Boss Squad

In the Boss Squad community, creative lady bosses network and get support, accountability, and premium content creation resources, with weekly brainstorming sessions and monthly networking calls.

Why Boss Squad?

+ To foster community and to feel less alone in your business journey, specifically with marketing and content creation.
+ To redefine "Boss" as an unapologetic yet empathetic thought leader.
+ To boost your storytelling confidence.
+ To witness and inspire creative block breakthroughs.
+ To share digital marketing, content creation, and entrepreneurial expertise with other women leaders.

Get a taste. Join a virtual creative brainstorming session. We meet on Tuesdays @ 11 a.m. EST. RSVP→ https://bit.ly/creative-brainstorm-sessions

The Boss // Community Builder

Boss Copy Editing

I partner with busy service providers, small business owners, nonprofit leaders, and brand agencies to transform their marketing content (e.g., blog posts, newsletters, website copy, social captions, etc.) into error-free conversion magnets! 

✅ Copy Editor for women-led mid-sized businesses and nonprofits
✅ +20 years of Digital Marketing experience
✅ Contracts with the Ford Foundation, PBS, PBS Kids, Sarasota Rising, B is for Black Brilliance and others
✅ Well-versed in AP Style and CMOS
✅ Advanced blogging skills
✅ WordPress proficient
✅ Wannabe Pickleball champion
✅ OCD HSP INFJ MVP

The Boss // Lead Copy Editor

Brown Boss Media

Brown Boss Media (formerly Jae Hermann + Co.).

The Boss // Chief Marketing Strategist

B is for Black Brilliance

I edit copy across multiple B is for Black Brilliance media projects to correct tone, creative voice, clarity, flow, and content structure. Additionally, I assist the team in maintaining a polished and professional online presence that contributes to the success of B is for Black Brilliance's content and communication strategies.

Copy Editor

Sarasota Rising

Working closely with the Executive Director, Jeffery Kin, and the Next-Mark marketing team, I edit marketing and communication copy for sentence structure, spelling, grammar, and punctuation errors to ensure clarity and consistency. Additionally, I proof all marketing content for accuracy and completeness.

A serial creative solopreneur, a breaker of molds, guided by four life beacons:

- Autonomy (personal freedom)
- Purpose (in meaningful work)
- Community (collaborative networking) 
- Peace (in mind + body) 

I endeavor to leave a legacy of generosity, kindness, and compassion. 

Beyond partnering with small business owners and nonprofit leaders to write and publish compelling (and error-free) content, I hope everyone I encounter gains a little joy and levity from connecting with me.

I also collaborate with and encourage other creative professionals to embrace bold and authentic storytelling in blogs and podcasts. 

✨ What do you want to be known for?
✨ What are your guiding principles?
✨ How do you help others?
✨ What's your legacy?

The Boss // Content Creator

I assisted the PBS Children's Media & Education Digital Engagement department with copy editing digital content for spelling, grammar, punctuation, and sentence structure errors. I ensured that blog posts, newsletters, and other materials were clear, consistent, and ready for publication. Additionally, I revised parent & teacher training and course materials according to PBS content style guidelines for conciseness and consistency.

Jae Hermann + Co.

Professional copy editing and proofreading: website copy, research papers, blogs, and other digital content.

Entrepreneur

Professional brand development and digital content marketing strategy for socialpreneurs. 

Clients & Projects:
Dawn James – RaiseYourVibration.ca
Tahki Stacy Charles Fine Yarns
String Yarns
Theatre Odyssey
TEP Photobooths
Talent & Entertainment Productions
Start to Finish Drafting 
Selva Grill

CEO & CMO

Entrepreneur 

Provided digital media consulting, social media management, and on-camera & voice-over talent for small businesses. 

Clients & Projects:
Sarasota Orchestra
Theatre Odyssey
The Players Theatre of Sarasota
Caregivers’ Comfort LLC
Digital Marketing & Management
Theatre Odyssey
HH Staffing Services
ABC7 MySuncoast.com
HOLSTEE
Project Eve
Natalie Laughlin – International Model
Team Success Charter School
Florida Arts Alliance
Movieville International Film Festival
Chillounge 2012
TEP Photobooths
Talent & Entertainment Productions
Start to Finish Drafting 
Selva Grill
Rich Bergman Books
Soul Sensations Music
Team Success Charter School
Florida Arts Alliance
Natural Awakenings Magazine
Freefall – the web series
The SOURCE Teen Theatre

Producer & Media Consultant

Post-Menopausal OCD HSP INFJ Multi-Passionate Creator // Joy Instigator // Word Nerd 🤓 // Community Hype Gal // The Boss @ Boss Squad + Boss Copy Editing... Yup. That's me!

Other bits & brags: I am a Pickleball enthusiast, tiny living hopeful, Kizomba dancer, storyteller, blogger, music buff, body positivity, pro-aging & conscious living advocate, community hype gal, and creator of digital things.

Here are a couple of ways we can connect & do bold boss stuff together:

✨ Brainstorm your wildest content creation dreams with me and other bold women leaders in Boss Squad Brainstorm Weekly mini-workshops. Sign up at https://bit.ly/creative-brainstorm-sessions.

✨ Share your blog posts and newsletter drafts with me, and I'll send them back to you perfectly polished and publish-ready. Check out my affordable editing services at BossCopyEditing.com. 

