Sessions Community

Marketing Sessions is a community for experienced SaaS marketing leaders centred on 'Growth through vulnerability.' We replace conventional, one-sided presentations and talks with roundtables and curated conversations that promote genuine connection and open sharing.

Founded by industry professionals, we aim to support balanced growth both professionally and personally. As part of the broader Sessions Community, we work with groups like Sales Sessions and Founder Sessions to offer a comprehensive leadership experience.

www.sessionscommunity.com

Community Lead - Marketing Sessions CPH

Impero - Compliance. Simplified.

Impero empowers companies to deliver what they promise, to become and stay compliant. Digitize your compliance management for tax, finance, ESG and CSRD and more, and engage your entire organization to create a culture of trust and transparency.

Head of Marketing

Acquia

Director of Performance Marketing

Joined Acquia via the acquisition of Monsido from CivicPlus.

Director of International Marketing

CivicPlus

Joined CivicPlus via the acquisition of Optimere (a merger between Monsido, ArchiveSocial and NextRequest).

Optimere

Optimere was a merger between ArchiveSocial, Monsido, and NextRequest.

Manager, Revenue Marketing

Monsido - an Optimere brand

Monsido is an all-in-one web governance platform that empowers web teams to better maintain their websites through Quality Assurance, Accessibility, SEO, Website policies, Web Analytics and more. Our mission is to empower our customers to achieve perfectly optimized and accessible websites. Our vision is to revolutionize the way that user experience is done so every website visitor is ensured a positive experience.

Field Marketing Manager

Mono Solutions

Focused on partner marketing and communication, including content marketing and thought leadership, to our channel of more than 80+ partners globally. Working closely with the Partner Success team to run product campaigns, deliver projects for key partners and develop marketing plans & messaging for launches, events, webinars, website, social media and more.

Partner Marketing Manager 

Focused on the B2B communications between Mono and our reselling partners, including email campaigns, white papers, fact sheets and brochures. Also working on delivering marketing support to the sales team for presentations, trade shows and events.

Marketing Coordinator

Supported the marketing team with event/conference planning, website maintenance, content production, email marketing and more.

Marketing Assistant

Vicon Industries

Helped re-launch the corporate Vicon Industries website including planning the structure of the new site, creating new copy for the entire site and social media. Worked closely with the team based in New York, as well as with a group of marketing consultants located in Europe and Asia.

Website Marketing Consultant

Milestone Systems

Worked in a coordination role between regional subsidiaries and the corporate marketing team. This role included regular communication with offices in Dubai, Singapore, Australia and the US in order to coordinate corporate marketing deliverables for local events, trade shows and advertising. Additionally, I planned and managed an advertising budget of 1.7 million DKK and coordinated the delivery of corporate online and print advertising to the media. This role included a 4-month temporary relocation to the Singapore office.

Assisted the Head of Corporate Marketing with managing daily tasks, such as invoicing and project management of projects, including product launches. Additionally, helped re-launch the Milestone Systems corporate website with 100 percent new content on the EPiServer platform. My daily tasks included managing content on the EPiServer platform, writing and proofing marketing materials and other communication.

Corporate Marketing Intern

Driven marketing professional with a focus on B2B Demand Gen + Revenue Marketing, plus experience in Partner Marketing and Corporate Marketing. International perspective with Swedish/Filipino-American background having lived in Singapore, Sweden, US and now Denmark. BSc International Business and MSc Brand and Communications Management both from Copenhagen Business School (CBS).

Jasmine Hansen de Guzman

Wake Forest University School of Medicine

Identifies communications needs and opportunities based on demand and relevance, coordinates with stakeholders to generate content and craft compelling, concise, audience-targeted collateral ranging from student, faculty, and teammate stories, articles, scripts, web and social content, newsletters, and SOPs.

• Plans, researches, writes, and edits copy to be used across communications channels (web, social, email, intranet). 
• Provides counsel to stakeholders about the most effective communications vehicles and channels.
• Liaises and coordinates with communication teams to integrate efforts throughout the enterprise. 
• Collects and reports on relevant social media, newsletter, and website analytics to inform future communication efforts.
• Partners with the Senior Communications Manager in assessing future strategic initiatives while evaluating the effectiveness of current efforts.

Research Communications Specialist

Orchestrated the creation of compelling eBooks, landing pages, white papers, fact sheets, internal and external presentations, organic and paid ad graphics, and email campaigns to support the marketing and sales team, facilitating the acquisition of new clients and up-selling existing ones.

Highlights of accomplishments in this role include:

• Created consistent designs within CivicPlus’s brand guidelines. Designs that reflected the brand identity, including brand values, voice, tone, visual style, logo usage, typography, color palette, and other key elements.

• Expertly designed and formated a wide range of slide decks, working proactively alongside strategy owners to find ways of effectively and aesthetically communicating data, messages and stories.

• Collaborated cross-functionally to understand creative needs and objectives.

