Jason Bradwell

I believe there is a better way to sell in B2B, so I founded a company to pursue that mission. 

B2B Better exists to help service and solution-based businesses launch podcasts that help win more enterprise accounts. 

We're a marketing agency that does great production, not a production agency trying to figure out how to do marketing. Yes, we'll create highly polished audio and video that meets your brand standard. But the real value we bring to the table is helping figure out how a podcast can drive real-world commercial outcomes for your business. 

Want to talk? Email me at jason@b2b-better.com

**

Previously, I headed up marketing for Deltatre (sold to Bain Capital in 2022) and Massive Interactive (exited for $127m in 2018).

You can also join the 1,000+ marketers that listen to my podcast each week which exists to help companies rethink the status quo on how they win new business. 

🍎 [Apple] https://podcasts.apple.com/gb/podcast/b2b-better/id1526471908

🟢 [Spotify] https://open.spotify.com/show/6KTApLNan7FrmmCU1tiyZV

I also share insights on how to do better marketing in my weekly newsletter, the B2B Bite.

📰 https://b2bbite.substack.com/

Founder and Fractional CMO

Strategic marketing advisory firm that helps solution providers rethink the status quo on how they win new business.

We offer:

> 30-Day Marketing Audit

You have a marketing function in place but it doesn’t seem to quite work. Over an intense 30-day sprint, we run a comprehensive audit of the entire strategy - from infrastructure to people to go-to-market - and present our findings alongside a 12-month plan on how to reorient your marketing towards revenue. 

> Fractional CMO Services

You know what's broken and how to fix it - you just need an experienced pair of hands to make sure it gets done. After we've run an audit, we work with you to build and scale your marketing strategy over a 12-month project.

> Marketing Sprints

Sometimes you need someone to give their undivided attention to solving a particular challenge. We'll come in to support you in achieving a defined marketing objective - like launching a podcast or performing a strategy audit - over a single quarter.

> 1:1 Marketing Support

Get access to a strategic marketing expert to soundboard ideas, review assets, or evaluate the particular areas where your team feels stuck in a 1-2-1 session described by some clients as "like marketing therapy"

Learn more at www.b2b-better.com

Time to put the pâté and cheese away (talking to myself) - 2026 is well and truly here.

Arriving at the office extra early this morning to get things set up before the team arrives. Sweet jars refilled, furniture straightened, and taking a quick moment of quiet reflection before getting stuck in.

The last 12 months have been great for B2B Better. We moved into our own office space (which is looking so nice), grew to 9 full-time, doubled revenue while staying profitable, and doubled the number of podcasts we produce. There's been a lot of travel - USA, Dubai, Europe - and a lot of late nights making it all work.

But as we've grown, the questions have changed. How do we scale sustainably without losing what makes us good? How do I show up for my family while building this? How do we stay ahead of AI disruption and keep delivering genuine value when the market's moving faster than ever?

I don't have all the answers yet. But sitting here in the quiet before everyone arrives, refilling sweet jars while my kid is still asleep at home, I know my priority for 2026: practice more appreciation for what we are and how far we've come since opening our doors in 2023.

Here's to a good year. Let's make it count.

Founder of B2B Better | Podcast Marketing Agency for B2B Service Providers • Host of the B2B Better Podcast • Co-founder of my daughter

Goal for 2026:

Relaunch the B2B Better Podcast. And do it in an extremely intense way.
Everything I have going on professionally can be tied back to the show I started in my in-laws' living room during peak COVID.

The podcast led me to build an audience. This audience gave me my first consulting client. That client referred me to our first podcast retainer project. 

And here we are!

After taking time to retool our approach, we're coming back in two weeks with a bang.

We're publishing 100 episodes in 100 days, exploring how to build systematic owned media engines that directly drive revenue, not vanity metrics.

We've locked in a strong roster of guests for launch, but we're on the hunt for more. 

So if you're building media teams, launching shows that need to prove ROI, or have strong opinions on what makes B2B content actually work (or know someone that does), drop a comment below and let's get you on the pod.

