Tech Sales & Marketing Expert | Digital Transformation Leader | Global Strategy Visionary | MBA & Master in Tech Project Management

I’m Javier Solares, CEO of Xetechs Group, a technology holding company driving digital transformation across Latin America, the Caribbean, and North America.

With over 20 years of enterprise innovation experience across LATAM and North America, my mission is to democratize world-class technology, bringing AI, automation, and ERP solutions to companies that want to scale without the complexity of multinationals.

🔹 What I do:

Design and implement digital transformation strategies powered by AI, smart automation, and ERP/Odoo.

Lead an ecosystem of companies providing end-to-end solutions: from strategic consulting to Business Intelligence tools.

🔹 What sets me apart:

Multinational corporate experience across LATAM and North America, applied to the unique challenges of emerging markets.

90% client retention achieved by delivering measurable results.

Ability to simplify complexity, translating advanced technology into clear, actionable strategies for C-Level leaders.

My mission is simple: to empower SMBs in LATAM and North America with the same technology used by global corporations—delivered with speed, flexibility, and measurable ROI.

Javier Solares

Llevamos meses construyendo algo que no existe todavía en el mercado latinoamericano.

No es otro ERP con una IA "copiloto" que te sugiere cosas.

Es un ERP donde los agentes de IA trabajan por vos.

📲 Vendiendo por WhatsApp a las 2am.

📞 Recuperando cartera por voz sin que nadie marque un número.

🧑‍💼 Entrevistando candidatos mientras tu equipo duerme.

Todo conectado. Todo autónomo. Todo trazable.

El 19 de marzo lanzamos VAI ERP — el primer ERP omnicanal nativo de IA para empresas latinoamericanas.

Si tu empresa todavía depende de vendedores para seguir cada lead, de gestores para cobrar cada mora, o de reclutadores para filtrar 200 CVs… este lanzamiento es para vos.

¿Qué pasa el 19 de marzo?

🔓 Acceso anticipado para los primeros interesados
📹 Demo en vivo: agentes de IA trabajando en tiempo real
💬 Sesión de preguntas abiertas
👉 Comentá "QUIERO ACCESO" o escribime directo y te agendo.

VAI ERP no va a reemplazar a tu equipo.
Va a hacer que tu equipo haga lo que solo los humanos pueden hacer.

#VAI #VAIERP #InteligenciaArtificial #ERP #Guatemala #Latinoamérica #Omnicanal #SalesAI #AgentesIA #Xetechs

CEO Xetechs Group | Driving Digital Transformation with AI & Automation | 20 Years of Enterprise Innovation | ERP & Odoo Specialist

He visto a muchas empresas quedarse atrapadas en algo muy peligroso: la parálisis por análisis.
Saben que deben digitalizar, automatizar o mejorar sus procesos, pero siguen esperando:
“Más adelante…” “Cuando tengamos más claridad…” “Cuando sea el momento correcto…”
Mientras tanto, otras empresas ya están tomando decisiones, implementando tecnología y ganando velocidad. ⚡
En los negocios actuales, no decidir también es una decisión.

Y muchas veces… la más costosa.
Siempre lo digo: 🤖 El mayor riesgo hoy no es equivocarse… es quedarse inmóvil mientras el mercado cambia.
Ahora quiero saber algo:
¿Tu empresa está avanzando… o sigue analizando? 🚀

#TransformaciónDigital #MentalidadEmpresarial #LiderazgoEmpresarial #InnovaciónEmpresarial #Empresarios #EstrategiaDeNegocios #Digitalización #TomaDeDecisiones

¿Te imaginas poder atender a 1,000 clientes al mismo tiempo por WhatsApp sin estrés y de forma automática? 📱🤯

Parece magia, pero es Inteligencia Artificial. Y me emociona muchísimo contarles que hemos traído a VAI ERP una tecnología que es completamente inédita en toda Latinoamérica.

