Brand Evangelist at PickFu | Data Driven Decisions | Productivity Nerd | Host @ The PickFu Podcast | Notion Addict | CTR GOAT

Some people build businesses to “make a living.” I built mine to make noise.

Because blending in is for brands that like being invisible.

At Aspi Creatives, we help Amazon brands stop looking like everyone else’s search result thumbnail.

→ Hero images that slap.
→ Image stacks that actually sell.

At EcomGhosts, we do the same for founders — but on LinkedIn.

→ Ghostwriting content that sounds like you… only better.
→ Growing your audience without you touching a keyboard.
→ Making your competitors wonder how you have time for this and still run a business.

I live at the messy intersection of → e‑commerce → creative strategy → storytelling → automation.

Translation: I make hard‑to‑sell stuff easy to buy, and boring people impossible to ignore.

If you want to stand out, scale up, and stop playing Amazon and LinkedIn on “easy mode” — let’s talk.

John Aspinall

It all started with a curiosity for digital markets, how businesses grow, how products become bestsellers, and how brands establish their presence in a world where consumer behavior is constantly evolving. That curiosity turned into a career spanning 10+ years, where I’ve had the privilege of working with Amazon, TikTok, eBay, Walmart, Shopify, and global brands like Nivea and Bodygenix to scale their online presence and drive millions in revenue.

Building Brands, Driving Growth, and Scaling Businesses

I’ve spent the past decade building, growing, and optimizing eCommerce businesses, not just for clients but as a leader who understands what it takes to turn an idea into a thriving business. From launching multimillion-dollar brands to leading high-performing teams, every project has taught me the value of strategy, execution, and adaptability.

Some Career Highlights:

→ Raised $10M for Bow and Arrow Brand Launch
 → Scaled 3 startups from pre-revenue to $25M in revenue
 → Managed 50+ clients at a time across different eCommerce platforms
 → Launched 10+ TikTok businesses, helping brands break into new markets
 → Developed high-performing strategies for Amazon giants like Nivea and Bodygenix

The Secret to eCommerce Success? It’s More Than Just Selling.

It’s about understanding the data behind consumer decisions.
 It’s about strategy, knowing which platforms to utilise and when.
 It’s about innovation, staying ahead of trends, and adapting to market shifts.

I believe in long-term partnerships, data-driven decisions, and building brands that last. Whether it's optimizing Amazon PPC, launching on TikTok Shop, or restructuring an eCommerce business for sustained growth, my approach is always tailored, strategic, and results-driven.

I’m always looking to collaborate, exchange ideas, and explore new opportunities in eCommerce. If you're ready to take your brand to the next level, let’s talk.

Email: shangruff@myteamz.co.uk

Let’s scale your business together!

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The Battle

John Aspinall

Shangruff .

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