---

PS. Look out for our first batch of episodes coming out from January 19th featuring Danielle Messler, Dmitry Shamis, Gabe Lullo 😎, Jeffrey Wheatman, Jonathan Stark, Mike Adams, Diane Wiredu 🦁, Christian Klepp, Charlie Riley, Melanie D..

Pipe Dream is here! 

Trailer has just dropped, and we've got the first episode with the FAMOUS Mike Adams going live tomorrow. 

And then 99 more episodes are going out over the next 99 work days. 

God help us.

Check it out wherever you get your podcasts. Apple, Spotify, YouTube - you name it, it's there. 

HERE WE GO!

It is really wonderful to see a feed full of people starting new jobs today. 🤩

No alternative text description for this image

Just published our first episode of Pipe Dream with Mike Adams, and honestly...  what a cracker of a start! 

Mike runs The Super Connectors podcast, and here's what grabbed me right off the bat from our conversation: he records 5-6 guests back-to-back in one session, then takes everyone out for drinks. 

Content, community, and events – all in one go. That's literally the owned media playbook in action.

But it was his take on AI in B2B marketing that really stuck with me.

While everyone's racing to spam a billion people with "personalised" AI messages, Mike's going 180 degrees in the opposite direction. 

His approach: ditch the AI slop, build warm referral programmes with actual humans, and turn super connectors into your go-to-market engine.

Mike built a £5 million pipeline in commercial real estate doing exactly this, without a single cold call or cold email. Just networking events, consistent relationship building, and a network of introducers who actually trusted each other.

Now he's built introstars – a platform that tracks and rewards introductions, making referral programmes scalable without losing the human element.

A few things I took away from the conversation:

>> Your reputation is how people talk about you when you're not in the room
In the age of AI, the only thing that won't be replaced is human relationships

>>Being an introducer might be the job of the future

>> If you're tired of AI spam bots and want to hear how warm intros can actually drive pipeline, check out this episode. Link in comments.

What's your take – are we heading towards an "intro economy" or will AI eventually crack warm outreach too?

Check it out on Apple/Spotify/YouTube! 

---

Spotify: https://lnkd.in/eFsHi62b

Apple: https://lnkd.in/eUpyjqqM

YouTube: https://lnkd.in/ekabTEFU

---

This is Episode 1 of *100* we're putting out over the next hundred days. Should be fine?

Building a business in the UK these days is unpredictable. But there's one constant that always brings me comfort on the tough days:







When it drops below freezing, every *single* call will start with 10 minutes of everyone complaining about it.

My biggest takeaways from Dmitry Shamis at OhSnap! on today's episode of Pipe Dream:

1) AI killed the scale playbook, not quality. The old B2B approach of cranking out blog posts and social content daily is dead. Dmitry's take - AI should remove the busy work so you can actually be creative, not help you produce more mediocre content. Use it to create space for thinking and experimentation, not to automate your way into looking like everyone else.

2) 95% of Dmitry's business comes from LinkedIn, and it's built on being human. When a dozen companies do almost exactly what you do, people choose who they want to work with. His approach:

>> Share frameworks and case studies, but also gardening updates and random things his kids do - the things that make you *human*

>> Posts he agonises over always underperform - the off-the-cuff stuff with raw emotion does better

>> If you're not slightly uncomfortable with what you're posting, you're not growing. Ain't that the truth! 

3) The metrics that actually matter aren't the ones on your dashboard. Dmitry had a post hit 100,000 impressions and got zero leads from it. What drives real business:

>> DMs from people saying "this made me think differently"

>> Meetings showing up on the calendar

>> Quality engagement, not follower count (he's got construction workers in his followers - great people, but they're not building brands)

4) Never outsource your thinking. This is Dmitry's biggest AI warning. People are getting lazy - they ask AI a question, assume it's right, and ship it. The result is all B2B content looks exactly the same. His desk is still covered in notebooks. He writes down tangents and side thoughts that never make it into transcripts, then uses those to shape the AI prompts. Come in with the fully baked idea, use AI to build the words around it.

--

Check it out on Apple/Spotify/YouTube!

🎧 Spotify: https://lnkd.in/eE8VqkjT
🍎 Apple: https://lnkd.in/exePvjbm
📺 YouTube: https://lnkd.in/esZFSdu2

---

This is Episode 3 of *100* from Pipe Dream we're putting out over the next hundred days. Going strong!

