Over $3.5M Generated | Copywriter & Marketing Strategist | Helping Creators & Coaches Transform Likes into Lifetime Customers

In 2019, I decided to dive into the world of direct response copywriting. 

Then my life took a turn of events. 

I started an agency with my mentor and was exposed to various niches in the marketing world. After years of agency experience and being exposed to high-level marketing strategies, the next path was clear. 

This is what led me to founding Ascend Social. 

The agency is dedicated to helping entrepreneurs and creators scale their personal brand through ghostwriting and email marketing. 

My #1 goal is to share my journey and insights to empower all writers and creators. 

Whether it’s entrepreneurship, personal development or marketing… 

I hope you can take away something from each post. 

See you in the feed,  

- Jasmine

Jasmine Pierce

I help coaches and mentors turn their LinkedIn into a steady stream of clients (without having to write a single word themselves.)

Most of the people I work with tell me the same things:

1. "I don't know how to write effectively."
2. “I’m too busy running my business to sit down and write.”
3. “When I do try, it doesn’t even sound like me.”

Honestly, I get it. 

Writing is hard.

Even harder when you keep showing up, putting in the effort, and still don’t see any results.

That’s literally what I do for you.

I’ve written and published every single day for the past 3 years. 

Over 15,000 posts. 15 million+ impressions. 

It's safe to say I know how to keep the lights on, content-wise.

Here’s how I make it easy for you:

• I get to know how you actually talk and what you stand for.
• We chat so I can pull out all the expertise and ideas stuck in your head.
• I turn that into posts that actually *sound* like you wrote them.
• I plan, write, and post them for you—every single week.
• You stay visible, stay top of mind, and keep bringing in the next client.

This approach has helped my clients:

• Get 40 leads and 200 new followers from just one post
• Hit 950+ reactions and 250+ comments from just two posts
• Generate over 935,000 impressions for my content last year alone

You focus on closing deals and serving your clients.

I’ll make sure through the content that the clients keep coming in.

If you want to chat about working together, just DM me.

If not, no worries. Hope you get some good ideas from my posts anyway.

– Kush

Kush Shah

I'm a ghostwriter.

Things I'm tired of explaining to everyone:

- No, I don't write for actual ghosts
- Yes, people pay me to write under their name
- No, it's not cheating or lying
- Yes, they get all the credit
- No, I don't mind staying invisible

Funny thing about this is:

- Most people think I'm unemployed
- Also don't understand why I hide behind others
- Strangers assume it's just "SocIaL MeDia MaNaGeMenT"

But here's what I actually do:

- Help coaches & founders build their personal brands
- Turn their expertise into compelling content
- Generate leads while they focus on their business
- Make them look like content superstars
- Stay completely behind the scenes

Started this journey 1,354 days ago.

After failing at coding.
After failing at web design.
After failing at graphic design.

Turns out I was just bad at everything except writing.

Now I help coaches attract high-ticket clients without writing a single post themselves.

Funny how failure leads you exactly where you need to be.

LinkedIn Content Partner for 6-8 Figure Founders & Coaches | 5M+ impressions for clients | Landing them leads, radio invites & sponsorships from their content | Apply to work with me 👇

I need to get this off my chest.

For the last time, it’s:

• Espresso, not expresso.
• Strategy, not “stratergy”
• Niche, not “nitch”
• You’re, not “your”
• Definitely, not “definately”
• Lose, not “loose”
• Entrepreneur, not “enterprenure”
• Etc., not “ect”
• Macchiato, not “machi-uhh”
• SaaS, not “sass”
• Algorithm, not “algorhythm”
• LinkedIn, not “linkdinn”
• Espresso, again, not “expresso”
• Meme, not “me-me”
• Cache, not “cash-ay”
• GIF, not “jiff” (we’re not doing this debate today)
• Data, not “dah-tahh” (unless you’re feeling British)
• Nuclear, not “nuke-you-lar”
• Quinoa, not “quin-oh-ahh”

What else would you add?

How I run my ghostwriting biz with a 7-month-old.

