Javier Lozano Jr

CMO @ Wrapmate | 1st FM Industry Marketing Podcast Host | World Champ Athlete | #1 Best Selling Author

Fractional CMO and GTM leader building predictable pipeline for founder-led B2B tech and Smart Buildings / Build World.

• Scaled revenue from $1M to $20M+ with 11x pipeline growth and 8-15:1 ROAS
• Designed multi-channel demand engines across paid, SEO, social, lifecycle
• Installed RevOps, attribution, and scoring to lift SQL close rates to 60%
• 3x key-account revenue via ABM and enterprise GTM for complex deals
• Advise startups and growth-stage firms on brand, GTM, and pipeline acceleration

That was the highlights. Now, here’s my backstory.

In 2008, I was a world champion athlete-turned-entrepreneur who started an SMB during the Great Recession. But here’s what I noticed.

Most B2B companies aren’t short on leads. They’re short on systems.

CEO & Founder-led teams rely on hustle instead of frameworks. They treat marketing as a cost center instead of an engine.

That’s why I built The Bolder Growth Engine… a framework that helps CEO & founder-led B2B companies turn chaos into a repeatable go-to-market rhythm.

It’s not about running more ads or adding another tool. It’s about installing the operating system that aligns 3 levers of growth.

• Positioning & Narrative: clarity that turns noise into demand
• Demand & Pipeline Systems: compounding flow that doesn’t reset each quarter
• Revenue Ops & Cadence: tight handoffs and consistent accountability

Because growth doesn’t stall from lack of effort. It stalls due to a lack of structure.

The edge belongs to leaders who think in frameworks, not tactics.

Follow for weekly frameworks on building GTM systems, aligning marketing + sales, and scaling without chaos.

Ways to engage with me:
• Follow my Predictable B2B Growth podcast for weekly playbooks
• Grab the free Predictable Pipeline Diagnostic (Featured section)
• Book a 30-min Strategy call → boldermediasolutions.com/strategy

Have you ever asked yourself how to successfully grow a facility management company in today's digital age... while STILL remaining profitable?

I mean, you probably know that marketing should probably be in the mix. Actually... marketing should be part of your business function, such as finance or operations. But, you may not know the best approach to market your Facility Service company. There are so many new trends, strategies, and digital platforms -- marketing can just be plain confusing.

So how do you use marketing to grow your FM business today? How does marketing grow your pipeline? How does marketing generate leads? How does marketing make you a category king (or queen)?

Plus, if you're used to going to trade shows such as Connex, RFMA (Restaurant Facility Management Association), SPECS, and more -- you're literally SHARING the "leads" generated at these conferences.

Wouldn't it be awesome to have YOUR own leads? Where these FM's found you through a Google search, Google ad, social media -- or some other form of marketing.

Well... this podcast will give you the answers on how to use marketing to grow your Facilities Management company.

Welcome to the Facility Management Marketing Podcast

I get asked this question a ton about the name of my fractional consultancy Bolder Media Co.

Usually, it's around the "media" part. 

Most people think I just produce videos... social stuff... you know... media. But, I look at MEDIA a bit differently than most B2B leaders. 

I believe every brand (your company) should create and position your brand as a media company within the company.

Video
Social
Content
Podcast
Community
Thought Leadership
Email
PR
Sales enablement
Customer success

... all of that is a form of media. And it's been easier to produce than ever before. 

When you look at your brand as a media company, you start thinking about HOW can you capture attention. Not just make a post.

When you operate as a MEDIA company, you're approaching GTM strategy differently. Not just campaigns. Or tactics. But, how can you shape the narrative about your brand.

The best brands publish like a media company. They run marketing strategies like a media company. They are looking beyond an uptick in leads from a campaign. They are looking at brand equity. Demand engines. Scalable GTMs. And how media supports these initiatives. 

👋 Hey, I’m Javier — but most people call me Javy. I’m the founder of Bolder Media Co. and a fractional CMO/CRO for B2B companies.

I help founders and growth-stage leaders doing $1M to $15M in revenue build the systems, structure, and strategy needed to create a more predictable pipeline and scalable revenue engine.

My work centers on building GTM systems that scale, aligning sales and marketing, and making sure strategy actually translates into revenue.

At my core, I’m an operator. I believe businesses scale through strong systems.  Not guesswork. I help build those systems from the ground up so teams can grow with more clarity, efficiency, and consistency.

In prior roles, I helped drive 20x revenue growth in under four years, compress sales cycles, improve close rates by 50%, and build a brand that partnered with one of the largest OEMs in the world.

(my wife so far hasn't figured out that i married up... and she married way, way down)... 😎

I heard a founder say this to me the other day... “brand is fluff.”

Me: .... ah... OK... Then stop expecting inbound to magically get cheaper.

Founders that dismiss brand because it’s not as clean as a lead form are missing the point, because brand isn’t just vibes.

It’s a leading indicators that show up before revenue does.

Here's how you should be treating brand instead.

- Brand search volume -- Are more people literally typing your name into Google? That’s awareness you didn’t pay for today… but you’ll benefit from later.

- Mentions (social + web) -- If nobody is talking about you, you’re not top-of-mind. If mentions rise, your distribution is starting to work.

- Direct + organic traffic trends -- Direct traffic is “I already know you.” Organic is “I found you while solving a problem.” Both are signals you’re earning attention.

