Jason Greenwood

Greenwood Consulting

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗕𝟮𝗕 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help B2B suppliers achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialize in complex B2B (Business to Business) commerce environments for manufacturers, wholesalers & distributors.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B brands.

Many businesses have realized they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help ensure the final solution is implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led B2B customer experiences.

We also offer consulting and advisory board services for B2B agencies, software vendors & investors.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

Founder & Lead Consultant

THE ECOMMERCE EDGE Podcast

📲 A podcast that gives you the EDGE you need to survive and thrive in the world of eCommerce!

🎙 Find and follow the ‘THE ECOMMERCE EDGE’ (Formerly, the At the Coalface Podcast) wherever you get your podcasts, including:

       🍎 Apple Podcasts
       🟢 Spotify
       🟥 YouTube

WE TYPICALLY DROP 3 NEW EPISODES A WEEK: 

MON | 🎓ECOMMERCE MENTORSHIP (SINCE AUG 2022)

WED | 📦B2B ECOMMERCE (SINCE MAY 2023)

FRI | 🎙️ECOMMERCE/OMNI/RETAIL TECH (THE OG - SINCE 2016)

Host & Producer - THE ECOMMERCE EDGE Podcast

B2B eCommerce Association

I am a B2B eCommerce Association Certified B2B eCommerce Coach. This means I am qualified and approved to develop and deliver B2BEA courses and training in person or online.

B2BEA Certified B2B eCommerce Coach

Jason Greenwood - MC / Panelist / Keynote Speaker

I have brought my unique, unmistakable and irreverent style of education, inspiration and entertainment as an MC and featured speaker at numerous conferences, events (physical and virtual), webinars, podcasts and lectures.

Reach out if you would like to feature me at your next event or conference!

International MC, Panelist and Speaker - Business, eCommerce, Digital

Moustache Republic

As a company director, member of the senior leadership team and senior solution architect, I helped advance and lead the solutions practice, responsible for architecting the solutions delivered to client merchants and their businesses.

Moustache Republic are a premier digital commerce strategy, design, development and technical agency based in Auckland and Sydney.

MR are Shopify Plus and BigCommerce Elite partners delivering full stack Omni-Commerce solutions leveraging these best of breed SaaS platforms.

🥇 In conjunction with DevOps and the wider team, the Solutions practice helps deliver award winning 'New Retail', digitally led, SaaS based commerce solution consultation (B2B/DTC/B2C), architecture, design and development that is both world class and instrumental to the success of the incredible merchants MR are privileged to work with.

❤️ The term ‘partner’ gets bandied about a lot in our industry but MR strives daily to be a mission critical extension of clients' teams to deliver meaningful, lasting, consistent and valuable brand experiences for DTC and retail merchants and their customers.

🙏🏻 I helped the business achieve and maintain this goal.

Director of Solutions

Bold Commerce

Bold is a developer of cutting edge apps and technologies that enhance and extend Shopify and BigCommerce functionality for merchants.

I worked with Bold in an advisory capacity helping ensure product>market fit for the ANZ region.

Partner Advisory Board Member

HealthPost Ltd.

As eCommerce Manager at HealthPost, I led all eCommerce operations, reported directly to the CEO & worked closely with the Marketing Manager.

✅ Major Projects Architected & Delivered:

📍2018 - April 2019 - Replatformed all front end, customer facing commerce technology to SaaS based systems (BigCommerce Enterprise core system) with full omni-channel systems integration. Implementation included enterprise site search, loyalty, UGC, marketing automation, personalization, SSO authentication and payment systems.

📍2017 - Replatform entire back office to SaaS technologies (NetSuite ERP & CRM core system), including omni-channel systems integration. Also replatformed loyalty, marketing automation and OMS/WMS systems and implemented an omni-channel PIM platform.

📍2016 - Merged two separate Magento instances (one Community, one Enterprise) into a single Magento Enterprise multisite instance.

——————————————————————

HealthPost are New Zealand’s largest online retailer of natural health products.

My remit was to help ensure that cutting edge, scalable and flexible omni-commerce technology, best practices, innovation & a superior customer experience were implemented and maintained across the business and in all channels & markets. 

It was my mission to help the business achieve its brand, social, commercial and other key goals by leveraging my skills and experience in digital commerce and communications.

I believe I achieved this during my time with HealthPost (see LinkedIn recommendation from HealthPost CEO, Abel Butler).

I am very proud to have been part of a business doing such great things in a field that I have been passionate about my entire life - natural health and wellness.

eCommerce Manager

Exceed Online

In this role I helped to assess a client's online goals and made it my mission to help them achieve them. I had the opportunity to dig deep into businesses to see what was web ready, what wasn't, what was working and what needed improvement.