Como CEO, sé lo frustrante que es perder ventas por no responder a tiempo o tener a tu equipo saturado de mensajes manuales. Por eso, con esta nueva integración de IA, hicimos que todo sea increíblemente fácil. Hemos convertido WhatsApp en el verdadero brazo ejecutor de tu empresa.

Olvídate del caos. Ahora tu WhatsApp hace esto en automático: 
✅ Genera cotizaciones en PDF al instante. 
✅ Revisa si hay inventario en tiempo real. 
✅ Factura directo en tu sistema contable. 
✅ Organiza tus chats por embudo de ventas.

El "antes" lleno de dolores de cabeza quedó atrás. El "ahora" es perfecto y automático.

👇 Si quieres que tu empresa sea pionera en usar esta tecnología, escríbeme la palabra "IA" aquí en los comentarios y te envío por DM un video mostrando exactamente cómo funciona.

#InteligenciaArtificial #VAIERP #VentasPorWhatsApp #InnovacionLatam #AutomatizacionDeVentas #TechLatam #EscalarNegocios #ERP #XAVI

El "instinto empresarial" está sobrevalorado si no viene acompañado de datos.📊
A lo largo de mi carrera, he visto un patrón que se repite constantemente: empresas que pierden dinero simplemente por dirigir basándose solo en la intuición.

Aunque la intuición es valiosa, operar sin medir genera puntos ciegos. Si hoy te pregunto: 
👉 ¿Qué producto te deja la rentabilidad real más alta? 
👉 ¿Qué proceso operativo está drenando tu margen de ganancia en este momento?

Si dudas en la respuesta, estás operando a ciegas. La regla de oro en los negocios es simple: lo que no se mide, no se puede mejorar y, definitivamente, no se puede escalar.

Cuando tienes los números correctos frente a ti, las decisiones dejan de ser apuestas arriesgadas y se convierten en estrategia pura.

¿Sientes que tu negocio tiene áreas grises que no te permiten crecer? Envíame un mensaje directo y comencemos a ver tu panorama con total claridad. 📈

#EstrategiaDeNegocios #CrecimientoEmpresarial #Rentabilidad #EscalarNegocios #CEOInsights #TomaDeDecisiones

⚡ Durante años usamos el ERP para lo mismo: registrar lo que ya había pasado.

• Ventas cerradas
• Inventario desactualizado
• Reportes que llegaban tarde

Y pensábamos que el problema era el sistema. No lo era.

El problema era operar de forma manual en un entorno que ya no lo permite. Todo cambió cuando empezamos a integrar automatización e IA… y con el desarrollo de VAI, eso dejó de ser teoría.

Ahí fue donde vimos el verdadero impacto:
• La información empezó a fluir sola
• Los errores bajaron
• Las decisiones dejaron de depender de “pedir reportes”

El ERP dejó de ser histórico. Se volvió operativo.
Y eso cambia completamente cómo crece una empresa.
Porque no se trata de tener más datos, sino de qué tan rápido puedes actuar sobre ellos.

¿Tu ERP sigue registrando el pasado… o ya está operando tu negocio en tiempo real?

#ERP #InteligenciaArtificial #Automatizacion #TransformacionDigital #Negocios #CEO

Este es el punto que muchos no quieren aceptar: los bancos no financian intuición, financian orden y trazabilidad.
No importa cuánto vendas si no puedes demostrarlo con datos confiables y en tiempo.

La digitalización no te hace “más tecnológico”, te hace más financiable.

La pregunta incómoda es clara:
si hoy tuvieras que mostrar tus números en una sala de crédito, qué tan sólido te verías?

The ClickMinded Content Marketing Course

Odoo ERP Functional Certification

Six Sigma Yellow Belt

Scrum Master Certified (SMC)

SCRUM Fundamentals

IPMA Level D

En Xetechs Group, estamos a la vanguardia de la revolución empresarial, utilizando la potencia de la automatización para optimizar procesos, aumentar la eficiencia y catalizar el crecimiento. Únete a nosotros en este viaje hacia un futuro donde la tecnología redefine el panorama empresarial.

