Jason Greenwood

Greenwood Consulting

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗕𝟮𝗕 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help B2B suppliers achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialize in complex B2B (Business to Business) commerce environments for manufacturers, wholesalers & distributors.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B brands.

Many businesses have realized they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help ensure the final solution is implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led B2B customer experiences.

We also offer consulting and advisory board services for B2B agencies, software vendors & investors.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

Founder & Lead Consultant

THE ECOMMERCE EDGE Podcast

📲 A podcast that gives you the EDGE you need to survive and thrive in the world of eCommerce!

🎙 Find and follow the ‘THE ECOMMERCE EDGE’ (Formerly, the At the Coalface Podcast) wherever you get your podcasts, including:

       🍎 Apple Podcasts
       🟢 Spotify
       🟥 YouTube

WE TYPICALLY DROP 3 NEW EPISODES A WEEK: 

MON | 🎓ECOMMERCE MENTORSHIP (SINCE AUG 2022)

WED | 📦B2B ECOMMERCE (SINCE MAY 2023)

FRI | 🎙️ECOMMERCE/OMNI/RETAIL TECH (THE OG - SINCE 2016)

Host & Producer - THE ECOMMERCE EDGE Podcast

B2B eCommerce Association

I am a B2B eCommerce Association Certified B2B eCommerce Coach. This means I am qualified and approved to develop and deliver B2BEA courses and training in person or online.

B2BEA Certified B2B eCommerce Coach

Jason Greenwood - MC / Panelist / Keynote Speaker

I have brought my unique, unmistakable and irreverent style of education, inspiration and entertainment as an MC and featured speaker at numerous conferences, events (physical and virtual), webinars, podcasts and lectures.

Reach out if you would like to feature me at your next event or conference!

International MC, Panelist and Speaker - Business, eCommerce, Digital

Moustache Republic

As a company director, member of the senior leadership team and senior solution architect, I helped advance and lead the solutions practice, responsible for architecting the solutions delivered to client merchants and their businesses.

Moustache Republic are a premier digital commerce strategy, design, development and technical agency based in Auckland and Sydney.

MR are Shopify Plus and BigCommerce Elite partners delivering full stack Omni-Commerce solutions leveraging these best of breed SaaS platforms.

🥇 In conjunction with DevOps and the wider team, the Solutions practice helps deliver award winning 'New Retail', digitally led, SaaS based commerce solution consultation (B2B/DTC/B2C), architecture, design and development that is both world class and instrumental to the success of the incredible merchants MR are privileged to work with.

❤️ The term ‘partner’ gets bandied about a lot in our industry but MR strives daily to be a mission critical extension of clients' teams to deliver meaningful, lasting, consistent and valuable brand experiences for DTC and retail merchants and their customers.

🙏🏻 I helped the business achieve and maintain this goal.

Director of Solutions

Bold Commerce

Bold is a developer of cutting edge apps and technologies that enhance and extend Shopify and BigCommerce functionality for merchants.

I worked with Bold in an advisory capacity helping ensure product>market fit for the ANZ region.

Partner Advisory Board Member

HealthPost Ltd.

As eCommerce Manager at HealthPost, I led all eCommerce operations, reported directly to the CEO & worked closely with the Marketing Manager.

✅ Major Projects Architected & Delivered:

📍2018 - April 2019 - Replatformed all front end, customer facing commerce technology to SaaS based systems (BigCommerce Enterprise core system) with full omni-channel systems integration. Implementation included enterprise site search, loyalty, UGC, marketing automation, personalization, SSO authentication and payment systems.

📍2017 - Replatform entire back office to SaaS technologies (NetSuite ERP & CRM core system), including omni-channel systems integration. Also replatformed loyalty, marketing automation and OMS/WMS systems and implemented an omni-channel PIM platform.

📍2016 - Merged two separate Magento instances (one Community, one Enterprise) into a single Magento Enterprise multisite instance.

——————————————————————

HealthPost are New Zealand’s largest online retailer of natural health products.

My remit was to help ensure that cutting edge, scalable and flexible omni-commerce technology, best practices, innovation & a superior customer experience were implemented and maintained across the business and in all channels & markets. 