I believe in operational excellence and helped my clients to see where they could improve every facet of their online presence to ensure they were executing consistently well in the modern omni-channel world.

Areas of specialisation included:

- B2B/DTC/B2C eCommerce Consulting
- Digital Transformation Consulting
- Digital/channel strategy & competitor analysis
- Personalisation/adaptive experience
- Technical pre-sales & commerce solution consultation and design/architecture
- Needs, systems & business analysis
- Process analysis & re-engineering
- Data/content analysis & BI
- Technology search & select + roadmapping and 'Cloudification'​ planning
- Information Architecture (IA)
- Systems integration consultation
- Marketing automation
- Commercials negotiation and planning

Exceed Online specialized in both the Magento Enterprise & Bigcommerce Enterprise eCommerce platforms, as well as other omni-channel commerce technologies.

While with Exceed, I also consulted on and worked across several NetSuite SuiteCommerce Advanced (SCA) projects.

Senior eBusiness Consultant

As a member of the Digital Marketing team, I helped clients get the most out of their online presence through strategic consulting and I managed all account resources.

In this role I was effectively a highly consultative post-live Project Manager with a special focus on Digital Marketing services. I used my Analytics experience to tease insights out of the data to present back to the client, driving additional work and revenue through existing key client relationships.

Key Account Manager

Flashcards.co.nz

Co-founder of this successful NZ based pure play online business, started in 2003.

We specialized in sourcing memory cards and other digital products internationally, importing and e-tailing them online (B2B & B2C). We warehoused our product locally and shipped direct to our customers.

I was responsible for architecting, delivering and maintaining our entire digital commerce stack.

I was also responsible for digital marketing strategy and implementation.

We successfully sold & exited the Flashcards business in early 2011.

Co-founder & eCommerce Manager

Diggy Internet

Diggy Internet was an Australia based eCommerce, web development & web hosting agency. They also offered one of the very first true SaaS eCommerce and CMS platforms.

Working out of their Christchurch (NZ) satellite office, this is where my career in digital began.

Although I certainly wasn’t a digital expert when I started, I did have one thing going for me - I was a super fast learner.

Soon I was consulting on (and in some cases, delivering) CMS and eCommerce site development, web marketing and hosting solutions.

Diggy was also one of the first local providers to develop eCommerce websites on osCommerce - a leading open source eCommerce platform of the day.

Business Development Manager

Your Go To B2B eCommerce Specialist📦| eCommerce Consultant | 🎙️Host of THE ECOMMERCE EDGE Podcast - 350+ Episodes!

🔔 If you're a mid to large manufacturer or distributor and you're excited to explore how eCommerce can drive significant revenue and sales efficiency in your business - we should talk.

With 25+ years working in eCommerce, I spend my days helping mid/large wholesale brands ($20M+) sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

I also have the privilege of consulting to B2B eCommerce software vendors, agencies/SI's and investors, helping them get the most out of their businesses.

Through THE ECOMMMERCE EDGE Podcast I also get to chat with some of the smartest minds in our industry and share those learnings with you along the way.

🌏 Having been born and raised in the US, then living in New Zealand for 28 years and marrying a Kiwi-Asian, to now living in Mexico - I see the world through a very diverse lens.

I’m a passionate mentor, commentator, keynote speaker and content producer that loves giving back to an industry that has given me so much over the years.

Oh - I also love traveling the world, like fast cars, motorbikes & jetskis, scuba diving and generally having fun as often as I can.

Lover of fine Bourbon. 🥃

Thanks for dropping by and I look forward to chatting if you believe I can help drive your business forward.

Email me anytime: jason@greenwoodconsulting.net

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝟮𝗕 & 𝗗𝗧𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help brands achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialise in complex B2B (Business to Business) and DTC (Direct to Consumer) environments.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B/DTC brands.

Many businesses have realised they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help make sure it’s implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led brand and customer experiences.

We also offer outsourced/fractional CTO/CDO and advisory board services for ISV’s and VC’s.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

🧟 KJ Sethna

Convera

1- Delivered Credit product - Early Payment Release platform to help our clients with trade credit in AU&SG increasing Fee revenue and FX market wallet share.
2- Delivered Payments product - Virtual Accounts Platform increasing FX market share and Margin revenue across APAC supporting 7 currencies.
3- Building the future payment platform and a cross-border wallet for Convera Connect due in Oct 2024.

Staff Product Manager APAC

Strategyfi

I tell you what you need to hear not what you want to hear with actionable and executable recommendations.

Brave enough - read on?

Does your strategy keep failing and your teams run around like headless chickens with a spaghetti strategy that is not connected to the tactical!

This is where I come in. 

