Science x Branding x Differentiation = [LOADING... come back tomorrow]

👋 👋 Hello!

You're on my profile, so here's a bit about me 👇👇

What I do is simple: 

I help businesses make smarter decisions by understanding how people *actually* behave—not how we *wish* they would.

This might surprise you: 

Most branding agencies build beautiful art projects with your money. They celebrate Instagram likes while your sales stay flat. They spend weeks debating colors instead of focusing on what makes you special in the market. They take your key business & brand foundations and bury them beneath "vibes." They sacrifice data, research, and consumer psychology in favor of "what feels right." It's a total sh*tshow.

As co-founder of Graewolves, I created something different. We specialize in research-backed branding and marketing. We help businesses stand out and make more money through a simple 3-step process:

1️⃣ We find your unique sweet spot where competitors can't follow you (your "Category of One")
2️⃣ We discover exactly where your potential customers get stuck or hesitant when trying to buy
3️⃣ We fix those sticking points through branding, marketing, and behavioral science (the psychology behind how people actually make decisions)

What happens next? 

Our clients see up to 800% ROI within 12 months. Not because we made their logo prettier, but because we made their business work better. Through scientific thinking + principles, applied to business. 

Think about it: 

When was the last time a branding agency showed you the clear connection between their work and your actual revenue? That's exactly what we do. No smoke and mirrors—just results you can measure. 

A clear upward trend for your business 📈

My background brings together PhD-level research with real-world experience leading 100+ B2B transformations for high-ticket coaches, consultancies and agencies. Fun fact: I’ve also been a Nationally-ranked powerlifter and trained 50+ Olympic athletes (a dozen Olympic medalists!) to perform at their best. This unique blend of business, research, art, science and ambition… is what fuels all my work. 

Yes, our approach costs more than typical branding—not because we're "premium" (honestly, that word means nothing anymore), but because we do the deep research work that every other agency skips.

✅ We’ve (re)built 100+ brands & businesses.
✅ Increased their revenue up to 3x. 
✅ Gained up to 7x higher ROI on every marketing dollar they spend. 

We only work with a handful of new clients each quarter.

Want your branding & marketing to bring you clients 24/7/365? 

Let's talk.

Jason Dellatolla, PhD(c)

Skipping market research to "save money" is the most expensive business shortcut you can take.

- Your website launches with weak positioning. 
- Your marketing inherits that weakness. 
- Sales can't articulate differentiation. 
- Outreach falls flat from generic messaging.
- Lead gen struggles or attracts poor-fit prospects. 

Twelve months later, you're rebuilding everything at 3x the cost.

(That sucks.)

Research transforms a website from "professionally designed" to "this brand/company is only logical choice for me."

And that foundation makes everything else actually work.

Build it right once. Or pay to rebuild it three times.

Your call.


* * * * * 

Position yourself to lead the pack. 
#LikeAWolf 🐺

Marketing for high-ticket executive coaches, consulting firms & B2B agencies | Research-backed branding & marketing systems | 10+ years psychology | 100+ B2B transformations | $50K-$100K funnels

The most innovative brands often have the simplest messaging.

Apple's ads don't explain how their processors work in painstaking detail—they simply say "now faster than ever."

Tesla doesn't detail battery chemistry and thermodynamics—they simply say "zero emissions."

Complexity lives in the research and execution.
Simplicity lives in the communication.

_________________

Limitation to this for coaches/consultants:  ⬇️

When it comes time to deliver your proposals, things might change. Because when confronted with a $25K-$50K+ investment, VPs and Executives want to know you're legit. They need to rest assured they won't regret their investment. And that requires some level of sophistication. 

So, the messaging that gets people in the door isn't the same messaging that gets them to open their wallets. Your messaging needs layers. In the right sequence. 

Marketing is very easy. So long as you don't oversimplify it 😉

This marketing funnel is universal: 
Awareness → Traffic → Conversion → Retention

But selling $50K coaching/consulting isn't the same as selling $50 shoes.

High-ticket B2B requires precision:

1) ICP research that goes beyond demographics, into psychographics
2) Category of One positioning from deep competitor analysis
3) Multi-channel strategy based on where your buyers actually pay attention
4) Trust architecture designed for both emotional outcomes & ROI calculations
5) Messaging that balances extreme clarity with expertise/sophistication

No creative "brand" agency will ever tell you this. 
And many marketing agencies guess their way through your funnel.