Graphic Designer

ArchiveSocial (acquired by CivicPlus)

Played a pivotal role within the organization's largest event, taking charge of trade show logistics, including designing the space layout, preparing the sales team for product promotions, created marketing materials, designed trade show banners, selecting, and designing promotional items, and managing pre/post-show email campaigns.

Highlights of accomplishments in this role include:

• Developed and executed dynamic marketing programs to drive demand and revenue growth, collaborating closely with the sales team to implement integrated campaigns that generated leads and accelerated pipeline growth.

• Collaborated with the content team to craft compelling messaging and positioning, ensuring alignment with the target audience and enhancing overall brand resonance.

• Assisted in managing the marketing budget, tracked, and reported program performance, and continuously optimized campaigns to improve return on investment (ROI).

• Conducted design and event meetings, meticulously reviewed goals, concept boards, and functional elements to craft detailed specifications for customer and prospect marketing campaigns.

• Presented design mockups, skillfully managing the feedback process with senior leadership to gather input for changes and overseeing multiple rounds of edits, aiming for swift sign-off on designs.

Marketing, Lead Designer and Programs Manager

Triad Dental Studio

Led the development and execution of a comprehensive monthly marketing campaign, encompassing direct mailers, emails, targeted Facebook ads, and Instagram ads, contributing to a significant increase in brand visibility and attracting over 200 new clients. Designed and launched the laboratory’s website utilizing WordPress, including all graphics, and landing pages, and implemented SEO optimization strategies for enhanced online presence and discoverability.

Highlights of accomplishments in this role include:

• Managed all social channels, ensuring a cohesive and engaging online presence, and provided detailed analytic monthly reports to the CEO and CFO, offering insights into the performance of marketing efforts.

• Developed and implemented marketing strategies to elevate brand awareness and attract new clients to the laboratory, conducting competitive analysis and market research to stay abreast of industry trends and best practices.

• Established positioning identified target audiences, and crafted marketing plans with specific objectives across various channels and segments, leading the end-to-end execution of marketing programs with a collaborative approach.

• Conceptualized and executed multichannel campaigns across the prospect and customer lifecycle, ensuring consistent communication and messaging alignment in all channels, managing content updates, and participating in events.

• Gathered customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads, presenting ideas and final deliverables to internal teams and communicating with senior leaders about marketing programs, strategies, and budgets.

• Collaborated seamlessly with external vendors, ensuring timely project delivery, and maintaining effective communication channels between clients and various departments, fostering efficient workflow.

Marketing Manager

Marketing & Design Specialist

Apex Printing Company

Served as the primary client interface, guiding clients through design and functional choices, setting expectations, and educating them on the design process to produce tailored design specifications. Demonstrated expertise in producing high-quality print designs, showcasing a commitment to meeting client expectations and delivering visually impactful results.

Highlights of accomplishments in this role include:

• Produced visually compelling communications for local companies and residents, demonstrating a keen ability to capture client requirements and translate them into design specifications that align with their goals.

• Collaborated seamlessly with external vendors, ensuring timely project delivery and maintaining effective communication channels between clients and various departments, fostering efficient workflow.

• Led the review process for design quality control, actively updating and refining initial mockups based on client feedback until final sign-off, demonstrating a commitment to delivering top-notch design solutions.

• Followed projects throughout all stages from conception/photography (if necessary) / layout to print production, providing creative direction to produce technically correct, print ready mechanical files for release.

Passionate Creative Manager | Transforming Ideas into Captivating Brands

Welcome to my creative realm! I'm Blair Burns, a seasoned Creative Manager with a flair for translating visionary concepts into visually stunning realities. Throughout my career, I've excelled in my skills in graphic design and brand strategy, shaping and elevating brands through innovative marketing.
Why Work With Me?

►Creative Visionary: Orchestrating captivating brand experiences is my forte. I breathe life into campaigns that not only meet but exceed expectations.
►Strategic Innovator: Blending strategic thinking with creative intuition, I bring a unique perspective to every project, ensuring it resonates with target audiences.
►Collaborative Spirit: Thriving in cross-functional teamwork, I believe that the best designs emerge from collective genius. Let's bring visionary projects to life together.
 
Where I've Been:
In my previous roles at CivicPlus, ArchiveSocial, and Triad Dental Studio, I've successfully led multifaceted design projects, managed marketing campaigns, and contributed to significant brand growth. My ability to navigate tight deadlines with a positive, can-do attitude has been a consistent driver of success. I’m self-driven and center my career on being gritter and hungrier than the next person, relentlessly committed to figuring it all out! 

Technical Proficiency:
Proficient in Adobe Creative Suite, Figma, HubSpot, and WordPress, I leverage cutting-edge tools to bring creativity to life.

🤝 Let's Connect:
I'm excited about the possibilities that lie ahead. Whether you're seeking a dynamic Creative Manager, a visionary graphic designer, or a strategic marketing collaborator, let's connect! Together, we can transform ideas into visual masterpieces.

Key Skills Include:
Brand Visibility & Engagement – Strategic Creative Design – Concept Development – Data-driven Marketing – Cross-functional Collaboration – Brand Development

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