I founded and developed Xetechs Group as a driving force for business success for SMEs in Latin America and the Caribbean. Our mission is clear: to empower small and medium-sized enterprises through specialized consulting that enables them to reach their full potential.

My focus has always been on driving innovation, creating strong strategic partnerships, and ensuring that each initiative within the group generates a positive and lasting impact on our clients.

Key Achievements:

-Designed and implemented consultative strategies that have transformed SMEs into leaders in their respective markets.
-Established key strategic partnerships that have expanded our reach and strengthened our position in the region.

-Led the development and launch of innovative technology platforms serving multiple sectors.
Secured essential funding that has supported continuous innovation and the expansion of the group.

-Cultivated a resilient, success-oriented business culture, fostering an entrepreneurial and collaborative spirit within our team.

Chief Executive Officer

In my current position as Sales Director at ZTE Corporation, I lead PON and FTTx solutions, driving the expansion and strengthening of these technologies in the region. My focus is on driving sales growth, managing key client relationships, and establishing a robust partner ecosystem, resulting in a significant increase in sales and a greater presence of the company in the market.

Key accomplishments:
- Leadership in the implementation and expansion of PON and FTTx solutions, consolidating ZTE as a reference in these technologies.
- Development of sales strategies resulting in capturing new market share in the Fixed Networks and Energy sector.
- Establishment of a solid partner ecosystem, which drives significant regional sales growth.
- Fostering lasting relationships with key decision-makers, ensuring a deep understanding of their needs and providing tailored solutions.
- Effective collaboration with multidisciplinary teams to identify and capitalize on business opportunities, contributing substantially to the organization's success.

Sales Director

As the Founder and CEO of Xetechs, I am dedicated to revolutionizing the digital transformation of SMBs with cutting-edge technology solutions and a customer-centric approach. Xetechs is a leader in Odoo Implementation and Customization and Virtual Assistant Services.

Key Responsibilities:

• Develop and execute strategic growth plans to expand market presence
• Build and lead high-performance teams to drive customer satisfaction and growth
• Forge strategic partnerships to strengthen the company's competitive position
• Continuously innovate to bring value to customers and stakeholders

Key Achievements:

• Successful expansion across North, Central, and South America, and the Caribbean, resulting in a 
  1300% revenue growth in 5 years
• Built a team of experts focused on customer satisfaction and delivering exceptional results
• Established strategic partnerships with key industry players to solidify the company's market position

As an accomplished entrepreneur and business leader, I strive to create lasting impact on the global SMB community and leverage my skills and expertise to help organizations thrive in today's digital world.

As an ICT Account Manager at Huawei Telecommunications Guatemala, I led a multicultural sales team to identify and develop sales opportunities in Mobile Network, Cloud, and B2B solutions. I was responsible for managing B2B sales and product teams across Wireless Network, Core Network, Cloud, and Information Technology.

Key Responsibilities:

• Led and developed a diverse sales team to drive revenue growth in Mobile Network, Cloud, and B2B 
  solutions
• Oversaw B2B sales and product teams for Wireless Network, Core Network, Cloud, and Information 
  Technology
• Acted as Project Director for strategic Huawei projects, managing development from inception to 
  completion
• Maintained effective communication with CXO-level executives and stakeholders to ensure alignment 
  and collaboration
• Coached, mentored, and supervised pre-sales and delivery teams to optimize performance and achieve 
  business objectives

Key Achievements:

• Consistently drove over 60M USD in annual sales revenue
• Successfully led strategic projects, ensuring timely completion and high-quality outcomes
• Cultivated strong relationships with CXO-level executives and stakeholders, fostering trust and 
  collaboration
• Empowered pre-sales and delivery teams, driving their professional growth and increasing their 
  performance
• Successfully negotiated the 5G network deal, further strengthening Huawei's position in the 
  Guatemalan telecommunications market

By leveraging my strong sales and project management skills, I strived to contribute to Huawei's continued growth and success in the ICT industry. Key Account Manager

Key Account Manager

As a Senior Program Manager at Huawei Telecommunications Guatemala, I led cross-functional and multicultural project teams in Mobile Network, Cloud, and Software Development, ensuring program goals were met. I managed over 50 team members, collaborating with project sponsors, teams, and managers to plan and develop project scope, deliverables, resources, work plans, budgets, and timelines.

