PickFu

🛒 PickFu gets you real feedback from your target audience - instantly. Set up a poll in one minute, and PickFu delivers 50 responses within 30 minutes, complete with written explanations and demographic breakdowns.

✓ Amazon Sellers - Optimize product listings, test variations, and improve conversion rates. 
✓ E-commerce Brands - Enhance product images, titles, and bullet points to stand out in a crowded digital space. 
✓ Companies - Get feedback on logos, marketing assets, and websites to refine your brand presence. 
✓ Private Label Sellers - Test packaging designs and brand elements to build a stronger presence. 
✓ Amazon PPC Specialists - Evaluate ad copy and creatives before launching campaigns.

PickFu helps you make informed decisions for all aspects of your business, from product development to marketing strategies and everything in between.

Brand Evangelist

Aspi Creatives

Founder & CEO

My Amazon Guy

Senior Account Executive

Canopy Management | The Industry Leading Amazon Marketing & Advertising Management Agency.

Senior Amazon Growth Strategist

UnifiedElectric.co

VP of Business Development

Newton Baby, Inc.

E-Commerce Sales Manager

Sleep Studio

Choxi.com Inc.

- Negotiating prices, quantities and delivery time-scales.
- Sourcing suppliers by various means.
- Writing reports about predicted future sales.
- Calculating the impact of any purchases on company sales and gross margin.
- Searching the market for opportunistic purchases.
- Reacting to any changes in customer demand.
- Developing effective working relationships with our supplier

Senior Buyer - Electronics, Appliances & Toys

iOttie Inc.

- Monitoring and analyzing market trends
- Studying competitors' products and services
- Exploring ways of improving existing products and services, and increasing profitability
- Identifying target markets and developing strategies to communicate with them.

Assistant Manager - Marketing & Communications

- Working with distributors on fulfillment plans for product lines.
- Seeking new business partners as we launch more lines of products.
- Executing sales plans & actions for building the company's brand.

Assistant Manager - Business Development

WirelessStore.com Corp.

Managing all aspects of the business such as product procurement, vendor purchases, product negotiations, setting sales goals & exceeding them, creating company websites for multiple selling channels, managing company’s presence on lead auction sites such as Amazon (newly created presence within FBA for Amazon)& eBay. Responsible for the management of the sales, fulfillment & development teams - consisting of 18 team members. Fully proficient working in BigCommerce, ASPDotNet, X-Cart and OpenCart e-commerce shopping carts.

E-Commerce Business Manager

Brand Evangelist at PickFu | Data Driven Decisions | Productivity Nerd | Host @ The PickFu Podcast | Notion Addict | CTR GOAT

Doesn't it SUCK when you pick an option that FLOPS?

→ Picking the wrong product to sell.
→ Picking the wrong color variation.
→ Picking the wrong main hero image on Amazon.
→ Picking the wrong advertising creative.

We can help.

As a Brand Evangelist at PickFu, I help businesses make data-driven decisions to optimize their product listings and marketing strategies on Amazon. 

In today's competitive e-commerce landscape, Amazon is the leading platform for consumer product sales, with over 50% of online shoppers starting their product search on the site. However, only 1% of sellers take full advantage of the advanced marketing and content tools available to them.

To stand out and capture buyers on Amazon in 2024, brands need to go beyond simply listing their products. Driving sales and growth requires a strategic approach that includes:

→ Optimizing titles, descriptions, images, and search terms
→ Deploying targeted advertising across sponsored ads channels
→ Building enhanced content like A+ pages and store experiences
→ Streamlining operations for demand forecasting and inventory health

At PickFu, we offer a unique solution to help brands make informed decisions about their Amazon strategy. 

Enterprise grade consumer research.
↳ Think expensive & slow in-person focus groups - but the opposite.

Our platform allows businesses to quickly gather consumer insights through online surveys, enabling them to test product ideas, optimize listings, and refine their marketing approach based on real feedback from their target audience.

As an experienced Amazon CTR coach, I can help you navigate the complexities of selling on the platform and leverage PickFu's powerful tools to drive your brand's success. Whether you're looking to build an in-house Amazon team or partner with an agency, I can provide the guidance and expertise you need to thrive in this competitive marketplace - through data.

If you're ready to take your Amazon strategy to the next level, let's connect and discuss how PickFu can help you make data-driven decisions to grow your brand.

John Aspinall

Amazon announced "Ads Agent" today at unBoxed 2025.

And no, it’s not another AI chatbot that writes "catchy" ad copy.

