Boss Squad

In the Boss Squad community, creative lady bosses network and get support, accountability, and premium content creation resources, with weekly brainstorming sessions and monthly networking calls.

Why Boss Squad?

+ To foster community and to feel less alone in your business journey, specifically with marketing and content creation.
+ To redefine "Boss" as an unapologetic yet empathetic thought leader.
+ To boost your storytelling confidence.
+ To witness and inspire creative block breakthroughs.
+ To share digital marketing, content creation, and entrepreneurial expertise with other women leaders.

Get a taste. Join a virtual creative brainstorming session. We meet on Tuesdays @ 11 a.m. EST. RSVP→ https://bit.ly/creative-brainstorm-sessions

The Boss // Community Builder

Boss Copy Editing

I partner with busy service providers, small business owners, nonprofit leaders, and brand agencies to transform their marketing content (e.g., blog posts, newsletters, website copy, social captions, etc.) into error-free conversion magnets! 

✅ Copy Editor for women-led mid-sized businesses and nonprofits
✅ +20 years of Digital Marketing experience
✅ Contracts with the Ford Foundation, PBS, PBS Kids, Sarasota Rising, B is for Black Brilliance and others
✅ Well-versed in AP Style and CMOS
✅ Advanced blogging skills
✅ WordPress proficient
✅ Wannabe Pickleball champion
✅ OCD HSP INFJ MVP

The Boss // Lead Copy Editor

Brown Boss Media

Brown Boss Media (formerly Jae Hermann + Co.).

The Boss // Chief Marketing Strategist

B is for Black Brilliance

I edit copy across multiple B is for Black Brilliance media projects to correct tone, creative voice, clarity, flow, and content structure. Additionally, I assist the team in maintaining a polished and professional online presence that contributes to the success of B is for Black Brilliance's content and communication strategies.

Copy Editor

Sarasota Rising

Working closely with the Executive Director, Jeffery Kin, and the Next-Mark marketing team, I edit marketing and communication copy for sentence structure, spelling, grammar, and punctuation errors to ensure clarity and consistency. Additionally, I proof all marketing content for accuracy and completeness.

A serial creative solopreneur, a breaker of molds, guided by four life beacons:

- Autonomy (personal freedom)
- Purpose (in meaningful work)
- Community (collaborative networking) 
- Peace (in mind + body) 

I endeavor to leave a legacy of generosity, kindness, and compassion. 

Beyond partnering with small business owners and nonprofit leaders to write and publish compelling (and error-free) content, I hope everyone I encounter gains a little joy and levity from connecting with me.

I also collaborate with and encourage other creative professionals to embrace bold and authentic storytelling in blogs and podcasts. 

✨ What do you want to be known for?
✨ What are your guiding principles?
✨ How do you help others?
✨ What's your legacy?

The Boss // Content Creator

I assisted the PBS Children's Media & Education Digital Engagement department with copy editing digital content for spelling, grammar, punctuation, and sentence structure errors. I ensured that blog posts, newsletters, and other materials were clear, consistent, and ready for publication. Additionally, I revised parent & teacher training and course materials according to PBS content style guidelines for conciseness and consistency.

Jae Hermann + Co.

Professional copy editing and proofreading: website copy, research papers, blogs, and other digital content.

Entrepreneur

Professional brand development and digital content marketing strategy for socialpreneurs. 

Clients & Projects:
Dawn James – RaiseYourVibration.ca
Tahki Stacy Charles Fine Yarns
String Yarns
Theatre Odyssey
TEP Photobooths
Talent & Entertainment Productions
Start to Finish Drafting 
Selva Grill

CEO & CMO

Entrepreneur 

Provided digital media consulting, social media management, and on-camera & voice-over talent for small businesses. 

Clients & Projects:
Sarasota Orchestra
Theatre Odyssey
The Players Theatre of Sarasota
Caregivers’ Comfort LLC
Digital Marketing & Management
Theatre Odyssey
HH Staffing Services
ABC7 MySuncoast.com
HOLSTEE
Project Eve
Natalie Laughlin – International Model
Team Success Charter School
Florida Arts Alliance
Movieville International Film Festival
Chillounge 2012
TEP Photobooths
Talent & Entertainment Productions
Start to Finish Drafting 
Selva Grill
Rich Bergman Books
Soul Sensations Music
Team Success Charter School
Florida Arts Alliance
Natural Awakenings Magazine
Freefall – the web series
The SOURCE Teen Theatre

Producer & Media Consultant

Post-Menopausal OCD HSP INFJ Multi-Passionate Creator // Joy Instigator // Word Nerd 🤓 // Community Hype Gal // The Boss @ Boss Squad + Boss Copy Editing... Yup. That's me!