My biggest takeaways from Jeffrey Wheatman at Black Kite on today's episode of Pipe Dream:

>> Stop competing on feature lists, start solving actual problems. Jeff's approach after 15 years at Gartner is blunt - nobody cares about your laundry list of product capabilities. Every organisation faces common challenges, but suffers from "terminal uniqueness" - the belief that its situation is somehow different. The reality? Focus on the problem first, product second. Even if your solution isn't the right fit, help them solve it anyway. That's how you build trust when everyone else is just pitching.

>> The real audience challenge isn't budget, it's consistency and engagement. Jeff's answer to the $100k question was telling - commission independent research, do more video, maybe some paid push. But the actual problem? "I don't think it's a money problem. I think it's a consistency challenge." People consume content, love it, but won't share it. Great content gets buried in AI-generated noise because audiences stay passive. The brands winning right now are the ones showing up consistently with a human voice, not the ones spending the most.

>> Panel shows > interview podcasts when you've got real chemistry. Black Kite ditched the standard "guest every week" format of their podcast for a panel with three internal voices - a strategist, a practitioner, and a research guy. The result? Six episodes recorded in two days with zero retakes. The reason it works: disagreement without conflict, different perspectives, and genuine energy. If everyone agrees, they bin the topic. When brands default to the interview format, they're often just following a tired playbook rather than building something that actually differentiates.

>> Marketing's awareness gap is costing deals. Most B2B marketing still chases the 5% who are product-aware and ready to buy. But 95% of your potential customers are either unaware of the problem or don't understand its impact. Vendors need to take responsibility for moving people through those stages - from unaware to problem-aware to solution-aware. The companies willing to educate before they sell are the ones building a real pipeline.

---

Check it out on Apple/Spotify/YouTube!

Spotify: https://lnkd.in/eFsHi62b
Apple: https://lnkd.in/eUpyjqqM
YouTube: https://lnkd.in/ekabTEFU

---

This is Episode 2 of *100* we're putting out over the next hundred days. We're still here!

B2B Revenue Attribution | Cofounder at Dreamdata.io

I believe great marketing happens where data, intuition, and teamwork meet. Data shows what’s working. Intuition helps you take bold steps. And teamwork keeps it all together. Without it, everything falls apart.

Over the years, I’ve helped scale businesses and build marketing teams at companies like Upwork and Airtame - and now Dreamdata. 

Along the way (I think) I've learned a thing or two: 

Growth isn’t just about numbers. It’s about making smart decisions and balancing data with creativity. And no team succeeds unless the people on it are thriving.

Today, as co-founder and Chief Marketing Officer at Dreamdata, I'm passionate about helping B2B companies figure out what’s working and do more of it.

Why?

Because B2B customer journeys are... Complicated. They’re long, complex, and practically impossible to track without the right tools. 

Luckily, Dreamdata fixes this. In fact, I can proudly say the Dreamdata has become the tool I always needed in past B2B marketing roles. But we're not done yet.

We give you a clear view of your go-to-market efforts. You can see every touchpoint, prove ROI, and know what drives revenue. 

However that's not all. We also help you act on it. Build audiences, automate campaigns, identify buying signals with AI and focus your efforts on what works.

Great decisions aren’t about guesswork. They’re about knowing what works and having the confidence to act. 

That’s what Dreamdata helps you do. 

And it’s what I’ve spent my career helping marketers figure out.

Steffen Hedebrandt

Yesterday, I joined Dreamdata’s Sales Leadership Kickoff.

As a B2B marketing leader, participating in meetings like this isn’t a “nice to have.” 

It’s essential!

If you want marketing to have real commercial impact, you need a deep understanding of how sales actually operates - not just how we think it operates from the outside.

You need to know what’s on the minds of salespeople day to day.

You need to understand where deals stall, accelerate, or die as they move from stage to stage.

You need to know the real conversion rates across the sales funnel - not just marketings top-of-funnel input to it.

And you need clarity on how much demand sales actually needs to hit their targets, not how much demand sounds good in a planning deck.

