Driven marketing professional with a focus on B2B Demand Gen + Revenue Marketing, plus experience in Partner Marketing and Corporate Marketing. Local hub co-host for the "Women of SaaS" hub in Copenhagen + Community Lead for "Marketing Sessions". International perspective with Swedish/Filipino-American background having lived in Singapore, Sweden, US and now Denmark. BSc International Business and MSc Brand and Communications Management both from Copenhagen Business School (CBS).

Jasmine Hansen de Guzman

Lionel Kristensen

Microsoft

Enterprise Sales Executive, Azure

- Azure Specialist for Managed Dark Accounts, New Net Business. Full sales cycle role. Norway & Finland
Midmarket Segment. Commercial & Public Sector. Whole Azure as workload - Apps & Infra, Security, Data &  AI. Azure Consumption Business. – 25 % of Full Assigned Territory Penetrated as win.
- EMEA Champ role within the Global Wellness & DI Group. Mentor within JAI / Junior Achievement Ireland
- 2nd place Global Winner FY24 H1 of Azure LXP Sales Wins Competition & Global Winner FY24 H2 of the Azure Open AI – Elite Status Sales Competition.
- Led Strategic Sales motion, collaboration & execution with Cloud Solution Architects/Sales Engineers, Customer Program Managers, Industry Specialist. Joint collab with Microsoft specialized partners for territory penetration and growth, increase of Azure Consumption and overall Hunting motion

Sales Executive, Azure I SMC Acquire, Corporate Acquisition I Nordics 

- Manage and Led full end to end sales cycle of Microsoft workloads within Modern work, Security, Business Applications & Power Platform Workload (Top Unmanaged Accounts / Mid market Segments  with 300 to 6000 Headcounts 
- Full Ramped Target with 170 % Quota for FY2022. Denmark & Sweden as market (Commercial & Public Sector)
- Channel sales, Indirect Sales & Co selling with Microsoft Licensing & Implementation Partners.
- Strong collaboration with Sales Engineers/ Technical Specialist, Commercial Executives, Territory Channel Managers, Customer Program Managers & Partner Development Managers. Strong collaboration with the local subsidiary team in DK for Strategy alignment and overall co-selling execution
- Part of the Culture Team & One Microsoft Event Committee 
- Strong utilization of ABMs ( Account Based Marketing ) data and insights

Account Executive  SMC Corporate Scale  I Nordics 

Pavilion

Pavilion is a private invite-only membership organization where revenue leaders build connections, grow their skills, showcase their expertise, and achieve their professional potential.

The community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Associate Member 

Analyst  Member

Monsido, powered by Acquia

Account Executive (Optimere after a Merger & Acquired by Acquia)

- Sales Management & Leadership of the Business Development Team in Europe (Nordics & Benelux with 12 headcount)
- 118 % FY Quota. Servant & Coaching Leadership Style. Responsible for daily operations. Strong collaboration with EU marketing team for Sales & Marketing Alignment & GTM Strategies Execution. 
- Member of the CIP (Commercial, International & Partners) Global Leadership & Management Team
- Coaching, Mindset & Motivation, Goal Setting & Career Dev Plan for Sellers. Hiring & Interview of Potential Candidates

Manager, Business Development, Europe (Optimere after a Merger & Acquired by Acquia)

- SaaS/ MarTech industry / Business Development in B2B & B2G with B & C level executives. 
- 125 % of Quota FY2020 / 130 % of Quota FY2021/ 118% Of Quota FY23(leadership role)
- 51 % of total EMEA revenue close from Lionels Pipe in 2020 & 60 % in 2021
- Consistent top performer with within 5 out of approx. 80 BDRs globally in three categories; Generated Pipeline, Generated Revenue & Demo Bookings. Highest Demo bookings to this date with 13 demos bookings per day in the whole Optimere/Monsido organization globally
- Tremendous experience, insights and industry knowledge within the Danish Private Sector. Financial Sector (Banking, Pensions, Insurance, Funds & Investment management firms), Pharma & Biotech, Legal & Manufacturing. Danish Public Sector (State owned firms, Ministries, State Authorities, Municipalities & Educational Institutions). 
- First hire in the European Sales Department after the Sales Director. Started as a scratch market. Co-created the whole Sales GTM Plan, co-created the foundation for the sales department. EU Sales team Headcount grew from 2 to 35 / Global Headcount increase from 70 to approx. 900

Business Development Representative

Export Netværk Vejle

- Market analysis of the Norwegian food market & strategy consulting with C & B level executives’ clients regarding networking, balance scorecard, branding, export strategies and international entry modes. Business Case Presentation to Companies within the Network.
- Data analysis with the purpose of gathering valuable insights to form and implement strategies for growth and efficiency.  Collected and analyzed data on established & prospective customers, competitors, marketing & export channel and sources.
- Prospecting for Vejle Erhverv within the food export industry.

Business Analyst/Strategy Consultant

Ase - se potentialet

- Outbound lead generation B2C & Customer Acquisition 
- Sales Prospecting / Cold Canvass Sales

Sales Development & GDPR Consultant

AnyTech365

- Inbound sales of computer security software’s B2B/B2C.
- Lead generation B2B/B2C
- Computer security software IT technical customer support.
- PR Management for marketing campaigns – Newsletter, SoMe management, articles, photoshoot.
.

Inside Sales & Marketing Associate 

Coop i Danmark

► Direct Customer support & service.
► Cashier and logistics relevant assignments within the shop.

Shop Assistant

The year was 1999. In a tropical island in the Philippines. Memories of my childhood at my Mothers boutique selling local wooden furniture's, talking to random people without my parents' permission. Full of curiosity and naughtiness, asking them what they were doing and how we can help. I didn’t understand why I was doing what I was doing back then. I was only 6 years old. 

Today, it's much clearer, Its all about ''Seek First To Understand To Be Understood''. Be it with friends & family, clients & colleagues or whether it be as an Individual Contributor or as an Leader/Manager based on my previous experiences in the SaaS Startup/Scaleup  and Enterprise world within the cloud Industry. Its all about the people and organisations! It starts with the humane side of communication. Why do you do what you do & How can I help?

Order & Chaos. Yin & Yang. Two extreme values of oscillation defines me. I thrive in situations where I can look at danger directly in its eyes and smile at it.  I believe that you grow through what you go through. I believe that everything we do in life is a mindset game, consisting of Focus, Resilience & Discipline while taking extreme ownership to reach ones goals. On the other side of the spectrum, I believe of taking care of my people through passion & culture. People first & business second. I view the water glass half full rather than half empty. I see opportunities not challenges. I choose to see the good in humanity not the bad. I am an optimist. It's a mindset game. 

My name is Lionel, pronounced like Lionel Richie, not like Lionel Messi. Thou, Just call me Leo.

taplio

The Battle

Jasmine Hansen de Guzman

Lionel Kristensen

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