Jason Greenwood

Greenwood Consulting

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗕𝟮𝗕 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help B2B suppliers achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialize in complex B2B (Business to Business) commerce environments for manufacturers, wholesalers & distributors.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B brands.

Many businesses have realized they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help ensure the final solution is implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led B2B customer experiences.

We also offer consulting and advisory board services for B2B agencies, software vendors & investors.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

Founder & Lead Consultant

THE ECOMMERCE EDGE Podcast

📲 A podcast that gives you the EDGE you need to survive and thrive in the world of eCommerce!

🎙 Find and follow the ‘THE ECOMMERCE EDGE’ (Formerly, the At the Coalface Podcast) wherever you get your podcasts, including:

       🍎 Apple Podcasts
       🟢 Spotify
       🟥 YouTube

WE TYPICALLY DROP 3 NEW EPISODES A WEEK: 

MON | 🎓ECOMMERCE MENTORSHIP (SINCE AUG 2022)

WED | 📦B2B ECOMMERCE (SINCE MAY 2023)

FRI | 🎙️ECOMMERCE/OMNI/RETAIL TECH (THE OG - SINCE 2016)

Host & Producer - THE ECOMMERCE EDGE Podcast

B2B eCommerce Association

I am a B2B eCommerce Association Certified B2B eCommerce Coach. This means I am qualified and approved to develop and deliver B2BEA courses and training in person or online.

B2BEA Certified B2B eCommerce Coach

Jason Greenwood - MC / Panelist / Keynote Speaker

I have brought my unique, unmistakable and irreverent style of education, inspiration and entertainment as an MC and featured speaker at numerous conferences, events (physical and virtual), webinars, podcasts and lectures.

Reach out if you would like to feature me at your next event or conference!

International MC, Panelist and Speaker - Business, eCommerce, Digital

Moustache Republic

As a company director, member of the senior leadership team and senior solution architect, I helped advance and lead the solutions practice, responsible for architecting the solutions delivered to client merchants and their businesses.

Moustache Republic are a premier digital commerce strategy, design, development and technical agency based in Auckland and Sydney.

MR are Shopify Plus and BigCommerce Elite partners delivering full stack Omni-Commerce solutions leveraging these best of breed SaaS platforms.

🥇 In conjunction with DevOps and the wider team, the Solutions practice helps deliver award winning 'New Retail', digitally led, SaaS based commerce solution consultation (B2B/DTC/B2C), architecture, design and development that is both world class and instrumental to the success of the incredible merchants MR are privileged to work with.

❤️ The term ‘partner’ gets bandied about a lot in our industry but MR strives daily to be a mission critical extension of clients' teams to deliver meaningful, lasting, consistent and valuable brand experiences for DTC and retail merchants and their customers.

🙏🏻 I helped the business achieve and maintain this goal.

Director of Solutions

Bold Commerce

Bold is a developer of cutting edge apps and technologies that enhance and extend Shopify and BigCommerce functionality for merchants.

I worked with Bold in an advisory capacity helping ensure product>market fit for the ANZ region.

Partner Advisory Board Member

HealthPost Ltd.

As eCommerce Manager at HealthPost, I led all eCommerce operations, reported directly to the CEO & worked closely with the Marketing Manager.

✅ Major Projects Architected & Delivered:

📍2018 - April 2019 - Replatformed all front end, customer facing commerce technology to SaaS based systems (BigCommerce Enterprise core system) with full omni-channel systems integration. Implementation included enterprise site search, loyalty, UGC, marketing automation, personalization, SSO authentication and payment systems.

📍2017 - Replatform entire back office to SaaS technologies (NetSuite ERP & CRM core system), including omni-channel systems integration. Also replatformed loyalty, marketing automation and OMS/WMS systems and implemented an omni-channel PIM platform.

📍2016 - Merged two separate Magento instances (one Community, one Enterprise) into a single Magento Enterprise multisite instance.