I drive your growth with go-to-market strategies and tactics THAT WORKS.
From product positioning, pricing, segment, and channel distribution through discovery, user research and experimentation.

Struggling with your exec decisions and alignment? 

Take the leap, reach out to find out how I can lead executive-level buy-in discussions. ie build v buy vs buy then build.

True story: I helped Baby Bunting get out of the trouble it put itself in and many other businesses.
The priceless commercial and technical consulting that I provide help drive re-platforming and technology architecture decisions.

They help drive organizational redesigns to build out the cross-functional teams that you need. 

Everything I provide is actionable and relatable to your P&L, in line with the investor's payback period & ROI expectations or money back!

The TLDR skill section🚀

Cross Industry : B2B | B2C | D2C 
Areas : E-commerce  | Business Modeling | Strategy Creation | Road Mapping
Opportunity Discovery | Problem Discovery | Solution Discovery
Design Thinking | Product Delivery | Program Delivery | Portfolio Management

Specialized services
🥇E-commerce and Websites -  Omni Channel Service Design, Customer Experience Design, and User Experience Design

🥈 Digital Product & Project Management - Product Strategy, Vision, Roadmaps, Storyboards, Go to Market Strategy, Prioritization Frameworks, Decision-Making Frameworks

💻 Agnostic Platform and Vendor Review and Recommendation - ERP, e-Commerce, CRM, Loyalty platforms, PIM, PCM, DAM, marketplaces and more

Dare to find out what you need to hear not what you want to hear? Then reach out.

☛ Coaching and Mentoring young Athletes/ Martial Artists
☛ Training Workshops for all ages
☛ State and National Level Competition Referee
☛ Mindfulness Coach - Zen Buddhism
☛ Personal Development and Physical Training/ Functional Training

Trivia
☛ Started Karate at the age of 5.
☛ Started teaching Karate as an assistant instructor at the age of 15.
☛ Started own classes for adult Karate at the age of 20.
☛ Built a Karate Blog/Vlog with over 25,000 Followers at the age of 17.
☛ Part of Omani National Team Age from 17-20
☛ Part of the Australian National Team and participated in the World Karate Championships in 2013.

Martial Arts Instructor

digitalproductjobs

𝐕𝐢𝐬𝐢𝐨𝐧 | 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: 
The one stop shop for all your business, product & tech guides. My mission is to increase product management maturity across the globe. I do so by helping people grow in product management careers by coaching, mentoring & writing.

Need help?
Let's connect!

Author - business, product & tech done right.

Unit4

Reporting to the global head of products, I was hired for product and go-to-market strategy for localizations into APAC markets for ERP  and HCM products.

This role unfortunately was part of the mass tech layoffs of 10% of the organization.
If given the chance, I would work for Unit4 again!

Principal Product Manager

EonX

Engaged to provide digital portfolio strategy.

Coached product teams while working with 3 founders (CEO, CTO, and CIO) on taking their product mix to a portfolio level while driving revenue using strategies designed around a mix of subscription-based, PaaS, and SaaS products at their product level.

Head of Product

mycar

Engaged to provide digital maturity assessment and help the business prepare for e-commerce strategy for Black Friday 2021 and product roadmap across 2022.

Tripled Black Friday sales and improved e-commerce platform stability while providing strategic insights into feature roadmaps and partnerships to engage in.

Digital Transformation Consultant 

Stuck On You

Engaged by the General Manager/ CEO to provide digital product strategy, digital solutions delivery methodology, and provide product discovery services.

Recovered their failed replatforming project and steered it on the right track.

Also gave the business insights into unlocking growth and additional revenue on their e-commerce product platform.

e-Commerce advisor

ID9 Impact

A startup - where I was engaged to provide product & go to market strategy to help build out a SaaS subscription-based product in the learning and development analytics space using ML & AI at the core of the product.

Organization ceased operations.

acidgreen

A dual facted senior management role reporting into CEO/Founder role across product management and project management for 39 clients! 

𝗞͟𝗲͟𝘆͟ ͟𝗔͟𝗰͟𝗵͟𝗶͟𝗲͟𝘃͟𝗲͟𝗺͟𝗲͟𝗻͟𝘁͟𝘀
Started and grew product management practice from scratch for multiple complex enterprise SaaS & PaaS products.

𝗞͟𝗲͟𝘆͟ ͟𝗣͟𝗿͟𝗼͟𝗱͟𝘂͟𝗰͟𝘁͟𝘀
Adobe Commerce B2B and B2C
Mirakl Marketplace
Shopify Plus

Focused on headless commerce product discoveries and modern stack architecture implementations.

𝐃𝐢𝐫𝐞𝐜𝐭 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 - 9 

Managed the cross functional client facing team of 9 which included product managers, program managers, project managers & business analysts.

𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 

🥇 Redesigned presales to delivery process resulting in increase in sales conversions and improvement of customer NPS score. Most Notably - Click Frenzy Marketplace

🥈 Implemented lean software development practices processes & which resulted in improvement of profitability by 25% in 3 months post promotion by improving the utilization of the entire organization.

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

🏆 Guided clients strategy to innovate, embrace digital product led transformation adoption, adapt to agile principles, lean startup methodology, lean design and lean software development mindsets to enable their businesses grow.

🏹 Delivered multiple product strategies with a key focus on Headless eCommerce, Magento B2B & B2C and Mirakl Marketplace. 

Oversaw build as product director across Magento, Mirakl , Shopify Plus, Pimcore & Akeeneo product platform implementations.

Product & Portfolio Director

Achievements
🏆 Facilitated organization redesign and restructure and introduced product management as a practice. Implementation of governance practices in discovery, design & delivery to improve quality and customer value at a programmatic level. 

🎯 As product director provided steering and guidance on recovery & delivery of our largest digital product builds

🏹 Designed a center of excellence for cross functional digital teams to run from inception, discovery to delivery processes and standard operating procedures

🥇 Built a framework to address continuous improvement initiatives catered to business goals and clients feedback, improving processes and tools by setting up an Operations Working Group to drive and advocate for the changes needed

🥈 Facilitated workshops for organization redesign and process reengineering for organisational wide processes across Presales, Operations, Project Management, Product Management & Business Analysis

Head Of Digital

Innovation Evangelist | Systems Thinker | Proud Dad of 2 👩🏽girls & 2 🐶doggos on a perpetual journey of learning. | Follow for spam 😜 on business, product and tech.

Remember that geeky 🤓 millennial who would fix your 💻💽💾 in the 90s? 

🖖 Yes that's me, except now I guide businesses on all things product, business, and technology.

--- Here is the part I talk about myself in the past tense 😂 ----

I grew up as part of a family business which had many ups and downs in Oman.

Life hit hard at 15 and I started to work for the family business while also teaching karate. This led to me becoming one of the youngest karate coaches in the world.

🤷 Yup, I was making GANTT charts for projects before high school!
This life experience taught me how to operate, manage, and scale businesses.

📟 At 17, I built my first product, an accounting system as part of a school project using VB & SQL.
At 19/20 I was part of the Oman National Karate team.

💵 At 22 I moved to Australia & by 23, became an "Accountant".
I also got to represent Australia in the World Karate Championships as part of the national team.

🚀At 28, I got into digital projects as a business analyst and project manager.

🔦By 29, I was a Scrum Master transforming teams!?! or so I thought.

⚔️By 30, I landed my first official Product Manager gig!

This is where the real transformation started to happen.

🏛By 35, I had built various product practices from scratch and delivered numerous platforms and products across startups, transformed many organizations, and unlocked their ability to innovate.

I now work as a fractional advisor and product coach delivering product management as a service.

Here comes the why 𝐡𝐢𝐫𝐞 𝐦𝐞 pitch👇🏽

I am the commercial & techno-functional expert you have been looking for and haven’t been able to find!

I can help you connect the dots from strategic growth to tactical execution.

I do this by unlocking your organization's ability to innovate.

Forget digital transformation and optimization! 

Reach out to me and see how I can help you unlock your Go-to-Market (GTM) Strategy and flawless execution of it.

I will show you how real Product Management and Development is done.

With my cross-functional ability across commercial & technical, I bring an arsenal of strategies & tactics. 

My multi-industry experience in Financial Services, FinTech, Retail, Autotech, pet foods, EdTech, manufacturing, FMCG, liquor, white goods, construction & OEM automotive will shift and allow me to advise you on an industry and business-agnostic approach.

So stop waiting and let's connect and chat!

Product Coach and Mentor

𝐕𝐢𝐬𝐢𝐨𝐧: 
𝚃𝚑𝚎 𝚘𝚗𝚎 𝚜𝚝𝚘𝚙 𝚕𝚘𝚌𝚊𝚝𝚒𝚘𝚗 𝚏𝚘𝚛 𝚊𝚕𝚕 𝚢𝚘𝚞𝚛 𝚙𝚛𝚘𝚍𝚞𝚌𝚝 𝚖𝚊𝚗𝚊𝚐𝚎𝚖𝚎𝚗𝚝 𝚐𝚞𝚒𝚍𝚎𝚜.

𝐌𝐢𝐬𝐬𝐢𝐨𝐧: 
I am on a mission to help people break into product management and increase product talent across APAC & fast-track product careers by providing 1-1 product coaching, mentorship, product management guides & articles.

taplio

The Battle

Jason Greenwood

KJ 🧑‍🔧 Sethna

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