Other bits & brags: I am a Pickleball enthusiast, tiny living hopeful, Kizomba dancer, storyteller, blogger, music buff, body positivity, pro-aging & conscious living advocate, community hype gal, and creator of digital things.

Here are a couple of ways we can connect & do bold boss stuff together:

✨ Brainstorm your wildest content creation dreams with me and other bold women leaders in Boss Squad Brainstorm Weekly mini-workshops. Sign up at https://bit.ly/creative-brainstorm-sessions.

✨ Share your blog posts and newsletter drafts with me, and I'll send them back to you perfectly polished and publish-ready. Check out my affordable editing services at BossCopyEditing.com. 

Fancy a virtual chat to talk about business, life, and all the things? Then, send me a DM, and we'll make it happen.

🤓 Jasmine Hermann

LinkedIn Strategy for Coaches, Consultants, & Entrepreneurs | Elevate Your Personal Brand to Attract Inbound Opportunities | 1-1 Coaching | Group Training | Book a Call 👇🏼

Most Gen X executives I work with get overlooked for promotions, speaking opportunities, and consulting clients — not because they lack expertise, but because their LinkedIn doesn't position them as the authority they are.
Their profiles read like resumes. Their message feels unclear. And opportunities pass them by.
Highly capable Gen X leaders were becoming invisible in a digital-first world — not because they weren't good at what they do, but because they were never taught how to communicate their value online.
So I built a different approach.
For 8+ years, I've helped executives transform their LinkedIn from a digital resume into a client-attraction tool — without posting 3x/day, chasing trends, or sounding like a motivational speaker.

What I focus on:
→ Positioning & Messaging – Articulating your expertise so the right opportunities come to you.
→ Visibility & Confidence – Showing up consistently without feeling awkward or "salesy."
→ LinkedIn Strategy for Organizations – Building unified presence that attracts talent and clients.

What clients experience:
→ A consultant grew to 9,000 authentic connections and said "my business has grown tremendously"
→ An entrepreneur went from "spending so much time with no results" to finding new clients
→ A coach said she "would have given up without Gracie's coaching"
Not because I taught them to post more — because their LinkedIn finally communicated the authority they'd spent years building.

I partner with Gen X leaders — corporate executives positioning for board roles and consulting work, and entrepreneurs attracting premium clients — who want LinkedIn to work for them.

Work with me:
→ FREE: LinkedIn Audit Checklist [link]
→ $47: Profile Makeover Kit [link]
→ $397: LinkedIn Visibility Strategy Session [link]

DM me "WORKSHOP" for corporate training.

Gracie 🌻 Ruth Melendez

Most LinkedIn profiles don’t fail because they’re incomplete.

They fail because they were built without a decision.

Not a design decision.
 A positioning decision.

Here’s the quiet truth I’ve seen working with professionals and founders:

If your profile isn’t built for your buyer, it becomes invisible —
 even if it looks polished.

People don’t reach out because of one element.
 They reach out after repeated exposure + clarity.

That’s why this matters:

• Your photo isn’t about looking professional — it’s about signaling trust
 • Your headline isn’t a job title — it’s a reason to keep reading
 • Your banner, featured section, and About section aren’t decorative — they’re decision support
 • Your recommendations aren’t social proof — they’re permission

And here’s the part most people miss:

You don’t earn trust by optimizing once.
 You earn it by deciding who your profile is for — and reinforcing it consistently.

LinkedIn isn’t a resume.
 It’s a landing page for conversations.

If someone lands on your profile today, the real question is:

👉 Would they immediately know who you help — and why reaching out makes sense now?

If you’re not sure, that’s not a posting problem.

That’s a clarity decision waiting to be made.

I help Gen X professionals turn LinkedIn into a clear business tool — attracting the right people, real conversations, and clients.

Growing on LinkedIn isn’t about knowing more tactics.

Most people already know what to do.

The real shift happens when you make this decision:

Are you using LinkedIn to broadcast
 —or to build relationships that compound?

Here’s the direction that changes everything:

• Visibility comes from showing up around other people’s content, not just           posting your own
 • The algorithm rewards interaction, not isolation
 • Networking works when it feels human, not transactional

That decision shows up daily:

Do you scroll past — or stop and engage?
 Do you “like” — or leave a thoughtful comment?
 Do you chase reach — or build recognition?

When you choose consistency and intention over hacks, something changes.

People recognize your name.

 Conversations start without forcing them.

 Opportunities grow quietly in the background.

LinkedIn growth isn’t about being the loudest voice.

It’s about being the most present one.

If this made you pause, you’re probably deciding how you want to grow here next.

Your LinkedIn headline isn't just a job title. It's a search tool.

If it only says "Managing Partner" or "Advisor," you're invisible in search.

You need to show who you help.
What you solve.

That's how the right people find you.

No fluff. No jargon.

Just clear, specific signals.