——————————————————————

HealthPost are New Zealand’s largest online retailer of natural health products.

My remit was to help ensure that cutting edge, scalable and flexible omni-commerce technology, best practices, innovation & a superior customer experience were implemented and maintained across the business and in all channels & markets. 

It was my mission to help the business achieve its brand, social, commercial and other key goals by leveraging my skills and experience in digital commerce and communications.

I believe I achieved this during my time with HealthPost (see LinkedIn recommendation from HealthPost CEO, Abel Butler).

I am very proud to have been part of a business doing such great things in a field that I have been passionate about my entire life - natural health and wellness.

eCommerce Manager

Exceed Online

In this role I helped to assess a client's online goals and made it my mission to help them achieve them. I had the opportunity to dig deep into businesses to see what was web ready, what wasn't, what was working and what needed improvement.

I believe in operational excellence and helped my clients to see where they could improve every facet of their online presence to ensure they were executing consistently well in the modern omni-channel world.

Areas of specialisation included:

- B2B/DTC/B2C eCommerce Consulting
- Digital Transformation Consulting
- Digital/channel strategy & competitor analysis
- Personalisation/adaptive experience
- Technical pre-sales & commerce solution consultation and design/architecture
- Needs, systems & business analysis
- Process analysis & re-engineering
- Data/content analysis & BI
- Technology search & select + roadmapping and 'Cloudification'​ planning
- Information Architecture (IA)
- Systems integration consultation
- Marketing automation
- Commercials negotiation and planning

Exceed Online specialized in both the Magento Enterprise & Bigcommerce Enterprise eCommerce platforms, as well as other omni-channel commerce technologies.

While with Exceed, I also consulted on and worked across several NetSuite SuiteCommerce Advanced (SCA) projects.

Senior eBusiness Consultant

As a member of the Digital Marketing team, I helped clients get the most out of their online presence through strategic consulting and I managed all account resources.

In this role I was effectively a highly consultative post-live Project Manager with a special focus on Digital Marketing services. I used my Analytics experience to tease insights out of the data to present back to the client, driving additional work and revenue through existing key client relationships.

Key Account Manager

Flashcards.co.nz

Co-founder of this successful NZ based pure play online business, started in 2003.

We specialized in sourcing memory cards and other digital products internationally, importing and e-tailing them online (B2B & B2C). We warehoused our product locally and shipped direct to our customers.

I was responsible for architecting, delivering and maintaining our entire digital commerce stack.

I was also responsible for digital marketing strategy and implementation.

We successfully sold & exited the Flashcards business in early 2011.

Co-founder & eCommerce Manager

Diggy Internet

Diggy Internet was an Australia based eCommerce, web development & web hosting agency. They also offered one of the very first true SaaS eCommerce and CMS platforms.

Working out of their Christchurch (NZ) satellite office, this is where my career in digital began.

Although I certainly wasn’t a digital expert when I started, I did have one thing going for me - I was a super fast learner.

Soon I was consulting on (and in some cases, delivering) CMS and eCommerce site development, web marketing and hosting solutions.

Diggy was also one of the first local providers to develop eCommerce websites on osCommerce - a leading open source eCommerce platform of the day.

Business Development Manager

Your Go To B2B eCommerce Specialist📦| eCommerce Consultant | 🎙️Host of THE ECOMMERCE EDGE Podcast - 350+ Episodes!

🔔 If you're a mid to large manufacturer or distributor and you're excited to explore how eCommerce can drive significant revenue and sales efficiency in your business - we should talk.

With 25+ years working in eCommerce, I spend my days helping mid/large wholesale brands ($20M+) sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

I also have the privilege of consulting to B2B eCommerce software vendors, agencies/SI's and investors, helping them get the most out of their businesses.

Through THE ECOMMMERCE EDGE Podcast I also get to chat with some of the smartest minds in our industry and share those learnings with you along the way.