- Audience growth (followers / subscribers) -- These aren't vanity metrics. It's like inventory. A growing audience is a cheaper way to reach buyers repeatedly.

And, here are some tools (all free) you can use to help track the value of brand.

Google Trends & Google Ads for search interest

Google Analytics for traffic

Google Search Console for queries + visibility

The key isn’t tracking it once. It’s building a rhythm. Weekly glance, monthly decisions.

If you had to pick ONE metric that would expose the truth fastest in your business… which would it be? Search volume, mentions, traffic, or followers?

JLL Technologies

2023 President's Club Achiever 238% of plan

Sales Director

House of Revenue™

During my tenure I have analyzed, dissected, multiple GTM teams. Developed a plan to execute for growth.  Driven the teams to success.  Implementation of an aggressive strategy with close oversight helped increase a pipeline of a 50M sales team by 6x in 2 months. 


Execution of a Sales plan takes a leader who earns the buy-in of the team members with an individualized, methodical approach, allowing for the teams to maintain personalities, while maximizing effectiveness.



Technical Skills: CRM, including SFDC, SAGE, MS Dynamics, and HubSpot

2021 Client results:
HCM/Accounting firm - 158% revenue growth - 8 month engagement 2.38M Sales increase
HCM - 128% revenue growth - 10 month engagement - $3.1M Sales increase
Commercial Equipment Distributor - 118% growth - 12 month engagement - $1.3M Sales increase
SaaS startup - 126% growth - 6 month engagement - $200K in growth

Vice President of Revenue 

HeyBuddy

Advisor and Consultant

Direct Line Development Inc.

Managed significant portion and had sales responsibility for this progressive, award winning web design and development company. Hands on involvement in the building of business solutions through web sites. During my tenure and a direct result of my management efforts, company received multiple awards received from Awwwards, Dotcom, Hermes, W3 and multiple others. Grew sales by a factor for five in PA location. Overall sales grew from $138,000 in 2016 to $2 million for 2018 in both locations.
King of Prussia office sales grew to an annualized rate of $938,000 in 2018, 300% growth in 18 months. Office reached profitability within six months. Personal sales were $350,000 in 2017 and $490,000 in 2018 through October.
Established and staffed new sales office in Denver, Co, and hit profitability in month four.
In 2017, designed and implemented an incentive compensation program for sales personnel, with a heavy emphasis on rewarding top performers to encourage continued growth. 
In first 90 days, analyzed, planned and established Key metrics for sales team success. Sales representatives operating at key metrics continually exceeded quota.
Under-performing representative data was reviewed, individualized training specifically targeted at weakness in process.
Implemented multi-faceted training program with a foundation in story-based solution selling and industry specific best practices.
Developed a sales presentation that used technical data to demonstrate the need for updating of web and marketing strategies
Introduced lunch and learn networking for clients and prospects to build brand awareness.

Director of Sales and Operations

Direct Line Development is a custom web designer and developer located in Philadelphia, obsessed with enhancing the user experience.
We specialize in organic Search Engine Optimization, and are focused on converting a site visitor to an engaged customer.

Sales Manager

Sage

Sage Payroll Solutions is a division of Sage Software,focusing primarily on HCM solutions.  Sage Payroll Full Service offers simple, affordable, best‑in‑class online payroll processing services for small to medium sized businesses.
Managed and trained sales team of four representatives to operate in the Philadelphia market.
Instituted Performance metrics to increase team accountability.
Continuously reviewed and adjusted metrics based on weekly and monthly reporting.
Implemented sales practices which increased individual and team sales by 24% in the first six months.
Developed a closing rate of 40% working with C-Suite decision makers.
Created a series of networking events to build brand recognition, thereby increasing referrals.
Constructed multi-faceted HCM solutions for companies up to 550 employees.

Area Sales Manager

Paychex

Paychex, Inc. (NASDAQ:PAYX) is a leading provider of payroll, human resource, and benefits outsourcing solutions for small- to medium-sized businesses. The company offers comprehensive payroll services, including payroll processing, payroll tax administration, and employee pay services, including direct deposit, check signing, and Readychex®. 

Sales responsibilities which resulted in –
Production in first six months of over 180% of goal.
Quota exceeded in five of first six months in territory.
Top producer in training class.
During tenure, maintained a sales rate that was 200% of the company average.
Worked successfully across Human Resources and Retirement Benefits departments within a team selling environment.

Sales Representative

Sparkling Pool Services, Inc.

Regional Manager

American Pool Enterprises, Inc

Managed daily operations of 60 private swimming facilities and  multi-personnel facilities.
Established and implemented cost-minimizing schedule of 130 staff including lifeguards and instructors. 
Minimized liability through knowledge and application of state and local bathing codes.

GQ Studios

Photographer

Leading the Sales division at JLL Technologies, my strategic planning and CRM implementation skills have driven remarkable outcomes, exemplified by surpassing sales targets with 238% of plan as a 2023 President's Club Achiever. My role involves fostering robust client relationships, steering sales strategy, and leveraging technical prowess in CRM platforms such as SFDC and HubSpot to optimize our sales processes.

Previously, as Vice President of Revenue at House of Revenue™, I demonstrated my ability to dissect and revitalize go-to-market teams, crafting and executing aggressive growth strategies. The result was a six-fold pipeline increase for a 50M sales team in just two months. This feat underscores my methodical approach to leadership, ensuring team individuality while maximizing their collective effectiveness.

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The Battle

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