Graewolves

There are 2 ways to build a brand that actually drives revenue:

1. Spend years with agencies that deliver pretty designs but zero business impact.
2. Get a research-driven system that produces measurable results within 3-4 months.

Our Graewolves clients feel the difference:

→ CLIENT 1: EXECUTIVE LEADERSHIP COACHING FIRM

CHALLENGES:
1. Positioned as generic leadership coaching among hundreds of competitors
2. 6-month sales cycles with prospects who couldn't see the *real* value
3. Price negotiations undermined their expertise

WHAT WE DID:
1. Crystal-clear positioning - made them the obvious choice
2. Applied loss aversion principles to show business ROI
3. Social proof strategy featuring their greatest client transformations

RESULTS:
- Sales cycles dropped from 6 months to 3 weeks
- Premium packages increased from 12% to 38%
- Secured enterprise partnership

→ CLIENT 2: MARKETING AGENCY

CHALLENGES:
- Indistinguishable from 20,000+ other marketing agencies
- Leads didn't value Creative work
- 45% client churn

WHAT WE DID:
- Established clear USP vs their competitors
- Rewrote website copy from A to Z - focusing on buyer psychology
- Redesigned client onboarding using decision science principles

RESULTS:
- Retention increased 18%
- Project value increased 112%
- 20+ company waiting list

→ CLIENT 3: MENTAL HEALTH CLINIC 

CHALLENGES:
- High no-show rates for first appointments
- Complex website + intake process deterring new patients
- Generic "therapy messaging" in crowded market

WHAT WE DID:
- Made showing up feel like the natural next step
- Simplified intake process
- Created specialty-focused messaging for each therapist

RESULTS:
- No-show rates decreased by 2x
- Patient satisfaction increased (finding the right therapist instantly)
- 8/10 therapists fully booked 

We've helped 80+ businesses get 300-800% ROI within one year using our science-backed strategies.

If you want to be the next one, DM me, and I'll get back with next steps. 🙏


Speak soon!

Why You Should Work With Graewolves

I co-founded Graewolves to solve one problem: how can businesses apply behavioral science without getting lost in theory? We blend research-backed insights with practical execution, helping everyone from scrappy startups to established universities create strategies that deliver real returns—up to 7x ROI on marketing investments. 

𝟬𝟭/ 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗩𝗶𝘀𝗶𝗼𝗻
- Created our proprietary 3-Axis Brand Framework (based on hundreds of hours of research!) that makes complex brand & positioning simple and repeatable
- Built quarterly planning rituals that have fueled our 55%+ year-over-year growth
- Carved out a unique market space between boutique branding shops and stuffy consultancies

𝟬𝟮/ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗢𝘂𝗿 𝗜𝗺𝗽𝗮𝗰𝘁:
- Designed proposal systems that win 35%+ of pitches
- Found smart ways to expand initial projects by 20%-150% by delivering ROI and spotting new untapped opportunities for our clients
- Built partnerships with complementary experts and agencies to solve bigger problems for our clients

𝟬𝟯/ 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗧𝗶𝗴𝗵𝘁 𝗦𝗵𝗶𝗽:
- Set up project systems that maintain healthy 60%+ profit margins while delivering exceptional, tailored work to clients
- Cut administrative busywork, freeing our team to focus on what matters
- Created simple financial forecasting that helps us make smarter resource decisions and business investments 

My job isn't just about big ideas—it's about making them happen. I balance blue-sky thinking with practical execution, helping position Graewolves as the partner clients call when they need real transformation, not just a fresh coat of paint on the same old problems. 

Striving for big impact, by solving big puzzles. 🧩🧩

Co-Founder & Head of Strategy

I turn complex psychology into simple strategies that change how people act. While others guess what drives decisions, I dig into the actual behavioral patterns that explain why customers buy, employees engage, and leaders choose one path over another. I provide our clients with a scientific advantage over their competitors 🥼🧠 📚

𝟬𝟭/ 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀:
- Leverage my 5+ years of interview training to conduct in-depth research (interviews, focus groups, social media analysis) that reveals what really drives decisions in each client's market
- Map customer journeys to find exactly where people get stuck or confused
- Develop practical methods to uncover the real motivations people won't admit in surveys - so we can utilize these in our branding and marketing

𝟬𝟮/ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿-𝗕𝗮𝘀𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀:
- Redesigned a healthcare clinic's booking experience, boosting patient appointments by 27%
- Created pricing frameworks for a SaaS client that made premium plans more attractive, increasing upgrades by 24% within a few weeks
- Developed social proof elements for an education platform that helped lift subscription rates by 33%

𝟬𝟯/ 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀
- Set up simple tests to verify our buyer behaviors before full rollout
- Establish clear success metrics so clients see concrete results, not just theory
- Built prediction models that accurately forecast customer actions and behaviors base on existing data and evidence

I don't just explain why people do what they do—I create practical ways to influence those behaviors. My approach bridges the gap between academic knowledge and business results, giving our clients strategies that don't just sound smart (although they always do!) but actually work in the real world.

Behavioral Scientist

I guide our client projects from initial idea to successful launch. My focus: making sure our creative work isn't just beautiful but delivers real business results that clients can measure and celebrate. 📈📊

𝟬𝟭/ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗼𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀
- Achieved 70% client retention via transparent communication and anticipating clients' needs before they arise
- Turned difficult situations into opportunities to build deeper trust and long-term partnership
- Found smart ways to grow accounts by 25%+ by continually finding new ways to add value

𝟬𝟮/ 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗼𝗻 𝗣𝗿𝗼𝗺𝗶𝘀𝗲𝘀
- Juggle 8+ client projects with combined budgets over $150K, keeping everything moving forward and my team motivated and staying focused on their tasks
- Maintain a 95% on-time, on-budget track record that clients can count on
- Created simple risk management tools that catch and solve 80% of potential problems before they happen

𝟬𝟯/ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀:
- Lead workshops that help clients discover what truly sets them apart in crowded markets
- Develop brand strategies that justify premium pricing and create market recognition
- Build clear roadmaps that turn abstract brand concepts into concrete business actions

My approach combines strategic thinking with relentless attention to execution details. I ensure that our work doesn't just make clients feel good in presentation meetings but actually transforms how their customers see and value them in the marketplace. 