Real-world research removes the guesswork.


* * * * 

Which stage of your funnel would benefit from less guesswork?

#LikeAWolf 🐺

We turned down $108K in project revenue last quarter.


Not because we're successful enough to decline $108K of work (we're not). 

Because these prospects didn't meet our collaboration criteria:

❌ One wanted "professional rebrand" but wouldn't commit to market research 
❌ Another had done 3 rebrands in 4 years (big red flag for us) 
❌ Third wanted us to "redo all their marketing for 2026" but refused to do the 45-60 days of deep, strategic work required before launching new campaigns

These are signs we've learned to spot quickly.

Signs that the project will eventually unravel because people wanted to skip the most important first steps. 

At Graewolves, our 3-Axis Trust Framework™ works best when clients allow us to do what we know works best:

✅ Conduct 15-25 stakeholder interviews (yes, really)
✅ Challenge all assumptions about brand positioning
✅ Work through our process: research → strategy → implementation
✅ Implement everything systematically, not cherry-pick the fun parts
✅ Think strategically about the long-term ROI, instead of sleazy marketing for a quick cash grab of $20K that damages their brand reputation

We care about our clients' successes just as much as our own.

We know how to get them the wins they're after. 

But only if they are open-minded enough to fix their broken brand foundations and leaky marketing funnels that inhibit growth in the first place.

We're selective. 

Because 𝘰𝘶𝘳 reputation is attached to 𝘵𝘩𝘦𝘪𝘳 outcomes.

And finally...

To all the clients we've said "yes" to: 

Let's make 2026 a frekin BANGER of a year!! 



* * * * *

We're currently at 9/10 capacity for end-to-end branding and marketing projects. (One agency to do it all; not multiple disconnected vendors.)

If you want 2026 to be more profitable than 2025, 
Send me a DM to start the conversation. 

Lead the pack. #LikeAWolf 🐺

Many founders use research to confirm decisions that they've ALREADY made. Over the next 1-2 years, that single decision might cost their business $500K+ in lost growth potential.  

The more successful (and profitable!) businesses use research to challenge/test decisions they're ABOUT to make.

Let's compare these two. 

Poor thinking logic: 

❌ "How can we prove our approach works?" 
❌ "What data supports our current strategy?" 
❌ "Where's the evidence that validates our framework?"

Growth-seeking logic: 

✅ "What data contradicts our assumptions?"
✅ "Where might our current approach be failing?"
✅ "What would we need to believe differently to scale quicker?"

The companies that welcome contradictory evidence adapt quicker, solve smarter, and sell better than those that reject uncomfortable truths.

Comfort feels good. Growth feels painful.

You get to choose your discomfort: The pain of challenging your assumptions today, or the pain of business failure tomorrow.

The market rewards accuracy. Not ego.


____________________
Are you researching to confirm your bias or challenge your blind spots? Only one of those strategies scales. 

Think about it. #LikeAWolf 🐺

I show the creativity of Movies & 3D + AI | 3D Artist at ARJEANNIE | Film Industry Enthusiastic | Follow me for daily content about Movies, 3D and AI

I work in the space where cinema, visual storytelling, and cinematic 3D meet.

Movies shaped the way I think about stories long before I touched any tools.
Discovering 3D later on didn’t replace that love — it gave me a way to think visually about film, worlds, scale, and storytelling beyond the script.

What fascinates me most is not just how films look — but how they are designed:

How visual language supports story and emotion

How framing, composition, and scale guide the audience

How franchises and cinematic worlds are built long before production

I mean, this is my life!

My focus revolves around:

Film & series visual development

Cinematic world-building

Franchise and IP-driven storytelling

3D as a tool for narrative, previs, and visual exploration

Genre cinema (sci-fi, fantasy, dystopian worlds)

Through my work and writing, I explore how strong visual decisions made during development and pre-production shape the final cinematic experience — creatively and commercially.

Here on LinkedIn, I share:

Breakdowns of films, scenes, and franchises

Visual storytelling principles used by directors and designers

3D-driven explorations of cinematic ideas

Insights into why certain films feel cinematic — and others don’t

My profile is meant for filmmakers, producers, visual artists, and designers who care about story, craft, and the thinking behind the image.