Fancy a virtual chat to talk about business, life, and all the things? Then, send me a DM, and we'll make it happen.

🤓 Jasmine Hermann

Captiva Branding

Are you a bold & mighty small business, nonprofit, or personal brand? Join our Flamilia (aka flamingo 🦩 family). As empaths, we take a humanized approach to getting your brand and message into the world. We are a female-founded, BIPOC-owned, CBE full-service marketing & brand agency based in Washington, DC, with a combined 30+ years of experience launching brands, campaigns, and websites. Whether you need an A-Z marketing strategy and execution, or a la carte services, we'll help you simplify your marketing and amplify your brand. All with flair and good vibes. That's the flamingo way. Subscribe to The Flamingle 60 to get marketing tips you can read in 1 min or less.

Co-Founder & Chief Marketing Officer

LiMón, LLC

LiMón, LLC is a minority-owned consulting firm, providing bilingual strategic marketing, content, and communications. We have an extensive network of the best in the industry (agencies, freelancers, webmasters, designers, creative folks, video producers, copywriters, etc.). 

Our strength lies in creating powerful stories and content to bridge the gap between our clients and their audience, in English & Spanish and that are culturally appropriate.

Past projects include: Marketing consulting & branding for entrepreneurs, small businesses, nonprofits, chambers of commerce, IT companies, and national publishers; Social media content management for corporations, personal brands, nonprofits, and daily radio broadcast; Translation and interpreting services, including in the courtroom, at live conferences, trainings, and in the education, legal, and medical fields.

Follow us on Twitter @LimonLLC.

Co-Founder & Chief Marketing Strategist

Newport Natural Health

Led a health and nutrition company with one of the country's leading integrative medicine doctors. Published a natural & alternative medicine newsletter and provided custom nutritional supplements via ecommerce. Oversaw entire business and marketing functions, drove growth in subscribership, product development, consumer sales, and brand awareness, through online and offline promotions based on a metrics-focused approach. Led and managed a team of full-time and part-time staff, consultants, and freelance writers across multiple time zones around the globe.

General Manager

Washington Business Journal

Washington Business Journal is a multimedia publication of American City Business Journals, Inc., and delivers award-winning business intelligence in print, online, and in person to business executives in the DC region. 

In this dynamic role I was responsible for growing an audience of business professionals via marketing and sales promotions to acquire and retain paid subscribers, increase number of event attendees, daily email readers, drive web traffic, and monetize social media engagement. I also served as a brand ambassador at local chambers, trade associations, universities, and other organizations to establish key strategic partnerships.

Audience Development Director

Eagle Publishing, Inc. (DC)

Marketing Director for financial publications from Nov. 2005-Dec. 2009.

Director of Marketing for political media group from Dec. 2009-Aug. 2011.
 
• Responsible for multi-million dollar budget and revenue goals. 
• Created marketing programs to acquire new subscribers and retain existing subscribers using print, email, online, social media, and paid search. 
• Supported all sales and advertising activity through a variety of marketing  efforts. 
• Led fundraising campaigns. 
• Built house lists using various lead generation tactics. 
• Leveraged social media strategies to increase Facebook page to over 100,000 fans/likes.

Director of Marketing

FDAnews

Marketing Director

Capitol Information Group

Marketing Manager  at FSA, a division of CIG

Associate Marketing Manager at NIMB, a division of CIG

Brand Therapist | Marketing Strategist | Humanizing Brands | Get The Flamingle 60 for marketing tips at CaptivaBranding.com

"Think like a marketer, execute like a scientist." 

Creative, analytical, and big dose of good vibes. Blending my marketing art + craft for the past 20+ years to create d@mn good newsletters, websites, emails, and campaigns that people actually want to read AND respond to. 

What's my street cred?

I have a background in direct response marketing and spent 15+ years in management roles hiring, training, and developing marketing & sales teams. Love me some people!

I've grown audiences via email, print, web, video & social media strategies. I've launched and managed 50+ events, thousands of projects and campaigns ranging from $10k-$7m on budget. I've spent 200+ hours presenting and training on a variety of subjects including marketing, brandings, sales, business development, prospecting, & communications. 

Finding someone who is talented and creates great work is one thing, but finding someone who also gets you, your vision, your customers, and communicates the power of your ideas and brand is FLAMAZING. Let's be FLAMAZING together.

You'll find me working on client projects putting my marketing & branding skills to good use:
✔️Direct response marketing
✔️Digital marketing
✔️Branding & audience development
✔️Lead generation, conversion, and nurturing
✔️Customer acquisition & retention
✔️Creative direction & copywriting 
✔️New product development & launch
✔️Analytics & metrics
✔️Social media & content marketing

And I love a good quote so here are some of my faves: 

"We are what we repeatedly do, excellence then is not an act, but a habit." -Aristotle

"A good leader is a person who takes a little more than his share of the blame and a little less than his share of the credit."​ -John Maxwell

"People often ask for a map, but maps are no good if you haven't decided to go somewhere new."​ -Seth Godin

"Great things in business are not done by one person, they are done by a team of people."​ -Steve Jobs

"Success is being able to say YES to what you want to do, and NO to what you do not want to do."​ -Derek Coburn, cadre

taplio

The Battle

🤓 Jasmine Hermann

Maritza Lizama

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