8am - wake up with my daughter (no choice lol)
8.15am - read Tintin or Harry Potter to her + playtime
11am - she naps. I get some client work done
11.30am to 2pm - client content, LinkedIn engagement, send connection requests
2pm - she's up. Laptop goes away
4pm - second nap. This is my main work block
4.15pm to 6pm - client work + connection requests + send DMs
6pm - laptop closed
10pm - she's finally asleep. Laptop back up for an hour or two

Not exactly the productivity porn you see on here haha

But this exact routine helped me hit my highest revenue month ($8k+)

• No fancy routine
• No 5am miracle morning
• No checking my phone every 5 minutes

The thing that actually moves the needle:

Sending 25+ connection requests and DMs every single day.

That's it.

I use Cold Turkey, Opal, and Unpluq to block everything else out.

When I'm working, I'm 100% working.

When I'm with my daughter, I'm 100% with her.

No half-assing either one.

It's not sexy.

But it keeps clients coming in while I get to be present for every giggle and milestone.

And tbh, that's all I really care about.

I've been posting on LinkedIn for the past 1.5 years.
1200 posts published.
1.3M impressions generated.

Few misconceptions about LinkedIn that are holding you back:

1/ You don't need to post every day. 

I'm a huge proponent of daily posting. But I've seen people crush it with 3-5 posts per week. Three great posts per week beat seven mediocre ones. Quality wins.

2/ Viral posts don't build audiences. 

They bring tourists, not followers. Real growth comes from showing up with valuable insights week after week and merging them with your stories and personality.

3/ Commenting isn't networking. 

Dropping "Great post" on 50 posts daily is spam. Real engagement means adding value to conversations. For every post you comment on, ask yourself "What does this idea mean to me?" and share that thought.

4/ You can't hack the algorithm. 

There's no secret formula. The algorithm rewards posts that keep people on the platform. Write stuff people actually want to read. That's it.

And the truth about all of this is LinkedIn growth isn't one size fits all. 

What works for me won't work for everyone. 

My best advice would be to:

Get started, find your groove, and stick to what works for you.

It's slower than you think. More valuable than you expect. And simpler than the gurus make it sound.

The biggest lie I believed about happiness:

↳ It comes from making more money.

I was dead wrong.

Remember that first time you bought something with your own money?

Mine was a whole Bali trip. With my wife.

All of which with just words I typed in Google Docs that turned into:

• Late-night club hopping
• 2 AM beach walks
• Dreamy resort stays
• Candlelight dinners

That trip wasn't about being rich or successful.

It was about freedom.

Because for the first time, I could:

• Live life without asking for permission
• Let my wife shop without checking price tags
• Say "yes" to a $200 dinner (without sweating)

We laughed like kids that week.

And you know what?

The money hitting my account wasn't the real win.

The real win was creating a life where we called the shots.

Focus on freedom.

Not the figures.

PS: What was your first taste of "I made this happen"?

Here's how to grow on LinkedIn in 2026:

(you need to hear this)

STOP TRYING TO GO VIRAL. STOP COMMENTING 1000X PER DAY. STOP SOUNDING LIKE A BOT. TALK ABOUT HOW YOU DO THINGS. SHARE YOUR CLIENTS WINS AND HOW YOU HELPED THEM. WRITE FROM LIVED EXPERIENCE AND HAVE SOME F*CKING FUN.

DONE.

I’ve been noticing something about LinkedIn. 

One type of post that always crushes it:

Personality posts.

I'm talking about posts where you share your daily habits, your morning routine, or that spicy hot take you have about something completely random.

90% of the time, these posts have absolutely nothing to do with your business or what you're selling.

But when you nail that sweet spot? 

Magic happens.

I tested this with a client a couple of weeks ago. 

We wrote a personality post where we shared about why he does what he does, and boom - 40 leads from a single post.

Not bad for sharing something personal, right?

The thing is, people connect with people, not brands. 

They want to see the human behind the business card.

So if you're sitting there wondering where to start, here are some ideas to get your creative juices flowing:

• Post about your biggest failure and what it taught you
• Talk about that book that changed your perspective
• Reveal your unpopular opinion about your industry
• Share your weirdest productivity hack

The goal isn't to be perfect - it's to be real.

Stop overthinking it and start sharing who you actually are.