🎥 Film is not just about what ends up on screen.
It’s about the decisions made long before the camera rolls.

Natan (Nati) Zaretsky

9 Animation YouTube Channels 

It’s the best free pack!

1. Alan Becker
↳ This cool channel provides tutorials and insights into animation techniques. It’s for everyone who wants to learn animation!


2. Okay Samurai
↳ This channel is all about Adobe Character Animator, including cool tutorials about rigging and animation techniques


3. Stylus Rumble
↳ Here you have tutorials on Toon Boom Harmony and insights into the animation industry, making it a valuable resource for aspiring animators.


4. Nijat Ibrahimli
↳ This channel is about 2D animation, so you got tutorials on After Effects, Cinema 4D, and more - super crucial for sure!


5. TipTut
↳ This channel provides a mix of tutorials on Adobe Animate and After Effects - so it should be great for beginners and students!


6. Oli
↳ This channel is all about Animations, ToonBoom and Stopmotion! Very unique!


7. FlippedNormals
↳ This one is insane! 3D animations and modeling, inclusing tutorials from industry professionals, and tools like ZBrush and Blender


8. Purple Pie Studios
↳ This one is a must for animation in After Effects!! You will learn tons of cool After Effects techniques!!


9. The Animation Workshop
↳ This channel has tons of projects that highlight different animation techniques and styles - very cool!



Which channel is your favorite?

Natan Zaretsky

Film & Series Wizard | Cinematic Worlds with AI & 3D | Film Industry Enthusiastic

What if Phoebe Buffay had LinkedIn?

Let’s have a look! Did you know that:

→ She actually never went to college 
→ As a kid she mugged Ross
→ She knows how to fight
→ She speaks French


FUN FACT:
Actress Lisa Kudrow was really pregnant during the triplet’s storyline – that’s why they wrote it!


What do you think about it?

Phoebe Buffay + LinkedIn 

Brave wasn’t a weak film

It was a misunderstood one.

Let me tell you a secret…

I LOVE that movie!

If you’ll ask a Pixar fan where would he rank the movie Brave among the other Pixar films, Usually the answer will be at the lower end.

That always bothers me. I love this movie, but why do most people think it’s a disappointment?

So I did a little research.

1 – It feels like a Disney movie, not Pixar

When you compare Brave for other Pixar films like The Incredibles, Finding Nemo, Toy Story, Up, etc. You can really see it’s a different kind of movie.
It feels more like Tangled than these kinds of movies.

I think for most people it was just another princess movie, and that’s Disney, not Pixar.

Trust me, if Brave was a Disney movie and not Pixar, the reaction would have been way better.

In fact, most people say that Brave and Wreck-it Ralph (both were released at the same year) were actually felt like each movie is from the other studio:

Brave was a Pixar movie that actually felt like a Disney movie.

Wreck-it Ralph was a Disney movie that actually felt like a Pixar movie.

I strongly believe that it would have received almost the same critical acclaim as Tangled, Frozen and Moana.

And let’s face it, it deserves it, because Brave is a wonderful movie!


2 – The marketing was misleading 

I haven’t watched the trailers before the movie, so I had no expectations or any knowledge about the plot, and I loved it.

But lots of people watched the trailers.

And the trailers showed a different kind of movie. More like a magical adventure full of mystery.

But the movie was actually a small scale drama about the relationship between Princess Merida and her mother.

It was so beautiful!

So, I think people expected a whole different movie, and got upset.


Still, if you haven’t watched it yet, you should!

The story is engaging and personal, the characters are amazing, the animation is so detailed (especially Merida’s hair).

The atmosphere of the setting is phenomenal, and you can really FEEL it!

The voice action is top notch, especially Kelly Macdonald as Merida.

And above all, a magical and beautiful Scottish score by Patrick Doyle!!

So, you should definitely watch Brave!!

Have you seen Brave?

P.S.
What is your favorite Disney movie?

#Filmmaking
#Storytelling

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Natan (Nati) Zaretsky

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The Battle

Jason Dellatolla, PhD(c)

Natan (Nati) Zaretsky

Followers

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