The results? Our clients' businesses experience: decreased CAC, increased CLTV, shorter sales cycles, more revenue, and simpler scaling. 💶 💵 💷

Project Leader & Brand Strategist

I craft content that positions our clients as the go-to experts in their fields. I don't just write—I create strategic assets that move people from casual interest to serious consideration to enthusiastic conversion. After all, it's a lot easier to sell (and serve) eager prospects 😉 

𝟬𝟭/ 𝗠𝗮𝗽𝗽𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗼𝗮𝗹𝘀:
- Design content plans that cover every platform and every stage of the customer journey
- Create editorial calendars that balance educational, inspirational, and promotional content
- Build measurement frameworks that connect content performance to actual business results

𝟬𝟮/ 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁:
- Write blog posts that generate up to 3x more engagement than industry standards
- Create email sequences with open rates 12% higher than what most businesses see
- Develop detailed white papers and reports that bring in 400+ qualified leads each time we publish

𝟬𝟯/ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
- Built a LinkedIn strategy that took us from zero to 15,000+ followers in 12 months without paid ads
- Maintain engagement rates of 15% (comments : impressions)—3x what most brands achieve
- Customize content for each platform's unique audience expectations and algorithm requirements

I approach content creation as both an art and a science. Every piece my team and I create has strategic intent behind it—designed to build authority, establish trust, and guide audiences toward specific actions that align with our clients' business objectives.

Content Creator

At Graewolves, I've built our business development engine from scratch, creating a systematic approach to finding, nurturing, and converting high-quality leads into lasting client relationships. 

𝟬𝟭- 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Create dual-channel strategy combining targeted outbound campaigns (using Sales Navigator, Clay, Lemlist) with inbound marketing materials (whitepapers, audit templates, lead magnets)
- Design qualifying application form that improved lead quality by 40%, focusing our energy on best-fit prospects
- Write weekly newsletter with strategic CTAs that converts subscribers to discovery calls
- Specialize in LinkedIn-focused content strategy that outperforms our industry benchmarks

𝟬𝟮- 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 & 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗣𝗿𝗼𝗰𝗲𝘀𝘀:
- Develop 2-call discovery framework that identifies client bottlenecks and qualifies opportunity fit
- Create modular proposal system with customizable sections, per prospect needs and pain points
- Implement brand audit method that pinpoints hidden growth opportunities missed by competitors
- Build pricing architecture that positions our value relative to expected ROI, improving close rates

𝟬𝟯- 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻:
- Implement systematic follow-up sequences that nurture prospects through buying journey
- Develop tiered engagement model that creates natural upsell opportunities through project phases
- Create referral system that generates 20%+ of new business from satisfied clients
- Build competitive positioning strategy that carves out our unique value in crowded agency landscapes

My approach balances art and science—combining data-driven targeting with relationship-focused conversion strategies that transform cold prospects into loyal clients and advocates. 📊 x 🧪 x 🤝

Sales And Marketing Lead

I oversee the visual and verbal expression of our clients' brands. My job is ensuring everything we create—from logos to websites to ad campaigns—works together to tell a consistent story that connects emotionally while driving strategic business outcomes & results. ✍️ 🎨 💻

𝟬𝟭/ 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘆𝘀𝘁𝗲𝗺𝘀:
- Directed visual identity development for 40+ brands with 83% initial positive audience feedback
- Guide our design teams in translating abstract brand concepts into cohesive visual systems
- Create brand identity frameworks that boost brand recognition by 45% in controlled market testing

𝟬𝟮/ 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿:
- Develop unique brand personalities and voices for 40+ companies, boosting message recall and brand recognition
- Transform technical features into benefit stories that cut sales cycles by an average of 36% (and as high as 3x faster)
- Build messaging hierarchies that align what companies want to say with what customers need to hear

𝟬𝟯/ 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀:
- Implemented briefing templates that get first-round creative approved 58% more often
- Developed quality checks that ensure all creative work serves strategic objectives
- Created collaborative review approaches that maintain quality without endless revision cycles

I see my role as balancing creative excellence with business results. By maintaining high standards while keeping our work strategically focused, I ensure every visual and verbal element we create drives both emotional connection and practical outcomes for our clients.

Creative Director, Art & Copy

McGill University

At McGill, I lead research initiatives applying behavioral science methodologies to real-world challenges, developing frameworks that bridge theory and practical implementation. My work focuses on translating complex findings into actionable insights for healthcare, education, and policy stakeholders.

𝟬𝟭- 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
- Manage multi-disciplinary research teams of 5-8 members, establishing clear roles, timelines, and accountability structures
- Applied for $500K+ in research funding through SSHRC and NIH grants by developing compelling research proposals
- Designed and implemented randomized controlled trials testing intervention efficacy across educational and healthcare contexts
- Rescued stalled inter-university collaboration by implementing structured decision framework and clear communication protocols

𝟬𝟮- 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Developed cognitive load optimization framework for health information presentation, improving comprehension by 32%
- Created social influence intervention for educational settings, increasing student engagement by 28% and workshop enrollment by up to 300%
- Designed choice architecture system for healthcare decision-making, improving patient satisfaction scores by 21%

𝟬𝟯- 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻 & 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
- Transformed complex research findings into accessible frameworks for non-technical stakeholders
- Presented to executive audiences including hospital administrators and university leadership
- Delivered TEDx Talk viewed by 1,000+ people

My research at McGill bridges scientific rigor with practical application, ensuring that behavioral science insights create meaningful impact beyond the academic context.

PHD Candidate

•	(2022 and 2023) EDKP 495: Scientific Principles of Training with Dr. Dennis Jensen
•	(2021, 2022, and 2023) EDKP 443: Research Methods with Dr. Lindsay Duncan 
•	Assist students with the research and design of their term projects. 
•	Lead tutorials for 10-20 students regarding efficient search techniques in scientific journals, performing literature reviews, and synthesizing research.
•	Mark and grade quizzes, short answer questions, and essays.
•	Communicate with students, fellow TAs, and professors.

