Jason Greenwood

Greenwood Consulting

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗕𝟮𝗕 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help B2B suppliers achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialize in complex B2B (Business to Business) commerce environments for manufacturers, wholesalers & distributors.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B brands.

Many businesses have realized they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help ensure the final solution is implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led B2B customer experiences.

We also offer consulting and advisory board services for B2B agencies, software vendors & investors.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

Founder & Lead Consultant

THE ECOMMERCE EDGE Podcast

📲 A podcast that gives you the EDGE you need to survive and thrive in the world of eCommerce!

🎙 Find and follow the ‘THE ECOMMERCE EDGE’ (Formerly, the At the Coalface Podcast) wherever you get your podcasts, including:

       🍎 Apple Podcasts
       🟢 Spotify
       🟥 YouTube

WE TYPICALLY DROP 3 NEW EPISODES A WEEK: 

MON | 🎓ECOMMERCE MENTORSHIP (SINCE AUG 2022)

WED | 📦B2B ECOMMERCE (SINCE MAY 2023)

FRI | 🎙️ECOMMERCE/OMNI/RETAIL TECH (THE OG - SINCE 2016)

Host & Producer - THE ECOMMERCE EDGE Podcast

B2B eCommerce Association

I am a B2B eCommerce Association Certified B2B eCommerce Coach. This means I am qualified and approved to develop and deliver B2BEA courses and training in person or online.

B2BEA Certified B2B eCommerce Coach

Jason Greenwood - MC / Panelist / Keynote Speaker

I have brought my unique, unmistakable and irreverent style of education, inspiration and entertainment as an MC and featured speaker at numerous conferences, events (physical and virtual), webinars, podcasts and lectures.

Reach out if you would like to feature me at your next event or conference!

International MC, Panelist and Speaker - Business, eCommerce, Digital

Moustache Republic

As a company director, member of the senior leadership team and senior solution architect, I helped advance and lead the solutions practice, responsible for architecting the solutions delivered to client merchants and their businesses.

Moustache Republic are a premier digital commerce strategy, design, development and technical agency based in Auckland and Sydney.

MR are Shopify Plus and BigCommerce Elite partners delivering full stack Omni-Commerce solutions leveraging these best of breed SaaS platforms.

🥇 In conjunction with DevOps and the wider team, the Solutions practice helps deliver award winning 'New Retail', digitally led, SaaS based commerce solution consultation (B2B/DTC/B2C), architecture, design and development that is both world class and instrumental to the success of the incredible merchants MR are privileged to work with.

❤️ The term ‘partner’ gets bandied about a lot in our industry but MR strives daily to be a mission critical extension of clients' teams to deliver meaningful, lasting, consistent and valuable brand experiences for DTC and retail merchants and their customers.

🙏🏻 I helped the business achieve and maintain this goal.

Director of Solutions

Bold Commerce

Bold is a developer of cutting edge apps and technologies that enhance and extend Shopify and BigCommerce functionality for merchants.

I worked with Bold in an advisory capacity helping ensure product>market fit for the ANZ region.

Partner Advisory Board Member

HealthPost Ltd.

As eCommerce Manager at HealthPost, I led all eCommerce operations, reported directly to the CEO & worked closely with the Marketing Manager.

✅ Major Projects Architected & Delivered:

📍2018 - April 2019 - Replatformed all front end, customer facing commerce technology to SaaS based systems (BigCommerce Enterprise core system) with full omni-channel systems integration. Implementation included enterprise site search, loyalty, UGC, marketing automation, personalization, SSO authentication and payment systems.

📍2017 - Replatform entire back office to SaaS technologies (NetSuite ERP & CRM core system), including omni-channel systems integration. Also replatformed loyalty, marketing automation and OMS/WMS systems and implemented an omni-channel PIM platform.

📍2016 - Merged two separate Magento instances (one Community, one Enterprise) into a single Magento Enterprise multisite instance.

——————————————————————

HealthPost are New Zealand’s largest online retailer of natural health products.

My remit was to help ensure that cutting edge, scalable and flexible omni-commerce technology, best practices, innovation & a superior customer experience were implemented and maintained across the business and in all channels & markets. 

It was my mission to help the business achieve its brand, social, commercial and other key goals by leveraging my skills and experience in digital commerce and communications.

I believe I achieved this during my time with HealthPost (see LinkedIn recommendation from HealthPost CEO, Abel Butler).