Want to be found faster?
Start there.

👇 Free LinkedIn Audit Checklist in comments.

You can be active on LinkedIn and still feel completely unsure you’re doing it right.

You post.
 You connect.
 You engage.

And something still feels off.

Because no one ever explained that one section quietly decides what people understand about you — before they ever message you.

It’s not decoration.
It’s a decision point.

The moment someone asks themselves:
“Do I trust this person?”
“Do they understand my world?”
“Is it worth starting a conversation?”

Your Featured section is answering those questions — whether you intend it to or not.

When it’s unclear, people hesitate.
 When it’s intentional, things get easier.

• People stay longer
 • Trust forms faster
 • Conversations feel more natural
 • Opportunities don’t need chasing

A client once told me:

 “I didn’t even know that section mattered. I was just… lost.”

That clarity alone changed how he showed up — and what followed.

If this made you pause, it’s usually not a profile issue.

It’s a visibility decision surfacing.

What do you want someone to understand about you before they ever send a message?

Most people who feel invisible on LinkedIn are already showing up.

They’re just operating without a clear direction.

They post.
 They comment.
 They send messages.

But they haven’t decided what role LinkedIn actually plays in their business.

For years, LinkedIn has been treated as:

A digital résumé
Or a constant pitching platform
Neither builds trust.

The real shift happens when you make one decision:

👉 Am I here to collect attention — or build relationships that compound?

That decision changes everything.

Because when your direction is clear:

* Your profile stops being informational and starts being intentional
* Your content stops explaining and starts signaling experience
* Your engagement stops feeling random and starts building familiarity

People don’t buy because you showed up once.

They buy because they’ve seen you consistently, clearly, and humanly.

Visibility without intention feels noisy.
 Connection without trust goes nowhere.

If LinkedIn feels quiet right now, it’s rarely the algorithm.

It’s usually a decision that hasn’t been made yet.

And once it is, conversations tend to follow.

Your LinkedIn SSI score impacts your visibility more than you think.

Boost it with these quick hacks.

Spend 10 minutes daily engaging.
Comment on five posts with real insights.
LinkedIn rewards genuine conversations.

Post 2-3 times this week.
Consistency beats quantity.
Always.

Send connection requests strategically.
Stay under 80 if you don't have Sales Navigator.
That's about 10 requests a day.

A higher SSI score means more views and opportunities.
Start now. Watch your profile grow.

Your LinkedIn DMs aren’t broken.

They’re reflecting a decision you may not have fully made yet.

Most people treat DMs like a sales channel.
 Something to optimize.
 Scale.
 Automate.

But the real decision isn’t how to message people.

It’s whether you want transactions —
 or relationships that compound.

When you choose volume, DMs feel awkward.
 When you choose intention, conversations start to flow.

That decision shows up in small moments:
 • Do you copy and paste — or pause and personalize?
 • Do you pitch — or ask a thoughtful question?
 • Do you lead with urgency — or genuine curiosity?

When that decision becomes clear, something shifts.

DMs stop feeling forced.
 Conversations feel natural.
 Trust builds quietly.
 Opportunities follow.

People don’t resist messages.
 They resist being treated like a number.

If this made you pause, it’s usually because you’re deciding what kind of growth you actually want to build.

And that decision changes everything.

LinkedIn isn’t broken.

 And it’s not a content problem either.

It’s more like gardening.

Not because growth takes time —
 but because you have to decide what kind of garden you’re actually growing.

Most people plant seeds everywhere.
Post everywhere.
Engage with everyone.

Then wonder why nothing meaningful grows.

The real shift happens when you decide:

 • Who this garden is for
 • What you’re intentionally nurturing
 • And what you’re willing to stop tending

Consistency matters — but only after direction is clear.
 Otherwise, you’re just watering everything and hoping something works.

LinkedIn starts working when you stop chasing growth
 and start building a healthy, intentional ecosystem:

 • the right people
 • the right conversations
 • the right relationships

That’s when progress feels slower — but far more sustainable.

If your LinkedIn presence feels busy but not productive, it’s usually not about effort.

It’s about deciding what you’re actually trying to grow.

Lately I’ve been thinking about how much pressure we put on ourselves to be “ready” before we’re visible.

Most growth starts before confidence shows up.

That’s something I’m sitting with this weekend.

Most leaders I talk to aren’t short on expertise.

They’re deciding how visible they want to be as leaders in this next season.

Visibility used to feel optional.
 A nice-to-have.
 Something delegated or postponed.

Now it’s a leadership decision.

Not because of algorithms or trends —
but because trust is built by the people who are willing to be seen, heard, and understood.

The real tension isn’t LinkedIn.

 It’s deciding whether staying behind the scenes still serves the role you’re in — or the one you’re stepping into.

Avoiding that decision doesn’t keep things stable.
 It quietly limits influence, alignment, and opportunity.

