Jason Knight

Transforming your Product Teams: Fractional Product Leader | Coach | Podcaster | Community Builder

Product management books might be lying to you. Reality can be messy. I help organisations navigate that mess to build product teams that actually deliver impact.

As a B2B Product Consultant and Fractional CPO, I bring over 20 years of experience - ranging from technical leadership at global firms like GfK to leading product strategy for high-growth scale-ups. My perspective is further sharpened by hosting "One Knight in Product," where I’ve interviewed hundreds of the world’s leading product minds to capitalise on what actually works in the real world.

How I can help your organisation: 

🎯 Fractional Product Leadership: Revitalising your product team and connecting strategy to execution.
🎯 Organisational Assessments: Deep-dive audits into your company’s "how" to provide actionable advice on transformation. 
🎯 Group Workshops: Practical, context-aware training for teams that need to shift from "feature factory" to outcome-driven delivery. 
🎯 Leadership Coaching: Working 1-on-1 with leaders to help them become true strategic partners to the business.

I am currently a mentor for Google for Startups and ULTRA.VC, helping early-stage companies find product/market fit and build winning strategies.

📩 DM me here on LinkedIn 
🎙 Listen to the podcast: https://www.oneknightinproduct.com
📅 Book a discovery call: https://okip.link/advice

Product Coach & Curriculum Advisor

Here's my first podcast interview of 2026 with the wonderful Jessica Hall, CPO at Just Eat Takeaway.com! Check out what Jess has to say about leading product at a multinational three-sided marketplace, the importance of Product Management being a true partner to the business, and find out what her favourite Just Eat cuisine category is.

Check it out on YouTube now, or grab it on your favourite podcast app. Like, subscribe and share! 🚀

B2B Product Consultant | Fractional CPO | Startup Mentor | Host ‘One Knight in Product’ Podcast

Increasing Product Manager impact through Strategy, Continuous Discovery, & OKRs

I’ve helped leaders, founders, and VCs unlock business impact and value by closing the gap between competing features and actionable strategy. I'm a Principal Design Enablement Manager at KeyBank, Substack author, and Product/Strategy coach who's spent 15+ years turning enterprise chaos into clarity. 

If your teams are shipping features but not moving metrics that matter, Product Strategy Decoded is for you.

As Principal Design Enablement Manager, Design Excellence & Operations (DExOps) – Key Experience Design (KeyXD) Team at KeyBank, we centralize and support KeyBank's world-class design function. 

My core competencies include Strategy, Product Management, Objectives and Key Results (OKRs), Continuous Discovery, solution development and delivery, Agile leadership, solution innovation, PMO leadership, SDLC management, information architecture, iOS and Android application development, delivery management, program and project management, budget and resource management, user experience enhancement, client engagement leadership, client relationship management, and technology team leadership. 

I am passionate about building great products that leverage Lean and UX-driven, Design Thinking-centered approaches to deliver measurable client-focused business outcomes. I am also an author and public speaker, sharing my insights and best practices on Product, Strategy, OKRs, and Agile delivery.

All views expressed are my own.

Michael Goitein

Going through a deep family loss followed by a personal health challenge over the past month put my work and legacy in a different light.
After major research, revisions, and conversations, I’m bringing together my 30 years of engineering, design, product, and leadership experience with Roger Martin’s “Playing to Win” strategy framework, and adding Rich Mironov’s “Money Stories” approach.
Product teams start by reverse-engineering, designing, and testing sound strategy choices.
The big shift is that now, once we’re ready to share a strategic bet with leadership, Rich gives us the tools to finally translate it into the financial language our executive stakeholders prefer.
Most product teams do one of those things, or neither.
Join me:

Applying “Playing to Win” strategy framework insights for product teams and creators | Enterprise Product, Strategy & Discovery Coach | KeyBank | Author

Open article: Why the Product Strategy Nobody Disagrees With Is the One That's Guaranteed to Fail by open.substack.com

Why the Product Strategy Nobody Disagrees With Is the One That's Guaranteed to Fail

The most dangerous product strategy is the hardest one to see, because it's the one everyone in the room goes along with.

Subscribe to Product Strategy Decoded today, and learn how to:
 – Test whether your product strategy is making real choices or just making everyone comfortable
 – Translate strategic bets into numbers that make a CEO or CFO actually engage
 – Design a strategy your biggest competitor can't copy

Tomorrow, I’m showing 1375 people why unanimous approval in a stakeholder meeting is the first sign your product is headed for serious trouble.

And the more uncomfortable your product strategy makes people, the better shot it has to achieve real business impact.

