Boss Squad

In the Boss Squad community, creative lady bosses network and get support, accountability, and premium content creation resources, with weekly brainstorming sessions and monthly networking calls.

Why Boss Squad?

+ To foster community and to feel less alone in your business journey, specifically with marketing and content creation.
+ To redefine "Boss" as an unapologetic yet empathetic thought leader.
+ To boost your storytelling confidence.
+ To witness and inspire creative block breakthroughs.
+ To share digital marketing, content creation, and entrepreneurial expertise with other women leaders.

Get a taste. Join a virtual creative brainstorming session. We meet on Tuesdays @ 11 a.m. EST. RSVP→ https://bit.ly/creative-brainstorm-sessions

The Boss // Community Builder

Boss Copy Editing

I partner with busy service providers, small business owners, nonprofit leaders, and brand agencies to transform their marketing content (e.g., blog posts, newsletters, website copy, social captions, etc.) into error-free conversion magnets! 

✅ Copy Editor for women-led mid-sized businesses and nonprofits
✅ +20 years of Digital Marketing experience
✅ Contracts with the Ford Foundation, PBS, PBS Kids, Sarasota Rising, B is for Black Brilliance and others
✅ Well-versed in AP Style and CMOS
✅ Advanced blogging skills
✅ WordPress proficient
✅ Wannabe Pickleball champion
✅ OCD HSP INFJ MVP

The Boss // Lead Copy Editor

Brown Boss Media

Brown Boss Media (formerly Jae Hermann + Co.).

The Boss // Chief Marketing Strategist

B is for Black Brilliance

I edit copy across multiple B is for Black Brilliance media projects to correct tone, creative voice, clarity, flow, and content structure. Additionally, I assist the team in maintaining a polished and professional online presence that contributes to the success of B is for Black Brilliance's content and communication strategies.

Copy Editor

Sarasota Rising

Working closely with the Executive Director, Jeffery Kin, and the Next-Mark marketing team, I edit marketing and communication copy for sentence structure, spelling, grammar, and punctuation errors to ensure clarity and consistency. Additionally, I proof all marketing content for accuracy and completeness.

A serial creative solopreneur, a breaker of molds, guided by four life beacons:

- Autonomy (personal freedom)
- Purpose (in meaningful work)
- Community (collaborative networking) 
- Peace (in mind + body) 

I endeavor to leave a legacy of generosity, kindness, and compassion. 

Beyond partnering with small business owners and nonprofit leaders to write and publish compelling (and error-free) content, I hope everyone I encounter gains a little joy and levity from connecting with me.

I also collaborate with and encourage other creative professionals to embrace bold and authentic storytelling in blogs and podcasts. 

✨ What do you want to be known for?
✨ What are your guiding principles?
✨ How do you help others?
✨ What's your legacy?

The Boss // Content Creator

I assisted the PBS Children's Media & Education Digital Engagement department with copy editing digital content for spelling, grammar, punctuation, and sentence structure errors. I ensured that blog posts, newsletters, and other materials were clear, consistent, and ready for publication. Additionally, I revised parent & teacher training and course materials according to PBS content style guidelines for conciseness and consistency.

Jae Hermann + Co.

Professional copy editing and proofreading: website copy, research papers, blogs, and other digital content.

Entrepreneur

Professional brand development and digital content marketing strategy for socialpreneurs. 

Clients & Projects:
Dawn James – RaiseYourVibration.ca
Tahki Stacy Charles Fine Yarns
String Yarns
Theatre Odyssey
TEP Photobooths
Talent & Entertainment Productions
Start to Finish Drafting 
Selva Grill

CEO & CMO

Entrepreneur 

Provided digital media consulting, social media management, and on-camera & voice-over talent for small businesses. 