Most importantly, you need to plan demand ahead of the curve. 

Sales targets don’t start in the quarter they’re due. 

They start months earlier.

Vice verse, one of the most valuable parts of that I could take back to the marketing team from session was discussing what sales can do to make marketing more effective.

Sales teams sit on an enormous amount of insight. 

In their 1:1 conversations with prospects, the same questions, objections, hesitations, and misconceptions come up again and again. 

When sales shares these patterns with marketing, we can turn 1-to-1 conversations into 1-to-many solutions: clearer positioning, better messaging, more relevant content, stronger enablement, and campaigns that actually address reality.

And there’s a hard truth B2B marketers sometimes forget:

There is no such thing as marketing ROI in B2B if sales doesn’t win deals.

Pipeline creation alone is not success. Activity alone is not impact. 

Marketing only creates value when it helps sales close.

How do you ensure a close collaboration between marketing and sales in your company?

That’s why tight collaboration between sales and marketing isn’t a slogan or an operating model, it’s the work itself.

AI-Driven Activation & Attribution for B2Bs | Cofounder at Dreamdata.io

1 in 3 deals we won last year were influenced by our LinkedIn Lives. 

Just because I have not seen anyone else sharing how their LinkedIn Live show performs - Here's the breakdown of Dreamdata's lives in 2025.

The highlights I'm sharing in the slides include:

᭼ Revenue Impact

᭼ Average and median number of attendees per session.

᭼ Diversity split for guests

᭼ Top Episodes & Guests

We maximize every session by turning it into: 

✂️ Video snippets for social. 
✍️ In-depth blog posts. 
📧 Weekly newsletters. 
🎙️ Episodes for the "Attributed" podcast.

Strong enough hook for you? 😄

Go browse the deck below👇

Dreamdata LinkedIn Live

Today I was invited by Patrick Bates to join his new show for marketing leaders to talk about…

You guessed it: marketing and leadership.

There’s a lot to unpack in that intersection, but here are three reflections I shared.

1) Self-awareness

Leadership has to start with yourself. Authenticity isn’t a buzzword - it’s the foundation. 

You can’t lead by wearing borrowed feathers. 

You need to know who you are and what you stand for, and then act from that place. 

People feel it when there’s alignment between who you are on and off the stage.

2) Sometimes you have to be the bad cop

Once you’re clear on your values and what “good” looks like in the organisation, you also have to defend it. 

That means occasionally being the uncomfortable voice that calls out behaviour that doesn’t belong. 

Conflict, discussion, and tension aren’t failures of leadership - they’re part of it. 

You lead because some behaviours are better than others, and someone has to draw that line.

3) Marketing is one long string of experiments
 
Thomas Edison said he found 10,000 ways the light bulb didn’t work before he found one that did. 

Marketing is no different. 

Every initiative is an experiment. 

Pre-qualify your ideas, pick the best candidates, start scrappy, and only scale with serious budgets once you’ve earned some confidence that it works.

That’s a snapshot of what I shared with Patrick today. I’m sure he’ll make plenty of noise when the episode goes live.

Stay tuned 🎧

- and feel free to share your own thoughts on marketing and leadership.

#marketing

B2B Marketing activities where you can control the size of the companies in the demand you create?

If you work in B2B, you’ve probably heard this statement before:

“We need to go upmarket” or “We need to go enterprise.”

Okay. Yes. Great.

So why don’t we? 😄

Actually doing this is easier said than done.

Once you start analyzing things, you’ll realize there aren’t many marketing activities that give you tight control over the size of the companies you attract.

(See my grouping below. Did I miss any marketing activities that should be added, mapped differently, or moved around?)

As a B2B marketer, this is something you need to be aware of.

Doing what you’ve always done and expecting different outcomes? 

Nope, that’s not going to work.

You need to shift most of your marketing time and budget into marketing activities where you can control the company size you attract.

Again, this might seem obvious.

But what about your team’s mindset and skill set?

Does your team primarily excel at activities where you don’t have that level of control?

And what about ROI?

You might be running activities that deliver a decent return. Should you stop doing them if you are not in control?
 
Well... Depending on company size, controlling these channels can become difficult, expensive, and slow.