🌏 Having been born and raised in the US, then living in New Zealand for 28 years and marrying a Kiwi-Asian, to now living in Mexico - I see the world through a very diverse lens.

I’m a passionate mentor, commentator, keynote speaker and content producer that loves giving back to an industry that has given me so much over the years.

Oh - I also love traveling the world, like fast cars, motorbikes & jetskis, scuba diving and generally having fun as often as I can.

Lover of fine Bourbon. 🥃

Thanks for dropping by and I look forward to chatting if you believe I can help drive your business forward.

Email me anytime: jason@greenwoodconsulting.net

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝟮𝗕 & 𝗗𝗧𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help brands achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialise in complex B2B (Business to Business) and DTC (Direct to Consumer) environments.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B/DTC brands.

Many businesses have realised they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help make sure it’s implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led brand and customer experiences.

We also offer outsourced/fractional CTO/CDO and advisory board services for ISV’s and VC’s.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

RadHash

Go from MVP to Enterprise with the Full-stack Software Builder You Own—Not Rent✨

Startups are shipping faster than ever on AI-assisted, low/no-code scaffolding—then paying a massive “rebuild tax” at scale. Modernization projects routinely cost ~$1.5M and fail at alarming rates, while tech debt diverts 10–20% of new-product budgets and can equal 20–40% of the tech estate’s value. RadHash offers a self-hosted, AI-native foundation that ships ~95% of the repetitive stack and lets builders customize the last 5%, eliminating rebuilds and making scale the default.

Scratchware

Scratch is a Portable Payments Layer (PPL) a single, low-code integration to accept, orchestrate, automate and generate revenue from a growing stack of agnostic payment apps. #BuiltFromScratch

Papr.cloud

Design and publish content to the Azure cloud without code or templates with snap together apps and web elements that make it easy to create beautiful websites, build, run and expand your entire agency from a single portal.

BOODLE

Data-as-an-Asset™ plugin - A personal data tool to connect, collect, secure, and turn data into a valuable personal asset for individuals to own and profit from their personal data.

Boodle®

DI⚡OS Kernel

RAD Framework and Distributed OS for the rapid development and deployment of event-driven, data-first distributed cloud-native solutions.  - A 23D.io solution.

DI⚡OS

Lorde & Lincoln

Identity is Influence : Be More Than a Brand 

LOLIN is a full-service digital media and identity management firm. Helping companies become more than a brand, shape their identity. #ditchbranding

LOLIN & Co.

23D.io

Rapid Application Development Company building and supporting cloud-native solutions, distributed data-first infrastructure, and event-driven architecture for Azure.

23D.io - A Rapid Application Development Company

HarmoniWorx

Offering a steady lens on innovation, tech accountability, and how to scale with integrity in complex spaces.

Strategic Technology Advisor 2025-2026

full://stack.founder/Building=The_Startupverse&role=CEO=true&company=RadHash

👋🏻 Hi, I’m Astor. I stumbled into my purpose back in the early 2000s at a startup that didn’t make it. What stuck wasn’t the failure — it was the obsession with building. Twenty-three years later, that fire is still burning.

Over the last two decades, I’ve shipped hundreds of tools and helped create $6B in market value. Now I’m tackling the most important build of my career: giving non-technical humans the ability to create their own software using simple, intuitive interfaces.

We’ve done the heavy lifting — built the tech, rallied the community, and lined up 200+ founders across 35 countries and 30 industries. Together, they’ve signed $53M in LOIs — not just startups, but established businesses generating revenue and ready to build custom software that meets their unique needs.

We’re raising to fund 21–36 months of operations, bridging to EBITA-positive milestones with projected 68% net profit margins around month 24.

Want to see why this is the best time in history to invest in foundational AI-powered infrastructure?
Book a one-on-one with me and my team.

taplio

The Battle

Jason Greenwood

Lorde Astor West

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