Clients & Projects:
Sarasota Orchestra
Theatre Odyssey
The Players Theatre of Sarasota
Caregivers’ Comfort LLC
Digital Marketing & Management
Theatre Odyssey
HH Staffing Services
ABC7 MySuncoast.com
HOLSTEE
Project Eve
Natalie Laughlin – International Model
Team Success Charter School
Florida Arts Alliance
Movieville International Film Festival
Chillounge 2012
TEP Photobooths
Talent & Entertainment Productions
Start to Finish Drafting 
Selva Grill
Rich Bergman Books
Soul Sensations Music
Team Success Charter School
Florida Arts Alliance
Natural Awakenings Magazine
Freefall – the web series
The SOURCE Teen Theatre

Producer & Media Consultant

Post-Menopausal OCD HSP INFJ Multi-Passionate Creator // Joy Instigator // Word Nerd 🤓 // Community Hype Gal // The Boss @ Boss Squad + Boss Copy Editing... Yup. That's me!

Other bits & brags: I am a Pickleball enthusiast, tiny living hopeful, Kizomba dancer, storyteller, blogger, music buff, body positivity, pro-aging & conscious living advocate, community hype gal, and creator of digital things.

Here are a couple of ways we can connect & do bold boss stuff together:

✨ Brainstorm your wildest content creation dreams with me and other bold women leaders in Boss Squad Brainstorm Weekly mini-workshops. Sign up at https://bit.ly/creative-brainstorm-sessions.

✨ Share your blog posts and newsletter drafts with me, and I'll send them back to you perfectly polished and publish-ready. Check out my affordable editing services at BossCopyEditing.com. 

Fancy a virtual chat to talk about business, life, and all the things? Then, send me a DM, and we'll make it happen.

🤓 Jasmine Hermann

Portia Obeng

Social Media and Content Manager

Portia Obeng LLC

I love creating fun and engaging learning experiences for corporate, membership, and collegiate clients! 

My LinkedIn workshops and webinars equip employees with the tips and tricks they need to be LinkedIn rockstars and champions for their company. Each session can be customized to align with the organization’s strategic plan or social media strategy.

I don't believe in boring professional development presentations; so I create an experience that is fun, interactive, and filled with engaging GIFs.

Why is it essential to engage employees on LinkedIn? According to LinkedIn, on average, employees have a network that is 10 times larger than your company’s follower base. This means: 

🔹 Jobs shared by employees yield 30% more job applications 

🔹 A 37% lower initial attrition rate for hires impacted by employees

🔹 Content shared by employees has 2x higher engagement than company pages 

I also offer LinkedIn workshops & webinars for college students and interns! I equip students with the information and inspiration they need to show up on LinkedIn and connect with recruiters and leaders in their aspiring industries. 

A strong LinkedIn profile helps students: 

🔸 Practice the art of digital networking and expand their networks 

🔸 Learn how to effectively communicate how they deliver value 

🔸 Establish a digital presence that will help propel their career goals forward 

If your company is ready to be like Walmart, Smithsonian, Snapchat, Parsons School of Design, or UC San Diego and get the Level Up Your LinkedIn or LinkedIn GLOW Up experience, send me a message or email me at hello@portiaobeng.com

Workshop Instructor/Speaker

I help women level up on LinkedIn up on LinkedIn so they can stop selling themselves short and attract the money-making opportunities they deserve. 

A Level Up Your LinkedIn coaching session is an opportunity for me to collaborate with my clients on revamping their LinkedIn to better showcase their talents and skills. 

This is a collaborative experience where I give the client a little bit of homework that will help them highlight moments in your career or business that demonstrate that they know how to deliver results! 

When they're done, I make edits and create a cohesive and compelling narrative of their career. During the session, we review everything, finalize LinkedIn banner/cover photo, and make the updates in real-time.

All my clients who work with me know I value progress over perfection! The coaching session is where we are going to make it happen and get things done! 

A coaching session is great for you if: 

✨ Want to quickly update your LinkedIn profile

✨  You’re ready to change your mindset about how you show up on LinkedIn

✨  You’re tired of overthinking what to include in your profile

✨  No longer interested in selling yourself short when it comes to your talents and skillset 

✨  Want a LinkedIn profile that makes you feel accomplished  

✨  You’re comfortable making updates in real-time 

Send me a message or email me at hello@portiaobeng.com if you're ready to get started, or if you have any questions!