Key Responsibilities:

• Led project teams to achieve program goals in Mobile Network, Cloud, and Software Development 
  projects
• Collaborated with project sponsors, teams, and managers to plan and execute new initiatives
• Managed program and project teams for optimal ROI and coordinated cross-project initiatives
• Developed and managed project budgets, ensuring delivery against business goals and objectives
• Served as the point of contact for vendors and manufacturers, ensuring timely, on-budget project 
  delivery
• Worked with other program managers to identify risks and opportunities across multiple projects
• Analyzed, evaluated, and mitigated program risks, and produced program reports for management and 
  stakeholders

Key Achievements:

• Successfully managed and delivered complex, large-scale projects in Mobile Network, Cloud, and • 
  Software Development domains
• Fostered strong relationships with vendors and manufacturers, ensuring smooth project execution
• Identified and mitigated program risks, ensuring timely project delivery and meeting business 
  objectives
• Collaborated effectively with cross-functional teams and stakeholders, driving efficiency and improving 
  overall program performance

By leveraging my strong program management skills, I contributed to Huawei's strategic projects' successful execution and helped drive the company's growth in the ICT industry. Sr. Program Manager

Sr. Program Manager

As an IT Consultant at Ciao Telecomm, I was instrumental in shaping the company's ICT strategy and setting strategic goals for the department. My expertise in VoIP technology and business case development contributed significantly to the company's technological advancement and growth.

Key Responsibilities:

• Developed the company's ICT strategy and set strategic goals for the department, driving overall 
  technological advancement
• Crafted the VoIP strategy, overseeing the implementation and maintenance of the VoIP Softswitch, 
  ensuring optimal performance and reliability
• Conducted business case development and feasibility studies for new technology implementations, 
  supporting informed decision-making

Key Achievements:

• Successfully shaped and executed the company's ICT strategy, aligning with organizational goals and 
  promoting growth
• Implemented and maintained the VoIP Softswitch, enhancing the company's communication capabilities 
  and reducing operational costs
• Enabled the adoption of innovative technologies through well-researched business cases and feasibility 
  studies, driving the company's competitive edge

By leveraging my technical expertise and strategic planning skills, I played a pivotal role in driving Ciao Telecomm's technological progress and enabling the company to stay ahead in the rapidly evolving ICT landscape.

IT Consultant

As a Senior IT Project Manager at Telus International, I effectively managed and delivered projects for customers in the USA, Canada, and Europe. Leading a team of over 15 technology professionals, I developed a comprehensive project management process for large, complex, and resource-intensive IT projects, ensuring their successful completion within budget and time constraints.

Key Responsibilities:

• Managed and delivered IT projects for customers across the USA, Canada, and Europe, ensuring 
  customer satisfaction and project success
• Led a team of 15+ technology professionals, fostering a collaborative and high-performance 
  environment
• Developed and implemented a comprehensive project management process for large, complex IT 
  projects
• Worked on multiple projects simultaneously, designing and implementing solutions for various 
  departments
• Contributed to process optimization initiatives within the PMO, enhancing efficiency and effectiveness
• Managed communication with key stakeholders, ensuring transparent and timely updates

Key Achievements:

• Successfully delivered complex, large-scale IT projects within budget and time constraints, meeting 
  client expectations
• Enhanced project management processes, contributing to the overall success and efficiency of the 
  PMO
• Fostered strong stakeholder relationships, enabling clear communication and driving project success

By leveraging my project management expertise and strong leadership skills, I played a pivotal role in delivering successful IT projects for Telus International and its clients, driving growth and enhancing the company's reputation in the industry.