Teaching Assistant

Workshops I have facilitated: 
•	From Surviving to Thriving: Resilience in Grad School
•	Presentation Skills 
•	Accessibility and Disability 101 
•	Applying Universal Design for Learning to Academia
•	Gender 101
•	Skills for Time Management (for undergrads)
•	Exams: Preparing for Success
•	Strategies for Academic Success
•	Strategies for Multi-Choice Question Exams 
•	3-Minute Thesis: Info Session
•	3-Minute Thesis: Training Session 
•	3-Minute Thesis: Practice Session 
•	3-Minute Thesis: Heats
•	Leadership 1: Foundations of Leadership
•	Leadership 2: Navigating Emotional Intelligence 
•	Leadership 3: Leading Teams for Success
•	Leadership 5: Managing People’s Performance 
•	Leadership 6: Solving Problems 
•	Leadership 7: Professional Negotiation 


Workshops I have developed and delivered: 
•	Skills for Time Management as a Graduate Student
•	Presentation Skills for Academic Conferences

Graduate Student Assistant

Beyond Measure Strength

I built a coaching practice focused on evidence-based strength training and performance psychology. Working with strength athletes at every level, I developed a holistic approach to address the complete performance equation—from biomechanics and nutrition to mental resilience and competition strategy.

𝟬𝟭- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Designed personalized 12-week to year-long training cycles for 100+ athletes, resulting in 85% achieving personal records
- Conducted detailed technique analysis using video assessment and biomechanical principles, reducing injury rates by 40%
- Created nutrition and recovery protocols tailored to individual metabolic needs and competition schedules
- Delivered 500+ hours of live coaching sessions, transforming technical weaknesses into competitive advantages

𝟬𝟮- 𝗠𝗲𝗻𝘁𝗮𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 & 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆:
- Implemented psychological techniques that helped athletes overcome performance plateaus and competition anxiety
- Developed goal-setting frameworks that converted long-term ambitions into daily/weekly actionable behaviors
- Created strategies for managing setbacks that kept athletes motivated through injuries
- Provided real-time competition coaching, helping athletes make critical adjustments under pressure

𝟬𝟯- 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
- Built coaching practice from ground up through word-of-mouth referrals and documented results
- Maintained daily communication with athletes, creating accountability systems that improved adherence by 70%
- Developed progress tracking methods that visualized improvements beyond simple strength metrics

As the Founder of Beyond Measure Strength, I learned that performance isn't just about physical capability—it's about aligning psychology, strategy, and execution. These principles of performance optimization now inform how I approach every client challenge and team leadership opportunity.

Founder and Head Coach 

University of Toronto

At the University of Toronto, I developed expertise in translating complex scientific concepts into accessible frameworks for diverse audiences. My work focused on improving research communication effectiveness and developing evidence-based training methodologies.

𝟬𝟭- 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 & 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
- Created and led science communication program that trained 300+ researchers in effective presentation techniques
- Designed evaluation framework that improved participants' communication effectiveness scores by 45%
- Facilitated 10+ workshops on research methodology and evidence-based communication strategies

𝟬𝟮- 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Conducted research on cognitive biases in information processing across different presentation formats
- Applied behavioral insights to improve message retention and comprehension in educational settings
- Developed framework for measuring communication effectiveness based on audience understanding

𝟬𝟯- 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻:
- Led cross-departmental initiatives to improve research communication across the university
- Mentored junior researchers in developing effective communication and presentation skills
- Collaborated with faculty members to incorporate communication training into graduate programs

My work at the University of Toronto focused on bridging the gap between complex research and practical understanding, ensuring scientific insights could be effectively communicated to create real-world impact.

Researcher & MSc Candidate 

Kinesiology Instructor

Canadian Sport Institute Pacific

At Canadian Sport Institute Pacific, I applied behavioral science principles to optimize elite athlete performance through evidence-based interventions. Working with Olympic and Paralympic athletes, I developed decision-making frameworks and performance enhancement strategies.

𝟬𝟭- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵:
- Led performance optimization initiatives for 50+ Olympic and Paralympic athletes
- Designed research protocols identifying behavioral factors affecting athletic performance
- Implemented decision-making frameworks that improved athlete performance under pressure by 22%
- Integrated wearable technology data into behavioral intervention design, improving adoption rates by 35%

𝟬𝟮- 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
- Developed focus management system based on attentional control principles, improving performance consistency by 28%
- Created decision fatigue intervention for competition settings, enhancing critical decision-making by 31%
- Designed stress management protocol applying cognitive reappraisal techniques, reducing performance anxiety by 25%

𝟬𝟯- 𝗧𝗲𝗮𝗺 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻:
- Facilitated interdisciplinary collaboration between sport scientists, coaches, and medical staff
- Translated complex research findings into practical training protocols for athletes and coaches
- Developed frameworks for continuous improvement based on performance feedback and data analysis

My work at CSI Pacific demonstrated how behavioral science principles can transform high-stakes performance environments, creating measurable improvements through evidence-based interventions.

Olympic Coach, High-Performance Consultant & Research Assistant

Science x Branding x Differentiation = [LOADING... come back tomorrow]

👋 👋 Hello!

You're on my profile, so here's a bit about me 👇👇

What I do is simple: 

I help businesses make smarter decisions by understanding how people *actually* behave—not how we *wish* they would.

This might surprise you: 

Most branding agencies build beautiful art projects with your money. They celebrate Instagram likes while your sales stay flat. They spend weeks debating colors instead of focusing on what makes you special in the market. They take your key business & brand foundations and bury them beneath "vibes." They sacrifice data, research, and consumer psychology in favor of "what feels right." It's a total sh*tshow.

As co-founder of Graewolves, I created something different. We specialize in research-backed branding and marketing. We help businesses stand out and make more money through a simple 3-step process:

1️⃣ We find your unique sweet spot where competitors can't follow you (your "Category of One")
2️⃣ We discover exactly where your potential customers get stuck or hesitant when trying to buy
3️⃣ We fix those sticking points through branding, marketing, and behavioral science (the psychology behind how people actually make decisions)

What happens next? 

Our clients see up to 800% ROI within 12 months. Not because we made their logo prettier, but because we made their business work better. Through scientific thinking + principles, applied to business. 