Founder & Coach 

I launched The Black Bachelorette in 2015 on a whim and it has now evolved into the leading pre-wedding brand celebrating Black women on the journey to I DO. 

We create a safe space for brides to get ideas, inspiration, advice, and support while they are in the wedding planning process. On our Instagram account, we feature everything in the pre-wedding experience including proposals, engagement photos, bridal showers, bachelorette parties, and bridal suites.  

Black brides look to our brand when they want to invest money in items, services, or people who will make their pre-wedding experiences more enjoyable and exciting. 

We love highlighting brands that can give our beautiful community this joyful and exciting experience, but with so many options to choose from while planning, they look to us as a trusted source for recommendations and resources. 

Are you ready to collaborate? We offer: 

💎 In-feed campaigns  

💎 Instagram Story campaigns that include questions and polls, so you can get a pulse on how Black brides are thinking about certain topics

💎 Instagram Reels creation 

💎 And our most popular option, giveaway campaigns! 

If you're interested in a brand partnership, please send us a message at theblackbachelorette@gmail.com! We can't wait to create magic with your brand!

Founder & Content Creator, The Black Bachelorette

Guidehouse

Social Media and Communications Lead for the Office on Violence Against Women (OVW) at the Department of Justice

Conducted an audit to gather information about OVW's social media presence. Developed a proposal to make a case for establishing a LinkedIn Company Page. Upon approval, created a LinkedIn content strategy with a goal to grow followers and increase awareness of OVW programs and grants
 
Led content development for the OVW podcast. Researched episode topics and identified potential guests. Conducted screening interviews with potential guests and shared insight with the client. Developed a social media campaign for the podcast launch; including Twitter and LinkedIn content 

Conducted market research on best practices in blogging and digital content for consulting firms. Gathered data about using digital content to raise brand awareness and attract potential clients. Presented results to senior leadership 

Write and edit blog content for the National Security Sector at Guidehouse

Public Trust security clearance

Social Media and Communications Consultant

Side Hustle Pro

Curated vibrant social media content for Facebook Page and Facebook Group. Scheduled posts and responded to comments. 7.8% increase in Facebook Page followers month-over-month. 6.2% increase in total Facebook Page reach month-over-month

Managed Facebook Group of 7,000+ members. Published content that sparked engagement including polls, quotes, questions, and graphics. Responded to comments and moderated inappropriate content 

Wrote copy for podcast show notes that summarized each episode. Uploaded and scheduled show notes on Side Hustle Pro website hosted on WordPress
 
Oversaw social media promotion for each Side Hustle Pro episode. Used Canva to create promotional graphics. Scheduled posts for Facebook, Instagram, LinkedIn, and Twitter in Buffer 

Used Unfold and Adobe Spark Post to design creative assets for Instagram Stories

The American Institute of Architects (AIA)

Developed social media strategy to align with organizational goals and the public awareness digital campaign. Communicated strategy to senior leadership in a series of presentations 

Made data-driven decisions to write copy for daily social media posts. 50% growth in LinkedIn company page engagement, 68.6% growth in Twitter engagement, 70% growth in Instagram followers, and 3.5% growth in Facebook Page (organic) follows year-over-year

Curated articles, videos, photos, and graphics for social media posts. Used Hootsuite Enterprise to oversee the daily management of social media platforms. 5,700 monthly average likes on Instagram; 5,300 monthly average retweets and likes on Twitter; 3,300 monthly average reactions on Facebook (organic); and 2,500 monthly average post likes on LinkedIn

Crafted the social media campaign for the annual conference of 20,000+ attendees. Live-tweeted keynote sessions, collaborated with graphic designers on the design of social media assets, and oversaw Instagram Story takeovers. 1.3% increase in potential impressions year-over-year on Twitter. 200% increase in potential impressions year-over-year on Instagram

Created and managed social media content calendar. Collaborated with editorial team to ensure the calendar aligned with content strategies