How do you manage your B2B marketing mix to stay in control of the size of companies that you attract?

#b2bmarketing #abm

Positioning is probably the only marketing task that actually makes every other marketing task easier.

For many B2B marketers, "positioning" feels like a massive, once-in-a-career overhaul. 

But if you aren’t reviewing your positioning at least once a year, you’re likely marketing a product that no longer exists to a market that has already moved on.

The First Time is the Hardest

Let’s be honest: the first time you do formal positioning work, it’s a grind. It’s new, it’s uncomfortable, and because you haven’t seen the results yet, it’s hard to justify the effort.

But here is the truth: after that first heavy lift, everything else in marketing gets easier. 

When your company is truly aligned on who you serve and why you win, every ad, blog post, and sales deck practically writes itself because the foundation is finally solid.

Why an Annual Review?

Positioning isn't static. It must evolve alongside product updates, changing market expectations, and competitive shifts. 

An annual review ensures you don’t change things for the sake of "newness," but only when the evidence clearly shows your current stance no longer explains why you win.

How to Run a High-Impact Review

A successful review doesn't happen in a vacuum, it requires a cross-functional "Core Team" that owns the outcome, led by the business leader.

1. Gather Fresh Market Evidence Don't rely on gut feelings. Look at the last 6 months of data across the funnel:

Sales: Why did your top 10 "won" deals actually buy? 
Customer Success: Which accounts had the highest upsell?
Product: Which features are actually used by your most loyal customers? 
Marketing: Which pages are driving the highest qualified pipeline? 

2. Audit Your "Best-Fit" Customer Identify who bought the fastest and became "raving fans" in the last year. 

If this list looks different than it did 12 months ago, your positioning needs to shift to match.

3. Stress-Test Your Differentiation Ask the hard questions:
If we didn’t exist, what would our best customers do instead? 

Are our "unique" attributes still actually unique, or has the competition caught up? 

Does our current market category still help customers understand our value quickly? 

The 4-Week Sprint

You don’t need six months to do this. We run this as a 4-week sprint:

Week 1: Setup and evidence gathering.
Week 2: Building a shared understanding of the evidence.
Week 3: Locking in the best-fit customer and unique attributes.
Week 4: Finalizing the market category and making the big decisions.

The Bottom Line

Once the positioning is locked, the bringing it to life awaits. 

You update the homepage, the sales decks, and the ads. 

But this time, you do it with the confidence that the entire leadership team is standing right behind you.

At Dreamdata we're blessed that Andrea is leading this work for us 🙌🏻

How are you doing positioning work at your company?

#b2bmarketing

Attribution Isn’t bad. You’re Just Using It Wrong. 🏀

Every few weeks, another marketer declares attribution “useless.” 

It’s the LinkedIn version of Groundhog Day. Guaranteed engagement bait. 

And look, some of their critiques do make sense… if you only take the strawman version:

- The “Look, Ma, I’m Valuable!” Report – treating attribution like a vanity scoreboard instead of a decision-making tool.
- Channel Fight Club – as if LinkedIn and Google are rivals in a boxing ring, when in reality they’re bandmates in a jazz ensemble.
- The 30-Day Memory Loss Model – pretending B2B buyers make million-dollar decisions in a neat 30-day cycle.
- One Lead to Rule Them All – ignoring the 6–10 other people actually signing the contract.
- MQLs Gone Wild – chasing cheap leads that look pretty on paper but vanish in the pipeline.

Funny? Sure. 

True? Only partly. 

Conveniently oversimplified? Definitely.

Here’s the problem: 

This “attribution is useless” rant gives marketers a free pass to avoid accountability. 

A path where you don’t need to explain what you did, why you did it, or what impact it had.

Yes, marketing is probabilistic. (Thanks for the reminder, Liam)

Action A + B won’t always equal C. But that doesn’t mean we stop measuring.

At Dreamdata, our goal isn’t to make attribution linear or perfect. Our job is to make all your customer data available, unified, and useful.

Think of it this way:

Instead of journeys hidden in silos (CRM, ad platforms, your website, review tools), we bring them into one place.

Every account. Every user. Every touchpoint.