Think about it: 

When was the last time a branding agency showed you the clear connection between their work and your actual revenue? That's exactly what we do. No smoke and mirrors—just results you can measure. 

A clear upward trend for your business 📈

My background brings together PhD-level research with real-world experience leading 100+ B2B transformations for high-ticket coaches, consultancies and agencies. Fun fact: I’ve also been a Nationally-ranked powerlifter and trained 50+ Olympic athletes (a dozen Olympic medalists!) to perform at their best. This unique blend of business, research, art, science and ambition… is what fuels all my work. 

Yes, our approach costs more than typical branding—not because we're "premium" (honestly, that word means nothing anymore), but because we do the deep research work that every other agency skips.

✅ We’ve (re)built 100+ brands & businesses.
✅ Increased their revenue up to 3x. 
✅ Gained up to 7x higher ROI on every marketing dollar they spend. 

We only work with a handful of new clients each quarter.

Want your branding & marketing to bring you clients 24/7/365? 

Let's talk.

Jason Dellatolla, PhD(c)

I'm a passionate design strategist & digital marketer. 

I help entrepreneurs grow their audience, engage their market and build their brand. 

I love working on projects where technology, design, content marketing and engaging UI/UX come together.

My strengths come most alive at the intersection of entrepreneurship, design and education. 

In the past I led:
• 1x startup from $0 - $5M in the fintech space 
• 1x startup from $0 - $1.2M in the metaverse space

Then I burned out. I realized I was working for too many hours for others to benefit. 

So, I pushed it all to the side and decided to learn web design, development and SEO. I then mastered the art of writing and business marketing. 

I founded Mojo Design, in 2019 as a solopreneur and have since scaled it to $100K ARR. 

We've worked with clients like NIKE, ADIDAS, and more. 

My mission is to help 1M people make money doing what they love. 

Some say that all heroes look super fine. I've been told that converting your creativity into paying clients - is a power of mine. 

Want to write your way to freedom? 🧙‍♂️🪄 

Get a FREE consultation: 

https://mojodesign.io/get-a-free-consultation/

Jacob Pegs

Web Developer

Modern Maker

Building 6-7 figure solopreneur businesses in 3-4 days a week.

Founder & CEO

Mojo Design

The simplest way to grow sales with web design & content marketing

Renovi NFT

Co-founder & Technical Advisor

HeyBigMan!

Head of Digital / Project Director

Empire Media

Stack: HTML5, CSS3, JavaScript (ES5, ES6, jQ), VueJS, PHP, Git, GitHub, Sketch.

Senior Web Developer / Tech Lead

Exerte Partners

Stack: Python, pandas, SQL, postgreSQL, Hadoop, mixpanel, JIRA, confluence, tableau, matplotlib, anaconda, GitHub, HTML, CSS, JavaScript, REST APIs.

Ten4 Design

Stack: HTML5, CSS3, JavaScript, Sass, BEM, Rollup, Twig, Slim, Docker, Babel, Gulp, Craft CMS (PHP), Valet, mySQL, Sketch & Git.

Cambridge Blockchain Society

Built a dynamic website for Blockchain department. Learned to: Understand client and adapt to needs. Use Google APIs, ParallaxJS, RegExp, media queries and responsive design. Stack: HTML, CSS, JavaScript.

London Block Exchange

- Managed a team to build a customer base in the thousands of users and obtain over 20,000 email subscribers, 23,000 social media contributors, 900,000 monthly impressions and raise seed funding from private investment (£5M). (Tools: Sketchapp, HubSpot, Google Analytics).

- Oversee UI/UX from idea to launch
- Collect customer feedback and integrate UI/UX flows, new features, fine tune user journey
- Lead team of developers to implement web and native applications

- ReactJS, React Native

Head Of Product Development

CHERR.IO

- Directed UI/UX journey for cherr.io website
- Worked with a team of front end developers & designers remotely and helped create the brand
- Helped startup go from idea to production
- Successful campaign generated over 15,000 Telegram members and 10,000 twitter followers. 
- Successfully obtained funding for “Lajka” in Ethereum to help animals in need.
- Successfully directed and completed the private funding rounds raising over $300,000. 

Visit: https://www.cherr.io/

Product Development Consultant

1 offer. 1 post. 1 email. daily → 1x $20k/m lifestyle business. served: 254+ clients. 2k+ customers. $1m+ made. $4.1m+ in client sales. learn how: jacobpegs.xyz

I walked away from a $500k ARR agency.

4 team members.
Big-name clients.
The whole “7-figure dream.”

And still - something felt off.

I could say all the right things.
But my body said, this isn’t it.

At some point, I stopped asking,
“How do I scale this?”
And started asking:

Does this still feel like me?

The answer, spoken loudest by my nervous system:
No.

Even on the best days, something was missing.

I knew how to sell.
I knew how to lead.
I knew how to deliver.

But I didn’t feel it anymore.

Because the version of me that built that business…

Was built on hustle, not harmony.
Performance, not presence.
Control, not connection.

And I wasn’t willing to sacrifice alignment for applause anymore.

So yeah, I walked away.

From half a million.
From future millions.
From the “security” of a model that no longer fit.

Some people said I left money on the table.

But I know I reclaimed something more important:

Myself.

And here’s the plot twist no one expects:

Because I chose alignment over ego…
Since 2023, I scaled Modern Maker to $1.2M.
Served 250+ clients.
2,000+ customers.
One-person business. No hustle. No sales calls. No DMs.

All of that - because I stopped chasing and started listening.

Here’s what I’m building now:

A one-person business.
Rooted in presence.
Run with peace.
Guided by intuition, not ego.
Fueled by 1 offer, 1 post, 1 email a day.

Where Modern Maker becomes a home for the future I actually want:

To be a present father.
To be a loving, available husband.
To create from heart, not hustle.
To teach from wisdom, not burnout.

Alignment isn’t optional.
Not if you want to enjoy what you build.

I’m not scaling complexity anymore.
I’m scaling clarity.

And if your current path feels like it’s pulling you out of yourself…

It’s not quitting.

It’s remembering.

The moment you stop building a business that impresses…

You can finally build one that expresses who you really are.

And that’s the one your future will thank you for.

Let’s build what’s true.
Not just what works.
If you’re done with the noise - this is your place.

