Jason Greenwood

Greenwood Consulting

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗕𝟮𝗕 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help B2B suppliers achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialize in complex B2B (Business to Business) commerce environments for manufacturers, wholesalers & distributors.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B brands.

Many businesses have realized they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help ensure the final solution is implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led B2B customer experiences.

We also offer consulting and advisory board services for B2B agencies, software vendors & investors.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

Founder & Lead Consultant

THE ECOMMERCE EDGE Podcast

📲 A podcast that gives you the EDGE you need to survive and thrive in the world of eCommerce!

🎙 Find and follow the ‘THE ECOMMERCE EDGE’ (Formerly, the At the Coalface Podcast) wherever you get your podcasts, including:

       🍎 Apple Podcasts
       🟢 Spotify
       🟥 YouTube

WE TYPICALLY DROP 3 NEW EPISODES A WEEK: 

MON | 🎓ECOMMERCE MENTORSHIP (SINCE AUG 2022)

WED | 📦B2B ECOMMERCE (SINCE MAY 2023)

FRI | 🎙️ECOMMERCE/OMNI/RETAIL TECH (THE OG - SINCE 2016)

Host & Producer - THE ECOMMERCE EDGE Podcast

B2B eCommerce Association

I am a B2B eCommerce Association Certified B2B eCommerce Coach. This means I am qualified and approved to develop and deliver B2BEA courses and training in person or online.

B2BEA Certified B2B eCommerce Coach

Jason Greenwood - MC / Panelist / Keynote Speaker

I have brought my unique, unmistakable and irreverent style of education, inspiration and entertainment as an MC and featured speaker at numerous conferences, events (physical and virtual), webinars, podcasts and lectures.

Reach out if you would like to feature me at your next event or conference!

International MC, Panelist and Speaker - Business, eCommerce, Digital

Moustache Republic

As a company director, member of the senior leadership team and senior solution architect, I helped advance and lead the solutions practice, responsible for architecting the solutions delivered to client merchants and their businesses.

Moustache Republic are a premier digital commerce strategy, design, development and technical agency based in Auckland and Sydney.

MR are Shopify Plus and BigCommerce Elite partners delivering full stack Omni-Commerce solutions leveraging these best of breed SaaS platforms.

🥇 In conjunction with DevOps and the wider team, the Solutions practice helps deliver award winning 'New Retail', digitally led, SaaS based commerce solution consultation (B2B/DTC/B2C), architecture, design and development that is both world class and instrumental to the success of the incredible merchants MR are privileged to work with.

❤️ The term ‘partner’ gets bandied about a lot in our industry but MR strives daily to be a mission critical extension of clients' teams to deliver meaningful, lasting, consistent and valuable brand experiences for DTC and retail merchants and their customers.

🙏🏻 I helped the business achieve and maintain this goal.

Director of Solutions

Bold Commerce

Bold is a developer of cutting edge apps and technologies that enhance and extend Shopify and BigCommerce functionality for merchants.

I worked with Bold in an advisory capacity helping ensure product>market fit for the ANZ region.

Partner Advisory Board Member

HealthPost Ltd.

As eCommerce Manager at HealthPost, I led all eCommerce operations, reported directly to the CEO & worked closely with the Marketing Manager.

✅ Major Projects Architected & Delivered:

📍2018 - April 2019 - Replatformed all front end, customer facing commerce technology to SaaS based systems (BigCommerce Enterprise core system) with full omni-channel systems integration. Implementation included enterprise site search, loyalty, UGC, marketing automation, personalization, SSO authentication and payment systems.

📍2017 - Replatform entire back office to SaaS technologies (NetSuite ERP & CRM core system), including omni-channel systems integration. Also replatformed loyalty, marketing automation and OMS/WMS systems and implemented an omni-channel PIM platform.

📍2016 - Merged two separate Magento instances (one Community, one Enterprise) into a single Magento Enterprise multisite instance.

——————————————————————

HealthPost are New Zealand’s largest online retailer of natural health products.

