Science x Branding x Differentiation = [LOADING... come back tomorrow]

👋 👋 Hello!

You're on my profile, so here's a bit about me 👇👇

What I do is simple: 

I help businesses make smarter decisions by understanding how people *actually* behave—not how we *wish* they would.

This might surprise you: 

Most branding agencies build beautiful art projects with your money. They celebrate Instagram likes while your sales stay flat. They spend weeks debating colors instead of focusing on what makes you special in the market. They take your key business & brand foundations and bury them beneath "vibes." They sacrifice data, research, and consumer psychology in favor of "what feels right." It's a total sh*tshow.

As co-founder of Graewolves, I created something different. We specialize in research-backed branding and marketing. We help businesses stand out and make more money through a simple 3-step process:

1️⃣ We find your unique sweet spot where competitors can't follow you (your "Category of One")
2️⃣ We discover exactly where your potential customers get stuck or hesitant when trying to buy
3️⃣ We fix those sticking points through branding, marketing, and behavioral science (the psychology behind how people actually make decisions)

What happens next? 

Our clients see up to 800% ROI within 12 months. Not because we made their logo prettier, but because we made their business work better. Through scientific thinking + principles, applied to business. 

Think about it: 

When was the last time a branding agency showed you the clear connection between their work and your actual revenue? That's exactly what we do. No smoke and mirrors—just results you can measure. 

A clear upward trend for your business 📈

My background brings together PhD-level research with real-world experience leading 100+ B2B transformations for high-ticket coaches, consultancies and agencies. Fun fact: I’ve also been a Nationally-ranked powerlifter and trained 50+ Olympic athletes (a dozen Olympic medalists!) to perform at their best. This unique blend of business, research, art, science and ambition… is what fuels all my work. 

Yes, our approach costs more than typical branding—not because we're "premium" (honestly, that word means nothing anymore), but because we do the deep research work that every other agency skips.

✅ We’ve (re)built 100+ brands & businesses.
✅ Increased their revenue up to 3x. 
✅ Gained up to 7x higher ROI on every marketing dollar they spend. 

We only work with a handful of new clients each quarter.

Want your branding & marketing to bring you clients 24/7/365? 

Let's talk.

Jason Dellatolla, PhD(c)

Skipping market research to "save money" is the most expensive business shortcut you can take.

- Your website launches with weak positioning. 
- Your marketing inherits that weakness. 
- Sales can't articulate differentiation. 
- Outreach falls flat from generic messaging.
- Lead gen struggles or attracts poor-fit prospects. 

Twelve months later, you're rebuilding everything at 3x the cost.

(That sucks.)

Research transforms a website from "professionally designed" to "this brand/company is only logical choice for me."

And that foundation makes everything else actually work.

Build it right once. Or pay to rebuild it three times.

Your call.


* * * * * 

Position yourself to lead the pack. 
#LikeAWolf 🐺

Marketing for high-ticket executive coaches, consulting firms & B2B agencies | Research-backed branding & marketing systems | 10+ years psychology | 100+ B2B transformations | $50K-$100K funnels

The most innovative brands often have the simplest messaging.

Apple's ads don't explain how their processors work in painstaking detail—they simply say "now faster than ever."

Tesla doesn't detail battery chemistry and thermodynamics—they simply say "zero emissions."

Complexity lives in the research and execution.
Simplicity lives in the communication.

_________________

Limitation to this for coaches/consultants:  ⬇️

When it comes time to deliver your proposals, things might change. Because when confronted with a $25K-$50K+ investment, VPs and Executives want to know you're legit. They need to rest assured they won't regret their investment. And that requires some level of sophistication. 

So, the messaging that gets people in the door isn't the same messaging that gets them to open their wallets. Your messaging needs layers. In the right sequence. 

Marketing is very easy. So long as you don't oversimplify it 😉

This marketing funnel is universal: 
Awareness → Traffic → Conversion → Retention

But selling $50K coaching/consulting isn't the same as selling $50 shoes.

High-ticket B2B requires precision:

1) ICP research that goes beyond demographics, into psychographics
2) Category of One positioning from deep competitor analysis
3) Multi-channel strategy based on where your buyers actually pay attention
4) Trust architecture designed for both emotional outcomes & ROI calculations
5) Messaging that balances extreme clarity with expertise/sophistication

No creative "brand" agency will ever tell you this. 
And many marketing agencies guess their way through your funnel.