- - -

DM me “MAKER” and I’ll send over a crash course on how I make $10k/week with 1 doc, 1 post, 1 email a day.

You can see if we’re a good fit to work together.


Full-service digital agency. 🦄 Web Design. Websites. Branding. We help brands & businesses accelerate growth, achieve their goals, and win clients through the power of web design and branding.

OMGGGGGGGGG. I’m 2 followers away from reaching 50,000.

When that happens, I’m going to do …
… absolutely duck all about it. 😅









- - -

Pls can you get on my list tho. Click “visit my website” at the top.

1 offer + 1 post + 1 email → daily • simple, fun & profitable offers • 304+ clients served • $1m+ made • $4.7m+ in client wins → learn how: jacobpegs.xyz

graphical user interface, text, application

THIS NEEDS TO STOP.

I just scrolled through 7 people who wrote their LinkedIn posts with AI.

Soulless. Fluffy. Polished af. Just average bollocks automatically typed by a brainwashed human.

Do you realize what that’s doing to your brand?

While they’re “posting” and “being consistent”, dozens of heart-led entrepreneurs created REAL relationships using their energy.

(🚨 PS. Join 6,100+ who got a free 30 page playbook on how to run a heart-led one person business here: https://lnkd.in/dtwPYyqf)

The weirdest part is they hold it as a badge of honor. I post daily too - it takes a few minutes.

“It’s all about speed”

Speed is great. But writing stuff in 2 mins that annihilates your brand and potential client roster, and dumbing humanity isn’t. I can’t believe I’m saying this but… being your authentic self is actually a modern day strategy.

I get it, “you’re not a copywriter”.

But have you considered writing or documenting your raw, true experience?

Literally summarize what you did yesterday.

Sure, I use AI daily too. 

But I don’t outsource my entire job to it and sit and moan about why I can’t get clients.

Like it or not…

The future will separate humans from garbage.

STOP telling people how they’re supposed to post on LinkedIn.

“Don’t like your own posts.”
“Don’t use emojis.”
“Don’t add line breaks.”
“Don’t use dashes.”

BRUH… who appointed you CEO @ Punctuation Limited?

We’re all literally specks of dust on a floating rock, slowly aging and trying our best not to lose our minds before Friday.

— Use the emoji.
— Break the line. (AMAGAD I used em dash)
— Like your own damn post if you feel like it.

You’re not getting a Grammy award for a LinkedIn update, lol.

And the algorithm isn’t sending you to fight Voldemort because you used a dash ffs.

No one’s diagnosing you with severe narcissism because you liked your own post either.

Some people on here act like LinkedIn “etiquette” is a moral code.

Hate to bring it to you, but no one (literally no one) gives a duck.

Why are we shaming people over… punctuation?
Of all things? 😂

Focus on being real.
Focus on being useful.
Focus on leaving people better than you found them.

— Call your mum & dad.
— Send your friends memes.
— Kiss & hug your partner.
— Give your cats & dogs a hug (tell them Uncle Jacob said they’re adorbz — I have treats).

When you’re old and wrinkly looking back on your life, I promise you won’t think:

“Damn… remember when Karen liked her own post about UX design?”

So yeah… 

Open the door.
Go outside.
Eat some watermelon.

Inhaaaaale. It’s all gonna be okay.

Nothing’s that serious, you motherflower.

No alternative text description for this image

There’s a version of you you haven’t met yet.

And s/he’s waiting on the other side of honesty.

Most people don’t heal.

They just outrun themselves.

New goals.
New habits.
New identities.

Same wounds.

And then they wonder why life feels heavy.

Truthfully, I avoided this for years:

You can’t create a life you love while carrying a version of yourself you’ve outgrown.

At some point, you have to stop escaping and start listening.

To your anger.
To your fear.
To your exhaustion.

To the quiet voice that says,

“This isn’t who you are anymore.”

That’s when everything changes.

Not when you grind harder.
Not when you read another book.
Not when you chase another LinkedIn post.

But when you finally look yourself in the eyes and decide to stop abandoning the person you’re meant to become.

You’re not weak.
You’re shedding.
You’re not lost.

You’re remembering.
You’re not behind.
You’re awakening.

Brother. Sister. 
I f*cking see you.
I’m rooting for you.

Keep going.

Remember:

The next version of you is built in silence before it’s lived out loud.

You know those 6&7 figure entrepreneurs we look up to?

I’ve had a couple of them in my DMs,

And what I hear is:

- The stress they undergo
- The complexity in their business 
- The team management overwhelm 
- Their schedule that’s taken over 
- The immense pressure they’re experiencing 

I’ve heard some say.

The business has outgrown who they are.

And one bad month means everything falls apart.

That would result in:

- Firing their favorite team members 
- Having to take out loans 
- Starting the month from zero 

The hustle is commendable.

Though the $$ screenshots are sexy.

That’s the surface. Because behind it all it’s not all fine and dandy.

The truth coming out is “scale” is something they don’t want.

And it takes courage to burn things to the ground.

To see and accept another path.

A path that’s aligned to the business they want to design.

Not a business that’s built by default.

Lesson?

The roses on the outside look good.

But look within to identify the truth.

In a world where we idolize and pedestal.

Know that we’re all figuring things out.

Take what feels aligned & model it.

Drop what doesn’t and move on.

Because you deserve to build a business.

A business on your terms.

That allows you to have fun.

Be at ease & flow.

But most of all — to live.

Stop creating content.

(This strategy attracts ideal clients).

How I collect don’t create content:

1. Use your calendar as an ideation machine:

- What did you do yesterday?
- What problem did your client have?
- What did you do to solve it?

2. Write out the process and demonstrate 

- Think of it as a short list.
- With a brief description of each point.

(🚨 PS. You can also grab my GPT Buddy that tells you if your content converts: https://lnkd.in/duYAJkrz ) 

3. Give your perspective 

- Showing what you did and giving insight
- Shows you know how to solve the problem. 
- Without giving it all away.

Keep it simple.

Collect content, don’t create it.


PS. New prof pic, who dis?

Your LinkedIn posts work for 2 weeks, then die?

(Here’s a free masterclass)

You post. You get likes. Comments. DMs. Maybe even a few leads.