No, we won’t capture everything. But it’s a hell of a lot more illuminating than siloed guesswork.

And here’s what Dreamdata customers actually do with this unified view — every single week:

- Pull up complete customer journeys to have objective conversations with sales about what drives wins.
- See which campaigns are consistently creating ICP demo calls.
- Study what content is consumed by accounts that actually close.
- Identify which Google keywords are profitable — and which are wasting budget.
- Send offline data back to ad platforms to train smarter algorithms.
- Validate whether ABM activities are actually reaching the right accounts.

That’s not “bragging rights.” That’s actionable clarity.

Should you follow attribution blindly? No.

That’s the whole point.

Attribution is directional, probabilistic guidance. 

When combined with gut feel and team context, it’s one of the most powerful growth tools B2B marketers have.

The rants might get the engagement.

But the insights? They get the revenue. 💰

#b2bmarketing

Your organic LinkedIn posts are driving revenue.
You just can’t see it.

Struggling to show the impact of your company’s organic LinkedIn program?

Here’s an overlooked but very impactful trick many B2B teams miss:

👉 Add UTMs to the links pointing to your website from your social profiles.

This lets you accurately measure:

Lead source – see which posts drive MQLs and SQLs

Pipeline contribution – connect organic activity directly to revenue

Content performance – understand what actually resonates

Don’t let your organic work live in the “nice but unproven” bucket.

Add UTMs to your social profiles and start showing real ROI.

#B2BMarketing #LinkedInMarketing #socialselling

What is the purpose of your Marketing team?

Too often, "Marketing" becomes a catch-all department for anything that isn't direct sales. 

That's a shame - and it is going to make the marketing team both inefficient and stressed - if there's no clear definition of their purpose within your company.

Here are the three pillars we use to define our marketing purpose at Dreamdata and why they matter for B2B growth:

1. Ensuring the Sales team never goes hungry Marketing’s first job is to build a reliable "demand engine." 

We don't just look at vanity metrics or top-of-funnel leads; we focus on high-intent actions like Inbound Demo Calls and Free Trials.

Why? 

A sales team is an expensive resource. Their time should be spent closing, not hunting. By measuring success through the lens of Sales Pipeline, we ensure Marketing is directly aligned with the company’s bottom line.

2. Creating genuine product excitement Demand is temporary, but excitement is a moat. 

We’ve moved beyond standard brand awareness to focus on "Product Love." 

We track this through customer reviews, social shout-outs, and success stories captured in Gong recordings.

Why?

In a crowded MarTech market, features are easily copied. Community sentiment and social proof are not. 

When the market is genuinely excited about your product, your cost per acquisition (CAC) drops because your customers start doing the selling for you.

3. Maximizing reach random broad reach is a waste of budget. Our goal is to be stay top of mind among the people who can actually buy from us. 

That's why we measure this specifically by following "Qualified accounts reached per quarter."

The Why? 

B2B buying committees are getting larger. It’s no longer enough to reach one person; you need to surround the entire account. 

By focusing on qualified reach, we ensure our budget is spent influencing the specific companies that fit our Ideal Customer Profile (ICP).

When Marketing has a clear purpose, it stops being a "cost center" and starts being a "growth engine." 

It’s about more than just filling a funnel, it’s about building a brand that the right people actually care about.

What's the purpose of Marketing at your company?

A Dreamdata song?

Yes, a Dreamdata song.

Have a great Friday!

Customer marketing in B2B SaaS is one of those topics everyone agrees is important…

…but very few companies do intentionally.

We spend a lot of time and money on demand gen:
 • getting new logos
 • filling pipeline
 • feeding sales

The more customers, the more important customer marketing should become, right?

But after the deal is closed, things often get fuzzy.

That’s where customer marketing should step in.

To me, customer marketing is about:

 – helping customers get value faster
 – increasing adoption and stickiness
 – reducing churn risk ahead of renewals
 – enabling expansion in a way that actually helps the customer
 – and turning happy customers into proof, stories, and advocates

In other words:

Protecting and compounding revenue, not just creating it.

I also feel this is an area where marketing, CS, product, and sales often have unclear ownership - and where many B2B teams (including us) could learn a lot.