If you want to join us, subscribe here: https://lnkd.in/eY5jUjNa

I can attribute some of the most important lessons I've learned in my career directly to women who pushed me to be better
Melianthe Kines impressed me with her ability to handle high-stakes, difficult conversations with empathy and composure.
Kate Swann taught me what it meant to be truly customer-centric and set a high bar for executive presence and professionalism
Vangie Cleversey showed me what both leadership and sales excellence looked like when she closed major deals based on her confidence in her design and delivery teams
Stephanie Gillespie, who always looks to grow her people and lead with purpose
And of course, my wife, Jamie Keaton Jones, who's helped me get in touch with my emotions and be more thoughtful and way less reactive.
My sincere thanks to each of you!
 #IWD26

If Granola invests in Vanta to achieve SOC 2 compliance, roughly how much new Enterprise Annual Recurring Revenue (“ARR”) might that make possible in the next year? 
More importantly, can it do that with a reasonable return?
We’re not going to spend hours doing deep-dive accounting or fabricating numbers.
Following Rich Mironov, we pick three numbers and only use multiplication so that we can “count the digits” to see if this is a 4-, 5-, 6-, or 7-digit story.
The approach:
[Stalled Enterprise Deals] x [Enterprise ACV] x [Guesstimated Win-Back Rate] = [Win-Back Revenue]

The Calculation:
40 lost deals x $50,000 ACV x 10% to 20% win-back rate = $200,000 to $400,000 in net-new annual revenue.

That’s it. In 15 minutes, you can see we’re talking about a low- to mid-6-digits of value here. 

Read more & subscribe to learn how to ground your strategy in financial logic:

Open article: Why the Product Strategy Nobody Disagrees With Is the One That's Guaranteed to Fail by michaelgoitein.substack.com

You put in the hard work to design and test a great product strategy

But that strategy is destined to fail. And it has nothing to with the choices you made. 

Too many product teams waste quarters on strategies that will never move past the presentation stage.

Subscribe to “Product Strategy Decoded” this week, and learn how to:
Exactly which of the 3 meeting types to use for each person.
How to avoid the “Deference Trap” with senior VPs.
The exact AI prompts you can use to map these interactions in minutes.

Today, I’m showing 1,403 people why your strategy dies in the hallway before you even present the first slide.

Subscribe here and join us:
https://lnkd.in/eY5jUjNa

Product Team Pitfall: Spending Too Much Time (Or None At All) on Financial Calculations
Rich Mironov’s “Money Stories” book will absolutely change your dynamics with senior leadership.
But not if you overindex on getting deep into Excel spreadsheets and complex formulas, waiting for exact numbers from sales. Or, worse, continuing to bring a “Backlog to a Gunfight" and pretending that financial realities will never apply to your team.
It's no understatement to say that unless you’re directly contributing meaningful financial impact to your company, and can explain your strategic logic AND the simple “Money Story” of how you’ll do that, your entire team risks being fired at any moment.
The Fix: Buy Rich’s “Money Story” book and read it cover-to-cover, annotating what you don’t understand. Remember Rich’s “Count the Digits" rule: 
“Money Stories” should use no more than three numbers, use only multiplication, and always end with acurrency symbol.
Read all you can, and speak with senior stakeholders at your company to understand who your customers are and how your company makes money.
Use this article and others in this series to design solid strategic choices and connect them in simple ways to the financial value your product team contributes.
https://lnkd.in/exenf9q3

The way Roger Martin lays out Michael Porter's contributions is must-read stuff.  Join the conversation!

Founder & President at Roger L. Martin, Inc. and author of A New Way to Think

Welcome to Chapter One of the Playing to Win/Practitioner Insights (PTW/PI) book club. I am reprising the 37 pieces that were ranked highest by readers – and they make up one books-worth of content. 

The first is Michael Porter’s Three Great Strategy Contributions. 

He saved the strategy academy, he bolstered strategy over planning, and he provoked the conversion of strategy and marketing. 

I provide my commentary on the piece and then the link to it. 

I hope you enjoy it.

Open article: PTW/PI All-Stars Book Club – Chapter One by open.substack.com

PTW/PI All-Stars Book Club – Chapter One

Magic Patterns continues to grow and excel based on its unique Where to Play and How to Win choices, carving out a tiny but invaluable niche in the AI design space: 
Creating new prototypes that preserve your product's design system.
Read the full story & subscribe here:
https://lnkd.in/e8xiFfjA

Keep it simple - take one condition, and understand what’s the financial logic that would have to hold true for it to make sense pursuing.
And you’re just trying to understand if it’s a 4-, 5-, or 7-digit undertaking.
This article shows you how to do it 10 minutes or less…
https://lnkd.in/exenf9q3

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Jason Knight

Michael Goitein

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taplio

The Battle

Jason Knight

Michael Goitein

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Knight's LinkedIn Performance

Performance ScoreMichael Goitein's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJason Knight's LinkedIn Performance