Your audience is waiting to connect with the person behind the posts, not another corporate robot.

Every day I log into LinkedIn and see the same complaints.

"The algorithm sucks."

"I can't generate leads."

"LinkedIn is dead."

Meanwhile, my clients and I are quietly crushing it.

3 months ago, one of my clients was skeptical about LinkedIn.

Wasn't sure if the platform would "work for him."

Fast forward to today:

→ Podcast invites landing in his inbox
→ Speaking on public radio (221k+ weekly listeners)
→ Signing clients at his increased rate

All while spending 1.5–2 hours a month with me.

One call. That's it.

Here's exactly how we do it:

1) The Joe Rogan Call

We dig deep into his story, his background, his expertise, how he actually helps his clients.

This gives us content that builds authority AND connects with people on a human level.

2) Content written specifically for his ICP

Every post speaks directly to his ideal client's pain points & is written from his lived experiences.

Content that makes the right people think "this is exactly me."

3) A lead magnet each month that keeps working between posts

Something valuable enough to build trust before a sales conversation ever happens.
Warm leads. Not cold outreach.

Basically, a complete system - personal brand that compounds over time + consistent lead flow coming in on autopilot.

LinkedIn isn't dead.

Most people are just doing it wrong.

If you want results like this without spending 20+ hours a week writing content, managing your account, 
and guessing what works...

DM me the word "GROWTH"

I'll show you exactly what this could look like for you.

Last week a client's post I wrote got 10k+ impressions, 483 reactions, 139 comments and 22 saves.

The post was a hot take. A controversial opinion.

Now here's the thing. 

I see a LOT of people using "hot take" as a hook to deliver the most lukewarm, soft, useless take imaginable.

Like:

"Hot take: Consistency isn't key. It's actually the lock."

Tf does that even mean? 🤷🏻‍♂️

That's not a hot take. That's just... words arranged in a mildly confusing order.

ANYWAY. Hot takes actually matter. And they matter for multiple reasons:

1. They repel everyone else except your fans (which is a good thing)
2. They show you aren't afraid to take a stand
3. They attract your die hard fans

By far, this is one of THE best ways to create a killer personal brand.

Because here's what happens when you post a real hot take:

People either love you or hate you.

There's no middle ground. 

No lukewarm "yeah I guess that's interesting" reactions.

Your ideal clients see it and think "FINALLY someone said it."

Everyone else will scroll past or unfollow. 

Which is perfect.

That's exactly what you want.

So if you want to:

- Build a personal brand that actually stands for something
- Attract clients who are already sold on your perspective
- Stop blending in with every other coach posting the same recycled advice

All you really need to do is ask yourself:

"What's something in my industry that people agree with, that I don't?"

Not for the sake of being contrarian.

Not to start drama just because.

But because you genuinely believe something different based on your experience.

Create a list of these. Write posts around them.

Boom.

The engagement will follow. The right people will follow.

And the wrong people will unfollow (which saves you time later anyway).

When someone asks me what I do for a living

No alternative text description for this image

My work looks incredibly boring:

I don't have a fancy setup. I don't work from a huge office with 98 chairs and a highly polished desk. I don't have a huge team of writers.

And most of my days look exactly the same:

- wake up
- playtime with daughter
- help wifey with the chores
- walk to the cafe
- write some posts for myself
- get into all the client stuff
- send dms + connect requests
- walk back home
- playtime with daughter until we doze off
- watch some shitty Netflix show if I have the energy

I usually start working at 12pm and mostly done by 5 or 6pm.

But I've designed this entire schedule on purpose, for this one non-negotiable:

Spend more time with wifey & daughter.

I've built my entire business around that. 

I don't want to be swamped by work. I don't want to be on zoom calls 24x7. Basically, don't want anything that compromises my time with people I love the most.

Does that mean I'll make less money?

Sure.

But I'd rather make less $$$ and make irreplaceable memories with them than wear BUSY as a badge of honour.

Why aren't more people doing this?