Consulted with internal teams to develop social media strategies for digital content, programs, and events

Used Simply Measured to track social media analytics and KPIs; used metrics to make data-driven decisions for social content. Reported metrics to senior leadership

Steered the development of the social media content governance guidelines; ensuring that internal stakeholders submitted social media requests that aligned with strategy and brand guidelines

Educated staff on social media industry trends and best practices during bi-weekly communications meetings. Topics included video content, emerging platforms, chatbots, augmented reality, and artificial intelligence

Social Media Director

American Red Cross

Worked on a cross-functional team with Marketing and Social Engagement colleagues on the Giving Day Social Ambassadors digital campaign, reaching over 30,000 youth volunteers. Developed messaging for the National Youth Council blog, Facebook Group, and email campaign. Nearly 1,000 youth volunteers acquired as Social Ambassadors in four weeks 

Contributor to American Red Cross Instagram account. Curated photos of volunteers for weekly features. 12.5% growth in followers month-over-month 

Key liaison for the Social Engagement team on all major social campaigns targeting over 150,000 volunteers. Collaborated on annual volunteer appreciation campaigns. In 2014, maximized visual assets on Instagram and Facebook - resulted in sharing the second most liked photo on Red Cross Instagram account and second most liked Facebook post in the third quarter   

Developed a "Building Your Brand" training for Red Cross National Youth Council and department interns. After initial presentation, HR invited me to present to all incoming summer interns classes and during college student site visits 

Coached and mentored two summer interns. Worked with interns to strengthen communications skills 

Used Google Analytics to track and monitor monthly traffic to redcrossyouth.org. Used data to propose web site updates and increase traffic  
 
Collaborated with Social Engagement team to develop a presentation for the 2013 National Conference on Volunteering and Service - largest gathering of volunteer and service leaders. Presented on the "rise of online slacktivism."​ Provided insight on developing messaging that moves an audience from 'liking"​ to "doing and donating"​  

Oversaw conversion of in-person youth volunteer orientation to an online and interactive online course. Developed orientation content and maintained communication between volunteer developer and web team

Associate, Youth and Young Adults

IFRC

As staff on loan at the International Federation of the Red Cross and Red Crescent Societies, I was tasked with developing a social media and digital marketing strategy that would increase traffic and registrations for a massive open online course about noncommunicable diseases, Healthy Lifestyle Community 

Executed day-to-day management of Facebook, Twitter, and Google+ accounts. Drafted, monitored, and posted engaging content. Maintained content calendar  

Established Healthy Lifestyle Community's Facebook Page. Drafted and posted content related to healthy lifestyles and noncommunicable diseases. Over 3,000 reached organically in each post

Created Twitter account. Developed nearly 180 tweets in two months. 220% increase month-over-month for retweets and mentions. Twitter was a top referral for website traffic 

Oversaw digital marketing campaigns. Monitored and modified Google AdWords campaigns to increase traffic to the course 

Used Google Analytics to create weekly metric reports for senior leadership team. Analytics data used to drive decisions to improve SEO and reduce landing page bounce rate   

Utilized MailChimp to implement email marketing campaigns to Healthy Lifestyle Community registrants. 22% average open rate and 3.2% click rate

Managed YouTube channel. Modified video tags, titles, and keywords in description boxes to optimize search and increase video views. 66% increase in views month-over-month

Digital Strategist (Temporary assignment, on loan from the American Red Cross)

KaBOOM!