My remit was to help ensure that cutting edge, scalable and flexible omni-commerce technology, best practices, innovation & a superior customer experience were implemented and maintained across the business and in all channels & markets. 

It was my mission to help the business achieve its brand, social, commercial and other key goals by leveraging my skills and experience in digital commerce and communications.

I believe I achieved this during my time with HealthPost (see LinkedIn recommendation from HealthPost CEO, Abel Butler).

I am very proud to have been part of a business doing such great things in a field that I have been passionate about my entire life - natural health and wellness.

eCommerce Manager

Exceed Online

In this role I helped to assess a client's online goals and made it my mission to help them achieve them. I had the opportunity to dig deep into businesses to see what was web ready, what wasn't, what was working and what needed improvement.

I believe in operational excellence and helped my clients to see where they could improve every facet of their online presence to ensure they were executing consistently well in the modern omni-channel world.

Areas of specialisation included:

- B2B/DTC/B2C eCommerce Consulting
- Digital Transformation Consulting
- Digital/channel strategy & competitor analysis
- Personalisation/adaptive experience
- Technical pre-sales & commerce solution consultation and design/architecture
- Needs, systems & business analysis
- Process analysis & re-engineering
- Data/content analysis & BI
- Technology search & select + roadmapping and 'Cloudification'​ planning
- Information Architecture (IA)
- Systems integration consultation
- Marketing automation
- Commercials negotiation and planning

Exceed Online specialized in both the Magento Enterprise & Bigcommerce Enterprise eCommerce platforms, as well as other omni-channel commerce technologies.

While with Exceed, I also consulted on and worked across several NetSuite SuiteCommerce Advanced (SCA) projects.

Senior eBusiness Consultant

As a member of the Digital Marketing team, I helped clients get the most out of their online presence through strategic consulting and I managed all account resources.

In this role I was effectively a highly consultative post-live Project Manager with a special focus on Digital Marketing services. I used my Analytics experience to tease insights out of the data to present back to the client, driving additional work and revenue through existing key client relationships.

Key Account Manager

Flashcards.co.nz

Co-founder of this successful NZ based pure play online business, started in 2003.

We specialized in sourcing memory cards and other digital products internationally, importing and e-tailing them online (B2B & B2C). We warehoused our product locally and shipped direct to our customers.

I was responsible for architecting, delivering and maintaining our entire digital commerce stack.

I was also responsible for digital marketing strategy and implementation.

We successfully sold & exited the Flashcards business in early 2011.

Co-founder & eCommerce Manager

Diggy Internet

Diggy Internet was an Australia based eCommerce, web development & web hosting agency. They also offered one of the very first true SaaS eCommerce and CMS platforms.

Working out of their Christchurch (NZ) satellite office, this is where my career in digital began.

Although I certainly wasn’t a digital expert when I started, I did have one thing going for me - I was a super fast learner.

Soon I was consulting on (and in some cases, delivering) CMS and eCommerce site development, web marketing and hosting solutions.

Diggy was also one of the first local providers to develop eCommerce websites on osCommerce - a leading open source eCommerce platform of the day.

Business Development Manager

Your Go To B2B eCommerce Specialist📦| eCommerce Consultant | 🎙️Host of THE ECOMMERCE EDGE Podcast - 350+ Episodes!

🔔 If you're a mid to large manufacturer or distributor and you're excited to explore how eCommerce can drive significant revenue and sales efficiency in your business - we should talk.

With 25+ years working in eCommerce, I spend my days helping mid/large wholesale brands ($20M+) sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

I also have the privilege of consulting to B2B eCommerce software vendors, agencies/SI's and investors, helping them get the most out of their businesses.

Through THE ECOMMMERCE EDGE Podcast I also get to chat with some of the smartest minds in our industry and share those learnings with you along the way.

🌏 Having been born and raised in the US, then living in New Zealand for 28 years and marrying a Kiwi-Asian, to now living in Mexico - I see the world through a very diverse lens.

I’m a passionate mentor, commentator, keynote speaker and content producer that loves giving back to an industry that has given me so much over the years.