It feels like you finally cracked it.

Then week 3 hits and… nothing.

Engagement drops. No messages. No new subs.

This is the organic fatigue problem most run into.

I’ll break down my refresh system I use to keep my content from drying up.

👉 The set & forget trap.

You post a few winners. Things go well. You lean into those formats.

You repeat them…

But your audience starts tuning you out.

What worked 2 weeks ago suddenly flops. Why?

Your content’s gone stale.

👉The 2 lane content refresh system 

1. Light Refresh: Weekly

For formats that still work, but are starting to dip.

You don’t reinvent the wheel. Just keep it fresh.

Try this:

• Change the POV (e.g. “client story” → “my mistake”)
• Swap the hook but keep the core message
• Add different visuals (screenshot, selfie)
• Turn a text post into a carousel
• Reverse the order (CTA first, insight second)

It’s the same idea - just dressed differently.

2. Full Refresh: Monthly 

When your whole vibe needs a reset.

You need new angles & post types.

• Introduce a new story series (e.g. “This broke my funnel”)

• Add a new recurring content pillar (e.g. breakdowns)

• Change the CTA format (e.g. from “comment X” to “join the list”)

• Launch a new lead magnet

👉What I’m testing now

Mixing formats + vibes inside the same weekly content rhythm.

Before, I was keeping everything segmented:

• Mondays: Promo
• Tuesdays: Breakdown
• Wednesdays: Breakdown
• Thursdays: Breakdown
• Fridays: Story
• Saturday: Personal
• Sunday: Breakdown

Now, I’m running a combo format loop:

• Story-driven + soft pitch
• Screenshot + insight
• Carousel + CTA
• BTS email → turned into post

It’s messier. Less “planned.” But way more human.

The big “click” for me was realizing most creators default to “teach and tell.”  

But the posts that convert best for me:

Show posts.

Not “here’s how to grow.”

But:

“Here’s what I did last week to fix this.”

That shift alone refreshes your content & makes it sell.

👉 The weekly content routine

Post 1 → Launch something valuable

Post a story that opens curiosity & earns attention.

Post 2 → Test new variation

Change angle, CTA, or format. Light refresh.

Post 3  → Drop something direct

Remind people what you do. Share a result. Invite them.

Monthly → Run a full refresh

Rebuild your content stack. Add a new offer. Change the angle.

The magic to organic growth isn’t what you hear everyone say:

“just keep posting” - that’s garbage.

It’s learning when to evolve the content before your audience gets bored.

Refresh. Rotate. Remix.

Bottom line…

If your content is slowing down…
It might just be time to refresh.

- Light refresh every 7 days
- Full refresh every 30
- Test mixing formats for higher attention
- Rotate show posts to re-earn trust & convert

PS. How often are you refreshing your content strategy right now?

1 offer + 1 post + 1 email. daily → $20k/m • simple, easy & profitable offers • 304+ clients served • $1m+ made • $4.7m+ in client wins → learn how: jacobpegs.xyz

Last year, “experts”” told me I was crazy.

Because I had a $100 power hour sitting in my featured section on LinkedIn.

(I still do for $250 only 3x a week - because of the demand and have been booked for two years straight)

No sales calls. No made up scarcity. No crazy strategy.

Honestly it’s a link that says: “Pay here. Let’s talk.”

People said:

“You’re underselling.”
“This is too valuable.”
“Where’s your leverage?”

(My coach at the time even told me to take it off because I wasn’t thinking “high ticket enough”. I heavily disagreed)

But they misunderstood what the call was.

It wasn’t a glorified brainstorm session where I tried to fix everything in 60 minutes.

It was the funnel.

Here’s what actually happened:

• The client books
• We build a custom Gameplan
• They leave with clarity, momentum, and the next step

And ~25% of them?

They upgraded into 1:1 or group offers — without me needing to “pitch” anything.

Why?

Because I didn’t talk about what I could do.
I showed them.

They paid to experience it.
And that shifted the whole dynamic.
I didn’t chase. I consulted.
And the offer sold itself.

Let’s do the math:

→ ~125 people bought
→ $12,500 front-end
→ 25% converted into $1K–$5K offers
→ That’s how a $100 consult turned into a multiple 6-figure backend

(Approx. $350k in year 1)

All without a funnel.
All without being “on” 24/7.

If you’re overthinking it…

You might just need a LinkedIn profile and a Calendly link connected to Stripe.

Proof of expertise beats promises of value.

Ps. You can tickle my brain in my featured section if you want to build your own version.

Or just do it yourself 🤍

experts

A lot of “experts” online sound like they’re yelling from a stage.

Not because they’re confident - but because they’re scared.

Scared you won’t take them seriously unless they dominate the mic.

Scared to admit they’re still figuring it out too.

But the minute you raise your voice, you raise the barrier.

People don’t feel safer - they feel smaller. And when they feel small, they won’t buy.

They’ll clap. Nod. Praise your confidence.

But they won’t pay for your help.

Buyers aren’t looking for so called ‘gurus’ anymore. They’re looking for guides.

Not someone who “made it” and left. Or looks at you from above. But someone who gets it and stayed.

Someone who makes them feel seen, not corrected.

Ever feel that?

1 offer + 1 post + 1 email. daily → $20k/m • simple, easy & profitable offers • 304+ clients served • $1m+ made • $4.7m+ in client wins → learn how: jacobpegs.co

This month, I made one tiny switch that 1.5x’d my opt-ins (235 leads came through).

I used to write posts the way most people do:

Hook.
Body copy.
PS: “Grab X thingy here.”

Standard. Polite. Predictable.

But this time, I switched it a bit.

I started adding my CTA right up top.
Wove it into the the story, like a savage.
No waiting till the bottom to do a “PS.”

And boom - 1.5x more people clicked.

I believe that happened...
Because readers act when relevance meets timing.
And the best time to offer help… is while they’re still hooked.

So what I'd do is:

1. Start with the incident or insight.
2. Drop the CTA early - as part of the body not the bottom bit.
3. Make it feel natural, not needy.
4. Then expand the post as usual.

I used to tuck my CTA at the end.
Now it lives in the middle of the moment.

