Sessions Community

Marketing Sessions is a community for experienced SaaS marketing leaders centred on 'Growth through vulnerability.' We replace conventional, one-sided presentations and talks with roundtables and curated conversations that promote genuine connection and open sharing.

Founded by industry professionals, we aim to support balanced growth both professionally and personally. As part of the broader Sessions Community, we work with groups like Sales Sessions and Founder Sessions to offer a comprehensive leadership experience.

www.sessionscommunity.com

Community Lead - Marketing Sessions CPH

Impero - Compliance. Simplified.

Impero empowers companies to deliver what they promise, to become and stay compliant. Digitize your compliance management for tax, finance, ESG and CSRD and more, and engage your entire organization to create a culture of trust and transparency.

Head of Marketing

Acquia

Director of Performance Marketing

Joined Acquia via the acquisition of Monsido from CivicPlus.

Director of International Marketing

CivicPlus

Joined CivicPlus via the acquisition of Optimere (a merger between Monsido, ArchiveSocial and NextRequest).

Optimere

Optimere was a merger between ArchiveSocial, Monsido, and NextRequest.

Manager, Revenue Marketing

Monsido - an Optimere brand

Monsido is an all-in-one web governance platform that empowers web teams to better maintain their websites through Quality Assurance, Accessibility, SEO, Website policies, Web Analytics and more. Our mission is to empower our customers to achieve perfectly optimized and accessible websites. Our vision is to revolutionize the way that user experience is done so every website visitor is ensured a positive experience.

Field Marketing Manager

Mono Solutions

Focused on partner marketing and communication, including content marketing and thought leadership, to our channel of more than 80+ partners globally. Working closely with the Partner Success team to run product campaigns, deliver projects for key partners and develop marketing plans & messaging for launches, events, webinars, website, social media and more.

Partner Marketing Manager 

Focused on the B2B communications between Mono and our reselling partners, including email campaigns, white papers, fact sheets and brochures. Also working on delivering marketing support to the sales team for presentations, trade shows and events.

Marketing Coordinator

Supported the marketing team with event/conference planning, website maintenance, content production, email marketing and more.

Marketing Assistant

Vicon Industries

Helped re-launch the corporate Vicon Industries website including planning the structure of the new site, creating new copy for the entire site and social media. Worked closely with the team based in New York, as well as with a group of marketing consultants located in Europe and Asia.

Website Marketing Consultant

Milestone Systems

Worked in a coordination role between regional subsidiaries and the corporate marketing team. This role included regular communication with offices in Dubai, Singapore, Australia and the US in order to coordinate corporate marketing deliverables for local events, trade shows and advertising. Additionally, I planned and managed an advertising budget of 1.7 million DKK and coordinated the delivery of corporate online and print advertising to the media. This role included a 4-month temporary relocation to the Singapore office.

Assisted the Head of Corporate Marketing with managing daily tasks, such as invoicing and project management of projects, including product launches. Additionally, helped re-launch the Milestone Systems corporate website with 100 percent new content on the EPiServer platform. My daily tasks included managing content on the EPiServer platform, writing and proofing marketing materials and other communication.

Corporate Marketing Intern

Driven marketing professional with a focus on B2B Demand Gen + Revenue Marketing, plus experience in Partner Marketing and Corporate Marketing. International perspective with Swedish/Filipino-American background having lived in Singapore, Sweden, US and now Denmark. BSc International Business and MSc Brand and Communications Management both from Copenhagen Business School (CBS).

Jasmine Hansen de Guzman

Nets Group

Responsible for signing and growing e-commerce partners with focus on optimizing the payment experience partners offer their merchants and end-customers.

➤ Initiator and creator of Nordic data driven approach in driving partnerships through business reviews with the outcome of revenue increase and strengthened partnerships. 
➤ Owner and/or key contributor of driving new revenue generating initiatives such as bulk incentive programme for existing partners increasing revenue and decreasing churn. 
➤ Initiator and key contributor of new internal sales, onboarding and (technical)support processes strengthening collaboration across departments and increasing external satisfaction.