Oh - I also love traveling the world, like fast cars, motorbikes & jetskis, scuba diving and generally having fun as often as I can.

Lover of fine Bourbon. 🥃

Thanks for dropping by and I look forward to chatting if you believe I can help drive your business forward.

Email me anytime: jason@greenwoodconsulting.net

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝟮𝗕 & 𝗗𝗧𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help brands achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialise in complex B2B (Business to Business) and DTC (Direct to Consumer) environments.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B/DTC brands.

Many businesses have realised they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help make sure it’s implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led brand and customer experiences.

We also offer outsourced/fractional CTO/CDO and advisory board services for ISV’s and VC’s.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

Branka Injac Misic

Asset Rental Group (ARG)

Head of Marketing & CX

Digital Marketing Consultant

TwoNorthStars

I consult under the TwoNorthStars umbrella — focusing on both acquisition and retention in order to create and deliver complete lifecycle marketing strategies that grow online startups, scale-ups, and SMEs. 

Over time, I also help these businesses transition into more cost effective business models by building on their brands and overall customer experiences.

Key responsibilities:
• Marketing (e.g. marketing strategy, demand generation, GTM, messaging development and execution, SEO & content strategy...)
• Growth (e.g. channel build out, iterative testing through the funnel, developing data-driven strategy from test results, retention strategy...)
• Product (e.g. product marketing, customer intelligence, user journey mapping, VoC bank creation, UX writing, service optimisation...)
• Brand (e.g. brand strategy, business positioning, brand guideline creation, PR strategy...)
• Community (e.g. organic social media strategy, initiative planning for community growth, strategic partnership build out...)

Team management:
Managing agencies on behalf of the clients and managing internal team members where appropriate

Main software used:
Wordpress, Hubspot, ClickUp, Google Analytics, Meta Business Suite, Slack, Hotjar

Marketing, Brand, and CX Consultant

One Tiny Tribe

I started One Tiny Tribe as a side hustle, and grew it into a thriving eCommerce business that now also features as a retailer on The Block Shop.

With a collective social media community of 70,000+ and 5000+ pieces of artwork delivered to happy consumers, I built One Tiny Tribe using growth hacking initiatives across website optimisation, eDM campaigns, autoresponder journeys, influencer marketing, and optimised social media strategy. 

One Tiny Tribe has been featured in:
Home Beautiful Magazine // Adore Home Magazine // homes+ Magazine // Woman's Day // Minty Magazine // VT-Wonen

Team management:
One direct report

Main software used:
Adobe Photoshop & Illustrator, G Suite, Google Analytics, Meta Business Suite, Shopify, Klaviyo, Mailchimp, ClickUp

Founder

GigSuper

I was brought on as a co-founder of GigSuper to grow the marketing pipeline and member base.

I did this through both paid and organic efforts across the complete digital footprint (web, marketing/growth funnels, email, app, social media, etc.) creating and implementing an end-to-end marketing strategy that propelled both growth and the brand. I also supported the acquisition efforts with retention initiatives across CX optimisation and the buildout of an engaged online community.

Key responsibilities:
• Developed guidelines and operating models for all elements of marketing across performance, brand, positioning, comms, and partnerships
• Identified, tested, prioritised, and executed multi-channel promotional campaigns across owned and paid channels to drive growth
• Organically built an online community with a 4x engagement rate compared to industry
• Led customer journey mapping, conducted user testing, and built member experience feedback loops to guide the product build and lifecycle marketing initiatives in line with customer segments, and overall business strategy
• Did all UX writing for the GigSuper app.
• Led and managed the marketing and CX team including team structure planning, hiring, budgeting, goal setting.
• Developed integrated marketing and CX strategies – mentoring the team across digital & growth marketing, CRO, social media, content, CX, and brand.


Wins for our members:
• The average active GigSuper member was on track to save *double* what the average self-employed (SE) person saves in super with other funds.
• 75% of GigSuper members contributed to super within a 12 month period, compared to just 25% of SE people with other funds.
• 88% of GigSuper members were claiming their contributions as tax deductions, compared to just 10% of SE people with other funds.