'Cos... well, it feels kewl, and it's converting.

It’s not always what you offer.
Sometimes it’s just when you offer it.

PS. LinkedIn doesn’t care about links IN the text anymore; my account actually grew by 27% which is nuts. 

But hey, I’m not your local growth ninja so I’m just saying what’s worked for me - we’re so lucky.

Most people aren’t addicted to hustle.

They’re addicted to the identity they built through it.

For years, I thought feeling icky pressure meant I was progressing, and I held it as a status symbol of sorts (yeah, ridiculous)

If I wasn’t “on” 24/7, I’d get anxious.

If I had white space on my calendar, I’d fill it with something to prove I was useful.

But eventually you realize:

You can’t build a peaceful business while operating from a dysregulated nervous system.

Success created through pressure isn’t safe to the body.

So you sabotage. Or stall. Or start over - again.

I’m in a season right now where I believe…

The work isn’t to scale faster.
It’s to feel safe doing less.

Because when peace becomes your baseline…
Everything flows faster.

Namaste 🙏

I’m 100% replaceable as a solopreneur.

I’m 100% irreplaceable at home.

For your friends and loved ones, there’s only one of you.

The hours you spend with clients, working and mastering your craft is great.

But they’d be fine if you set some boundaries.

Make spending time with loved ones your top priority.

Because the clock is ticking. 

And we only get one shot, one opportunity, to seize everything you ever wanted in one moment. (Eminem).

Remember:

A better flex than cash in bank, is an empty calendar.

Sending you lots of love.

👇

I have a free e-book for you on running a $250k/yr offer-driven business on 1 offer + 1 post + 1 email a day.

I used to charge for it, but it’s available for $0.

Hit the “visit my website” button to get it.

Had a wild week.

Mid 5 figures. From what I thought was a failed launch.

I wanted to do a sprint for a cohort. Fill 5 spots. I ended up getting over 47 replies. And selling out the spots by the last day. But what was startling was — people wanted higher ticket stuff. 1:1 mentorship. So I sold more than I ever have. But that’s not what shook me most. I reflected tons.

It was one of those weeks that turns you upside down in the best way - not from breakdown, but from breakthrough.

New clients came through. They do wild numbers.

$200K/mo. $360K/mo. $150K/mo. And when I read their onboarding forms… I had to pause.

Because they didn’t say they hired me for strategy.

Or systems.

Or even funnels.

They said:

“Your vibe.”

And I’ll be real with you —

That confused me for a second.

My brain whispered:

“Why would someone at that level… pick you?”

I sat with it. Let it swirl. Because I’ve always told myself that they buy the offer. The outcome. The map.

But this week reminded me:

They also buy the mirror.

The energy.

The frequency.

The groundedness.

The truth in your posture.

The clarity in your being.

That’s the part no funnel can fake.

And when I asked myself today —

“What would shift if you fully believed you’re not behind, you’re just calibrated to lead a different way?”

I wrote down a line in my notebook I’ll carry forever:

“I don’t need to become more to belong here.
I just need to stay with what’s already true.”

Man.

That hit something ancient in me.

And I figured… maybe it would hit something in you too.

Literally: you are the one you’ve been looking for.

So I’m sharing it here.

Not for praise - but for perspective.

If you’re at a weird edge in your business…

Scaling but unsure. Seen but doubting.

Clients coming in - but identity catching up.

All I can say is…

Don’t perform more to “prove” you belong.

Just get closer to the truth of who you are.

That’s the most magnetic energy in the room.

And it’ll pull in people who feel it.

Even when they’re making more than you.

Even when the voice says “you’re not ready.”

They’re not just buying your model.

They’re buying your mirror.

- - -

PS. Feeling grateful so dropped a 2 min video in the comments, sending you love.

I’ve had a thought I can’t get rid of lately:

Most people don’t have a marketing problem.
Or an offer problem.
Or even a strategy problem.

They know how to grow.
They’ve done the courses.
They’ve installed all the playbooks.
They’ve gotten crazy results.

But if you’re stuck, stalled, or just weirdly disconnected from your own momentum…

It’s probably not business.

It’s your nervous system.

Because this is what showed up for me:

If your business model overwhelms you, you won’t scale it.

If your sales rhythm drains you, you won’t sustain it.

If your content feels heavy, it’s because you’re not saying what you actually want to say.

And your body notices that long before your brain does.

You can’t outgrow a level your system believes will hurt you.

If “success” feels like pressure, your body will quietly protect you from it.

Delay the launch.

Rebuild the offer again.

Wait for the “perfect moment” that never arrives.

Tell yourself you need more clarity before you move.

It’s not sabotage.
It’s a form of regulation.

Your system keeping you “safe” in the exact place you’re trying to leave.

The work isn’t forcing your way through it.
It’s building a business your body can actually hold.

Something that expands you without frying you.

Something that feels spacious, not just scalable.

Something that’s aligned in practice, not just in theory.

So if you’re feeling resistance or fog right now…

Zoom out for a second.
Not to “fix.”
Simply… listen.

What part of this next level feels unsafe?

Because once you name it, you can meet it.
And when you meet it, things move again.

🤍

I’m a girl dad. Married. Cypriot. And embracing energy, fatherhood & one person business. In that order.

I just had a $40k week which blew my socks off.

I live quite simply.

I don’t like:

- Sales calls
- Outbound DMs 
- Follow ups 
- Scaling big teams
- Doing 12 hour days without rest 

I like:

- Google doc sales
- Inbound emails
- No follow ups 
- Working on my own 
- Doing 4-5 hour days 3x days a week 

So I do more of what’s energetically aligned with me. I follow ease & flow, not hustle.

My model is not for everyone, but I do what works for me.

I designed my business so it works on 1 offer + 1 post + 1 email a day. That’s allowed me to be a full time dad 2x a week on ‘work’ days. A role I’m absolutely loving & wouldn’t change anything for.

To serve clients, I use Skool, Loom, WhatsApp, ThriveCart, Kit, Notion & Google. 

That’s it.

Simple. Fun. Profitable. Offers.

Nothing but grateful 🙏

- - -

ps. If you wanna see how I model it, I wrote a 30 page book breaking it down. Click “visit my website” at the top and it’s yours.