Sr. Project Manager

• Manage and deliver projects for customers in the USA, Canada and Europe
• Manage a team of over 15 technology professionals and develop a comprehensive project management process for a large, complex, and resource-intensive IT project 
•  Work on multiple projects with minimal supervision, designed and implement solutions for multiple departments, and successfully completed projects within budget and time constraints.
• Contribute to process optimization initiatives within the PMO.
• Manage communication with key stakeholders. Project Manager Apr 2011 - Dec 2012 · 1 yr 9 mos

Project Manager

• Implemented the Helpdesk solution to handle customer support requests.
• Worked with the customer to create a customer support process and increased the SLA fulfillment rate by 100%.
• Provided training and guidance to implement the agreed processes in all other rep offices in the region.
• Manage relationship and communications with key stakeholders.
• Manage and resolve conflicts with customers.
• Develop and present performance reports to CXO level. Customer Support Manager Jan 2010 - Apr 2011 · 1 yr 4 mos

Customer Support Manager

WCDMA-PS & Datacomm Engineer, in charge of new design & deployment of the 3G network, provide customer support and network maintenance. Core Network Engineer 2008 - 2010 · 2 yrs

Core Network Engineer

• Managed the company’s IT infrastructure; migrated the company’s VoIP platform to a new vendor solution; implemented firewall and antivirus.
•  Conducted troubleshooting for computer hardware and software issues.
•  Kept the network up and running for all remote employees, remotely managed the server, and implemented new systems.

Information Technology Engineer

¡Xetechs Group sigue creciendo y estamos buscando talento disruptivo! 🚀

En mi rol como CEO, mi prioridad es rodearme de personas que no solo dominen su arte, sino que entiendan hacia dónde va el mundo. Por eso, buscamos un(a) Diseñador(a) & Content Creator que vea en la IA su mayor aliada para potenciar la creatividad y la productividad.

¿Qué perfil estamos sumando al equipo? 
✅ Creatividad visual con dominio de Adobe, Canva y Affinity. 
✅ Expertos en narrativa de video, fotografía y audio. 
✅ Habilidad de Copywriting para conectar con audiencias. 
✅ Curiosidad tecnológica y uso de herramientas de IA Generativa.

Nuestra propuesta: 
🏠 Modalidad híbrida y flexibilidad. 
📈 Un entorno de alto crecimiento y proyectos con múltiples marcas. 
🔥 Una cultura que premia la innovación y la proactividad.

Buscamos a alguien que esté listo(a) para detener el scroll y elevar nuestra presencia digital.
📩 Interesados(as), envíen su CV y Portafolio a: marketing@xetechs.group

#XetechsGroup #CEOInsights #Hiring #Innovación #IA #Diseño #ContentCreator #TalentoDigital

¡Estamos buscando a nuestra próxima pieza creativa: Diseñador(a) & Content Creator! 🚀

¿Te apasiona el diseño, cuentas historias a través del video y ves en la IA a tu mejor aliada para potenciar la creatividad? 
¡Te queremos en el equipo de Xetechs! 🎨🎬

Buscamos a una persona curiosa, proactiva y con un excelente ojo visual para generar contenido de alto impacto para múltiples marcas.
¿Qué necesitamos de ti? 
✅ Estudiante de Diseño, Publicidad o carreras afines. 
✅ Dominio de Adobe (Pr, Ae, Ps, Ai), Canva y Affinity. 
✅ Pasión por el video, la fotografía y nociones de audio. 
✅ Habilidad de Copywriting para crear ganchos irresistibles. 
✅ Mindset enfocado en IA Generativa para optimizar procesos y flujos de trabajo.