🥳 We also won a Pause Fest AWARD!

Co-Founder and Chief Experience Officer

Arlo & Co

As Arlo & Co's CMO, my focus was on building this eCommerce business by:

• Innovating marketing approaches and growth initiatives.
• Improving product development, pricing, and sales strategies.
• Increasing customer acquisition and customer retention.
• Shaping internal and external communication.
• Optimising UX.
• Creating world-class CX.
• Using market intelligence and data-driven insights to implement improvements.

We had some incredible wins during my time with the team, including (but not limited to):

• Significant business growth year on year, which landed us as finalists in a myriad of prestigious awards (including the Telstra Business Awards for two consecutive years).
• Organic and engaged social media community growth of 70K+ across channels.
• Email subscriber growth of 30K+, with email consistently driving 20%+ of overall revenue through strategic segmentation and execution guided by marketing analytics.
• Creation of a dynamic and modern workforce that fosters a healthy family/work life balance.
• Implementing a powerful social change initiative by partnering with i=Change to give back. 
• Beating out longstanding retail businesses to take out a few industry awards and cement Arlo & Co's reputation as the leader in the Australian personal gifting industry.

Chief Marketing Officer

Localsearch

I helped Localsearch unify their brand language and implement communication strategies that proactively engaged – and converted – their clients and end users.

Key responsibilities during my contract:

• Assumed the leading role in shaping communications and written content strategy.
• Set the vision, direction, and style for content by developing a Brand Copywriting Style Guide to unify comms across the business and all Localsearch platforms.
• Collaborated with, and mentored, digital designers and developers to create user-centric, optimised interface copy in line with the Style Guide.
• Collaborated with, and mentored, sales staff and graphic designers to create sales and promotional materials in line with the Style Guide.
• Assisted in the delivery of the UX roadmap to enhance end user online search experience.
• Provided conversion optimisation recommendations - wireframes and copywriting - for the Localsearch app, Localsearch website, Localweb website, and landing pages.
• Set strategy for, and composed, conversion optimised eDM campaigns.

Digital Communication Strategy Consultant

Nimble Australia Pty Ltd

Nimble relocated me from Melbourne to the Gold Coast to take on their Senior Conversion Copywriter and grow their customer base.

I helped them move the needle on their growth by optimising copy across all marketing and digital touch points, collaborating cross-functionally with various business units, and eventually owning all external communication across the business.

My responsibilities included...

CRO responsibilities:
• Worked with Head of Strategy, and the product team, to build an experimentation backlog that formed the CRO roadmap, starting from planning, idea management, testing, optimisation, reporting, and forecasting
• Work closely with dev and design stakeholders to get insights, and give learnings input for campaigns, wireframes, prototypes and user interfaces
• Converted qualitative and quantitative data into prioritised optimisation initiatives, and ensured these were implemented by the relevant teams
• Wrote all conversion optimised copy across the website, product, service centre scripts, email and SMS templates (including 600+ autoresponders), and marketing campaigns

UX writing responsibilities:
• Operated as the subject matter expert in the business – taking the complexity of the product and translating it into clear, approachable language
• Balanced brand voice and UX, thinking strategically about how the business communicated through digital experiences
• Worked with designers, devs, data scientists, customer service, product, BAs, and operations to map out various buyer journeys
• Crafted compelling, customer-centric copy throughout all stage of the product development lifecycle: discovery, concept, development, launch and ongoing support

Team management:
One direct report

Main software used:
G Suite, GA, VWO, Optimizely, Jira & Confluence

Senior CRO / UX Writer

The Digital Comms Lab

Things I did for emerging, and established, businesses:

• Assess websites/apps for conversion optimisation opportunities.
• Evaluate voice of customer data & analytics to comprehensively identify areas of improvement.
• Provide conversion optimisation recommendations (both wireframes & copywriting) that align with best practice CX + psychology.
• Develop value propositions & messaging hierarchies.
• Translate information architecture (user flows, wireframes, user research, etc.) into strategic UX content.
• Develop autoresponder (email & SMS) strategy that supports conversion optimisation & guide its delivery.
• Develop email marketing strategy & guide its delivery...