Partner Account Manager

Nexta.io 

Responsible for Nexta’s growth strategy for reselling partnerships through go-to-market strategies, partnership program & commercializing the product strategy.

➤ Implemented new product development strategy with the outcome of increasing launch results by 60% compared to former launches.
➤ Part of changing the partner sales strategy with results in increasing customer satisfaction and decreasing churn by 15% within two months.
➤ Created partner process diagrams to identify process gaps and time inefficiency which resulted in improving partner processes by 40%.

Growth Manager

Mono Solutions 

Developed overall strategy for Mono Solutions’ partnerships. Increasing partner growth through data-driven strategy planning together with partners and third-party vendors.

➤ Part of creating and executing go-to-market strategy for new product with the result of 70% of partners buying the product within the first two months.
➤ Was part of new business partner pitches with the result of closing five big partner contracts in Europe.

Technical Sales Manager

Developed and maintained long-lasting partner relationships as well as transforming existing partner knowledge into new business strategies.

➤ Responsible for QBRs transforming sales reports into actionable business plans ensuring setting and meeting quarterly KPIs with partners’ C-level.
➤ Project managed a partner migration project together with a third-party vendor with great results in moving 2.000+ websites.
➤ Part of an internal taskforce focusing on improving the partner journey with the success of increasing partner satisfaction by 30%.

Technical Partner Success Manager

Responsible for the Education team, which had focus on product and business training for big internal partners.

➤ Decreased partner production time by 30% by implementing new processes based on gained knowledge through a big partner process analysis.
➤ Part of planning and hosting master class event for top 15 international partners with result in a successful launch of new strategic products.
➤ Track record of 250+ partner and third-party vendor trainings on-site and online.

Training Manager

Guided international partners in creating a valuable digital presence for their SMB customers. 

➤ Created a partner Academy with written and video guides on how to utilize the technical platform efficiently.
➤ Responsible for creating and maintaining partner e-learning platform, which included courses in product understanding, best practices and go-to-market recommendations.

Education Coordinator

Astrid Haug ApS

Empowering Danish companies in their digital presence. Helping companies understand as well as master opportunities of the digital landscape from a strategic perspective. 

➤ Researched and analyzed digital trends as well as interviewed digital experts for the book “fremtiden tilhører de frygtløse” by Astrid Haug .
➤ Wrote six newsletters about digital strategies, digital communication and the latest trends on social media.
➤ Participated and supported Astrid in 15+ digital workshops and conferences for big Danish corporations.

Intern & student assistant

Communicated technical product information within the area of system hardware technical sales through expert videos. 

➤ Produced 20+ videos starring IBM’s technical experts with the result of improving the product knowledge within IBM Technical Sales.
➤ Participated in European tech conferences; responsible for internal and external communication from the conferences on YouTube and internal communication platforms.
➤ Social business ambassador: internal ambassador for the IBM social network, IBM Connections, a platform built for knowledge-sharing, collaboration and search for expertise.

Student Assistant (in Systems Hardware Technical Sales)

Berendsen

Organized Pricing and Commercial Terms Academy sessions with the goal to maintain strong knowledge and content sharing across the countries Berendsen operated in.

➤ Managed and wrote content for Berendsen’s internal web portal with the result and increased internal digital engagement by 25%. 
➤ Wrote the first edition of Berendsen’s internal economy principles book based on interviews and research.

Student Assistant

Partner Account Manager with experience in corporate strategy, strategic partnerships, and change management. Proven track record leading revenue generating initiatives with commercial partners with high impact. Experience in managing strategic projects across the organizational chart with high attention from the management team. Passionate about finding the best solutions and creating results.

Competencies:
- Strategy
- Change Management
- Partner growth
- Business Development
- Training 
- Project Management
- Process optimization

taplio

The Battle

Jasmine Hansen de Guzman

Anna Hedegaard Grue

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