And clarity doesn’t come from posting more. It comes from deciding how you want to show up — and why.

If this made you pause, that’s usually the moment a leadership decision is surfacing — not a content problem.

At this stage of life, I’m not interested in chasing more.

More goals.
More content.
More pressure.

What I want is alignment.

So I didn’t choose a word for the year.
I chose a standard.

Alignment means my goals match the season I’m in — not the one I used to be in.
It means my calendar reflects what actually matters, not what looks impressive.

This year, effort goes toward leverage — not noise.
Progress over performance.

Not more output.
 Better decisions.

That’s alignment for me.

If you’ve been feeling the tension between where you are and what you’re still carrying, that’s usually a sign something needs to be decided — not pushed harder.

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Most people underestimate this part ⬇️

Posting is only half of LinkedIn visibility.
Commenting is how relationships are built, trust is earned, and opportunities actually start.

If you want LinkedIn to work for you (not feel like another task on your to-do list), consistency in engagement matters more than chasing reach.

Curious — what’s harder for you right now on LinkedIn:
👉 knowing what to comment
👉 or staying consistent with it?


Dean's List due to achieving a GPA of 3.5 or higher

Dean's List

How to use ChatGPT for Content Creation

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Storytelling and Content Creation to Transform Your Personal Brand

Business Storytelling with C.C. Chapman

Learn LinkedIn Sales Navigator

LinkedIn Learning Highlights: Business Strategy and Analysis

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Advertising on LinkedIn

B2B Marketing on LinkedIn

Employer Branding on Linkedin

Growing Your Small Business with LinkedIn

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Messenger Automation Marketing Course - Millennial Skills Digital Marketing 

Online Branding - Be True Brand You

Online Business - Marie Forleo BSchool

Socia Media Manager Certificate - Social Media Manager School

Writing  Copy - A Course About Copy

Helping Gen X Leaders & Professionals Use LinkedIn to Attract High-Quality Clients and Drive Business Growth | Top LinkedIn Coach 2023

Feeling stuck in the relentless LinkedIn hustle? 

Continuously reaching out to potential clients with little to show for it can be draining. 

Constantly experimenting with new tactics to boost client engagement on LinkedIn but finding your efforts aren’t paying off? It’s disheartening, isn’t it?

I completely get it. I once faced the same challenges in growing my business. 

Until I discovered the power of personal branding.

Now, I assist others in transforming their LinkedIn presence into a powerful lead generation machine.

Picture this:

• No more endless prospecting
• Inbound traffic and warm leads
• Content that does the heavy lifting for you

That’s the power of LinkedIn and personal branding. 

And I’ll be there to support you throughout the entire journey.


I offer two services:

1. Personalized LinkedIn Transformation

• I revamp your profile to highlight your strengths, expertise, and unique value propositions.

• I create a detailed content strategy tailored to your industry and audience.

• I help you craft compelling personal and business stories that resonate with your audience.

• I train you on how to lead and grow LinkedIn groups to establish yourself as an industry leader.


2. LinkedIn Blueprint Accelerator Program

• I provide a step-by-step coaching program with personalized sessions and actionable tasks.

• I teach advanced networking techniques, including leveraging LinkedIn groups and using advanced search tools.

• I offer interactive workshops and webinars on content creation, lead generation, and personal branding, with recordings and supplementary materials for ongoing learning.

Whether you want hands-off growth or to become a LinkedIn pro yourself, I've got you covered.

Because I know what it's like to struggle in business. And I also know what it's like to break through to the other side, where leads come to you.

So if you're ready to:

↳ Scale your business
↳ Attract your ideal clients
↳ Become a thought leader in your industry

Send me a direct message. Let’s transform your digital marketing strategies and elevate your business to new heights together.


▶Optimized: 07/11/2024 03:31 pm PST (<---- DO THIS FOR ACCOUNTABILITY FYI)

The LinkedIn Blueprint Accelerator Application Form

Tailored strategic consulting for small and midsize businesses

[60-min] LinkedIn Power Hour

I help the Huntington Hospital to give back to the community. I love it when I see that I am making a bit of a difference. 

Provide services to our membership and community-at-large that enhance a favorable business environment.  We offer our members Networking Events, Business Development, Educational Workshops, Marketing Assistance and Legislative Advocacy.

To be the Premiere Advocate for business in the San Gabriel Valley”

taplio

The Battle

🤓 Jasmine Hermann

Gracie 🌻 Ruth Melendez

Followers

Posts

Engagements

Likes

Performance ScoreGracie 🌻 Ruth Melendez's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🤓 Jasmine Hermann

Gracie 🌻 Ruth Melendez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gracie 🌻 Ruth Melendez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGracie 🌻 Ruth Melendez's LinkedIn Performance