Communication Specialist • CRO / CX Writer • Brand Language Builder

PhilipWebb Real Eastate

Key responsibilities:

• Sales copywriting for residential/commercial properties (including copy for digital, brochures, auction packs, sign boards and print media advertising).
• Sales writing for corporate materials/letters/profiles/newsletters/etc.
• Creative concept development for corporate promotion and branding.
• Award submission writing.
• Development and integration of corporate social media platforms.
• Social media and SEO content writing.
• Corporate blogging.
• Social media marketing management...

Lead Copywriter/Social Media Officer

Strawberry Ideas & Solutions

Key responsibilities:

• Copywriting across ATL/TTL/BTL media and communication.
• Creative concept development.
• PR writing.
• Event conceptualisation and management.
• Online content writing
• Identification and implementation of new media marketing/advertising for clients.
• Brand conceptualisation and management.
• Social media content writing. 
• Social media marketing management.
• Creative support for pitch/award submissions.
• Creation of preliminary graphic design layouts and concepts...

CLIENTS: British Council, Oriflame, Suboticka Mlekara, SML Strategic Media, Henkel Cosmetics, Jamnica/Mivela, USCE Shopping Centre, SOHO Jewelry, Ivancic i Sinovi...

Senior Copywriter

Key responsibilities:

• Online content writing
• Conceptualisation of digital and new media campaigns.
• SEO writing.
• Online brand management.
• Social media content writing.
• Social media marketing...

CLIENTS: refer to Strawberry Ideas&Solutions

Digital Copywriter

Finance businesses know marketing matters – but many of them don’t know how to make it work for them.

They either feel trapped in generic, jargon-filled content that doesn’t reflect their value, or they’re stuck in an endless loop of ad-hoc tactics that deliver little more than confusion…for them and their customers.

As a result, they’re overlooked by potential clients who don’t get what they do or why it matters. And they end up competing on price, not value. Growth feels hard, marketing feels overwhelming, and customers drop off before they even get started.

My approach is built on the simple idea that marketing should feel like clarity, not chaos – and that communication should connect, not confuse.

You don’t need to shout louder or follow every trend. You just need to know what to say, how to say it, and where it matters most.

I help financial services businesses and SMEs turn complex ideas into clear, customer-first messaging that earns trust and drives action. I do this by working with you to build practical, scalable marketing and CX strategies that don’t just attract leads, but convert them into loyal customers and advocates.

This means you can finally stop guessing, start connecting, and build a business and brand that people remember, trust, and recommend.

Shoot me a DM if you’d like to explore how I can help you.

Co-Founder

I work as a fractional CXO under the TwoNorthStars banner.

This work involves helping startups and small businesses, with modest budgets, grow and compete on customer experience.

We usually focus on both acquisition *and* retention – because modest budgets tend to have more pressure to produce ROI across the whole customer journey, from decreased CAC to increased LTV.

My work – which all sits under the CX umbrella – covers a range of areas across the business including:

• Marketing (e.g. marketing strategy, demand generation, GTM, messaging development and execution, SEO & content strategy...) 
• Growth (e.g. channel build out, iterative testing through the funnel, developing data-driven strategy from test results...)
• Product (e.g. product marketing, customer intelligence, user journey mapping, VoC bank creation, UX writing...)
• Brand (e.g. brand strategy, business positioning, brand guideline creation, PR strategy...)
• Community (e.g. organic social media strategy, initiative planning for community growth, strategic partnership build out...)
• Ops & service (e.g. business goal strategy, process alignment, retention strategy...)

I encourage clients to use a blend of quantitative and qualitative data to inform strategy and decision making, as one without the other only gives you half of the story.

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The Battle

Jason Greenwood

Branka Injac Misic

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