Lo que te ofrecemos: 
🏠 Modalidad híbrida (Flexibilidad + Equipo). 
📈 Oportunidad real de crecimiento profesional. 
🔥 Ambiente creativo, joven y dinámico. 
💰 Sueldo competitivo acorde a tu talento.

Si tienes una actitud extrovertida, eres productivo(a) y estás listo(a) para detener el scroll con tus creaciones, ¡queremos conocerte!
📩 Envía tu CV y Portafolio/Demo Reel a: marketing@xetechs.group

#DiseñoGráfico #ContentCreator #IA #Hiring #Creatividad #VideoMarketing #EmpleoHibrido #Xetechs #MarketingDigital

¡Buscamos estratega de Marketing en Xetechs Group! 🚀📈

Estamos creciendo y necesito a un(a) Marketing Specialist que no solo sepa de pauta y contenido, sino que sea un(a) apasionado(a) de la Inteligencia Artificial para optimizar cada proceso.

Buscamos a alguien analítico, que ame los datos y tenga la creatividad para convertir clics en clientes. Si eres de los que ya usa la IA para ser 2x más productivo, ¡queremos hablar contigo!

📩 Envía tu CV y portafolio de resultados a: marketing@xetechs.group
#MarketingSpecialist #Hiring #IA #XetechsGroup #MarketingDigital #EstrategiaDigital #GrowthMarketing

¡Xetechs Group se expande! Buscamos un(a) Marketing Specialist (IA Driven) 🚀

¿Eres un(a) estratega digital que sabe potenciar los resultados con Inteligencia Artificial? Estamos en busca de un perfil analítico y creativo para unirse a nuestro equipo de Marketing.

¿Qué buscamos? 
✅ Especialista en Estrategia Digital, SEO/SEM y Paid Media. 
✅ Capacidad de análisis de KPIs y toma de decisiones basada en datos. 
✅ Dominio de herramientas de IA para optimización y automatización. 
✅ Copywriting estratégico y enfoque en conversión. 
✅ Estudiante o graduado(a) de Marketing, Publicidad o afines.

¿Qué ofrecemos? 
🏠 Modalidad híbrida y flexibilidad. 
📈 Crecimiento profesional en un entorno de alta tecnología. 
💰 Sueldo competitivo y excelente ambiente laboral.

Si eres proactivo(a) y quieres liderar estrategias que marquen la diferencia, ¡te estamos esperando!
📩 Envía tu CV y portafolio de resultados a: marketing@xetechs.group con el asunto "Marketing Specialist"

#XetechsGroup #MarketingSpecialist #Hiring #EstrategiaDigital #IA #MarketingDigital #TalentoXetechs #Aplicaorefiere

📢 ¡Estamos contratando en Guatemala! Buscamos un(a) Lead Demand Specialist B2B.

¿Eres un(a) crack ejecutando campañas digitales y te apasiona organizar eventos que conviertan? ¡Esta es tu oportunidad!

En este rol, reportarás directamente a nuestro Team Leader de Marketing. Serás la pieza clave para ejecutar nuestras estrategias de Email Marketing y LinkedIn, y tendrás total autonomía y liderazgo para diseñar y operar nuestro calendario de eventos y webinars.

¿Qué buscamos? 
✅ Experiencia comprobable en Marketing B2B y generación de demanda. 
✅ Manos expertas organizando eventos corporativos (digitales y presenciales). 
✅ Dominio ejecucional de CRMs, Email Marketing y LinkedIn Campaign Manager.

📍 Ubicación: Guatemala (Híbrido/Remoto)
👇 Revisa todos los detalles y postúlate aquí: marketing@xetechs.group

#Hiring #Guatemala #MarketingB2B #DemandGeneration #EmpleoGuatemala #MarketingJobs

📢 ¡Estamos contratando en Guatemala! Buscamos un(a) Lead Demand Specialist B2B.

¿Eres un(a) crack ejecutando campañas digitales y te apasiona organizar eventos que conviertan? ¡Esta es tu oportunidad!