It was my mission to help the business achieve its brand, social, commercial and other key goals by leveraging my skills and experience in digital commerce and communications.

I believe I achieved this during my time with HealthPost (see LinkedIn recommendation from HealthPost CEO, Abel Butler).

I am very proud to have been part of a business doing such great things in a field that I have been passionate about my entire life - natural health and wellness.

eCommerce Manager

Exceed Online

In this role I helped to assess a client's online goals and made it my mission to help them achieve them. I had the opportunity to dig deep into businesses to see what was web ready, what wasn't, what was working and what needed improvement.

I believe in operational excellence and helped my clients to see where they could improve every facet of their online presence to ensure they were executing consistently well in the modern omni-channel world.

Areas of specialisation included:

- B2B/DTC/B2C eCommerce Consulting
- Digital Transformation Consulting
- Digital/channel strategy & competitor analysis
- Personalisation/adaptive experience
- Technical pre-sales & commerce solution consultation and design/architecture
- Needs, systems & business analysis
- Process analysis & re-engineering
- Data/content analysis & BI
- Technology search & select + roadmapping and 'Cloudification'​ planning
- Information Architecture (IA)
- Systems integration consultation
- Marketing automation
- Commercials negotiation and planning

Exceed Online specialized in both the Magento Enterprise & Bigcommerce Enterprise eCommerce platforms, as well as other omni-channel commerce technologies.

While with Exceed, I also consulted on and worked across several NetSuite SuiteCommerce Advanced (SCA) projects.

Senior eBusiness Consultant

As a member of the Digital Marketing team, I helped clients get the most out of their online presence through strategic consulting and I managed all account resources.

In this role I was effectively a highly consultative post-live Project Manager with a special focus on Digital Marketing services. I used my Analytics experience to tease insights out of the data to present back to the client, driving additional work and revenue through existing key client relationships.

Key Account Manager

Flashcards.co.nz

Co-founder of this successful NZ based pure play online business, started in 2003.

We specialized in sourcing memory cards and other digital products internationally, importing and e-tailing them online (B2B & B2C). We warehoused our product locally and shipped direct to our customers.

I was responsible for architecting, delivering and maintaining our entire digital commerce stack.

I was also responsible for digital marketing strategy and implementation.

We successfully sold & exited the Flashcards business in early 2011.

Co-founder & eCommerce Manager

Diggy Internet

Diggy Internet was an Australia based eCommerce, web development & web hosting agency. They also offered one of the very first true SaaS eCommerce and CMS platforms.

Working out of their Christchurch (NZ) satellite office, this is where my career in digital began.

Although I certainly wasn’t a digital expert when I started, I did have one thing going for me - I was a super fast learner.

Soon I was consulting on (and in some cases, delivering) CMS and eCommerce site development, web marketing and hosting solutions.

Diggy was also one of the first local providers to develop eCommerce websites on osCommerce - a leading open source eCommerce platform of the day.

Business Development Manager

Your Go To B2B eCommerce Specialist📦| eCommerce Consultant | 🎙️Host of THE ECOMMERCE EDGE Podcast - 350+ Episodes!

🔔 If you're a mid to large manufacturer or distributor and you're excited to explore how eCommerce can drive significant revenue and sales efficiency in your business - we should talk.

With 25+ years working in eCommerce, I spend my days helping mid/large wholesale brands ($20M+) sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

I also have the privilege of consulting to B2B eCommerce software vendors, agencies/SI's and investors, helping them get the most out of their businesses.

Through THE ECOMMMERCE EDGE Podcast I also get to chat with some of the smartest minds in our industry and share those learnings with you along the way.

🌏 Having been born and raised in the US, then living in New Zealand for 28 years and marrying a Kiwi-Asian, to now living in Mexico - I see the world through a very diverse lens.

I’m a passionate mentor, commentator, keynote speaker and content producer that loves giving back to an industry that has given me so much over the years.

Oh - I also love traveling the world, like fast cars, motorbikes & jetskis, scuba diving and generally having fun as often as I can.

Lover of fine Bourbon. 🥃

Thanks for dropping by and I look forward to chatting if you believe I can help drive your business forward.