Last week, I did a $1,000 consulting session for $250.

I brought back my 1 hour, 1:1 Gameplan calls since life at home has streamlined itself after we had our baby daughter.

Because that’s a modality that’s aligned with me.

I always yap about demonstrating vs marketing & how powerful that is. 

There’s a catch to it though.

I recorded the hourly consult.

And I told the client upfront: this is a “documented” gameplan. That means 2 things:

1. You get my full process for crafting your high ticket install offer - custom, not out of the box stuff.

2. I get to show what that looks like publicly (with sensitive stuff removed).

Here’s what we built on that call:

• Rebuilt her offer to match the exact price, promise, and positioning her buyers actually say yes to

• Created a $300 consult that sells itself — and upgrades 1 in 4 clients into the big offer

• Designed a tool she can use again and again to make $2k-ish an hour from consulting (without feeling strapped to her calendar)

The reason I did this is because most people talk about their offer.

I wanted to show mine.

If you’ve solved even one problem for someone - and you’re ready to turn that into an offer that sells automagically - I’ll happily build it with you.

It’s now found its home in my featured section under keyword: “tickle my brain”.

Don’t pitch your offer. 
Prove it works.

It’s a lot more fun that way.

PS. When I previously did these, one guy reported in $25,000. Which is a nice ROI.

My life was simple last quarter:

Mon - Tues - Thurs → work with clients 
Wed → be a full time dad 
Friday → write posts & emails, then dad mode
Saturday - Sunday → rest, run, music, family

I’ve loved being more present at home this season.

I simply enjoy the little things.

When I used to do 10 things at once, I’d end up doing nothing as my attention was scattered.

And that’s a no bueno.

Now I’ve built leverage and get to live by design.

THESE are the weeks I aim to have more of.

I don’t need a stacked calendar to feel important, to feel busy & productive while pushing my family, health and hobbies out the window.

Are you living simply or making it hard?

Most people aren’t drowning in work.

They’re drowning in all the versions of themselves they refuse to let die.

You feel this, even if you don’t admit it.

I’m gonna be honest af for a minute here.

The parts of you that were built to survive…
still try to run a business you’re meant to thrive in.

- The people-pleaser who said yes to every request.
- The overachiever who tied self-worth to output.
- The hustler confusing exhaustion with progress.
- The person building a power brand while shaking internally.

These ghosts still live inside your calendar.
They whisper when you price your offers.
They hover over your keyboard when you write.

They tighten your chest when you even think about being honest in your content.

And the bit that hit me the hardest last year:

I wasn’t afraid of posting.

I was afraid of posting as the version of me I’ve never allowed to exist. The one with edges. The one with boundaries. The one with opinions that might piss off the wrong people. The one who doesn’t need the market’s permission to breathe.

Business gets heavy when you force the past version of you to carry the future you’re supposed to step into.

That weight you feel isn’t workload…
it’s your TRUE identity that you mute to fit in.

And fit into what? LinkedIn influencer land? 

I’m going to say it as it is bc I’m fired up. (Thanks to my Modern Makers and yesterday’s workshop which was absolute fire)

And until you let those old selves burn,
your strategy will never feel aligned.

Your content will never feel true.
Your momentum will always feel forced.

Your next level isn’t about scaling.
It’s about shedding.

Shedding the parts of you that were useful when you were surviving…but lethal now that you’re trying to build a life you actually want.

The question isn’t:

“What should I do next?”

It’s:

“Which version of me needs to stop leading?”

Because once you answer that,
business stops feeling like a battle.

And starts feeling like home.

Namaste 🙏

I used to think scaling meant doing more.

Turns out, doing less is what moved me forward.

(I must admit, I’m a recovering hustle bro)

Anws…Here’s what I mean:

For months, I kept trying to “fix” my business by adding things.

A new offer.
A new funnel.
A new schedule.
A new posting cadence.

Every time something felt off, my brain went straight to:

“What else should I add?”

But the more I added, the heavier everything felt.

I kept hitting $30k-$50k+ months but it never felt stable.

Or calm.
Or predictable.

At some point, I realised the problem wasn’t strategy.

It was my nervous system saying:

“This is too much.”

So I did the thing that felt counterintuitive.

I removed almost everything:

• One offer
• One email
• One post 
• One simple system that runs when I don’t

(🚨 ps. I recorded a 20 min training of it here: https://lnkd.in/dni-3dbk)

My income went up.
My workload went down.
And the business finally felt… safe.

What worked wasn’t more hustle.
Or more effort.
Or more moving parts.

It was building something my body could hold,
not something I constantly had to fight.

If you’re plateaued (is this how you spell it, lol) right now, it might not be because you’re “missing the next step.”

It might be because
you’re carrying too many steps already.

Sometimes the breakthrough isn’t adding more.
It’s building less - but better.

That’s what worked for me.

I don’t know why this little soul picked me to be her dad…

but I’m starting to understand what she came here to do.

She came to wake me up.

To slow me down.

To show me what love feels like when it’s quiet,
and what strength looks like when it’s soft.

I used to think “legacy” was something I had to build.

But now I see it sleeps in the next room,
wearing watermelon pyjamas and drooling on my shoulder.

May she always take up space without apology
and trust her voice, even if it shakes.

May she stay wild, stay weird, and never forget that she came here to move things.

(She loves being barefoot, which I do too 😬)

- -

Her presence teaches me how to be present.

She reminds me that peace matters more than this whole “LinkedIn” thing or work thing.

And when I feel myself drifting into old patterns,
she brings me back to now…to breath, to stillness, to love without earning it.

Little Miss N is 9 months old now.

And somehow, without saying a word,
she’s made me a better man.

*gratitude sigh*

Now, I look to you today. 

Thanks for being part of this wild journey.

I’m still learning how to do this fatherhood thing, still unlearning, and still hoping that she never stops dancing through this world like it was made just for her.

And while doing that…

my mission is to be her (and your) — biggest fan.

Big love to you 🤍

taplio

The Battle

Jason Dellatolla, PhD(c)

Jacob Pegs

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taplio

The Battle

Jason Dellatolla, PhD(c)

Jacob Pegs

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Pegs's LinkedIn Performance

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