I am very proud to have been part of a business doing such great things in a field that I have been passionate about my entire life - natural health and wellness.

eCommerce Manager

Exceed Online

In this role I helped to assess a client's online goals and made it my mission to help them achieve them. I had the opportunity to dig deep into businesses to see what was web ready, what wasn't, what was working and what needed improvement.

I believe in operational excellence and helped my clients to see where they could improve every facet of their online presence to ensure they were executing consistently well in the modern omni-channel world.

Areas of specialisation included:

- B2B/DTC/B2C eCommerce Consulting
- Digital Transformation Consulting
- Digital/channel strategy & competitor analysis
- Personalisation/adaptive experience
- Technical pre-sales & commerce solution consultation and design/architecture
- Needs, systems & business analysis
- Process analysis & re-engineering
- Data/content analysis & BI
- Technology search & select + roadmapping and 'Cloudification'​ planning
- Information Architecture (IA)
- Systems integration consultation
- Marketing automation
- Commercials negotiation and planning

Exceed Online specialized in both the Magento Enterprise & Bigcommerce Enterprise eCommerce platforms, as well as other omni-channel commerce technologies.

While with Exceed, I also consulted on and worked across several NetSuite SuiteCommerce Advanced (SCA) projects.

Senior eBusiness Consultant

As a member of the Digital Marketing team, I helped clients get the most out of their online presence through strategic consulting and I managed all account resources.

In this role I was effectively a highly consultative post-live Project Manager with a special focus on Digital Marketing services. I used my Analytics experience to tease insights out of the data to present back to the client, driving additional work and revenue through existing key client relationships.

Key Account Manager

Flashcards.co.nz

Co-founder of this successful NZ based pure play online business, started in 2003.

We specialized in sourcing memory cards and other digital products internationally, importing and e-tailing them online (B2B & B2C). We warehoused our product locally and shipped direct to our customers.

I was responsible for architecting, delivering and maintaining our entire digital commerce stack.

I was also responsible for digital marketing strategy and implementation.

We successfully sold & exited the Flashcards business in early 2011.

Co-founder & eCommerce Manager

Diggy Internet

Diggy Internet was an Australia based eCommerce, web development & web hosting agency. They also offered one of the very first true SaaS eCommerce and CMS platforms.

Working out of their Christchurch (NZ) satellite office, this is where my career in digital began.

Although I certainly wasn’t a digital expert when I started, I did have one thing going for me - I was a super fast learner.

Soon I was consulting on (and in some cases, delivering) CMS and eCommerce site development, web marketing and hosting solutions.

Diggy was also one of the first local providers to develop eCommerce websites on osCommerce - a leading open source eCommerce platform of the day.

Business Development Manager

Your Go To B2B eCommerce Specialist📦| eCommerce Consultant | 🎙️Host of THE ECOMMERCE EDGE Podcast - 350+ Episodes!

🔔 If you're a mid to large manufacturer or distributor and you're excited to explore how eCommerce can drive significant revenue and sales efficiency in your business - we should talk.

With 25+ years working in eCommerce, I spend my days helping mid/large wholesale brands ($20M+) sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

I also have the privilege of consulting to B2B eCommerce software vendors, agencies/SI's and investors, helping them get the most out of their businesses.

Through THE ECOMMMERCE EDGE Podcast I also get to chat with some of the smartest minds in our industry and share those learnings with you along the way.

🌏 Having been born and raised in the US, then living in New Zealand for 28 years and marrying a Kiwi-Asian, to now living in Mexico - I see the world through a very diverse lens.

I’m a passionate mentor, commentator, keynote speaker and content producer that loves giving back to an industry that has given me so much over the years.

Oh - I also love traveling the world, like fast cars, motorbikes & jetskis, scuba diving and generally having fun as often as I can.

Lover of fine Bourbon. 🥃

Thanks for dropping by and I look forward to chatting if you believe I can help drive your business forward.

Email me anytime: jason@greenwoodconsulting.net

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝟮𝗕 & 𝗗𝗧𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help brands achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialise in complex B2B (Business to Business) and DTC (Direct to Consumer) environments.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B/DTC brands.

Many businesses have realised they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help make sure it’s implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led brand and customer experiences.