Real-world research removes the guesswork.


* * * * 

Which stage of your funnel would benefit from less guesswork?

#LikeAWolf 🐺

We turned down $108K in project revenue last quarter.


Not because we're successful enough to decline $108K of work (we're not). 

Because these prospects didn't meet our collaboration criteria:

❌ One wanted "professional rebrand" but wouldn't commit to market research 
❌ Another had done 3 rebrands in 4 years (big red flag for us) 
❌ Third wanted us to "redo all their marketing for 2026" but refused to do the 45-60 days of deep, strategic work required before launching new campaigns

These are signs we've learned to spot quickly.

Signs that the project will eventually unravel because people wanted to skip the most important first steps. 

At Graewolves, our 3-Axis Trust Framework™ works best when clients allow us to do what we know works best:

✅ Conduct 15-25 stakeholder interviews (yes, really)
✅ Challenge all assumptions about brand positioning
✅ Work through our process: research → strategy → implementation
✅ Implement everything systematically, not cherry-pick the fun parts
✅ Think strategically about the long-term ROI, instead of sleazy marketing for a quick cash grab of $20K that damages their brand reputation

We care about our clients' successes just as much as our own.

We know how to get them the wins they're after. 

But only if they are open-minded enough to fix their broken brand foundations and leaky marketing funnels that inhibit growth in the first place.

We're selective. 

Because 𝘰𝘶𝘳 reputation is attached to 𝘵𝘩𝘦𝘪𝘳 outcomes.

And finally...

To all the clients we've said "yes" to: 

Let's make 2026 a frekin BANGER of a year!! 



* * * * *

We're currently at 9/10 capacity for end-to-end branding and marketing projects. (One agency to do it all; not multiple disconnected vendors.)

If you want 2026 to be more profitable than 2025, 
Send me a DM to start the conversation. 

Lead the pack. #LikeAWolf 🐺

Many founders use research to confirm decisions that they've ALREADY made. Over the next 1-2 years, that single decision might cost their business $500K+ in lost growth potential.  

The more successful (and profitable!) businesses use research to challenge/test decisions they're ABOUT to make.

Let's compare these two. 

Poor thinking logic: 

❌ "How can we prove our approach works?" 
❌ "What data supports our current strategy?" 
❌ "Where's the evidence that validates our framework?"

Growth-seeking logic: 

✅ "What data contradicts our assumptions?"
✅ "Where might our current approach be failing?"
✅ "What would we need to believe differently to scale quicker?"

The companies that welcome contradictory evidence adapt quicker, solve smarter, and sell better than those that reject uncomfortable truths.

Comfort feels good. Growth feels painful.

You get to choose your discomfort: The pain of challenging your assumptions today, or the pain of business failure tomorrow.

The market rewards accuracy. Not ego.


____________________
Are you researching to confirm your bias or challenge your blind spots? Only one of those strategies scales. 

Think about it. #LikeAWolf 🐺

Helping you leverage AI tools in scientific writing and publishing | Speaker with 6+ years experience | Edited over 1500+ scientific documents | Former DAAD young ambassador

Speaker with over 6 years of experience. My top programs are faculty development programs around "AI tools in scientific writing and publishing". I conduct two signature 10-day online workshops every year, one in January and the other in June, focusing on the various tenets of manuscript writing and publishing with hands-on experience on select AI tools. Registration for the January 2025 Cohort will open in the first week of November 2024

Founder of Sowmis_AWW, a start-up helping researchers with medical writing, manuscript writing and publishing, and grant writing support systems, hand-holding them from choosing the right journals, proofreading for language, conciseness, and cohesiveness, cross-checking responses to reviewer comments, to preparing cover letters, highlights, and other ancillary requirements of the journal submission package. Sowmis_AWW was incubated in the WSP4 program of NSRCEL (IIM-Bangalore)

Two defining periods of my academic career were

My brief time at IIT Madras during my Master's under the aegis of JNCASR summer research fellowship for two consecutive years. I continued the work for my Master's thesis. I have cleared/ bagged several national and state-level qualifying exams and scholarships, including CSIR-UGC NET, DBT-JRF, TN SET, and GATE. Yes, I did intend to teach and research in academia before life pivoted and I landed doing what I do today!