Your media plan is a 200-line Excel file.

Your job? 
Manually translate it into 15 campaigns & 60 ad groups in Amazon DSP.

Click. Click. Copy. Paste.

It's tedious, it's slow, and you will make a mistake.

That entire workflow just died with this announcement

It’s an AI specialist that does the actual grunt work.

You just give it the media plan. 
It builds the entire campaign structure for you. 
(Like in the screenshot).

You tell it: 
“Pause all campaigns with ROAS under 2.” 
It does it.

You tell it: 
“Adjust pacing on all STV campaigns to hit budget by Friday.” 
It does it.

But the real killer feature is what it does for Amazon Marketing Cloud (AMC).

Most advertisers still can't use AMC. 

The reason? SQL. 

You can’t get insights if you can’t write the queries.
⤷ Ads Agent fixes that. 

It translates plain English into complex SQL.

⤷ "Show me the purchase rate for users who saw my STV ad and then streamed [Show Name]." Done.

⤷ "Build an audience of users who saw my display ad 3x but didn't buy." Done.

This isn’t about making advertising "creative." 
It's about automating the 90% of the job everyone hates.

Amazon just figured out the real bottleneck isn't strategy. 
⤷ It's the clicks.

This is a very, very smart move.

John Aspinall ✱ 

Think making money on Amazon is hard?

You would be shocked at what sells. 

Take a look at this. 
⤷ A shart survival kit. 

4,000 have been purchased in the last 30 days. 

4,000. 

FOUR THOUSAND. 

Is it a gag gift?
⤷ Absolutely. 

Does it solve a real world problem?
⤷ Maybe?

Is it a nice to have or a need to have?
⤷ Nice to have. It’s a gag. 

But it’s crushing it. 

Why am I writing this?

Stop always looking for something that solves a problem and someone needs to have it in their life. 

Yes - that’s typically best practice. 

But these kinds of niches crush. 

Sean Riley, I smell a collab here.

No alternative text description for this image

It’s been a rough week for me. 

But on the bright side?

Our Rosie has two baby kittens. 

(And yes, they are already going to a good home when they are old enough.)

And the smile on Jamesy’s face?
⤷ Priceless.

Amazon just started mailing $51 checks to 35 million people.
And most sellers are scrolling past this story.
That's a mistake.

Here's what actually happened:

The FTC proved Amazon used "dark patterns" to trick people into Prime subscriptions.

Buttons designed to confuse. 
Cancellation flows built to frustrate. 
Internal docs calling it "an unspoken cancer."

Amazon paid $2.5 billion to make it go away.

But here's what matters for anyone selling on the platform:

This isn't just a consumer protection story.
⤷ It's a signal.

Amazon's entire business model depends on friction working in their favor.
→ Not yours.

The same dark patterns that trapped consumers into Prime?
They exist in Seller Central too.

❏ Fee structures you can't fully understand. 
❏ Advertising dashboards designed to make you spend more. 
❏ Account health metrics that change without warning.

Amazon optimizes for Amazon.

Always has.

The sellers who thrive?
They stop expecting the platform to be fair & start treating it like the landlord it is.

✓ Use it. 
✓ Profit from it. 
✓ Build owned channels alongside it.

Because $51 per customer is what it costs Amazon when they get caught.

The question is: what's it costing you when they don't?

Google is destroying Zapier, Make & n8n.

Don't believe me? Check this out 👇

Google has Workspace Flows.
→ Automate almost anything in your workspace.
→ Build your own Google AI agents.
→ $0

And it connects to Asana, Salesforce, Intuit Mailchimp and a few more tools. I am hoping they launch more soon.

But this is very slick.

Just think of what you could automate inside your Google workspace!

I cannot believe I am saying this.

But I think I am switching back to Google Chrome.

Let me explain.

I have used Safari from Apple.
I have used Atlas from OpenAI.
I have used Comet from Perplexity.
I have used Arc from The Browser Company.
I have used Dia also from The Browser Company.

(My favorite of all those has been Comet by far.)

I have historically stayed away from Chrome because it is always so bloated feeling and a massive RAM hog - and just didn't have as many cool features.

Safari?
⤷ It is native because I have all Apple stuff. So that was cool.

Atlas?
⤷ Not a huge fan. Seems very slow to me & I don't use ChatGPT much.

Comet?
⤷ Agentic AI browsing and I LOVE Perplexity search.

Arc?
⤷ This was the KING for me - until the devs abandoned it.