Developed digital campaign to drive people to download Summer Playground Challenge mobile app. Identified mom influencers to increase participation. Engaged bloggers in outreach tactics including Twitter chats and guest blogs; 300% growth in challenge participants year-over-year 

Provided insight, including gaming point distribution and photo uploading management to enhance user experience for the Summer Playground Challenge mobile app. App used to aggregate photos for "Map of Play" - tool used to advocate for safe play spaces across the country 

Managed organization Twitter and Pinterest accounts. Targeted influencer outreach and creation of "Playground Olympics" social conversation lead to 31% growth in followers month-over-month

Lead efforts to increase Facebook engagement. Developed summer campaign to post photos of unique playgrounds found around the world - 188% increase in Likes per post month-over-month

Developed editorial calendar. Scheduled guest bloggers and determined campaign dates

Outreach Program Coordinator

YSA (Youth Service America)

Community manager for online platform showcasing youth service. Developed strategic online outreach campaigns to gain 60% growth in members over three years 

Developed and implemented social media strategy. Utilized Facebook, Twitter, and YouTube accounts to promote youth volunteer content. 80% growth in Facebook likes and Twitter followers year-over-year

Executed social media strategy. Connected pop culture topics with service on Twitter, invited most active fans on Facebook page to guest blog, and leveraged celebrity partnerships for visibility

Partnered with IT Department to make content updates on website and blog. Website hosted on Drupal 

Monitored website traffic via Google Analytics. Due to implementing tactics in social media strategy, the YSA Facebook page was in the top five referral sites for six consecutive quarters 

Utilized TweetDeck, HootSuite, Edge Ranker, Facebook Insights, and SocialFlow to manage and optimize social accounts 

Partnered with Communications Director to develop messaging for major campaigns, including Global Youth Service Day (GYSD). 500K media impressions, 50.5% increases in GYSD Facebook page Likes, and 26.4% increase in GYSD Twitter followers 

Pursued and managed celebrity partnerships. Pitched stories to media outlets. Articles published in US Weekly, Seventeen Magazine, and Marie Claire Magazine 

Coached and trained staff on best practices in social media. Provided guidance on how to use personal accounts to promote major campaigns  

Researched how to create a trending topic on Twitter. Contacted bloggers and Twitter users with large following to get #GetUrGoodOn trending worldwide for several hours

Digital Engagement Manager

Hello! 👋🏿 Thanks for stopping by! Let me tell you a little bit about myself. I'm a social media strategist and I've been in the social media game for 10+ years. I started before Snaps were chatted, Instagram had stories, and Tiks were toked. I've learned a lot over the years and I'm here to help you as an individual or your organization. 👩🏿‍💻

✅ 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝘅𝗽𝗲𝗿𝘁 𝘁𝗼 𝗹𝗲𝗮𝗱 𝗮 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽, 𝘄𝗲𝗯𝗶𝗻𝗮𝗿, 𝗼𝗿 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴? I lead dynamic, fun, and informative social media workshops, webinars, and training for organizations and universities that are ready to help employees and students strengthen their personal brands, but don't know where to start. My current specialties are LinkedIn and Instagram. Email me at hello@portiaobeng.com if you're ready to make it happen! Past clients:  Walmart, Smithsonian, Snapchat, Parsons School of Design, and REI. 

✅ 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗹𝗲𝘃𝗲𝗹 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻? I teach professional women the mindset and systems they need to be taken seriously on LinkedIn, so they can stop selling themselves short and start attracting the money-making opportunities they deserve. Head over to my Featured section to book your session!

✅ 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? I develop customized social media strategies that help clients reach new audiences, increase engagement, attract more followers, and gain more video views. Deliverables include brand audit, competitor research, content strategy, and content calendar. 
 
✅ 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗹𝗶𝘁𝘆? My strong marketing background combined with experience in both corporate and nonprofit industries provides a firm foundation for my creativity and passion to help clients reach digital goals and engage and grow their audiences.
 
Collaborating with clients, listening to their needs, and finding solutions to achieving their goals truly excites me. ✨

If you're looking for a LinkedIn or Instagram expert, digital or social media strategy, a content creation brainstorming session, social media training, or a guest for your podcast, I'm here to help. Email me at hello@portiaobeng.com - I’d love to chat! 📧

💥 Areas of expertise: Instagram growth (organic), LinkedIn growth (organic), social media campaigns targeting people of color, multicultural digital campaigns, social media training, webinars, and workshops, digital content creation, and social media strategy. 💥

taplio

The Battle

🤓 Jasmine Hermann

Portia Obeng

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