Email me anytime: jason@greenwoodconsulting.net

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝟮𝗕 & 𝗗𝗧𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help brands achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialise in complex B2B (Business to Business) and DTC (Direct to Consumer) environments.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B/DTC brands.

Many businesses have realised they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help make sure it’s implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led brand and customer experiences.

We also offer outsourced/fractional CTO/CDO and advisory board services for ISV’s and VC’s.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

Darko Veselinovic

Webprofits

• Managed a portfolio of 7 clients across Meta & TikTok ads

• Handled client budgets of over $150,000 per month

• Helped Australian skincare brand to beat BFCM targets, of $200,000; generated $250,000 in revenue

• Set and led the monthly strategy along with attending fortnightly and monthly client calls

Paid Social Consultant

Defiant Digital

• Generated in excess of $12,000,000 in revenue within 6 months

• Managed client budgets of $100,000+ per month

• Helped a beauty and wellness startup to increase their marketing efficiency ratio from a 2-4x 

• Scaled a flight company from $30,000 per month in ad spend to $80,000+ in 6 months

• Assisted the agency to automate its systems and processes by setting up pacing & KPI sheets

• Managed over 20 clients per month across Meta & TikTok

Creative Performance Executive

Elephant Room

• Managed over $1,000,000 in ad spend per month

• Managed client accounts across Meta, TikTok, & Pinterest

• Worked with established brands such as Bed Threads, Bassike, SIR The Label, & Lee Mathews

• Managing pacing for all clients to ensure that we are spending within the allocated budget

• Sent detailed fortnightly & monthly reports to clients to outline performance of paid social

Paid Media Account Manager

Whitehat Agency

•	Management of 12 social clients ad accounts

•	Client facing & presenting custom tailored marketing strategies to clients to help them achieve their objectives

•	Responsible for implementation of advertising campaigns across Facebook & Instagram

•	Coordinated regularly with a team of 10+ to ensure that client outcomes were met

Account Manager

Responsible for working with several eCommerce brands to unlock their full potential through Facebook & Instagram ads.

•	Delivered 31 leads for Whitehat Agency in Q1 which resulted in a 287% increase from the previous quarter

•	Reduced the Cost Per Lead for Whitehat Agency by 41% in final month of Q1

•	Achieved a 4x ROAS MoM in the skincare niche

•	Implemented suggestions on landing & cart page that reduced cost per acquisition by 21%

•	Product and market research performed for clients to determine appropriate, product market fit and tailor content for target audience

•	Analysis of Google Analytics and Google Ads to refine social strategy

• Set up Amazon listings for entire product range

• Coordinated with YouTube and Instagram influencers to drive brand awareness

• Made recommendations on a daily basis to the improve average order value, reduce abandoned cart rates, landing page recommendations, and drive new growth overall for all my clients

• Delivering fresh ideas on a weekly basis to reach new businesses opportunities to maximize growth

Paid Social Media Specialist

Upwork

Please note these figures are in AUD currency, and in the images provided it's in USD as my client had his store initially set up in USD currency.

• Generated $18,000+ in 1.5 months through Facebook ads for my client despite low margins with $1,800 in profit

• Assisted client at every step of the way from the creative direction to having a sales-ready landing page to retargeting lost users and providing customer service

• Successfully raised the product price by $13 having achieved 8 days of profit in a row which was our best performing period

• Achieved a high 3.76 ROAS on best performing adset following a 3.42 and 3.43 ROAS on additional well-performing adsets

• Achieved 244 purchases with 3,220 link clicks which generated a 7.57% conversion rate

• Achieved an above average conversion and engagement rate ranking for all adsets for almost 1.5 months (Please note in image provided that one adset was above average for engagement rank quality, but dropped a bit during the end of the month)

Facebook Ads / E-Commerce Specialist 

Tech E-Commerce Store

•	Generated $2,000+ in revenue in under 11 days totaling in 27 purchases via Facebook ads

•	Increased average order value by 39% in a 16-day period

•	Achieved a 3.4% conversion rate with 1.5% being the industry standard for Shopify stores