How to make sure LinkedIn absolutely doesn't work for you:

- post haphazardly
- never share your stories or personality
- stick rigidly to a "content strategy"
- spend zero time commenting
- do it all alone, all by yourself

How to make sure LinkedIn does work for you:

- stick to a consistent schedule (3-5x per week)
- double down on your personality & stories
- send daily connection requests
- use 'How-I' instead of 'How-to'
- hire me to do all of that for you

Literally impossible to not WIN on LinkedIn if you don't do this for over a year, without expecting any results.

I've written for dozens of people who used LinkedIn to:

- get leads for their business
- get speaking opportunities
- podcast & radio invitations
- sponsorships for their products
- build thought leadership 

I've spent over 4 years doing this for myself, and it has literally changed my life.

- met some amazing people
- worked with over 30+ clients
- generated over $60k+ revenue
- hit my highest rev month in december ($8k!!!)
- write from cafes, travel the world & do this for a living

And I'm having a blast doing so..

So if you think:

"LinkedIn doesn't work for me.."

Just remember:

You're not bad at LinkedIn. You're just measuring a marathon at mile one

2 habits I follow with every client:

→ Weekly check-ins
→ Saving their 2 top-performing posts every week

Most ghostwriters I know set it and forget it. 

Meaning, they only show up when it's time to collect a paycheck.

Which leads to one thing: 

Mediocre results and being a nightmare to work with.

I don't believe in that.

If someone's paying top dollar, they deserve top-tier attention.

Here's why this matters:

First, they get top priority treatment. 

They know I'm not just another service provider who disappears after delivery.

I'm tracking wins. 
Celebrating growth. 
Actually invested in their results.

Most clients have worked with freelancers who go radio silent after hitting send.

Weekly check-ins show I give a damn about the outcome - not just the retainer.

Second, I know what's working. 

Real data beats guesswork. 

I can see which hooks grab, which stories land, which CTAs get replies.

Every audience is different. 

What works for one coach might flop for another.

You only figure that out by tracking, analyzing, and adapting.

The real growth happens in the follow-up. In the analysis.

In doubling down on what works and ditching what doesn't.

When I save top posts every week, I'm building a personal content playbook for their audience.

After a month, I know exactly what makes their people tick.

The result? 

Better content. Stronger engagement. More leads.

Because your content strategy should evolve with every post - not rinse and repeat hoping for miracles.

Worlds #1 communication expert.
3.83 million YouTube subscribers.

And the guy who transformed my sales calls.

Vinh Giang is crushing it on YouTube. 

But he's barely scratching the surface on LinkedIn.

Because this platform is packed with executives, coaches, and sales professionals who desperately need his communication skills.

He just hasn't fully optimized his approach here.

Here are 3 things I'd upgrade on his LinkedIn (so he can reach more decision-makers and convert his expertise into high-ticket opportunities):

1/ Go deep with your content.

Most of his posts right now are feel-good quotes and YouTube shorts.

Good for likes, but they don't showcase the depth that makes his videos incredible.

Mine those video scripts.

Turn communication breakdowns into carousels, frameworks into infographics, stories into text posts.

More substance = more authority.

2/ Change that banner into a conversion tool.

Right now:

Just him speaking to an audience.

Builds credibility for sure, but misses the hook.

A version like:

→ "I help executives and sales professionals master communication so they can close bigger deals, lead with confidence, and influence any room." …would stop scrollers dead.

3/ Inject story into the About section.

His current "About" reads like a resume.

Impressive achievements.

But LinkedIn users don't just want your credentials  -  they want your why.

• What made him obsess over communication?
• How did he go from magician to communication expert?
• What transformation does he create for people?

Even 3-4 personal lines would triple the connection.

Big picture:

Vinh's techniques have made me 10x more persuasive in sales calls.

His frameworks have helped me close deals I would've lost before.

If he had a LinkedIn strategy that matched his YouTube genius, he could impact 100x more professionals.

P.S. Who else do you follow on YouTube that's sleeping on LinkedIn?

Tag them. I'll analyze their missed opportunities next.

taplio

The Battle

Jasmine Pierce

Kush Shah

Followers

Posts

Engagements

Likes

Performance ScoreKush Shah's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jasmine Pierce

Kush Shah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kush Shah's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKush Shah's LinkedIn Performance