We also offer outsourced/fractional CTO/CDO and advisory board services for ISV’s and VC’s.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

Ugo Balestrazzi

Corbulo Star Media

° Took a 7-Figure Health Store from $0 to $112,000 in under 30 days, hitting $500,000 in email revenue within 6 months.

° Helped a 6-Figure Wellness Store increase monthly earnings from £3,500 to £38,000 in less than 90 days.

° Boosted a Sportswear Company's yearly revenue by a remarkable 129%.

° Generated over $80K/month in the first 30 days for a fightwear company.


𝑯𝒐𝒘 𝑰 𝑨𝒄𝒉𝒊𝒆𝒗𝒆 𝑻𝒉𝒆𝒔𝒆 𝑹𝒆𝒔𝒖𝒍𝒕𝒔:

The buyer’s journey today is more complex than ever. Customers interact with brands across multiple channels, and relying on email alone is no longer enough.

I build custom retention systems that:

- Use email as the foundation to nurture subscribers, re-engage inactive customers, and generate an extra $10K-$100K/month in just 8 weeks.

- Leverage other retention touchpoints (Customer Service, SMS Marketing...) to meet customers where they are and keep your brand top of mind.

- Cut through the noise with personalized messaging based on real customer behavior and data.

- Focus on retention strategies that maximize Customer Lifetime Value (CLTV) and drive consistent, predictable revenue growth.

𝑾𝒉𝒐 𝑰 𝑪𝒂𝒏 𝑯𝒆𝒍𝒑:

I primarily work with B2B and B2C business owners in:

* eCommerce
* SaaS
* Real Estate
* Coaching & Education

𝑵𝒆𝒙𝒕 𝑺𝒕𝒆𝒑𝒔:

If you want to see how I can replicate these results for your business, here’s what to do next:

Drop me a DM on LinkedIn
Or 
Email me directly at 𝒖𝒈𝒐@𝒄𝒐𝒓𝒃𝒖𝒍𝒐𝒔𝒕𝒂𝒓𝒎𝒆𝒅𝒊𝒂.𝒄𝒐𝒎

Let’s build a retention system that transforms your customers into loyal, repeat buyers.

Founder | Email Marketing Expert & Retention Marketing Consultant for B2B & B2C Brands

The Ritz-Carlton Hotel Company, L.L.C.

If you read this far, you'd probably like to know a bit more about my "Hospitality" career.


Truth is...


Going to work at the Ritz-Carlton, in St. Louis was a pure COINCIDENCE.


In fact, before going there I almost signed with a famous hotel company in the UK.


Everything was set, just needed to sign the contract...until they decided to change the "rules" (last minute)...


So I decided to fly back to Italy and experience the American "vibe"


At the Ritz-Carlton St. Louis I learned two things:


1. How to communicate effectively with the guests and provide a memorable experience


And 


2. How to SELL.


When I was working in the Front Office department, I sold over $40000 in Upsells...


And still have the ALL-TIME record of enrollments for the Ritz-Carlton Member Loyalty program.


To achieve these results, I had to learn how to empathize with guests...


How to show the benefits and increase the perceived value of what they were getting...


But most importantly...I learned how to sell with INTEGRITY.


This was also the first time when I fully realised that my future was NOT in the hospitality industry.


My entrepreneurial journey was about to KICK OFF.

Front Office Management Training

TallinnHotels

This was the first BIG adult challenge I faced in my life.


Moved to a small country (Estonia) at 19 years old with:


0 friends
0 knowledge about local culture
0 working experience
0 Estonian language skills
0 support (except my parents and closest friends over the phone)


Turned out to be one of the best working experiences EVER.


At Hotel Palace I discovered how a small company can BEAT big competitors through the power of PERSONALIZATION and CUSTOMER SERVICE.


Truth was...


When we had a problem with a guest, we couldn't rely on big "gifts" or free nights.


We had to use our creativity and problem-solving skills to solve the issue and STILL provide amazing customer service.


We did it :)


On top of that, I had to adapt to the local culture and  challenge myself to "do things differently"


It was a mindset shift that not only has been helping me stand out from other marketers and copywriters...


But it also helps me with clients' projects to find different marketing angles to improve the buyer's journey and hook the readers in BEFORE persuading them to take action.


Without this experience, I know I'd never have launched my own marketing business.