En este rol, reportarás directamente a nuestro Team Leader de Marketing. Serás la pieza clave para ejecutar nuestras estrategias de Email Marketing y LinkedIn, y tendrás total autonomía y liderazgo para diseñar y operar nuestro calendario de eventos y webinars.

¿Qué buscamos? 
✅ Experiencia comprobable en Marketing B2B y generación de demanda. 
✅ Manos expertas organizando eventos corporativos (digitales y presenciales). 
✅ Dominio ejecucional de CRMs, Email Marketing y LinkedIn Campaign Manager.

📍 Ubicación: Ciudad de Guatemala (Híbrido/Remoto)
👇 Revisa todos los detalles y postúlate aquí: marketing@xetechs.group

#Hiring #Guatemala #MarketingB2B #DemandGeneration #EmpleoGuatemala #MarketingJobs #AplicaoRefiere

Rafael Schwarz

Board Advisor & NED | FMCG, Media, MarTech, Digital | CRO & CMO | B2B & B2C Growth Strategy | Social Media & Creator Economy | 25y track record as GTM, Sales & Marketing Leader | ex P&G, Mars, Reckitt

Senior Board Advisor & Commercial Strategist with 20+ years track record developing teams and driving business growth for leading brands, agencies, and platforms across consumer goods, media, and digital sectors.

Proven track record in business strategy development, P&L ownership (€500M+), end-to-end sales leadership, omnichannel marketing, e-commerce acceleration, organizational transformation and cross functional leadership & talent development. 

My passion lies in building high-performing teams, forging strategic partnerships, and shaping the future of the marketing industry. I bring a unique blend of strategic vision and hands-on execution, with a strong track record in digital transformation, innovation, and business development.

EXPERTISE: 20+ years’ expertise in business strategy, change management, GTM & marketing & sales leadership, innovation management and P&L delivery. International FMCG and Social Media thought leader and CEO/board advisor with strategic experience underpinned by pragmatic, hands-on approach and passion to win. Results driven, entrepreneurial and internationally experienced commercial leader, start-up advisor, senior business development, AI transformation and growth strategy specialist.

COMPETENCIES:
General Management * Marketing & Sales Strategy * Organisation Development * Leadership
Go to Market Models * Revenue Generation * Customer Acquisition * Product Innovation * AI
Digital Transformation * Return on Investment * P&L Management * Business Development
Creator Economy * Social Commerce * International Leadership * E-Commerce & DTC & Retail
Business Transformation * Key Account Management * Brand Positioning * Word-of-Mouth
Board Member * Advertising & Communication * Change Management * Influencer Marketing
Martech & Adtech * Team Development * Coaching & Mentoring * Artifical Intelligence
Board & Advisory Leadership * Governance & Strategic Oversight * Advocacy & Policy Influence

INDUSTRY FOCUS: 
B2C: FMCG & CPG, Cosmetics & Beauty, Food & Beverage, Health Care & OTC, Laundry & Cleaning, 
B2B: Media & Advertising, MarTech & AdTech, Digital & Social & Creative Agencies, SaaS

Connect with me on LinkedIN to engage on business development strategies, the future of advertising & marketing, social media & creator economy, and high performance organisational leadership & transformation.

Chief Revenue Officer | International Board Member | VP Sales & Marketing

TERRITORY Influence is the leading full service influencer marketing agency in Europe, serving clients with influencer solutions, data & SaaS technology, strategy consulting, campaign execution & measurement across all type of influencers (from nano to micro, from macro to celebrity influencer).

Reckitt outperforms in 2025 after major restructure

Reckitt Benckiser has exceeded expectations in 2025, with its core power brands – including Durex and Dettol – delivering 5.2% growth following the company’s strategic restructuring efforts.

"2025 has been a strong year with performance ahead of our expectations, driven by very strong growth in Emerging Markets. We have more work to do but our geographic footprint, portfolio of Powerbrands and focused organisational structure have strengthened our ability to deliver sustainable long-term growth," explained CEO Kris Licht. 

