Over $3.5M Generated | Copywriter & Marketing Strategist | Helping Creators & Coaches Transform Likes into Lifetime Customers

In 2019, I decided to dive into the world of direct response copywriting. 

Then my life took a turn of events. 

I started an agency with my mentor and was exposed to various niches in the marketing world. After years of agency experience and being exposed to high-level marketing strategies, the next path was clear. 

This is what led me to founding Ascend Social. 

The agency is dedicated to helping entrepreneurs and creators scale their personal brand through ghostwriting and email marketing. 

My #1 goal is to share my journey and insights to empower all writers and creators. 

Whether it’s entrepreneurship, personal development or marketing… 

I hope you can take away something from each post. 

See you in the feed,  

- Jasmine

Jasmine Pierce

Larsen & Toubro

Spearhead the development and execution of strategic sales plans across utility, energy, and infrastructure sectors to expand L&T's footprint in Saudi Arabia. Build and maintain high-level relationships with Saudi Electricity Company (SEC), ARAMCO, and PIF-backed entities to secure long-term, high-value partnerships.

•  Secured a $168M SCADA and PI System digital transformation contract with Saudi Electricity Company (SEC) by overseeing technical sales, multi-stakeholder negotiations, and cross-functional team alignment under strict cybersecurity regulations.

•  Drove market penetration of advanced grid solutions, including SCADA, ADMS, DERMS, MDM, and PASS (Hybrid GIS), aligning offerings with client-specific needs and regulatory demands.

•  Directed end-to-end procurement activities for automation, electrification, and power systems while leading vendor selection, technical evaluations, and contract negotiations.

•  Achieved cost savings through effective negotiations with global OEMs while securing high-quality products and ensuring full compliance with national cybersecurity and procurement standards.

•  Managed the preparation and timely submission of critical ARAMCO deliverables, including KPI reports, MSR/MPSR, SPDP packages, IK-OOK PO Placement Reports, and Capital Asset Reports.

•  Delivered multimillion-dollar IIOT-based digital infrastructure and grid automation projects, strengthening L&T's leadership position in Saudi Arabia's energy market.

•  Drove successful cybersecurity approval processes with Saudi national regulatory authorities, ensuring project compliance and enhancing market credibility.

Manager - Business Development & Sourcing - EPCs (Oil & Gas)

Evostel (Previously AQESA)

Designed and executed disruptive marketing plans with contractors, consultants, panel builders, and end-users to increase brand visibility and market share. Extended techno-commercial support for back / front offices for projects to ensure seamless coordination between teams and maximum client satisfaction. Executed best practices and continuous improvement initiatives to promote AQESA as a leading automation solution provider while maintaining high-level technical expertise and presence to serve strategic partners best.

•  Elevated business performance as the designated P&L leader for the Saudi Region by generating over SR 240M in revenue.

•  Led the geographic sales channel of key accounts in the O&G, Engineering, Procurement, & Construction (EPCs), and Petrochemicals industries by implementing SMART business development plans to exceed sales targets.

•  Spearheaded the Industry 4.0 initiative to introduce digital plants, smart machines, and IIOT-based solutions across all verticals.

•  Steer efforts to grow Rockwell Industrial Automation, Eaton Electrification, and Erico Earthing and Fastening system business by managing accounts for EPCs, Cement, Mining, and F&B.

•  Led a high-performance team of four Sales Engineers; provided guidance, training, and support to drive sales results.

•  Devised an expansion strategy and modernised organisational processes to increase efficiency while creating robust supplier development programs to achieve and exceed sales targets.

Sales Team Leader / Key Account Manager 

Techno Group of Trade and Industries

Functioned as an Account Development Manager for MEA countries to implement effective hardware and software smart metering solutions to enable clients to achieve goals and objectives. Directed an extensive portfolio of accounts in the Middle East within oil and gas, infrastructure, utilities, and government sectors while developing solid relationships with key decision-makers and stakeholders.

•  Generated revenue of SR 250M against a given target of SR 150M by achieving sales through private sectors and securing approvals with major key accounts (SEC, Aramco, and Ministry of Housing).

•  Endowed with the Performer of the Year award from the Vice President of EDMI and CEO of Techno Group, recognising outstanding performance and contributions to the company's success.