Availing the DAAD sandwich scholarship to carry out a part of my Ph.D. work at the University of Osnabrueck, Germany. I continued my association with DAAD as a DAAD Young Ambassador, which marked the beginning of my speaking career

At present, I am happy to be an Editor with Editage, Founder at Sowmis_AWW, and Parent to a 10-year-old vivacious young girl. When I am not traveling for speaking and training engagements, I love traveling for pleasure and gathering new experiences, and exercising my "photographing muscles"

Sowmiya Rani Ph.D.

Starter pack of AI tools for 2026



✅ Literature search
💡Keenious https://lnkd.in/g3ZU6MXT
💡Undermind https://www.undermind.ai/
💡Semantic scholar https://lnkd.in/ghAr7ksQ
💡Evidence hunt https://evidencehunt.com/
💡Consensus https://consensus.app/

✅ Chat with PDF
💡scienceOS https://lnkd.in/g8XgGYH3
💡ChatPDF https://www.chatpdf.com/
💡Paperguide https://paperguide.ai/
💡Anara https://anara.com/
💡Smallpdf https://lnkd.in/gHVjTyY8

✅ Data extraction/ summarizing
💡Elicit https://elicit.com/
💡SciSpace https://scispace.com/ 
💡AnswerThis (YC F25) https://lnkd.in/gn6gB9Pc
💡Logically https://logically.app/
💡tldrthis https://www.tldrthis.com/

✅ Writing, editing, reference management
💡Paperpal https://paperpal.com/
💡ResearchPal https://researchpal.co/
💡Jenni AI https://jenni.ai/
💡Trinka.ai https://www.trinka.ai/
💡Writefull https://www.writefull.com/

✅ Knowledge management
💡Zoho Notebook https://lnkd.in/gGKXEypT
💡Notion https://www.notion.com/
💡Obsidian https://obsidian.md/
💡Slite https://slite.com/
💡Confluence https://lnkd.in/gHF-YbdT

Bonus ones in the 📌📌 comments

Hit 🔔 Sowmiya Rani Ph.D. to be first to see such posts

Pictures from the one-day session on "Harnessing AI tools for scientific writing and publishing" for Indian Institute of Technology, Palakkad
----------------------------------------
Hello! I am Sowmiya, an academic editor and speaker, empowering academic researchers and industrial R&D teams leverage AI tools ethically for writing and publishing scientific/medical manuscripts and integrating AI into teaching and learning processes in higher Ed

Want me to talk about these
In structured sessions?

Reach out at

📲 91-99445 80436
📧 sowmis.aww@gmail.com

#research #academia #medicalwriting #publication #speaker 
#academicwriting #ai #scientificwriting

AI for Research and Teaching in Higher Ed | Speaker with 7+ years experience | Edited over 1500+ scientific documents | Former DAAD young ambassador

Where can I find your session recordings?



A question I have been asked for 3 years now

Until last week, I did not have one platform, one unified place where I can redirect curious learners

We decided to change that as the last one to be ticked off our to-do list for 2025

It is pretty basic at the moment

But we are working to make it better

Suggestions welcome

More than that, 
Your support would mean much

Subscribe to the channel: https://lnkd.in/gzPfumRd

Part 1 of the SLR webinar: https://lnkd.in/gaJRTFRE

Part 2 of the SLR webinar: https://lnkd.in/gZWKzePy

Registration link for the upcoming 10-day workshop on "Systematic literature reviews and meta-analyses" scheduled for Jan 19-30, 2026

https://lnkd.in/guVeCtQW

----------------------------------------
Hello! I am Sowmiya, an academic editor and speaker, empowering academic researchers and industrial R&D teams leverage AI tools ethically for writing and publishing scientific/medical manuscripts and integrating AI into teaching and learning processes in higher Ed. I also rant a bit around where we are looking at AI all wrong, when it comes to its use in research and education!

Want me to talk about these
In structured sessions?

Reach out at

📲 91-99445 80436
📧 sowmis.aww@gmail.com

#research #academia #medicalwriting #publication #speaker 
#academicwriting #ai #scientificwriting

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