•	Created immediate trust with new users implementing branding strategies

•	Increased my average order value immensely, having clients order 4 products at one time

•	Performed split tests to find best performing video ads

•	Implementation of conversion assets to improve overall conversion rate

•	Complete product page rehaul to increase website time visitation 

•	Created a strong add-to-cart to purchase ratio having most customers checkout after adding the product to cart

•	Creation of promotions for holiday sales to drive additional revenue

•	Created upsell opportunities from customers who requested refunds and successfully created additional purchases

Paid Advertisement Specialist

RSL Club

•	Served over 400 clients on weekend functions

•	Experienced with the POS system

•	Helped cover multiple areas at once (Keno, TAB, coffee shop, and bar)

•	Ensured that a high level of customer service was maintained at all times

•	Ensured that all areas were stocked to be ready for the following day

•	Strictly followed OHS guidelines

•	Customer aggression management

Gaming & Club Attendant

E-Commerce Store

•	Conversion rate optimisation multiple landing pages

•	Executed upon Multi-channel marketing channels including Facebook ads, Google Shopping ads, SEO marketing, and Instagram marketing

•	Implementation of highly tailored product descriptions and landing pages for multiple products

•	Complete eCommerce website building, customisation, and maintenance with Shopify

•	Publication of digital content across Facebook and Instagram

•	Dealt with customer eCommerce issues relating to queries on products and orders

•	Analysis of Facebook ads and Google ads & Google Analytics to optimize paid traffic campaigns

•	Achieved an 8% conversion rate implementing Google Shopping Ad strategies

•	Reduced website load time from 15+ seconds to 3.3 seconds (Based off of GTMetrix)

•	Achieved Instagram account growth of 300+ followers utilizing follow/unfollow method to 
        relevant followers, post engaging content, and hashtag research to find the most relevant 
        hashtags

Digital Marketing Manager

IAmProductive

• Built a cross-platform mobile app that helps users maximise their time and become the most productive version of themselves

• Ranked 6th for highly competitive keywords, "Productivity" & ranked 1st for 6+ months with long tail keywords such as, "Improve productivity" & "Productivity app"

• Achieved a 4.3 star rating out of 5, with great customer reviews "Best time tracker of appstore. I've been looking for something like for years and today I've found it!"

• Reached over 1000 downloads

• Generated revenue via,  in-app purchases with features that allow users to add unlimited tasks and remove ads

• Generated revenue via in-app ads

• Wrote app descriptions to help maximise exposure on both the Google Play Store and the App store

Mobile Application Marketer

Canterbury City Council

•	Travelled between job sites to rectify IT related issues on job sites

•	Tagged equipment with labels to easily keep track of items

•	Data entry

•	Setting up of new systems and removal of old systems

Information Technology Staff

I help eCommerce businesses to become more profitable with Facebook ads and regular consulting. Generated well over $50,000,000 in revenue

I predominantly help eCommerce businesses to generate more profit, reduce customer acquisition costs, increase average order value and generate a higher return on ad spend (ROAS) through custom tailored Facebook ad strategies and regular business consulting.

Working with me, you can expect that I'll be delivering new ideas on a regular basis to help generate more profit for your eCommerce business. My services include and are not limited to the following:


🔎 Facebook ads media buying & strategy / creative strategy

🔎 E-Commerce business consulting where I advise you in other areas of your business such as email marketing, landing page recommendations, influencer marketing recommendations, customer service, and much more

🔎 Market & customer research, building buyer personas

🔎 Offer testing to increase average order value (AOV)

🔎 Price testing to increase margins and revenue


Here are some results that my clients have achieved working with me:

💡  3.76X ROAS from $0-$18,000 in revenue generated in 1.5 months

💡  Increased ROAS from 2x to 4.4x in worst performing season through offer testing

💡  Increased average order value (AOV) by 55% in less than 30 days through offer testing

💡  Reduced customer acquisition cost by 21% with landing page optimizations

💡  Increased average order value by 39% in 16 days


If you need a pointer in the right direction, send me a message and I'd be happy to give you a free audit on your eCommerce business.

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The Battle

Jason Greenwood

Darko Veselinovic

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