•  Won and completed several infrastructure projects from major contractors in Saudi Arabia by utilising a proactive and strategic approach to business development and project management.

•  Obtained major approvals of metering and fibre box brands, including SER, Aramco, Marafiq, SEDC, and QE&C.

•  Headed a Sales Managers and Engineers team to achieve sales targets and deliver exceptional customer service.

Key Account Sales Manager B2B 

JUBILEE CORPORATION

Designed and executed a comprehensive Go-To-Market product marketing strategy that effectively communicated product value propositions and positioning that increased demand for Electrification and Energy Management portfolio products.

•  Generated PKR 900M and PKR 600m in 2018 and 2017, respectively, by managing cross-functional teams.

•  Charted and executed a strategic plan to increase sales revenue for 32 brands, growing sales from PKR 400M to PKR 850M, exceeding the target of PKR 800M set by the management. 

•  Developed / executed business plans / strategies to support 32 brands and three functional teams in driving sales improvement.

•  Improved total demand orders, growth margin, net price variance, Net Promoter Score (NPS), and inventory turn on goods.

•  Trained, built, and led a team and built relations with cross-functional stakeholders to drive sales and customer satisfaction.

Business Development Team Lead

Schneider Electric (INPRO)

Contributed to developing a long-term company strategy based on key markets, competitor developments, technological change, and customer trends. Established partnerships with businesses to close high-value sales deals with favourable terms and conditions.

•  Delivered $30M of tailored electrical and automation solutions to leading food & beverages companies, driving operational performance through energy optimisation and digital transformation.

•  Partnered with EPC contractors to secure and deliver $60M in projects across textile, oil & gas, and food & beverage sectors.

•  Contributed to a 15% average annual revenue growth, generating $50M in sales across multiple sectors through strategic client engagement and market expansion initiatives.

•  Led $20M digital transformation projects to execute IoT-enabled monitoring and control solutions for textile and F&B clients.

•  Hit sales target of PKR 600M for the business through effective sales strategies and relationship building with clients.

Assistant Manager

Successful Business Development / Channel Sales Leader with Proven Experience in the KSA Region across Multiple Industry Sectors

Business Development & Strategic Procurement Leader offering 13+ years of success driving $168M+ in revenue, optimising supply chain operations, and delivering high-impact solutions across KSA.

Proven track record in scaling sales functions and leading end-to-end procurement for large-scale transformation projects across diverse verticals, including Oil and Gas, EPCs, Petrochemical Plants, Mining, Infrastructure, Utilities, System Integrators, OEMs and F&B. Business Development Catalyst distinguished for developing targeted GTM strategies and driving execution of 4P's marketing framework across global markets to drive growth in enterprise accounts, optimise product offerings, and expand distribution channels. Strategic Partnership Builder reputed for leveraging consultative and strategic selling skills to present tailored solutions to global blue-chip companies and PIF-owned enterprises while closing contracts worth $MM and driving repeat business.

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:

•  Executed $10.5M in SWCC power supply projects (Marjan Onshore Portion) on schedule and without penalties by integrating sales and procurement workflows, centralising reporting, and enhancing cross-functional milestone tracking.

•  Achieved 18% procurement cost savings and accelerated delivery timelines by 3 weeks during critical Aramco and SWCC projects through global vendor negotiations, TCO analysis, and synchronised sourcing strategies.

•  Completed a $746K project for the NEOM Tunnel infrastructure within the deadline and budget, strengthening strategic partnerships with top EPC clients Samsung-Hyundai JV.

•  Boosted MARS Factory's operational uptime and productivity by 15% through designing and deploying an end-to-end IoT integration, delivering an estimated $750K in value by reducing unplanned downtimes and enabling data-driven operations.

•  Led a full Industry 4.0 digital transformation for two Saudi Ceramic factories, reducing manual interventions by 40% and delivering a high-impact IoT-enabled solution worth $2M.

•  Delivered $25M in electrical solutions, including Hitachi GIS, switchgear, UPS systems, energy management, busways, medium voltage relays, and transformers for large-scale textile manufacturing projects.

•  Generated $45M by overseeing the sales and delivery of Hitachi GIS, UPS systems, busways, energy management systems, medium voltage relays, and transformers for Oil & Gas projects.

taplio

The Battle

Jasmine Pierce

Bhavnesh Kumar, PMP®, MBA

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