Dia?
⤷ Feels like Chrome and it's snappy to use - but the AI feels forced.    

Let's get back to Chrome for a second.

I am TRIPLING down on the AI that Google is doing.
⤷ Because it is all really, really good.

→ I replaced my Claude usage with Gemini 2.5 Pro.
→ Nano Banana is basically untouchable IMHO.
→ AI Studio slaps really hard to test stuff.
→ VEO 3.1 is a full blown video monster.
→ Now Google launched Gemini 3.     

So why Chrome?
⤷ Because Chrome now has Gemini built inside of it.

Dia → worthless to me now.
Comet → still wins on agentic AI but I use Gemini more.

I really cannot believe I am saying this - again - but Chrome is really hitting hard for me right now with all of these updates.

Let's see if I am ready to hit the "Switch to your default browser" button.

Still scared of doing a post-edit on Amazon?

Stop it.

Take a look at this product.
→ It is 9" x 11.5"
→ That is clear on the hero image.

But on the actual product itself?
⤷ Not there, folks.

4.7 star reviews - not one of them complaining about:
"WhEre iS tHe nUmbErs oN tHe BoX?"

Remember this:
If it helps the Amazon shopper experience, do it.

Google's Nano Banana Pro dropped last week.
And I made a 25 page handbook on using it.
⤷ Strictly for e-commerce brands.

Want in on this?
→ Comment 🍌 below.
(Make sure we are connected.)

More gems like this dropping this week, silly goose.

🪿

$15 Billion. That’s not pocket change. Even for Amazon.

That’s what they just raised in their first bond sale since 2022.

Most people see this headline and scroll past. 
"Just big tech moving money around," right?
⤷ Wrong.

If you’re a brand selling on Amazon, you need to look closer.

Here is what’s actually happening behind the curtain:

Amazon isn't just raising cash to pad the balance sheet. They are joining the "AI Arms Race" alongside Meta ($30B) and Alphabet ($25B).

They are loading the war chest to fund a massive spike in CapEx (expected to hit ~$125B this year).

But look at where that money is going.
→ Not more warehouses. 
→ Not more blue vans. 
→ Compute.

Specifically, data centers & the infrastructure to support their new 7-year deal to be the backbone for OpenAI.

You might be thinking:
"Okay, cool, Amazon loves AI. How does that help me sell more shampoo?"

It signals a fundamental shift in the platform's DNA.

Amazon is betting the house that the future of shopping isn’t "Search and Scroll." It’s "Ask and Answer."

They are re-plumbing the entire machine to support generative AI (Rufus, Cosmo, and the backend tools we haven't seen yet).

If Amazon is spending $125B to change how the platform thinks - you probably shouldn't be using a strategy from 2019 to sell on it.

1. SEO is changing. Keywords are becoming less important than semantic context. The AI needs to "understand" your product, not just index it.

2. The "moat" is getting wider. Amazon is making it prohibitively expensive for any other marketplace to compete on tech infrastructure.

3. Ad Spend Efficiency. With this much compute power, expect ad targeting to get scary good - or for CPCs to rise as they try to recoup that $15B interest.

Amazon is pivoting from being a store to being an intelligence engine.
⤷ They just put $15,000,000,000 on the table to prove it.

Don't be the brand still trying to hack the algorithm with keyword stuffing while Amazon is rebuilding the robot entirely.

Adapt or get buried.

P.S. Would you bet against a company investing $125B a year in its own future? 

I wouldn't.

If you are not on top of your brand, you will fail.

And proper seasonal merchandising? This is a win.

Take a look at Medicube on Amazon.

See that Brand Story Module?
⤷ It is merchandised for Black Friday.

Win.

And I guarantee when Black Friday is over, they will rotate this out for another iteration for seasonal merchandising geared towards the holiday season.

This is how you do it, folks.

A brand that does this is telling the shopper that you are ON TOP of your branding and finger on the pulse for what is going on.

Personally, I love seeing this when I shop and it subliminally makes me trust/like the brand a little more because they are aware.

What do you think?

DMoose

Amazon PPC Strategist at DMoose

Amazon PPC Solutions

In my role as an Amazon PPC Manager at 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 I led strategic campaigns driving elevated sales and impressive conversion rates. I fine-tuned PPC campaigns through sharp adjustments in bidding strategies, precise targeting, and crafting compelling ad content.


𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
Elevated sales and conversions by fine-tuning Amazon PPC campaigns with savvy adjustments in bidding, targeting, and ad content.

𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗠𝗮𝘀𝘁𝗲𝗿𝘆:
Unearthed powerful keywords through in-depth research, adapting strategies to stay on top of ever-changing market trends.

𝗕𝘂𝗱𝗴𝗲𝘁 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆:
A track record of effectively managing advertising budgets, achieving a balance between maximizing exposure and maintaining a cost-effective approach, ultimately contributing to improved return on ad spend (ROAS).

𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴:
Strong analytical skills demonstrated through the regular generation of insightful performance reports, coupled with the ability to translate data into actionable strategies, leading to continuous improvement in campaign results.

𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:
Generate regular reports on key metrics such as click-through rates, conversion rates, and overall campaign performance and analyze data to derive actionable insights and make data-driven decisions.

Amazon PPC Manager

Swift start

Experienced Amazon Account Manager: A professional with a proven track record in optimizing and managing Amazon seller accounts

Increase visibility: Skilled in increasing visibility for Amazon sellers, driving sales, and improving the customer experience.

Comprehensive services: Offers comprehensive account management services to help Amazon sellers grow their business.

Knowledge of Amazon's algorithms and best practices: Has a deep understanding of Amazon's algorithms and best practices for effective and efficient account management.

Proven results: Delivers proven results through optimized and managed Amazon seller accounts, resulting in increased visibility, sales, and customer satisfaction.

𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭

Dynamite Jobs

Product Research (USA,UK,France,UAE, Australia and Canadian markets)
✔ Negotiating with Manufacturers for best price
✔ Niche Analysis
✔ Listing Optimization
✔PPC Manager

𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫

👉Amazon Brand Manager Generated 6-Figure + Revenue in Record 5 Days | Guiding E-com Brands to Thrive | Guiding Transformation with Daily Valuable Content

𝗛𝗜  👋 𝘁𝗵𝗲𝗿𝗲, 𝗧𝗵𝗮𝗻𝗸𝘀 𝗙𝗼𝗿 𝘀𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗕𝘆 𝗠𝘆 𝗣𝗿𝗼𝗳𝗶𝗹𝗲!

"𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗴𝗿𝗼𝘄 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝘃𝗮𝗹𝘂𝗲 𝘁𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝗺𝗲 𝗮𝗽𝗮𝗿𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻"

 I'm passionate about helping Amazon sellers unlock their full potential through strategic PPC management.

𝗔𝘀 𝗮𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗜 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗶𝗻 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗳𝗼𝗿 𝟳 & 𝟴-𝗳𝗶𝗴𝘂𝗿𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗙𝗕𝗔 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺. 𝗪𝗶𝘁𝗵 𝗮 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗮𝗻𝗱 𝗮 𝗸𝗲𝗲𝗻 𝗲𝘆𝗲 𝗳𝗼𝗿 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻,

𝗜'𝘃𝗲 𝗵𝗮𝗱 𝘁𝗵𝗲 𝗽𝗿𝗶𝘃𝗶𝗹𝗲𝗴𝗲 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗼𝗽-𝗻𝗼𝘁𝗰𝗵 𝗣𝗣𝗖 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗹𝗶𝗸𝗲 𝗦𝗰𝗮𝗹𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗣𝗮𝗰𝘃𝘂𝗲, 𝗮𝗻𝗱 𝗣𝗲𝗿𝗽𝗲𝘁𝘂𝗮 𝘁𝗼 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗻𝗱 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗥𝗢𝗜.

My journey in Amazon PPC has been driven by a commitment to delivering results that truly matter. I believe in going beyond numbers and metrics, focusing instead on building meaningful connections with customers and driving sustainable business growth.

Outside of work, you'll often find me exploring new ways to stay ahead of the curve in the ever-evolving landscape of e-commerce. Whether it's experimenting with the latest PPC strategies or diving into data analytics, I'm always eager to push boundaries and discover what's possible.

𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮𝗻𝗱 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗵𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝗻𝗲𝘄 𝗵𝗲𝗶𝗴𝗵𝘁𝘀! 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁, 𝗮𝗻𝗱 𝗹𝗲𝘁'𝘀 𝗲𝗺𝗯𝗮𝗿𝗸 𝗼𝗻 𝘁𝗵𝗶𝘀 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

Muhammad Asadullah

I’m happy to share that I’m starting a new position as PPC Team Lead at AMZ One Step!

Muhammad Asadullah 🟢

PPC Team Lead at AMZ One Step 🚀 | Leading Team Performance, Client Retention & Strategic Amazon PPC Growth for 7–8 Figure Brands

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The Battle

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