So I’m thinking about hosting a LinkedIn Live where I mostly show up curious and ready to learn.

If you’re:

 • running customer marketing in a B2B SaaS
 • deeply embedded with CS / product / revenue teams
 • opinionated about what works (and what doesn’t)
 • practical, not fluffy

…who should I invite to come educate me and our audience on customer marketing done right?

Drop names (or yourself 👀) in the comments.

Min gode ven Bo og hans partner Anders har en podcast henvendt til alle dem som driver SaaS-virksomheder.

Jeg lytter selv til den ugentligt - og derfor var jeg rigtig glad da de spurgte om jeg havde lyst til at være med i SaaS Købmænd.

Vi snakker om Dreamdata's Serie B runde, hvordan man rejser sådan en runde og om den lange - ikke så "over night" - vej derhen:

- At rejse penge tager lang tid og kræver mere end man tror.

- Venturekapital betyder høj risiko og et konstant pres for at vokse hurtigt.

- Det hjælper virkelig at have en klar plan for, hvad pengene skal bruges til.

- Investorer går meget op i, om forretningen kan gentages og skaleres.

- Det er ikke helt nemt pludselig at sidde med ansvar for mange penge.

- Man skal være forberedt på at tale med rigtig mange investorer - og høre nej mange gange.

- Hvis du ikke selv tror på det, gør investorerne det heller ikke.

- Vækst kræver, at man investerer i mennesker og giver dem ordentlige rammer.

- Det er hele tiden en balance mellem at være effektiv og at trykke på speederen.

- Og ja man skal turde tage nogle chancer, hvis man vil have det til at lykkes.

Hvis lyder spændende, så giv episoden et lyt. Link er nedenfor.

Hvis du er i gang med at ansætte folk til din marketingafdeling - eller du vil vide hvordan du lander dit næste job...

Så er her en stor anbefaling af Halfdan og Kristian's episode i Marketingpod.dk om emnet: 

Hvordan ansætter du de rigtige til dit marketing team?

De kommer blandt andet ind på_
• Hvordan du udvælger de rigtige personer
• Attitude vs. erfaring
• Senior eller junior
• IQ vs. EQ
• Drive og motivation
• Bias i ansættelser
• Hvor meget onboarding er nok
• Hvornår du skal stoppe samarbejdet

Hvad er dine bedste tips til at ansætte marketingfolk?

Find linket til episoden nedenfor.

We’ve started doing a simple monthly ritual on our marketing team:
A 1-hour “AI in Marketing” session.

Nothing fancy. No big strategy decks.

Just people showing each other what they’re actually doing with AI: 
What worked, what didn’t, and where it saved (or wasted) time.

The rule that matters most:
Everyone does a live demo.

One slide is fine.

But then you actually click the buttons, show where the feature lives, what the input looks like, and what comes out the other side.

That’s what makes AI feel tangible instead of abstract.

Some of the things people demoed this time:

Enriching accounts and contacts using HubSpot Breeze

Creating simple video cases with Google Vids

Letting OpusClip do the heavy lifting on video snippet creation

Analyzing customer calls with NotebookLM

And yes… using Nano Banana to bring my son’s Pokémon figure to life digitally 😄

None of this is groundbreaking on its own.

That’s kind of the point.

The real value unlock is that someone else on the team might be sitting with the perfect use case --> they just haven’t seen how simple it can be when it’s demoed live.

AI adoption doesn’t happen because of big vision statements.

It happens when a teammate says:

“Aha. That button. I can use that tomorrow.”

If you’re a marketing leader (or just someone curious):

I’d strongly recommend a recurring, low-pressure session like this.

Show, don’t tell.
Demo, don’t explain.
Small wins compound fast.

How are you getting your company to embrace the powers of AI?

taplio

The Battle

Jason Bradwell

Steffen Hedebrandt

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Performance ScoreJason Bradwell's LinkedIn Performance

Performance ScoreSteffen Hedebrandt's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jason Bradwell

Steffen Hedebrandt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Bradwell's LinkedIn Performance

Performance ScoreSteffen Hedebrandt's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJason Bradwell's LinkedIn Performance