𝐅𝐘 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐛𝐲 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐬
- Self Care: £3,306m NR; OSG: +3.0% (Vol: -1.7%; P/M: +4.7%)
- Germ: £3,224m NR; OSG: +8.4% (Vol: +6.1%; P/M: +2.3%)
- Household: £2,189m NR; OSG: -0.4% (Vol: -1.2%; P/M: +0.8%)
- Intimate: £1,515m NR; OSG: +12.5% (Vol: +3.4%; P/M: +9.1%)
- Nutrition: £2,119m NR; OSG: +3.8% (Vol: -2.3%; P/M: +6.1%)

These results reflect the impact of last years sale of 75 Essential Home brands to private equity investor Advent and new organisational structure (with my friends Jérôme Lemaire, Nitish Kapoor and Eric Gilliot leading North America, Emerging Marketing and Europe respectively).

Wishing all my friends and former colleagues at Reckitt all the best for 2026.

Reckitt 2025 results and Strategy Outlook

On international women's day, I want to thank every female colleague, employee and manager who made an impact on my career.

I would particularly like to thank the following inspirational women, who shaped my view of marketing, sales and leadership:

Former and current Procter & Gamble leaders Taide Guajardo, Therese Fiala, Gabi Schupp and Christina Holweg

Former and current Reckitt peers Anne Engérant, Carine J., Sabrina Geremia, Almudena Rein, Mini Pinto, Susanne Wallraff and Alison Radford

Former Mars executives Jane Wakely, Jacqui Stephenson, Michele (Mitch) Oliver

Former and current Henkel executives Tina Mueller, Friederike Orbea, Claudia Vanselow, Melanie Hübschen, Sylvie Nicol, Esther Kumpan-Bahrami, Gesa Geissel, Claudia Hundeiker and Marie-Eve Schroeder

Former Territory colleagues Vanessa Sonders, Marion Binder, Imke Huber, Anna Wéber, Monika Farkas, Lorenza Campitelli, Marie Chaissac, Delphine BENEDIC, Sabrina Prumbs, Ramona Meier and Pascale Vigener

wishing you all a happy women's day #IWD26

CRM is dead. Long live AI ?!?

Most #B2B companies have excellent CRM data. And yet they still set the wrong priorities. Why?

Because most leadership teams still use their #CRM as a documentation system – not as a decision-making tool.

CRM tells you what happened. But it doesn't tell you what you should do now. And that's where the problem begins. 500 accounts. Equal attention.

A company manages 500 active B2B accounts.
-All neatly maintained in CRM.
-All with activities.
-All with potential.

Without AI enabled insights and decision making, the following happens:
=> #Sales prioritizes based on gut feeling.
=> #Marketing runs broad campaigns.
=> Resources are distributed randomly.

The pipeline looks good. Efficiency does not.

This is where #AI comes in. Not as a text generator. But as decision-making support.

AI analyzes:
=> Engagement data
=> Product usage
=> Contract terms
=> Service tickets
=> Opportunity history

And calculates:
📈 Probability of closing
💵 Upsell potential
📉 Churn risk

The result? Of 500 accounts:
→ 22 are ready to close
→ 17 have a high risk of churn
→ 31 have a realistic cross-sell window

Suddenly it becomes clear:
- Not all accounts are equally valuable.
- Not all require the same measures.
=> And that is precisely what AI reasoning supports CROs and sales leaders with.

The future belongs to companies that build a real decisioning system based on #data + #AI. Because growth does not come from more data. It comes from better decisions. 

#AI #leadership

taplio

The Battle

Javier Solares

Rafael Schwarz

Followers

Posts

Engagements

Likes

Performance ScoreJavier Solares's LinkedIn Performance

Performance ScoreRafael Schwarz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Javier Solares

Rafael Schwarz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Javier Solares's LinkedIn Performance

Performance ScoreRafael Schwarz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJavier Solares's LinkedIn Performance