Front Office Agent Trainee

Uncovering eCommerce Stores' Revenue Potential | 🌳 Sustainable Growth through Data-Driven Emails & Timeless Retention Strategies | Klaviyo Maestro | ☕ Coffee Lover

If you're using email marketing to grow your business and retain customers, know this:

𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐥𝐨𝐧𝐞 𝐈𝐬 𝐍𝐎𝐓 𝐄𝐧𝐨𝐮𝐠𝐡.

You see, the truth is...

The buyer’s journey today is more sophisticated than ever.

Your customers don’t just interact with your brand through email anymore.

They connect with you across multiple channels.
↳ And email is just 𝐎𝐍𝐄 piece of the puzzle.

Sure, email is still 𝐊𝐈𝐍𝐆 when it comes to retention - but it can’t work in isolation.

After working with multiple 7-figure brands and companies with 200+ employees, I can confidently say:

To scale a business and keep customers coming back, you need to 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐑𝐄𝐓𝐄𝐍𝐓𝐈𝐎𝐍 — not just email marketing.

A retention system that includes email as its foundation, but leverages other channels to: 

- Generate more monthly sales
- Nurture customers at every touch point
- Cut through the noise and build brand loyalty

So, if you rely on email alone:

❌ You’re losing touch with customers across other critical points
❌ You’re missing chances to stand out from competitors
❌ You’re leaving money on the table

This is where I step in.

👉 I build full custom retention systems for B2B & B2C brands that generate an extra $10K-$100K/month in just 8 weeks.

Here are some recent results I've achieved for my clients:

✅ Took a 7-figure health store from $0 to $112,000 in under 30 days, hitting $500,000 in email revenue in 6 months.

✅ Generated over $80K/month in the first 30 days for a fightwear company

✅ Scaled a wellness store’s revenue from £3,500 to £38,000/month in 90 days, reaching £100K in 6 months.

✅ Boosted a sportswear company’s yearly revenue by 129%.


And here’s what my clients say:

🧑 “Ugo’s marketing expertise helped us generate over $100,000 via email in just 30 days and helped us hit £1MM in email revenue” — Jim L.

🧑 “We’re hitting 50% open rates and made over £100K with your campaigns—never seen these results before” — Mark G.

🧑 “Ugo did an amazing job; combined with my media buying, we achieved some of the best months this brand has seen (76% increase in email revenue in less than 30 days)” — Tomasz S.

So, if you have an email list and you’re looking to:

- Generate an extra $10K-$100K/month in just 8 weeks with a custom retention system
- Cut through the noise and nurture your customers effectively
- See your subscribers engage with your content, buy from you again, and stay loyal in the process

I’m the person you need.

Drop me a DM on LinkedIn or shoot me an email at ugo@corbulostarmedia.com.

Coffee is on me ☕😉

Founder & CEO

"Go alone if you want to go far...but if you want to go far, go together"


This was the BIGGEST business lesson I learned in 2020.


"I can't do everything by myself. I need a team" I was telling myself.


Truth is...


You can ONLY scale your business if you have a great team (and network) around you.


This is why Corbulo Star Media was born:


To SERVE my eCommerce clients at a higher level.


Maybe you hired some agencies or freelancers in the past...and did a TERRIBLE job.


They were probably sending many promotional emails to the same subscribers over and over again.


Results?


Your unsubscribe rate was high...


Your emails had low open rates...


And you were struggling to make sales from emails because your subscribers didn't want to engage with you.


Usually, this happens because:


- They didn't have a team to support them


- They had a team...but they were saving money and hiring people without EXPERTISE


- They didn't have a clear email strategy in place.


This is NOT what you need in your business.


What you actually need is an eCommerce email list manager who:


- Personally trained team members of email designers and eCommerce specialists to SERVE you at a higher level


- Has years of EXPERIENCE and a PROVEN record in managing lists and using email marketing platforms 


- Can CRAFT email automation and weekly campaigns, designed to increase the CLTV and reduce the email churn rate.


The goal?


👉To help your eCommerce store make 15-40% of revenue from emails within the next 2 to 4 months using my S.A.L.S.A method.


Now...


And because my team and I are confident we can deliver the results we promise...


I offer a 110% Money-Back Guarantee.


If you think I'm not good enough by any means, you'll get your money back + 10% for the time you wasted on the project.


Now, are you serious about making 15-40% of revenue coming from emails in the next 2 to 4 months?


Drop me a DM on LinkedIn, or email me at: ugo@corbulostarmedia.com

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The Battle

Jason Greenwood

Ugo Balestrazzi

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