clients through results, learnings, recommendations, and next steps.

Digital Marketing Executive

UNDP

- Created end-user-oriented content for the internal knowledge base.
- Developed email newsletter content to be distributed to internal client business units.
- Managed department SoMe, including: visuals, copywriting, & content calendar.
- Researched user journeys to provide non-technical solutions to end-user issues.
- Ad hoc support activities trouble-shooting internal software.

Communications Assistant

Valuer.ai

- Researched and produced long-form industry-focused content.
- Adopted SEO best practices such as keyword research using referral sites and tools.
- Monitored keyword growth profile, search console, and all technical growth
- Implemented link-building initiatives.
- Edited/maintained the quality of English language content.
- Copywriting/management of social media channels.

Content Writer/SEO

A T-shaped marketer, I have broad knowledge of various fields in digital marketing (SEO, CRO, analytics, graphic design), as well as in-depth experience owning paid social activities.

I have been responsible for the end-to-end process of campaign management; campaign strategy, campaign execution, campaign optimisation, and reporting. This includes targeting, bidding strategy, graphic design, and creation of video material in collaboration with a video editor.

I have experience analysing data from various data sources (in-platform and CRM), and excel at turning insights into action, working to optimise campaigns for CTR, conversion rate, ROI, and more. My academic background in the sciences has afforded me strong numerical skills, which I leverage to analyse ad performance data with commercial awareness.

Having worked with both startups and corporates, I am used to both working independently, and project managing activities involving cross-functional teams, with stakeholder management being a key part of many of my roles. Reporting and presenting results on a weekly, monthly, and quarterly basis have been a consistent aspect in my previous roles.

taplio

The Battle

Jasmine Hansen de Guzman

Andy Parker

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